Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SHOWING THE CUSTOMER
OOMETIMES you get a call from a mechanically-minded person
^ who has "no ear for music" and no knowledge of tone values, but
who wants you to put your finger on some constructive feature that
makes your upright better than some other upright he has seen
elsewhere. And he won't buy until he has been "shown."
The patented "Violyn Plate" of the Kranich & Bach Upright Piano
gives you just the kind of a technical argument you need to nail this
class of trade.
With a Kranich & Bach Upright or Upright Player-Piano in your
wareroom you say to this mechanical person: "Here is a piano that stays
in tune longer than any other—let me show you why."
Then you throw back the cover and call attention to the improved
method of stringing.
"Note, Mr. Engineer, the top of the full metal plate in which the
tuning pins are fixed.
J
It slants backward, just like the neck of a 'violin,
" The strings, also, you will see, run directly from the tuning pins to the bridge, just as they do on a
violin, without any additional bearing points to increase the tension and destroy the purity of the tone. The
strain on the wires is reduced to the minimum."
• •
Then, for the purpose of comparison, you steer the truth-seeker around to some other make of upright—
any one will do, as the Kranich & Bach is the only piano that has the " Violyn Plate " method of stringing.
" Now the metal plate in this ' Webingway ' piano, you point out, does A W slant backward, as in the
Kranich iff Bach. It is straight and flat. All of which means that it is necessary to have a pressure bar
just below the tuning pins to hold
the strings in absolute contact
with the bridge. This, you will
realize, makes two bearing points,
over both of which the wires have
to be tautly drawn."
And right here, Mr. Dealer, is about
where you should stop talking and ask
where the piano is to be delivered—your
prospect is "sold." With his knowledge
of engineering he knows that the min-
imum strain provided by the single bear-
ing of the Kranich & Bach "Violyn
Plate" is bound to produce a purer tone
and keep the instrument "in tune"
longer than other pianos where the ten-
sion necessitated by the double bearing is
practically twice as high.
It's all as simple as ABC to our
mechanical friends, and this argument
will land them nine times out of ten.
And the beauty of it all is that your
competitors can't offer any equally tan-
gible, satisfying argument. Real musi-
cians appreciate the "Violyn Plate" fea-
ture, too; although the superb tonal
quality of the Kranich & Bach, as soon
as it is heard, is usually sufficient to sell
this class of trade. The Kranich &
Bach Upright Piano has something to
satisfy everyone—why not push it?
Partial View of the Kranich & Bach "Viol>r> Plate" (patented) .^ Kound in^no other Upright
Piano or Player-Piano in the world. Note the backward slant, and the single bear ins-
KRANICH
& BACH
233-243 East 23d Street
NEW YORK CITY
Ordinary piano plate, showing the Pressure Bar used to hold the
strings in contact with the bridge. Note double bearing thus produced.