Music Trade Review
Issue: 1914 Vol. 58 N. 8 - Page 56
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE MUSIC TRADE REVIEW
STRIKING WINDOW DISPLAY OF THE OLIVER DITSON CO. "HALF DOLLAR" MUSIC SERIES.
150 TREMONT STREET, BOSTON, MASS.
One of the noteworthy factors in the great and
growing business of the Oliver Ditson Co. in the
field of music publishing is the "Half-Dollar Musi*.
Series," a collection of the best that is offered in
standard music carefully arranged for the con-
sideration of cither the artist or the student and
offered at price that lias proven a tremendous at-
traction for music lovers.
The ''Half-Dollar
Series" owes its wonderful and increasing popu-
larity to the value offered and is far in excess of
the price asked, the music being selected with par-
ticular care from the enormous amount that ranks
as good and then arranged in a manner that makes
tractive ways, organ music is recognized as stand-
for the convenience of the customer in securing
ard for the church and home, duets for violin
the music be desires grouped together according
and piano and other groupings too numerous to
to his fancy.
mention here, but which have served to bring the
volume of sales of the edition well above the half
The enthusiastic manner in which the "Half-
million mark.
Dollar Series" has been received has encouraged
The accompanying illustration shows a window
the Ditson Co. to make frequent and valuable ad-
in the store of the Oliver Ditson Co. in
ditions to the series, until at the present time
there is hardly a division of music that is not rep- Boston, in which the "Half-Dollar Series" was
featured in a most attractive and impressive man-
resented by at least one volume of the "Half-
ner, the resulting sales testifying to the effective-
Dollar Series," which embraces the music of the
ness of the display.
operas grouped and arranged in a number of at-
THE "TANGOITIS" EPIDEMIC
The Beautiful Novelty Song Sensation
of the Year
"IN THE CANDLE-
LIGHT"
Cleverly Summarized by a Musical Paper—Has
Spread Throughout the World—Thrives on
New Germ Which Is Busy These Days.
STOCK UP
The following clever summary of the present
craze for the tango recently appeared in a musical
paper under the caption of ''Tangoitis":
"A contagious and catching complaint. As far
as scientists are able to discover, it originated in
South America some years ago. However, several
cases came to light in Europe, and it became an
epidemic which has spread to the United States of
America. The scientific and medical name of the
germ which spreads the malady is 'Amapa,' and it
seems to thrive best and is most prevalent in the
ballroom. Hence the name of the greatest tango
success. Therefore, if the germ 'Amapa' through
its contagion, spreads the malady 'tangoitis,' so the
contagious melody of 'Amapa' makes it the popular
'tango-it-is."
It may be mentioned that the 'Amapa' referred
to is published in the United States by Chappell &
Co., New York.'
M. WITMARK & SONS
WAGNERIANJ>CORES CHEAP.
Witmark Bldg., 144-146 West 37th St.
NEW YORK CITY
(Special to The Review.)
By Fleta Jan Brown
Already being
used by hun-
dreds of well
known vaude-
ville acts, which
is sure to cre-
ate a demand
for you.
Chicago
S»n Fnnciico
London
Parii
Melbourne
erty, there has been an enormous rush on the part
of London publishers to print cheap editions of
these works.
For seventy-fice cents it is now possible to obtain
a vocal and pianoforte score of "Parsifal."
NEW MORSE MANAGER IN CHICAGO.
Marvin Lee, who has met with considerable
success as a composer of popular music and is
well known in the publishing field, has taken charge
of the Chicago offices of the Theodore Morse
Music Co., succeeding Will Spillard.
"My husband is very successful. He is making
new records in his business right along."
"Yes, I heard he sings for a talking machine
company."
We Are the Publishers of. the Waltz Song
Success
"Just Because It's You"
From Ivan
fan Caryll's New Musical Comedy
Success
"The'Little Cafe"
LONDON, February 14.—Now that the Wagnerian
opera copyrights of "Parsifal," Goetterdamme-
rung" and "Siegfried" have become public prop-
CHAPPELL & CO., Ltd.
