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THE MUSIC TRADE REVIEW
store are at liberty to lounge around in the easy
chairs and enjoy good music while resting. The
Despite This Drawback, However, Piano Business Averages Up Very Well in New Jersey musical hours have proven very valuable in secur-
Metropolis—New Quarters for Pease Piano Co.—Other News of Interest.
ing prospects.
Manager Bruhn, of the local store of Jacob Doll
(Special to The Review.)
as the present store, the new quarters are light
NEWARK, N. J., March 29.—Despite the fact that and airy and will permit of the display of twenty- & Sons, who has been in charge for some time
the conditions in the piano trade in Newark are five or thirty pianos and players. In view of the past, is one of the younger generation of piano
improving steadily and that the general run of
fact that the Pease factory is in New York and men who do not pretend to know it all, but never-
sales since the first of the year, while spotty, have direct deliveries may be made in Newark within theless gets results that are satisfying to the com-
struck a satisfactory average in most cases, the a few hours, such a display should meet every pany officials. Mr. Bruhn was for some time con-
better class of piano houses are complaining loudly demand. The Halsey street building is now in the nected with the Pittsburgh store of Jacob Doll &
about the tactics of at least two local concerns in hands of painters and carpenters, who are redec- Sons before coming to Newark. He states that
sending out pianos on trial or "storage" without orating the premises and erecting the necessary business generally is keeping up well.
The Griffith Piano Co. is featuring the Steijiway
charge and advertising the fact in a very sensa- partitions for offices, player and repair rooms. At
tional manner. It is felt that the conditions do the New street address the Pease Piano Co. is pianos and the Hallet & Davis Co. line of pianos
not warrant such tactics in selling pianos, and holding a removal sale, which is being advertised and player-pianos. A handsome Steinway grand
though the "free" offers often cause more incon- liberally but not sensationally, and which Manager displayed in the window has been receiving
venience than real harm, the protests are loud and S. B. Lyons declares is proving very successful in marked attention from the passing crowds on
Broad street, and is credited with bringing a num-
long.
moving the stock.
The latest and a hustling addition to the ranks ber of prospects into the store. The Griffith Co.
With most of the houses the chief complaint is
in the matter of collections, and in many cases of piano wareroom managers of Newark is Joseph also handles the Edison diamond disc phonograph
this is a serious problem, for investigation has A. O'Donnell, in charge of the piano department and is doing a fair business in that line, being
proven that the delinquents are not merely "stall- of Hahne & Co., who is going after business with hampered considerably by a scarcity of records.
J. T. Gentzel, who was recently appointed man-
ing," as lack of employment, or at least the a vim. Mr. O'Donnell not only looks after the de-
prevalence of short time in many of the local fac- tails at the desk, but also finds time to get out ager of the retail warerooms of the Lauter Co. in
tories, has caused financial embarrassment to into the field with his salesmen and aid in closing this city, although looking after many of the de-
many piano purchasers who would otherwise be difficult sales that crop up and thus inspire the tails at the present time, will not take charge of
only too willing to meet their obligations. The salesmen with the idea that they have a manager the warerooms officially until April 1. Peter F.
activity in the industrial circles is increasing, how- who backs up his instructions on selling with Campbell, whose resignation as secretary of the
ever, and although conditions in that line are far demonstrations. There are several other managers Lauter Co. and manager of the retail warerooms
from normal, they are showing improvement that in Newark who work on the same plan, and they was announced recently, has been elected vice-
president of Kohler & Campbell, Inc., the promi-
are the successful ones.
is encouraging.
nent
piano manufacturers of New York, where his
The branch of the Pease Piano Co., which for
In addition to liberal advertising in the local
a number of years has been located at 10 New papers the Hahne & Co. department is also holding twenty years of experience in both the wholesale
street, will begin moving next month to attractive a series of rather elaborate weekly recitals which and retail branches of the trade should prove of
new quarters at 57 Halsey street, where the Pease attract capacity audiences and also a musical hour great value. Mr. Campbell will enter into his new
Co. has leased the entire building. The warerooms each day between 1 and 2, when short programs duties with the well wishes of many friends in the
will occupy the main floor and the basement and are given through the medium of the player-piano local trade.
The regular scries of weekly Lauter-IIumana
upper floors will be sublet. Although not so large and the Victrola, and when the patrons of the
recitals continue to bj very successful and will be
continued until the coming of the warm weather.
At the piano department of L. Bamberger &
Co., where the Hardman, Behning, Sohmer and
other makes of pianos and player-pianos find a
home, has been divided from the main-store floor
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by a series of handsome decorative arches and
new decorations in the warerooms themselves, to
make them very attractive to piano prospects. Un-
der Manager Connelly the department is doing a
very good business, particularly so in view of local
and general conditions.
Our new factory enables us to produce more Actions. We
The Armstrong Piano Co., at C03 Broad street,
with the Knabe as its leader, reports that the
are, therefore, in a position to supply more of you with first-
bulk of the demand with it, as with other lo-
class Actions. Eliminate your Player troubles by using
cal houses, is for the better class of instruments
and with the really cheap pianos and players some-
what behind in the running. The demand for the
higher class goods also means larger payments and
better terms and is, in many ways, a decidedly
satisfactory condition.
Manager Richard Steger, of the local warerooms
of the Steger & Sons Piano Manufacturing Co.,
has a good report to make regarding general trade
and the outlook for future business. There is now
We will furnish you with either a SINGLE OR DOUBLE
in preparation an Easter display for the window
of the Steger store that, it is promised, will sur-
VALVE WIPPEN ACTION for your Player cases, or we
pass the Easter window prepared by the house
can furnish you with an ADAPTABLE ACTION, which plays
last year and which served to keep the sidewalk
in front of the store blocked with interested spec-
on the key. We therefore offer you the following:
tators as long as it was in position.
SENDING OUT PIANOS ON FREE TRIAL HURTS NEWARK TRADE
Piano Manufacturer
The
Sigler Piano Player
1—SINGLE VALVE WIPPEN ACTION used in Player Cases
2—DOUBLE VALVE WIPPEN ACTION used in Player Cases
3—UNIVERSAL SCALE ADAPTABLE ACTION, plays on
the key, put it in any piano WITHOUT EXTENDING the case.
Write us for more particulars
Sigler Piano Player Co.
Harrisburg, Pa.
You make the most profits
with Quality Benches, so
send for our new catalog
N. Y. Piano Stool & Bench C«.,
Stroudsburg, Pa..
mm
PIANO STOOLS