Classic Mode

Music Trade Review

Issue: 1914 Vol. 59 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
EVERETT AROUSES ENTHUSIASM
Among Discriminating Dealers, Who Profess
Their Faith in This Admirable Piano by
Publicity That Has Done Much to Augment
•, a Wider Knowledge of Its Many Merits.
There is only one conclusion to be drawn when
a dealer sincerely enthuses over a piano and takes
the pains to advertise it locally in his newspapers,
using earnest words of praise—that the piano
maintains every claim made for it.
This has been the experience of the Everett
piano in numberless instances during the pasr
twelve months.
In widely separated sections of the country
dealers are to be found who have expressed them-
selves in the most commendatory terms regarding
the beautiful tone quality, construction and artis-
tic design of the various styles of pianos turned
out by the Everett Piano Co., Boston, Mass. They
have been using not only the daily papers, but in
the street cars and on the billboards the opinions
of those handling the Everett have been brought
to public notice in a manner that has resulted in a
greatly increased business.
The enthusiasm of these dealers is not confined
alone to their own personal liking for the Everett,
but is supplemented by the opinions of purchasers,
who, ranking in every walk of life, have expressed
their admiration for the remarkably fine qual-
ities of the Everett, its artistic merits, as exempli-
fied not merely in the scale but in the tone and
action regulation—those minute details along the
lines of perfection which show the infinite pains
that spell art in pianoforte creation.
The Everett Piano Co. has reason to feel proud
of the attitude of piano merchants throughout the
country toward the piano which it manufactures.
It demonstrates that the Everett piano in itself is
a business builder, hence a most valuable acquisi-
tion to every dealer handling it.
To command such a position in the esteem of
the trade and critical public is indeed an honor.
TO "BOOST" G00DS"MADE IN U. S. A."
Exposition Will Be Held in This City to Ad-
vertise Home Products—Business Men at
Work to Make Movement a Success.
A committee of twenty-five prominent merchants
and manufacturers is being formed to discuss
w*ays and means to hold an exposition or series of
exhibits of "goods made in the United States," as
suggested by Joseph Hartigan, Commissioner of
Weights and Measures, and Secretary of the
Mayor's Committee on Food Supply.
It is Mr. Hartigan's idea that "Made in U. S.
A." goods should be "boosted" at all times, but
particularly in these days, when the closing of
many manufacturing plants in Europe has been
made necessary by the war. He says that exhibits
of American-made goods will do much to convince
buyers that articles manufactured in this country
are just as good, if not better, than foreign-made
articles of the same kind, and will stimulate business
and attract buyers both at home and from abroad.
He proposes that at expositions arranged by mer-
chants' and manufacturers' associations "U. S. A.
goods" shall be placed alongside the imported ar-
ticle in order that people may see for themselves
and be convinced of the quality and workmanship
of the former.
Mr. Hartigan has urged the holding of exhibits
in armories and public halls at the end of the
month in connection with the 300th anniversary of
the beginning of the city's commerce.
HERBERT
QUALITY guarantee goes with
every Herbert " Square-cut"
music roll—a big feature to
consider in deciding upon the line of
rolls to feature. Every roll has our
resources back of it and in concentrating
upon the Herbert line, you can do so
and feel as if our factory is at your
disposal as much as if you owned it.
It doesn't require much of an in-
vestment to have a good H e r b e r t
"Square-cut" library- one lhat will sell
players for you and make music rolls
a profit. The best player on earth can-
not be well demonstrated unless you
use a music roll that is made right, and
you cannot hope for direct profits from
roll selling unless the roll gives satis-
faction and you carry a sufficient line
to offer a good selection.
The Herbert roll is made primarily
as a "demonstrating" roll; secondary,
it is made for your retail profits, and
if you will tell us where you are, our
service department will outline a plan
for you that will create and maintain
a good sized "Square-cut" music roll
business for you.
A
REMODELING WAREROOMS IN ERIE.
(Special to The Review.)
ERIE, PA., October 19.—The Winter Piano Co., 28
West Eighth street, this city, which was established
here in 1883, is now having elaborate alterations
imade in its store with a view to increasing its
•capacity and its general attractiveness. The Win-
ter Co. includes in its line the Steinway, Knabe,
Price & Teeple, Haines Bros, and other makes of
pianos, and the Angelus player-piano, and held a
successful alteration sale before starting rebuilding
operations.
THE HERBERT (b.
NEWARK.NJ.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
THE MUSIC TRADE REVIEW
ALL-WATER RATES ON PIANOS FROM COAST TO COAST.
Traffic Manager Moore, of the National Piano Manufacturers' Association, Gives Some Valu-
able Information on That Subject to Piano Shippers—Rail and Water Rates Compared.
