Music Trade Review

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THE MUSIC TRADE REVIEW
52
Conducted by B. B. Wilson
Berlin composer, will present an operetta written
round the life of Casanova.
Some of the Features of National Advertising That Have Impressed Themselves Upon Pub-
American and English managers, including the
lishers Who Have Tried Them—Requires Plenty of Courage and Persistence to Secure Suc- Messrs. Shuberts, Savage, Woods, Dippel, and
cess—A Publisher Makes Some Interesting Remarks in This Connection.
George Edwardes, Michael Faraday, and Sir
serve to build reputation if not actual sales. With Charles Wyndham are said already to be in pos-
The advertising of popular music in a general
sheet music, however, there is no middle part in session of the producing rights of the most prom-
way through the medium of magazines of national
advertising. It either produces first hand results ising among these pieces.
circulation, such as the Saturday Evening Post
in the matter of making or stimulating sales, or it
and others is a game that has appealed to several
means a dead loss; and with the present prevailing COMPOSERS AT EDGEMERE CARNIVAL.
prominent publishing houses during the past few
wholesale and retail prices for sheet music the idea
months. Some, have found the venture a paying
A feature of the carnival in aid of the Sani-
one, or at least have broken even, but there are of investing several thousand dollars on the gamble
has proved discouraging to more than one pub- tarium for Hebrew Children, at Edgemere, was
some of the concerns which have burned their
fingers in the campaign. In discussing the adver- lisher and sometimes particularly discouraging Composers' Night, which was held last Tuesday
night under the direction of Isidore Witmark. A
tising of popular songs by such means, a prominent after the investment had been made.
publisher, who has been through the game, said:
"Even when the campaign is successful and ac- number of composers sang or accompanied at the
"There is probably few, if any, products that tually stimulates sales to a point where the invest- piano singers who give their compositions, and
autographed copies of the songs were sold for the
present such a puzzling problem to the advertising ment is a paying one, all the profit must be secured
from the particular songs featured. When it is benefit of the babies' fund. Among those who par-
man as does sheet music, especially of the popular
ticipated were Ernest R. Ball, Irving Berlin, Louis
order. An investment of several thousand dollars decided to push new numbers a new campaign must
Weslyn, Dave Reed, Fred Fischer, Harry Arm-
in the advertising of a new song or several songs be started and all the work and risk gone through
means that the investment is tied up in those with again. There is nothing so dead, nothing strong, Will R. Anderson, Harry Carroll, Caro
songs alone and its influence cannot be turned to with so little influence on the future and its suc- Roma, Ernest Aldswell, Etta Weiman and Maud
profit in connection with any future publications cessors as a popular song that has passed away. Lambert.
That a writer or a publisher has issued a dozen
of the same house, or by the same writers. In most
lines of business the advertising, if it does not get great successes is forgotten by the public if the
A SON OF TEXAS.
direct results, at least keeps the name of the manu- thirteenth song does not meet with approval. It's
Texas,
it
may
not be generally known, has given
facturer and his product before the public and may a great gamble."
to the world one of the leading American musi-
The matter was again.argued on Tuesday, June cians, Frank Van der Stucken, a composer whose
TOMQET
23, and in the result His Lordship said he thought works are awaiting the recognition due them. As
Chappell & Co., Ltd., Wins Important Point in that the records ought to, be delivered up to be de- a conductor he made the public, especially in New
Suit Against a Talking Machine Company for stroyed under the circumstances of this case. It
York and Cincinnati, acquainted with many good
Violation of Copyright of "Where My Cara- seemed to him that the records were the product
novelties, including not a few by American com-
van Has Rested," by Hermann Lohr.
of a wrongful act, and that as such they could not posers. His latest achievement has been cordially
praised in Antwerp, where he conducted two con-
Chappell & Co., Ltd., London, who has held be retained by the defendants. That he thought it
certs
in commemoration of the bi-centenary of
was
just
as
equitable
to-day
as
before
the
act
of
the attention and won the admiration of the Brit-
ish music trade by the manner in which the com- 1911, but having regard to the fact that this was a Gluck. The composers represented on the pro-
grams besides Gluck were Mozart, Beethoven,
pany has protected its rights under the latest test case he was of opinion that it would be better
British copyright law, has won a fresh victory if the records were delivered into the hands of the Weber, Berlioz, Wagner, Verdi, Chabrier, Strauss,
Benoit, Grieg, Smetana and Moussorgsky.
in the suit against a talking machine company, plaintiffs' solicitors, to be held by them pending
the result of the appeal.
growing out of the reproduction by the defendant
of the song "Where My Caravan Has Rested."
