Music Trade Review

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THE MUSIC TRADE REVIEW
COOPERATING JVITH THE TRADE.
Buegeleisen & Jacobson Advise Dealers That
Orders for Imported Goods Should Be Placed
Immediately—Numerous
Reminders Sent
Out and Bring Results—Great Scarcity in
Certain Lines of Musical Merchandise.
Notwithstanding the severe handicaps under
which they are working owing to the disastrous
effects of the war abroad, Buegeleisen & Jacobson,
113 University place, New York, are continuing-
to extend to their trade every possible co-opera-
tion. Realizing that the situation is the most seri-
ous that has yet confronted the small goods in-
dustry, and that prompt action on the part of the
dealers is absolutely necessary at the present time,
Buegeleisen & Jacobson have been sending out fre-
quent reminders to their patrons, advising them
that orders should be placed immediately for the
fall and winter trade. These reminders have taken
the shape of attractive folders, fac-simile telegrams
and similar timely publicity.
Referring to the present status of the musical
merchandise, Samuel Buegeleisen, head of the firm
remarked as follows: "The response by our trade
to the circulars and literature we have been send-
ing out the past month has been most gratifying,
and we have been kept busy filling the or'ders re-
ceived from all parts of the country. Our dealers
evidently appreciate tbe wisdom of our slogan,
'Order Now,' and with the scarcity of merchandise
increasing steadily, the true force of this sugges-
tion is becoming more apparent.
"When it is realized that this industry consumes
an enormous amount of merchandise annually, and
that the source of supply was cut off suddenly and
without a moment's notice, the gravity of the
situation is at once evident. It is only two months
since the war started, but even during this short
period, there has developed an amazing scarcity
of various lines of musical merchandise with other
lines growing scarcer day by day. It will take but
a short while before certain merchandise will be
totally missing from the market, and in the mean-
Black Diamond
Strings
THE WORLD'S BEST
National Musical Siring Co.
New Brunswick, N. J.
WuRLiTZER
MUSICAL
Merchandise
Cincinnati
Chicago
EXCELSIOR
DRUMS £ STANDARD
Some dealers may say that they cost more than
others.
Excelsior drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using cheaper
material, use less care in making* them, and dis-
pense with the new patented improvements.
If we did, however, Excelsior Drums would not
be the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRUM WORKS
A. a. SOISTMAN, Vice-Pres. and Gen. Manager,
Tenth and Market Streets,
CAMDEZT, V. J.
time, the wise dealer is placing his orders now
for his expected fall and holiday trade. When
the war first started and there was some stock to
be had, shipments were transferred from one im-
porter to another in order that the dealer might
be afforded every possible opportunity of having
their orders filled promptly, and it happened fre-
quently that merchandise was sold below cost to
the trade, even with the necessary advance of
prices. There is practically no available stock
for the importers, however, at the present time,
and from the reports we are receiving from abroad,
there is little or no work being accomplished in
the musical merchandise centers of Europe. In
view of the serious aspect of conditions, we are
again advising our friends to place their orders
well in advance and not wait until the last moment
when very little good merchandise will be on the
market."
PRAISE FOR JVUNGO BANJOS.
Professional Musician Writes Letter to H. A.
Weymann & Sons, Complimenting the House
on the Quality of fts Products.
(Special to The Review.)
PHILADELPHIA, PA., September 28.—H. A. Wey-
mann & Sons received the past week an unsolic-
ited letter from Benjamin F. Knell, of "The
Unique Trio," which reads: "On your wood-rim
banjo-mandolins allow me to congratulate you.
You have the best tango banjo on the market.
Last night Paul Eno brought the tango banjos
and I had the pleasure of playing on one of them.
It certainly was a,pleasure to,play on one of your
instruments. They are absolutely correct in scale
and tonal quality, and as fine as one could ask
for. Last evening was a good test as we used
orchestra violin parts which carried us over the
entire finger board. We scored a great hit and
one cannot do good work unless they have good
instruments, so think it proper to praise you for
such superior banjo-mandolins. I think the wood
rim is superior to the metal as there is a much
better effect in the tone of the instrument and is
much lighter to handle. Wishing you the success
you deserve."
There has been a great demand recently for
the Weymann curly maple orchestral drums which
are being used so effectively by small orchestras
in cabarets, theaters and moving picture houses.
HOUSE OF BRUNO BUSY
In Musical Merchandise and Talking Machine
Departments—Getting Stocks from Neutral
Countries—Must Assume War Risks.
At the large musical merchandise emporium of
C. Bruno & Son, Inc., 351-353 Fourth avenue, New
York, business is reported to be of unusual vol-
ume in both the musical instrument and Victor
talking machine departments. While, of course,
the House of Bruno is up against the problem of
securing merchandise from abroad, it is obliged
to concentrate its energies upon the stocks of
goods which are obtained from neutral countries,
and in every instance old customers are securing
the preference in the distribution of its goods.
Henry Stadlmair, vice-president, reports that
several shipments of goods are in several parts of
Europe and that he is doing his utmost to bring
them over. One of the peculiar features of Euro-
pean shipments is that when the giocls leave the
factory they are at the risk of Bruno & Son.
DEATH OF E. N. MARTIN.
The death is announced of E. N. Martin,
treasurer of the Holtzmann-Martin Co., dealers
in piano cabinets and benches at 3o'2 West
Thirteenth street, New York, which occurred on
September 24. Mr. Martin had been connected
with the stool and cabinet business for more
than twenty years.
HAD NARROW ESCAPE FROM DEATH.
The American branch of M. Hohner, 114 East
Sixteenth street, New York, harmonica and ac-
cordeon manufacturers, was gratified to learn this
week that Carl Schmid, manager of the depart-
ment devoted to the purchase of raw materials at
the Hohner factory in Trossingen, Germany, had
not died on the battlefield, as reported in a pre-
vious letter from the factory. It seems that Mr.
Schmid, who was an officer in a regiment engaged
in the battle of Muehlhausen, was wounded twenty-
six times and left for dead on the field, but it was
found, however, that he would recover from these
many wounds with care and attention, even though
his right knee will be stiff all his life.
RETURNS FROM_COAST TRIP.
Charles T. Kaffenberger, road ambassador for
Buegeleisen & Jacobson, 113 University place,
New York, returned Saturday from a four
months' trip which took him from coast to coast.
Mr. Kaffenberger states that business conditions
throughout the country are generally unsettled,
certain sections reporting the outlook as being
unusually encouraging, while in other territories,
the contrary was the rule, conditions there being
somewhat below normal.
The oldest aivd
largest musical
merchandise house
in America
Manufacturers, Importers,
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
CBrimo & Souk.
351-53 4* 1 Ave. Newark
Modern
Service
ATTRACTIVE
SPECIALTIES
WEYMANN & SON
Incorporated
Manufacturers of
The Famous
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG^