Music Trade Review

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THE MUSIC TRADE REVIEW
BRINGING KNOWLEDGE TO TUNERS.
Experiment Tried in Iowa, of Bringing Instruc-
tion on the Player Direct to the Tuner, Proves
a Decided Success^-Members of First Class
Indorse Practicability of the Plan
of interesting and instructive descriptive matter
regarding player-pianos and the parts that go into
the manufacture of the same, including pneumatic
stacks, tracker bars, spools, pumps, treadles, bel-
lows, springs, motors, etc.
Half Way House, located on the Blue Mound road,
is the man who now owns not only an electric
piano, but an ekvtric light plant, all sold to him
by a piano man.
USING MOVIE SLIDES.
HOW COINOLA ELECTRIC WAS SOLD.
Koliler & Campbell, Inc., Fiftieth street and
Eleventh avenue, New York, are using handsomely
colored slides for advertising purposes, which we
in the way of bringing player education to the
distributed among the uealers who represent the
tuner, instead of asking him to come to some
Kohler & Campbell pianos and player-pianos for
school and get it, was closed last week, when the
use in moving picture theaters in their respective
(Special to The Keview.)
seven tuners who have been receiving instruction
cities.
These slides are attractively gotten up and
MILWAUKEE, WIS., June 22.—The fact that a
here daily in tie workshop of the Donahoe &
feature several well-known establishments where
prospective
buyer
of
an
electric
piano
was
de-
Donahoe piano store prepared to return to their
the Koliler & Campbell products are in daily use.
regular practice. On the disbandment of the ferring the purchase of the instrument because
his
establishment
was
out
too
far
from
the,
city
class its members, unsolicited, presented the fol-
JERSEY CITY PIANO MAN WEDS.
lowing joint letter to William Braid White, the to secure electric current, proved no obstacle to
Fred
D.
'Holmes,
secretary
of
the
Smith
Piano
Thomas
S. Knight, manager of the Jersey City
instructor:
Co., and manager of the local store and general
store of Otto Wissner, was married last week to
"Fort Dodge, la., June 12, 1915.
Wisconsin business of the company. Mr. Holmes
Mrs. Elnor Foster Weilbacher, and started at once
"This is to certify that we, the undersigned, at-
simply went ahead and sold the prospect a Coinola
on a wedding trip to Chicago and other Western
tended a cla*s of instruction in the construction and
electric, and then purchased at Detroit a complete
cities. Mr. Knight is well-known in the Jersey
repair of piano player mechanism at Fort Dodge,
electric light plant for installation in the buyer's City trade, having been connected with various
fa., held by William Braid White during the pres-
place of business. John Kinn, proprietor of the piano concerns there for a number of years.
ent month, and desire to express our satisfaction
and t'lanks for the same. We consider it a great
privilege to recommend him as a thoroughly prac-
tical and efficient instructor.
(Signed)
"E. E. Beatty, Mason City, la.
"J. P. German, Eagle Grove, la.
"Carl Quist, Fort Dodge, la.
"Jno. H. Magennis, Fort Dodge, la.
"Harold Schaeffer, Eagle Grove, la.
"L. W. Middleton, Eagle Grove, la."
All of these gentlemen are practical tuners in
established practice. Mr. Beatty has had twenty-
five years' experience in Iowa, and Mr. Quist, who
The success which has attended the M. SCHULZ CO. PLAYER
was responsible for the arrangement of the class
PIANO during the last year has compelled us to take a further step
originally, is one of the best known tuners and
musicians in the State.
for the assistance of our retail representatives; a step calculated to
The idea of bringing Mr. White to town instead
facilitate
the intelligent presentation of SCHULZ features and
of having individual tuners going to New York or
SCHULZ talking-points to the buying public. Hence:
elsewhere to obtain instruction turned out to be
perfectly practical. Officials of great player man-
We have organized and placed in operation an
ufacturing concerns were most cordial in co-
operating with the scheme and cheerfully loaned
models and parts for the use of the instructor and
his students. Among these were the Auto-Pneu-
matic Action Co., the Standard Pneumatic Action
Co., the Cable Company, Wilcox & White Co.,
Amphion Piano Player Co., M. Schulz Co. and
Otto Higel Co., all of whom loaned working-
models and parts. Messrs. Donahoe & Donahoe,
who represent the Kurtzmann and Packard pianos
The first bulletin of advertisements, prepared by
ir. Fort Dodge, most kindly placed their workshop
this department and issued for the FREE use of
at the disposal of the class and loaned the use of
players from their stock for examination and re-
Schulz Retailers, is now ready.
pair.
The class was held four hours daily for a week.
ADVERTISEMENTS
ILLUSTRATIONS
CUTS
* Mr. White's methods rest mainly on first teaching
correctly the principles involved in the work and
in two- and three-newspaper column size, covering every feature of
then applying these to practical ends. It was the
sales advantage in the SCHULZ PLAYER PROPOSITION, arguing
unanimous verdict of the students that they had
learned more in this one week than they had ever
practically and convincingly, have been selected and placed at the
supposed it possible to learn in so short a time.
disposal of our retail representatives. Bulletin number one, illustrating
Two trips to the country were made during the
and reproducing the first dozen of these, can be had now on application.
sessions for the purpose of demonstrating methods
of regulation and repair on player-pianos which
had been giving trouble under the strain of use.
2- and 3-column cuts FREE to SCHULZ
The expense to each student was trifling, about
RETAILERS!
equivalent to the round trip fare between Fort
Dodge and Chicago.
This latest development of Schulz Service
Mr. White, whose permanent address is 1421
East Sixty-ninth place, Chicago, is preparing to
merely tends to emphasize the value of the
hold other classes in various cities during the sum-
SCHULZ REPRESENTATION TO LIVE DEALERS.
mer, and those who are interested in arranging
such classes are invited to communicate with him.
No tuner who has realized the difficulties which
We have a GOOD proposition to take up with you.
an insufficient knowledge of the player involves in
his work, or who has balked at the expense of
going to a special distant school to learn, will fail
to ,be interested in this new movement; the player
Chautauqua.
(Special to The Review.)
FORT DOKGE, I.V, June 21.—The first experiment
Manager Holmes of the Smith Piano Co., Mil-
waukee, Arranged for an Electric Plant as
Well as Coinola to Insure Its Being Placed.
Announcing The M. Schulz Co.
Advertising Service
ADVERTISING SERVICE
DEPARTMENT
M. SCHULZ COMPANY
NEW CATALOG OFJ>LAYER PARTS.
The Piano Parts Manufacturing Co., Chicago,
111., has just issued a new supplement to its ex-
tensive catalog, devoted entirely to player parts and
materials. The supplement is illustrated and is full
General Offices: 711 Milwaukee Ave., CHICAGO
SOUTHERN WHOLESALE BRANCH:
730 Candler Building, Atlanta, Ga.