Music Trade Review

Issue: 1914 Vol. 59 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MILflC TRADE
V O L . LIX. N o . 15
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Oct. 10, 1914
SING
$ 2E OO CO P P ER S VEAR ENTS
Enforce Rigid Wareroom Neutrality.
T
HE managers of a number of business establishments have placed notices in their ware-
rooms stating that war discussions will not be permitted during service hours.
I think this is an excellent plan, and if salesmen refuse absolutely to enter into war
discussions with wareroom callers they will have, perhaps, saved themselves from heated
discussions and the firms with whom they are affiliated from monetary loss.
By discussing the war it is extremely probable that the caller's mind will be diverted from the
real purpose for which he visited the wareroom. Then, again, there is always a possibility of the
argument reaching a very warm point before it is finally dropped. Time is lost and nerves are
excited, and no one here can change the actual conditions. The war subject is depressing from
every viewpoint, and it is well to avoid discussing it in business establishments.
It is so much better to take up pleasanter thoughts than to discuss the awful horrors of the
war which is devastating Europe.
Business conditions here are steadily improving, and Americans should make the most of them.
It is harvest time for them, and no point can be made by side-tracking any mental and physical
energy upon those subjects which are bound to depress rather than awaken the business and buy-
ing desires on the part of the public.
War discussions could be prolonged so that the entire business hours could be taken up with
rancorous discussions; and, when all is said and done, the American people have a very incorrect
view of what is going on behind the curtain in th? awful European war drama.
No matter how much we may speculate, and how much some of us, through our super-super-
lative powers, may assume to know about the affair, we, as a matter of fact, know practically little
of the real cause which led up to the fighting.
Every nation has its friends, and made up as we are of men of all countries we have among
us many warm sympathizers with every nation involved in the European conflict. They are sincere
and honest in their opinions, and w r hy offend them when they come into a business place by
forcing upon them views which may be divergent and brutally offensive in some cases? It is fair
to concede to every man the right to think as he chooses, and in such times as these an argument
can have but little effect in changing the views of the individual who, perhaps for personal or
racial reasons, holds steadfast to his own theory. Then, why should a salesman proffer his ideas
as to the right or wrong of the European situation?
It is a mighty good thing to avoid heated discussions just now, and the best course to pursue
in the warerooms is to completely avoid the risk of entering into arguments with anyone. Deli-
cate senses may be offended even by a frank and open expression of opinion on the part of a
salesman.
No good can come through belligerent ideas expressed concerning the war to wareroom callers,
and it is a very sensible plan to enforce rigid neutrality in every wareroom in the land. It will prevent
minds from being diverted by the horror of war and will permit the salesman to concentrate upon
his line of goods with earnestness and a determination to win, and / T < ^ \
ninety-nine chances out of a hundred his dignified position of neu- ( L ^ A f/^
C\
trality will charm possible customers to the extent of purchasing. At \(mf^C|l/l^wVVlfVl(TTMll3i
least, it will have the effect of not permitting the war to drive a wedge
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between the salesman and his prospects.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
but the men who triumph over difficulties and temporary interfer-
ences are going to be stronger in the end.
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BRITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE,
AUGUST J. TIM PE.
L. M. ROBINSON,
WM. B. WHITE,
GLAD HENDERSON,
L. E. BOWERS.
BOSTON OFFICE
CHICAGO OFFICE:
K p V N
lnnw H Wirsnir «B* Washington St
-
* HARLINGIN, Consumers' Building.
8 2 So S t a t e S t r e e t
'
* , " ' " . .««r
° -
Telephone, Wabash 5774.
Telephone, Main 6950-
HENRY S. KINGWILL, Associate,
LONDON, ENGLAND: 1 Gresham Buildings. Rasinghall St., E. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year; Canada,
$3.f>0: all other countries, $6.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $110.00.
REMITTANCES, In "ther than currency forms, should be made payable to Edward
I.yman Mill.
PlflVPr PiiUlA UftA
Departments conducted by an expert
1 1OJC1-I laiiV ailU
t i o n s o f a technical nature relating to
T i t p X f t l i l n l l i l f l U d l l D
and repairing of pianos and
V p
C n p a d r l t I n l l i i P e n i l t i e a . d lating
ea]t wjth w i u b e f o u n d jn a n o t h e r
paper. We also publish a number of reliable technical works, information
will be cheerfully given upon request.
wherein all ques-
the tuning, regu-
player-pianos
are
gect i on of th i s
concerning which
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1000
Silver Medal••.Charleston
Exposition, 190S
Pan-American Exposition, 1001 Gold Medal
St. Louis Exposition, 1004
Gold Medal..Lewis-Clark Exposition, 1005
LOVG DISTANCE TELIFEONES—NUMBEB8 5982—5983 MADXSO2T «Q.
Connecting' all Departments
Cable address: "Elblll. Hew York."