SCORE WITH ^HARMONY BAY."
MANY NEW_OPERETTAS.
'On May 19 His Lordship held that there had
At the Palace Theater last week Hines and Fox,
been infringements by the defendants, and granted
Both Famous and Unknown Composers Have
the well-known vaudeville team, scored heavily with
plaintiffs an injunction. The matter again came
Works Ready for Production in Berlin and
their artistic rendering of "Harmony Bay," one of
up on July 19 on a motion by the plaintiffs to vary
Vienna—Several American Managers in
the most tuneful of all novelty songs of recent is-
the minutes of the judgment.
Competition After Producing Rights.
sue by M. Witmark & Sons. "Harmony Bay" was
Mr. Jenkins, K.C. (fo,r plaintiffs), said that in
written
by J. Brandon Walsh and Terry Sherman,
According
to
dispatches
from
abroad,
the
forth-
addition to the paper MSS. and band parts, the
defendants had in their possession or control cer- coming operetta season in Vienna and Berlin, to and is easily in the lead of anything turned out by
tain records made from these copies of plaintiffs' which all the world now looks for tuneful novel- these prolific writers to date. The song has a Hit
and a swing hard to resist, and is pleasing the
song. These, he submitted, were equally an in- ties, will be particularly rich in new productions.
fringement, and were restrained by the injunc- Franz Lehar, the creator of "The Merry Widow," professionals.
has written two new pieces, "Where the Lark
tion, and the delivery up followed as a matter of
co.urse. They presumed on their pleadings that Sings" and "Alone at Last." Leo Fall, the com-
they would get everything that could be called a poser of "The Dollar Princess," has composed
copy, and therefore did not specifically ask for the one novelty, "The Kaiserin," dealing with the life
delivery up of the records. That was what they and times of the Empress Maria Theresa of Aus-
wanted now. The defendants had served notice of
tria. Oscar Straus, who composed "The Waltz
appeal, and it was common ground that it was Dream" and "The Chocolate Soldier," has done
likely to go to the Ho.use of Lords. Therefore two new operettas, "The Whirl of Love" and "The
SONG HITS
they should like to have the point decided, as they Unknown Beauty."
Alice of Old Vincennes
desired to know where they were.
Edmund Eysler will present "Spring on the
Diane of the Green Van
After considerable argument, His Lordship said Rhine," with a libretto reminiscent of the plot of
One
Wonderful Night (You Told
he thought the point should be decided, and he "The Five Frankfurters." Georg Jarno, another
Me You Loved Me), Song
would have the case put down for the point to, be Viennese operetta composer, has written a new one
Sing Me the Rosary
called" "Madame Major," a military skit, and Herr
tried on a motion to amend the pleadings.
When You Sang "The Palms" to
Kalman, the composer of "Autumn Manoeuvres,"
Me
will produce "Long Live Love."
THE LATEST ENGLISH SONG SUCCESS
DANCE SUCCESSES
Jean Gilbert, the Berlin composer, who now en-
Orcr a Quarter Million Copies Sold in England and the Colonies.
Hesitation Waltz, by Klickman
joys probably the greatest vogue and the largest
Thanks for the Lobster, Tango
income of any contemporary opera writer, has fin-
Dream Waltz from "Tales of
ished two new pieces, "The Thief of Millions" and
Hoffman"
By HERMANN LOHR
"The Gold Girl." Paul Lincke, another popular
THE ADVERTISING OF POPULAR SONGS IN THE MAGAZINES.
PUBLISHERS
RECORDS.
McKINLEY
SUCCESSES
"Little Grey Home in the West"
Published in four keyat Bb (A to D), C, Db and Eb.
Price 60 Cents
C H A P P E L L & CO., Ltd.
41 East 34th St., - NEW YORK
Canadian Branch: 347 Yong* St., TORONTO
"You're the Rose of My Heart, Rosie Dear."
"World's Fair Greeting."
"Autumn."
"True Love Is Up to Date."
"All My Dreams of Love Go to You."
"There Is One Who Ne'er Forgets or Turns Us
Down," and others.
TO INTRODUCE, 5 CENTS EACH.
KEITH S MUSIC PUBLISHING CO., Long Branch, N. J.
One Wonderful Night, Hesitation
Waltz
In Search of a Husband, Tango
McKINLEY MUSIC CO.
NEW YORK
CHICAGO