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Music Trade Review

Issue: 1914 Vol. 59 N. 15 - Page 3

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MILflC TRADE
V O L . LIX. N o . 15
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Oct. 10, 1914
SING
$ 2E OO CO P P ER S VEAR ENTS
Enforce Rigid Wareroom Neutrality.
T
HE managers of a number of business establishments have placed notices in their ware-
rooms stating that war discussions will not be permitted during service hours.
I think this is an excellent plan, and if salesmen refuse absolutely to enter into war
discussions with wareroom callers they will have, perhaps, saved themselves from heated
discussions and the firms with whom they are affiliated from monetary loss.
By discussing the war it is extremely probable that the caller's mind will be diverted from the
real purpose for which he visited the wareroom. Then, again, there is always a possibility of the
argument reaching a very warm point before it is finally dropped. Time is lost and nerves are
excited, and no one here can change the actual conditions. The war subject is depressing from
every viewpoint, and it is well to avoid discussing it in business establishments.
It is so much better to take up pleasanter thoughts than to discuss the awful horrors of the
war which is devastating Europe.
Business conditions here are steadily improving, and Americans should make the most of them.
It is harvest time for them, and no point can be made by side-tracking any mental and physical
energy upon those subjects which are bound to depress rather than awaken the business and buy-
ing desires on the part of the public.
War discussions could be prolonged so that the entire business hours could be taken up with
rancorous discussions; and, when all is said and done, the American people have a very incorrect
view of what is going on behind the curtain in th? awful European war drama.
No matter how much we may speculate, and how much some of us, through our super-super-
lative powers, may assume to know about the affair, we, as a matter of fact, know practically little
of the real cause which led up to the fighting.
Every nation has its friends, and made up as we are of men of all countries we have among
us many warm sympathizers with every nation involved in the European conflict. They are sincere
and honest in their opinions, and w r hy offend them when they come into a business place by
forcing upon them views which may be divergent and brutally offensive in some cases? It is fair
to concede to every man the right to think as he chooses, and in such times as these an argument
can have but little effect in changing the views of the individual who, perhaps for personal or
racial reasons, holds steadfast to his own theory. Then, why should a salesman proffer his ideas
as to the right or wrong of the European situation?
It is a mighty good thing to avoid heated discussions just now, and the best course to pursue
in the warerooms is to completely avoid the risk of entering into arguments with anyone. Deli-
cate senses may be offended even by a frank and open expression of opinion on the part of a
salesman.
No good can come through belligerent ideas expressed concerning the war to wareroom callers,
and it is a very sensible plan to enforce rigid neutrality in every wareroom in the land. It will prevent
minds from being diverted by the horror of war and will permit the salesman to concentrate upon
his line of goods with earnestness and a determination to win, and / T < ^ \
ninety-nine chances out of a hundred his dignified position of neu- ( L ^ A f/^
C\
trality will charm possible customers to the extent of purchasing. At \(mf^C|l/l^wVVlfVl(TTMll3i
least, it will have the effect of not permitting the war to drive a wedge
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between the salesman and his prospects.
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