41 East 34th St., - NEW YORK
TORONTO
347 Yonge St.,
56
THE MUSIC TRADE REVIEW
STRIKING WINDOW DISPLAY OF THE OLIVER DITSON CO. "HALF DOLLAR" MUSIC SERIES.
150 TREMONT STREET, BOSTON, MASS.
One of the noteworthy factors in the great and
growing business of the Oliver Ditson Co. in the
field of music publishing is the "Half-Dollar Musi*.
Series," a collection of the best that is offered in
standard music carefully arranged for the con-
sideration of cither the artist or the student and
offered at price that lias proven a tremendous at-
traction for music lovers.
The ''Half-Dollar
Series" owes its wonderful and increasing popu-
larity to the value offered and is far in excess of
the price asked, the music being selected with par-
ticular care from the enormous amount that ranks
as good and then arranged in a manner that makes
tractive ways, organ music is recognized as stand-
for the convenience of the customer in securing
ard for the church and home, duets for violin
the music be desires grouped together according
and piano and other groupings too numerous to
to his fancy.
mention here, but which have served to bring the
volume of sales of the edition well above the half
The enthusiastic manner in which the "Half-
million mark.
Dollar Series" has been received has encouraged
The accompanying illustration shows a window
the Ditson Co. to make frequent and valuable ad-
in the store of the Oliver Ditson Co. in
ditions to the series, until at the present time
there is hardly a division of music that is not rep- Boston, in which the "Half-Dollar Series" was
featured in a most attractive and impressive man-
resented by at least one volume of the "Half-
ner, the resulting sales testifying to the effective-
Dollar Series," which embraces the music of the
ness of the display.
operas grouped and arranged in a number of at-
THE "TANGOITIS" EPIDEMIC
The Beautiful Novelty Song Sensation
of the Year
"IN THE CANDLE-
LIGHT"
Cleverly Summarized by a Musical Paper—Has
Spread Throughout the World—Thrives on
New Germ Which Is Busy These Days.
STOCK UP
The following clever summary of the present
craze for the tango recently appeared in a musical
paper under the caption of ''Tangoitis":
"A contagious and catching complaint. As far
as scientists are able to discover, it originated in
South America some years ago. However, several
cases came to light in Europe, and it became an
epidemic which has spread to the United States of
America. The scientific and medical name of the
germ which spreads the malady is 'Amapa,' and it
seems to thrive best and is most prevalent in the
ballroom. Hence the name of the greatest tango
success. Therefore, if the germ 'Amapa' through
its contagion, spreads the malady 'tangoitis,' so the
contagious melody of 'Amapa' makes it the popular
'tango-it-is."
It may be mentioned that the 'Amapa' referred
to is published in the United States by Chappell &
Co., New York.'
M. WITMARK & SONS
WAGNERIANJ>CORES CHEAP.
Witmark Bldg., 144-146 West 37th St.
NEW YORK CITY
(Special to The Review.)
By Fleta Jan Brown
Already being
used by hun-
dreds of well
known vaude-
ville acts, which
is sure to cre-
ate a demand
for you.
Chicago
S»n Fnnciico
London
Parii
Melbourne
erty, there has been an enormous rush on the part
of London publishers to print cheap editions of
these works.
For seventy-fice cents it is now possible to obtain
a vocal and pianoforte score of "Parsifal."
NEW MORSE MANAGER IN CHICAGO.
Marvin Lee, who has met with considerable
success as a composer of popular music and is
well known in the publishing field, has taken charge
of the Chicago offices of the Theodore Morse
Music Co., succeeding Will Spillard.
"My husband is very successful. He is making
new records in his business right along."
"Yes, I heard he sings for a talking machine
company."
We Are the Publishers of. the Waltz Song
Success
"Just Because It's You"
From Ivan
fan Caryll's New Musical Comedy
Success
"The'Little Cafe"
LONDON, February 14.—Now that the Wagnerian
opera copyrights of "Parsifal," Goetterdamme-
rung" and "Siegfried" have become public prop-
CHAPPELL & CO., Ltd.
41 East 34th St., - NEW YORK
TORONTO
347 Yonge St.,
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