NEW
YORK,
OCTOBER
10, 1914
EDITORIAL
'"I" HERE is a lot of common sense, timeliness and sane counsel
•L in the remarks recently made by Judge E. H. Gary, head of
the United States Steel Corporation, when he says: "What this
country needs now more than ever is more courage. This is not
the time for Americans to be 'quitters.' It is tine for prudence
and economy, but not for hysterical economy. There is danger that
some of our business men in their overcaution will wreck the
mechanism of their own organizations and injure everyone else."
There is undoubtedly a tendency to extreme pessimism on the
part of many of our business men, superinduced naturally by the
disturbed conditions both in the financial and business worlds
which have prevailed since the starting of the European war.
Meanwhile, business men would do well to consider wisely and care-
fully before becoming victims to a course of action that prudence
and foresight should enable them to avoid. As a writer in The
New York World aptly expressed it the other day: "The unex-
pected disturbance of the world's commerce and the immediate
effects felt in this country seemed to cause many people to lose
their heads and fall under a paralyzing fear that deprived them of
all energy and initiative. Reasonable retrenchment in many direc-
tions and careful husbanding of resources for the time being was
the obvious course of wisdom, but 'hysterical economy' that meant
hoarding and suspension of effort would only be a step toward
disaster.
"With reason Americans have boasted of the greatness of their
country and the variety and extent of its markets. They have been
confident of their capacity to face trials that would exhaust the
strength of other nations. To yield to the first impulse to believe
that all trade must be bad because business in some quarters has
suffered a setback is to ignore the facts. It is as imprudent as it is
unnecessary."
Judge Gary's good advice is well worth heeding by members
of the music trade industry. The critical, period . in the business
world is rapidly passing, and the outlook to-day for the United
States is most hopeful. Tt is the time for courage and optimism,
on the part of everyone in the business field—a trying time truly—
E members of the piano trade, both manufacturers and deal-
ers, responded, and are responding nobly, to the appeal of the
Southern planters to "buy-a-bale-of-cotton," for were the purchases
of the various concerns combined they would probably amount to
several thousand bales. The Southern dealers are buying the cot-
ton or taking it in exchange for their own protection, for much of
their prosperity naturally depends upon the prosperity of the cotton
planter. There is already a big question in the minds of the finan-
cial experts as to whether the cure of the cotton situation in the
South will not prove worse than the disease when the next crop is
to be marketed. At the present time the purchase of cotton at ten
and twelve cents a pound has served to inflate the market value of
the commodity, and when, later on, the cotton now in the hands of
the non-users, who purchased to "help out" is put on the market
together with the unsold of this year's crop, and with the full new
crop the planter will find that the market is in a condition far worse
than at present.
The South has been for some time past the "boom" section of
the country. While other sections were standing still or advancing
slowly in the matter of business increase the South has been pro-
gressing in an astonishing and gratifying rate. The present crisis
has proven, however, that "King Cotton's" tenure of office is as un-
certain as that of some human monarch and that permanent pros-
perity cannot be built up on one commodity. If the planters heed
the warning to give their attention to diversified crops well and
good. If they don't the "buy-a-bale" movement will fail in its
mission. The country will answer the appeal of the cotton planter
once because the conditions are exceptional and a lesson had yet to
be learned. If the appeal becomes a habit, the purse strings will
not remain so loose.
Piano men should join with other merchants of the South in
urging planters not to depend entirely upon cotton for their prosper-
ity—to realize the fallacy of putting all their eggs in one basket.
I
T is significant that the exports from the Port of New York in
the third and fourth weeks of September ran almost six million
dollars more than last year in spite of the nearly total loss of ex-
ports to Germany, Austria-Hungary, Russia and Belgium. In four
weeks, ending September 26, Great Britain and the British posses-
sions took eleven million dollars more in New York exports than
last year, and Denmark, Norway, Greece, Spain, Cuba and other
countries, a substantial increase. With the approach of foreign
exchange to normal figures, the trade of New York shows a won-
derful capacity for a swift revival—a condition which is certain to
show a steady improvement and place the country on a sounder
financial basis as the increase of our export trade necessarily de-
creases our indebtedness to foreign nations. Musical instruments,
of course, are playing but a minor part in these exports, but the
situation, as outlined elsewhere in The Review, shows a distinct
change for the better that is most encouraging in every respect.
have received a number of communications from Review
W E readers
in which writers have taken extreme views re-
garding the European situation and the causes which led up to the
deplorable war. These we have not published, nor do we propose
that the columns of this paper shall be open to controversial argu-
ments concerning war conditions in Europe.
No good can come through such discussion, and we feel that
the management of a trade publication should exclude from its
pages matters of this nature. Many of our readers have pro-
nounced views upon the subject, and why should we offend the sensi-
tiveness of anyone by throwing our columns open to bitter dis-
cussions.
We shall maintain this stand, and it is useless for anyone to
send in to us opinions praising or abusing either side in the great
European struggle. We preach neutrality and we shall practice it.
R
EPORTS from Review correspondents throughout the coun-
try the past week are couched along lines that indicate
steadily improving conditions of business in their respective
localities. Locally, manufacturers state that orders are more
plentiful, than for months.

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