Thomas C. Moore, traffic manager of the Na-
tional Piano Manufacturers' Association, this week
forwarded to association members the following
interesting information regarding the establish-
ment of the all-water service from New 'York to
Pacific Coast points via the Panama Canal:
"The American Hawaiian Steamship Co. quotes,
subject to change without notice, a rate of $1.25 per
100 pounds from New York to Pacific Coast ports
on shipments of boxed pianos in any quantity; that
is, less than carloads or carloads. This rate is net
and applies from the Bush Terminal, Brooklyn, N.
Y., to Los Angeles, San Francisco, Portland and
Seattle. In addition to the above rate, the cost of
insurance amounts to about twenty-five cents per
$100 valuation.
"This line is not required to publish and file its
rates with the Interstate Commerce Commission,
as are the railroad companies under the Interstate
Commerce law, and it is privileged to withdraw or
change them without notice to the public.
"The time in transit from New York to Los
Angeles harbor is approximately nineteen days; to
San Francisco, twenty-two days; to Portland,
twenty-five to twenty-eight days, and to Seattle,
thirty days. It is expected that sailings will be
made every five days from the port of New York.
"You will observe that this rate affords possibili-
ties for substantial savings on business from East-
ern and interior points to Pacific Coast territory
and also to interior Pacific Coast cities. For ex-
ample, the rate on pianos less carloads from Chi-
cago to New York is seventy-five cents per 100
pounds, and from New York to Pacific Coast ports
$1.25 per 100 pounds, aggregating $2 per 100
pounds through, as compared with the $3 rate via
all rail lines.
"Under the fourth section of the Interstate Com-
merce law the railroads are not permitted to meet
this competition at Pacific Coast ports without mak-
ing correspondent reductions to interior points; the
railroads feel that to do so would be inviting seri-
ous financial difficulties. They are disposed to meet
this competition at the seaboard points of Seattle,
San Francisco, Portland and others, providing this
can be done without reducing the rates to all inter-
mediate territory.
"Hearings are now being had before the Inter-
state Commerce Commission upon a petition of
the carriers for permission to meet these rates as
to some commodities, and it is expected that a
favorable decision will be followed by similar peti-
tions respecting all commodities that are actually
moving in quantities via the Panama Canal.
"I will keep you advised of further developments
in this important matter, and in the meantime if I
can render any assistance in connection with your
individual shipments, I will be pleased to do so."
In connection with the letter Mr. Moore also
forwarded the accompanying list of comparative
rates via rail and water from the Atlantic seaboard
and interior points to the Pacific Coast:
To Pacific Coast Ports,
From New York:
Via rail
L. C. L. $3.00
Via Ocean
L. C. L.
1.25
From Chicago:
Via rail
L. C. L. $3.00
Via rail and ocean
L. C. L.
2.00
From Detroit, Mich.:
Via rail
L. C. L. $3.00
Via rail and ocean
L. C. L.
1.83.5
From Rochester, N. Y.:
Via rail
L. C. L. $3.00
Via rail and ocean
L. C. L.
1.60
To Spokane, Wash.
From New York:
Via rail
L. C. L. $3.50
Via ocean and rail
L. C. L.
2.20
From Chicago:
Via rail
L. C. L. $2.90
Via rail, ocean and rail.L.C. L.
2.95
From Detroit, Mich.:
Via rail
L. C. L. $3.05
Via rail, ocean and rail. .L. C. L.
2.78.5
From Rochester N. Y.:
Via rail
L. C. L. $3.50
Via rail, ocean and rail..L. C. L.
2.55
C. L. $2.00
C. L. 1.90
C. L. $2.00
C. L. 1.75.5
C. L. $2.00
C L , 1.55
C. L. $2.70
C. L. 2.06
C. L. $2.43
C. L. 2.71
C. L. $2.60
C. L. 2.56.5
ness may not be what it should be in the Twin
Cities, but Foster & Waldo have had plenty to do
and find that their activity has brought them a
volume of sales during the first nine months of
1914 that is 22 per cent, in excess of the figures of
the corresponding period of 1913, and 1913 was the
biggest year the old house ever had.
"Pianos can be sold at any time," declared Rob-
ert O. Foster, "but methods must be altered from
time to time to suit conditions. It is possible that
sales are a little more difficult to make just now
than in some particularly favorable seasons, but we
have demonstrated, to our own satisfaction at least,
that there always is a good market for pianos, if
one goes at the work the right way. If our trade
keeps up as it has done, 1914 will be our biggest
year by a substantial margin. So, why should we
complain?"
