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THE MUSIC TRADE REVIEW
THE AGGRESSIVE MAN WINS
In the Battle for Trade This Fall and Winter,
Says Thos. F. Green, General Manager of
the Silas E. Pearsall Co.
General Manager Thomas F. Green, of the Silas
E. Pearsall Co., Victor distributers, 16 West Forty-
sixth street, New York, who is widely known in
the talking machine trade, is one of the most op-
timistic men when it comes to a discussion of the
condition of business during the next few months.
He believes that with the present adjustment in the
banking system, the increased manufacturing orders
and the wonderful crops there will be a prosperity
which will result in a tremendous amount of Victor
business.
"For those dealers going after business in an
aggressive way," added Mr. Green, "the next few
months should show a lot of machine sales, to say
nothing of the increased volume of record trade
that usually comes in on the prosperity wave. The
dealers using the Pearsall Victor service will be
helped by securing a sufficient allotment of goods
that will put them in a position of being able to
fill most any demand made upon them. A well-
stocked store not only gives the customer the im-
pression that the store is a live one, but it permits
the quick closing of sales by reason of giving the
customer anything he wants on the minute. Fre-
quently a prospect takes a year to make up his
mind to own a Victrola, and when buying^it in the
morning wants the machine delivered in the after-
' noon, and it is necessary to have a good stock to
be able to give the customer the right service."
EDWARD D. EASTON'S VIEWS.
In connection with a series of interesting busi-
ness articles appearing in recent issues of Printers'
Ink, Edward D. Easton, president of the Columbia
Graphophone Co., wrote that publication as fol-
lows:
"I am very much interested in the article in your
issue of September 10 under the heading 'How
Advertisers Are Meeting the Present Situation.'
"This is an easy time to lose sales. All you
have to do is to float down the stream with the
calamity shouters, agree that it is impossible to get
business, and let things drift.
"It is the policy of our company at such a time
to increase our advertising appropriation substan-
tially and put on more pressure in every depart-
ment of the selling organization.
"We are working out a program which we are
sure will give us, instead of a falling off, greater
sales and greater interest in graphophones and rec-
ords than ever before.
EDWARD D. EASTON."
NOW MAKING CARBOLIC ACID.
Word was received this week from the Edi-
son plant at West Orange, N. J., that Thomas
A. Edison has overcome the shortage of impor-
tations of German and English made carbolic
acid, used extensively in his plant, by making
successfully in the Silver Lake Chemical Works
his own carbolic acid for the first time, an acid
said to be superior to the imported article and
produced more cheaply.
RECEIVER FOR V. J. DOYLE.
R. B. Caldwell, vice-president of the Blackman
Talking Machine Co., Victor distributer, was ap-
pointed receiver last week by George R. Beach,
referee in bankruptcy, in the case of Vincent J.
Doyle, 60 Newark avenue, Jersey City, N. J., Vic-
tor dealer, who was adjudged bankrupt. Among
the larger creditors are the New York Talking
Machine Co. and Blackman Talking Machine Co.
Kranich & Bach have taken on the Victor talking
machine line in their store on 125th street.
COLUMBIA TO RECORD PRIZE SONG.
COLUMBIA CO. GLEANINGS.
"1915—San Francisco" to Be Strongly Fea-
tured in Records and by Other Means.
New Dealers Appointed—E. N. Burns at His
Desk—Heindl
Back
from
Austria—The
Century Opera House Opening.
(Special to The Review.)
FRANCISCO, CAL., September 25.—"1915—
The past week has been an unusually busy one
for the Columbia Graphophone Co., a large num-
ber of new accounts having been signed up in the
last few days. In Brooklyn, N. Y., particularly
the Columbia products are gaining in popularity
week after week, and at the present time Brooklyn
territory from one end of the borough to the
other is well dotted with the establishments of
aggressive Columbia representatives. Among the
newly created Columbia accounts are the follow-
ing: George W. Millard, 1803 Myrtle avenue,
Brooklyn, N. Y.; Hart Pharmacy, Westport, Conn.;
Morris Finkelstein, Bridgeport, Conn.; Stark Bros.,
3122 Fulton street, Brooklyn, N. Y.; J. Joseph-
burg, 1671 Bath avenue, Brooklyn, N. Y.
Edward X. Burns, vice-president of the Colum-
bia Graphophone Co., and manager of its export
department, is back at his desk from a stay at the
Thousand Islands, where he journeyed to re-
cuperate from his strenuous experiences abroad
during the start of war hostilities.
