Music Trade Review

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THE MUSIC TRADE REVIEW
52
AN EDISONJNNOVATION.
SUCCESS ISN'T MATTER OF RULES.
COLUMBIA CO. NEWS BRIEFLETS.
Snort Story of the Opera and Sketch of Sing-
er's History to Be Placed on Reverse Side
of All Edison Disc Grand Opera Records for
Convenience and Education of Users.
'Something Inside a Man," Says English
Leader—Know Men Who Win.
Edward N. Burns Sails for Extended Trip to
Europe—New and Attractive Folder Devoted
to New Dance Records Just Issued—Big
Gain in Retail Business—"Jewel" Popularity.
Writing in Pitman's Magazine, a new English
publication devoted to business, A. E. Bull out-
In order that the Edison disc phonograph owner lines the kind of people it is necessary for the
may have the greatest benefit from the possession man to know who would find success in the com-
of the Edison disc grand opera records, the reverse mercial world. Says Mr. Bull:
"A remarkably successful man, who had com-
side of the record will contain a short story cover-
ing not only the particular opera from which the menced in poverty and who had built up a world-
record selection is taken, but a brief sketch of the famous business, was once asked to explain the
singer's life. Thus will an owner not only have secret of his success.
" 'My dear man,' he said to the interviewer, 'it
a complete disc selection covering part of the opera
but he will have authentic information in relation can't be done. I can no more tell you how I suc-
to the character of the opera as well as interesting ceeded than a bird could explain how it learned
data regarding the singer. This additional feature to fly.'
" 'But,' protested the interviewer, 'you surely
is given without additional charge, which lends
have some rules of conduct and business methods
further value for the new line.
All one has to do in order to learn the conditions that you have adhered to through life, and which
existing in the country with reference to the de- would account for your success?'
'" 'Yes, I have rules,' replied the successful man,
mand for the new Edison disc phonographs and
records is to ask any Edison dealer or jobber, for "but rules are nothing. Success isn't a matter of
no doubt their statements can be taken as truthful rules. It's something inside a man, something that
if they say that "business is rushed," for hundreds belongs to his nature and character. If a man has
of letters from all over the country express this it, he will succeed; if he hasn't, all the copybook
opinion with plenty of writing which, when sum- headings in the world won't give it to him.'
"That was the opinion of a man who had suc-
marized, means: "Rush more goods." The factory
ceeded
and knew his own nature, and, up to a
is behind the orders, there is no question about
that, but no doubt with the additional equipment point, it has a great deal of truth in it.
"Here is a second reply to the question which
planned the output will begin to offset the orders.
was put to the millionaire. The man who made it
was by no means so prosperous, but he had suc-
R. L. HOLLINSHEAD^ TAKES CHARGE. ceeded beyond reasonable expectations. He was
certainly more successful than those who knew him
(Special to The Review.)
BUFFALO, N. Y., January 6.—Rubert L. Hollins- best thought he would be, for he was not a par-
head has been appointed manager of the Victrola ticularly able man in any way.
" 'I made one rule in life,' he said. 'I regard it
department of J. N. Adam & Co., the promi-
nent department store in this city. Mr. Hollins- as a duty to succeed, so i persistently sought the
head succeeds H. V. Kautzmann, who has ac- company of those who had succeeded. If a man
cepted a position with Mason & Risch, Toronto. was a failure I avoided him, not out of any
Before joining the J. N. Adam Victrola depart- snobbishness, but because I could not afford to run
ment, some six months ago, Mr. Hollinshead was the risk of catching the infection of failure from
connected with Denton, Cottier & Daniels, the him.'
"His was a most curious idea, that success and
well-known piano house.
failure are infectious, and that one can catch
them just as he can catch fever and colds. Here
HANDSOME WALL HANGER.
is the point of the remark and the truth of it. It
In order that its dealers might call the attention
is just the same opinion as that of the millionaire,
of the public to the new record catalog it recently
though presented in a different way:
issued, the Victor Talking Machine Co. sent out
"The things that bring success are the things
to its trade this week a very handsome wall hanger
that belong to character. To succeed one must
or window display portraying a page from the
mold the character aright. Nothing influences
new catalog. This hanger was designed in the
character so much as companionship. In his mind
usual high-class Victor manner, and its appearance
it worked out this way: Make companions of weak
in the windows of many local dealers attracted
people and one becomes weak; make companions
favorable comment and attention.
of strong people and one becomes strong."
Edward N. Burns, vice-president of the Colum-
bia Graphophone Co. and manager of the com-
pany's export department, sailed Saturday for an
extended trip to Europe. While abroad Mr. Burns
will visit all the leading cities, remaining on the
other side for several months.