50 YEARS IN
BUSINESS
We have reached the half century
mark in our business life, and to-day
we are producing a line of pianos and
player-pianos which more than ever
meet with the varied demand of piano
merchants in every section.
Chase Bros, is the pioneer piano of
the West and with our complete line
the dealer has a piano strength which
is unbeatable.
Chase-Hackley Piano Company
MUSKEGON - -
BRATON
S. CHASE, Mgr.
-
MICHIGAN
Founded 1863
Tom Rees, a piano man well known in Wilkes-
Barre, Pa., and who is also interested in some con-
cerns in New York City, this week, purchased
Ardsley Hall, located at St. Nicholas avenue and
172d street, New York. The property is valued at
$250,000. Mr. Rees has other realty holdings in this
city.
DISTRIBUTES BOOK ON DANCING.
(Special to The Review.)
MASON CITY, IA., October 17.—The Trafford
Co., which handles the Steinway, Knabe, Everett,
Mehlin, Hardrnan and other makes of pianos and
player-pianos, has secured a number of excellent
prospects recently through the free distribution of
copies of the Vernon Castle book on modern
dancing. Every adult who applied at the store was
presented with a copy as long as the supply lasted,
and the generosity of the company aroused much
favorable comment.
C L $2.70
C. L. 2.36
Head of Foster & Waldo Declares New and Original Methods Are Responsible for Increase
in His Company's Business—Sales Staff Well Organized—Good Trade in Twin Cities.
(Special to The Review.)
PIANO MAN BUYS REAL ESTATE.
C. L. $2.00
C. L. 1.35
POSSIBLE TO SELL PIANOS AT ANY TIME, SAYS R. 0 . FOSTER.
MINNEAPOLIS AND ST. PAUL, October 19.—Busi-
probably will bring home some orders, for usually
he does.
E. N. Spaulding, representing the Packard Piano
Co., and C. E. Tincher, of the Wegman Co., were
among the visitors of the week.
The Holland Piano Co.'s plant at Menominie,
Wis., and the Raudenbush plant, St. Paul, are run-
ning at full capacity, and will continue to do so
for some time.
11. S. Krossin, manager of the P. A. Starck store
in St. Paul, is grumbling because he is short of
pianos. As the saying is, "What do you know
about that?"
Edward R. Dyer, president of the Metropolitan
Music Co., is expected back from Massachusetts
this week, and he will find the new Victrola depart-
ment installed in new quarters on the ground floor
and doing big business.
Foster & Waldo now employ twenty-four sales-
men, and it is one of the rules of the house thar
its salesmen must "deliver the goods." Ever since
the house was established, twenty-six years ago,
monthly meetings of the staff have been held for
the discussion of the piano trade, business psy-
chology, salesmanship and team work. That these
meetings have been helpful to the staff and have
returned increasing revenues to the house there
can scarcely be any question. At any rate, the
house still is growing and growing.
Trade generally has been good with the piano
men of Minneapolis and St. Paul, but there are
complaints that collections are falling off. The
cause is not easy to discover. The industries are
not laying off their help and there has been no re-
duction in wages. Food prices have advanced,
which, with the general movement for outfitting
the family for the winter, may have caused a tem-
porary shortage in the piano fund. Crops are
moving nicely and prices are good. Things should
be in excellent condition, but it is undeniable that
there is a feeling of uncertainty in the business
world. Money is plentiful. The ninth regional
bank will open about November 15 in Minneapolis,
and the membership banks will have their sub-
scriptions ready at a moment's notice. Possibly
this will give the timid ones the moral courage that
they seem to need.
S. W. Raudenbush is reported to be headed for
home from his trade trip through Montana and the
Dakotas. William Lindquist went to a "home-
coming" festival at Dassel, his native burg, and
OPENS STORE J N POMONA, CAL.
The Southern California Music Co., which has
for some time past maintained an agency in the
store of the Home Furniture Co., Pomona, Cal.,
has opened a store of its own at the corner of
Second and Thomas streets, that city, with E. R.
Potter as manager.
A. A. Deckert has installed a stock of pianos on
the fourth floor of the building at 850 Main
street, Dubuque, Iowa, in the quarters formerly
occup : ed by Harger & Blish.
DECKER & SON
Estab. 1856
NEW YORK
A fine piano of unusual
tone quality.
An instrument for those
dealers who appreciate true
merit and real piano value.
Let us give you further
details.
The Smallest Real Grand Piano
in the World
. Brambdch Bdbu Grand
699 E. 135th St., New York
BRAMBACM PIANO COMPANY
fiAflK PCAnPBltl Pacz
5TePHAff BMrVAC/l -VKtPfti
635-643 WEST 49 * ST.
NEW YORK CITY
.

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