Anton Heindl, manager of the foreign record
department of the Columbia Co., returned to Amer-
ica last week after being marooned abroad since
the start of the war and narrowly escaping being
impressed into service in the Austrian army. Mr.
Heindl, who has not yet renounced his Austrian
citizenship, even though he arrived in America
when a very small lad, was placed in a very dan-
gerous position while in Europe, until he was
finally able to prove his many years' residence in
the United States through the chance meeting with
an American friend in Vienna.
The opening of the Century Opera House in
New York has again placed Columbia records
prominently before the attention of local music
E. M. Rosner at Piano, W. S. Gray, Standing.
lovers, as several of the most popular members of
ager of the Eilers Music Co.; P. H. Beck, man- the Century Opera Co.'s galaxy of stars are Co-
These include the prominent
ager of the talking machine department of the lumbia artists.
Kohler & Chase Music Co.; Mrs. D. E. F. Easton, tenors Walter Wheatley, Orville Harrold and Mor-
prominent "club woman and experienced leader in gan Kingston, in addition to Louis Kreidler, who
amateur theatricals; Miss Bessie Beatty, of the scored a signal success last week in the presenta-
tion of "William Tell." In accordance with its
Bulletin.
Walter S. Gray, Pacific Coast manager for the plan last year, the Columbia Co. has reserved the
Columbia Graphophone Co., took particular inter- back cover of the Century Opera Co.'s official pro-
est in the contest, and before the prize Song was gram, where it will display timely and appropriate
selected made plans whereby it is to be recorded copy during the operatic season.
on Columbia records, and thus be featured
throughout the country.
COMPANIES TO DISSOLVE.
In order to add as much as possible to the popu-
(Special to The Keview.)
larity of the song, Mr. Gray made the following
TRENTON, N. J., September 28.—The Edison
public request, which met with steady response:
"The Columbia Graphophone Co. realizes that Business Phonograph Co., capitalized at $300,000,
this is the people's song, chosen in a popular con- and the Mexican National Phonograph Co., capital-
test. Accordingly we would welcome suggestions ized at $25,000, both New Jersey corporations, filed
articles of dissolution with the Secretary of State
from the talking machine public as to which of
our artists would be the favorite of the public for to-day. Thomas A. Edison was the principal stock-
holder in both companies.
singing this song when we make the record.
Harry F. Miller, a director in Thomas A. Edison,
"All our artists are well known. Remember
Inc.,
in answer to an inquiry said that the two com-
that the song is a lively march. I would like sug-
gestions as to the artist to be sent to our offices panies had practically been owned by Mr. Edison,
and that for purposes of business economy they
at 334 Sutter street."
"1915—San Francisco" will be sung in vaudeville had been dissolved so that they might be absorbed
by Thomas A. Edis<5n, Inc. All of their business,
throughout the West and be featured wherever
he said, would be carried on by this company.
possible on the Pacific Coast. With the unusual
amount of publicity" the song will receive it is
J. Newcomib Blackman, president of the Black-
certain that the writers will realize an amount in man Talking Machine Co., 97 Chambers street,
royalties from publishing and mechanical rights New York, Victor and Edison cylinder distributer,
that will prove a prize of most substantial pro- is convalescing rapidly from the very serious at-
portions.
tack of typhoid fever which has confined him to
The judges held several meetings in the music his home for the past month.
room of the Orpheum Theater before being able
to decide upon the winning song, and the accom-
A. H. Bates is now wholesale representative for
panying illustration shows Mr. Gray standing at the Victor Talking Machine Co. in local territory,
the piano listening to the prize song as played by succeeding Thomas F. Green, who resigned a fort-
E. M. Rosner, musical director of the Orpheum night since to become general manager of Silas E.
Theater.
Pearsall Co., New York Victor distributer.
SAN
San Francisco," is the title of the song that won
the prize in the big contest conducted by the Bul-
letin, of this city, and in which over 2,000 manu-
scripts were entered. The writers of the song,
which is a snappy march, are Philip Irving Jacoby
and his brother Samuel, of 3747 Clay street, the
former writing the music and the latter the words.
The judges of the contest were: George Hough
Perry, publicity director of the Panama-Pacific
Exposition; Edmund M. Rosner, musical director
of the Orpheum Theater; Charles K. Field, editor
of Sunset Magazine; W. R. McArthur, sales man-