The Columbia Graphophone Co. has just issued
a very attractive four-page booklet devoted ex-
clusively to the dance records which form an im-
portant part of the Columbia record library. In
view of the present dance craze and the widespread
demand for this type of record, it is interesting to
note that the Columbia dance records were re-
corded under the supervision of G. Hepburn Wil-
son, M.B., one of the best known dance experts
in the country. The different types of Columbia
dance records are listed under their respective
headings, making a valuable guide for the dealer.
Among the recent additions to the Columbia
Graphophone Co.'s list of representatives in near-by
territory are the Empire Phonograph Co., 246
Bowery, New York, and L. Ebenchick, Albany, N.
Y. Both of these new accounts placed substantial
initial orders, which indicate a very satisfactory
business for the new year.
R. F. Bolton, manager of the Columbia Co.'s
wholesale and retail store at 89 Chambers street,
New York, reports for the year just closed an
actual gain of 48 per cent, over the business of
1912, which was a record breaker. This splendid
gain was doubly gratifying in view of the tightness
of the money market throughout the East.
E. Frank Winfield, proprietor of the Outing
Shop, Grand Junction, Col., Columbia representa-
tive, states that out of a mailing list of seventy
talking machine owners and prospects he secured
orders from more than fifty names on the list for
the new Columbia advertising record. A pretty
good batting average for a small town.
The Columbia Co. has just issued the first trade
circular of the new $35 machine known as the
"ffewel," which in the short time it has been on
the market has achieved great popularity.
TO TEST 5 PERCENT. CLAUSE.
Importers and their attorneys, who are about to
test the validity of the Treasury Department's
order to ignore the 5 per cent, discriminatory
clause of the new tariff law relating to rebates on
merchandise shipped to this country in American
bottoms, have reached an agreement with William
L. Wemple, Assistant Attorney-General in charge
NEW MODEL W1TH_ F I B E R NEEDLE.
of the Government's customs litigation, whereby
COMPLETE
IMPROVEMENTS.
The Masterphone Corporation, 187 Broadway,
the questions at issue will be submitted by stipula-
New York, manufacturer of the "Masterphone,"
The New York Talking Machine Co., 81 Cham- tion to the Board of General Appraisers, without
the popular clarifying device, will place on the bers street, New York, has just completed a num- an oral argument. Counsel, however, on both
market this month a new model for use with fiber ber of additional improvements in its sales offices, sides will be permitted to file briefs. It is under-
needles. This model, which will embody certain conducing to the maximum convenience and com- stood that the case will be laid before the tribunal
distinctive features, will retail at $1.50.
fort of its clients. All of these new changes per- for consideration and decision some time this
mit of the handling of the company's dealers' re- month. Practically all importers entering goods
TALKING MACHINE DEALER FAILS. quirements at top-notch efficiency.
from nations having commercial treaties with this
country and shipped under foreign flags are now
John J. Rooney, a dealer in talking machines
and photo supplies at 1983 Broadway, New York,
NEW DEALER IN JHONTPELIER, VT. demanding a rebate of 6 per cent, on such goods.
has filed a petition in bankruptcy, with liabilities
(Special to The Review.)
of $5,863 and assets $4,065, consisting of stock,
A CHRISTMAS TRAGEDY.
MONTPELIER, VT., January 3.—Ed. S. Seguin, the
$3,436; cash in bank, $620, and return on insurance, progressive phonograph and news dealer, has com-
Are we to hold ragtime revues and other
$9. Among the creditors are the 'New York Talk- pleted plans for the installation of the complete hustling forms of entertainment responsible for
ing Machine Co., the Blackman Talking Machine Edison disc line. Mr. Seguin says that he will the following tragedy?
Co., and the New York Sporting Goods Co. remodel the rear of his store on Main street in
A music hall artist who used to tour the
Judge Holt appointed J. Newcomb Blackman re- the near future so as to give his patrons every provinces with a flock of performing ducks, found
ceiver for Rooney with power to continue the comfort and convenience.
manager no longer willing to book his sedate show.
business ten days.
Mr. Seguin has been carrying a complete Edison After he had been resting for some time he re-
Mother—What do you think you will make out cylinder stock and, with the addition of the disc, ceived a telegram a/sking him to open on the fol-
proposes to confine his energies to the Edison lowing Monday at a variety theater in the North
of my daughter's talent?
Professor (absent-mindedly)—About $10 a les- products. He also carries the Edison dictating of England. In reply he wired:
"Regret cannot come. Have eaten the Act."
machine.
son, if the piano holds out.