Music Trade Review

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THE MUSIC TRADE REVIEW
10
EVERETT AROUSES ENTHUSIASM
Among Discriminating Dealers, Who Profess
Their Faith in This Admirable Piano by
Publicity That Has Done Much to Augment
•, a Wider Knowledge of Its Many Merits.
There is only one conclusion to be drawn when
a dealer sincerely enthuses over a piano and takes
the pains to advertise it locally in his newspapers,
using earnest words of praise—that the piano
maintains every claim made for it.
This has been the experience of the Everett
piano in numberless instances during the pasr
twelve months.
In widely separated sections of the country
dealers are to be found who have expressed them-
selves in the most commendatory terms regarding
the beautiful tone quality, construction and artis-
tic design of the various styles of pianos turned
out by the Everett Piano Co., Boston, Mass. They
have been using not only the daily papers, but in
the street cars and on the billboards the opinions
of those handling the Everett have been brought
to public notice in a manner that has resulted in a
greatly increased business.
The enthusiasm of these dealers is not confined
alone to their own personal liking for the Everett,
but is supplemented by the opinions of purchasers,
who, ranking in every walk of life, have expressed
their admiration for the remarkably fine qual-
ities of the Everett, its artistic merits, as exempli-
fied not merely in the scale but in the tone and
action regulation—those minute details along the
lines of perfection which show the infinite pains
that spell art in pianoforte creation.
The Everett Piano Co. has reason to feel proud
of the attitude of piano merchants throughout the
country toward the piano which it manufactures.
It demonstrates that the Everett piano in itself is
a business builder, hence a most valuable acquisi-
tion to every dealer handling it.
To command such a position in the esteem of
the trade and critical public is indeed an honor.
TO "BOOST" G00DS"MADE IN U. S. A."
Exposition Will Be Held in This City to Ad-
vertise Home Products—Business Men at
Work to Make Movement a Success.
A committee of twenty-five prominent merchants
and manufacturers is being formed to discuss
w*ays and means to hold an exposition or series of
exhibits of "goods made in the United States," as
suggested by Joseph Hartigan, Commissioner of
Weights and Measures, and Secretary of the
Mayor's Committee on Food Supply.
It is Mr. Hartigan's idea that "Made in U. S.
A." goods should be "boosted" at all times, but
particularly in these days, when the closing of
many manufacturing plants in Europe has been
made necessary by the war. He says that exhibits
of American-made goods will do much to convince
buyers that articles manufactured in this country
are just as good, if not better, than foreign-made
articles of the same kind, and will stimulate business
and attract buyers both at home and from abroad.
He proposes that at expositions arranged by mer-
chants' and manufacturers' associations "U. S. A.
goods" shall be placed alongside the imported ar-
ticle in order that people may see for themselves
and be convinced of the quality and workmanship
of the former.
Mr. Hartigan has urged the holding of exhibits
in armories and public halls at the end of the
month in connection with the 300th anniversary of
the beginning of the city's commerce.
HERBERT
QUALITY guarantee goes with
every Herbert " Square-cut"
music roll—a big feature to
consider in deciding upon the line of
rolls to feature. Every roll has our
resources back of it and in concentrating
upon the Herbert line, you can do so
and feel as if our factory is at your
disposal as much as if you owned it.
It doesn't require much of an in-
vestment to have a good H e r b e r t
"Square-cut" library- one lhat will sell
players for you and make music rolls
a profit. The best player on earth can-
not be well demonstrated unless you
use a music roll that is made right, and
you cannot hope for direct profits from
roll selling unless the roll gives satis-
faction and you carry a sufficient line
to offer a good selection.
The Herbert roll is made primarily
as a "demonstrating" roll; secondary,
it is made for your retail profits, and
if you will tell us where you are, our
service department will outline a plan
for you that will create and maintain
a good sized "Square-cut" music roll
business for you.
A
REMODELING WAREROOMS IN ERIE.
(Special to The Review.)
ERIE, PA., October 19.—The Winter Piano Co., 28
West Eighth street, this city, which was established
here in 1883, is now having elaborate alterations
imade in its store with a view to increasing its
•capacity and its general attractiveness. The Win-
ter Co. includes in its line the Steinway, Knabe,
Price & Teeple, Haines Bros, and other makes of
pianos, and the Angelus player-piano, and held a
successful alteration sale before starting rebuilding
operations.
THE HERBERT (b.
NEWARK.NJ.