Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
fflJJIC TRADE
V O L . LX. N o . 14.
Published Every Saturday by Edward Lyman BUI at 373 Fourth Ave., New York, April, 3 1915
SING
SOS°P P E I R\EAR E N T >
T
HE fact that the Chickering piano has been before the
public for nearly a century as an exponent of the highest
art in piano building; that there has been an unbroken
succession of Chickering pianos from the first instrument built
by Jonas Chickering in 1823 down to the present day, and that
this record has no equal, is in itself a selling argument that
every Chickering salesman should use. So much for the past,
but the achievements of
xmerx
of to
are of greater interest, and possess vast present day selling
potentialities.
The complete artistic success of Busoni in his present season's
tour is due in a large degree to the tonal development of the
Chickering of today.
A pianist, no matter how superb his artistry, is circumscribed by the tonal limita-
tions of the instrument he is playing. That Busoni, the greatest artist of this
generation, should have found the tonal resources of the Chickering inexhaustible
is in itself convincing evidence of the constant progress of the Chickering piano.
The selling powers of the Chickering piano do not have to rest upon the ac-
complishments of days gone by. Even if it were not a part of glorious music
trade history, the Chickering of today would rest secure upon its superb tonal
powers, which are everywhere acknowledged.
(Div. American 1'iano Co.)
Boston, Mass.