Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
to fray
The question is frequently asked what is in a name?
That depends very much upon the product—its
present standing and its history.
If the name is Chickering, then it stands for art
ideals—it stands for musical excellence—it stands for a
piano which is sought by the musically critical.
The name Chickering has been permanently identified with the history of
the evolution of the piano covering a period of ninety years, and during
all that time the Chickering piano has always been a favorite with the
exclusive set among music lovers.
It is a far cry from the first Chickering piano of 1823 to the superb
Chickering of to-day, and a study of the instrument shows a constant evolu-
tion. It shows that the Chickering creative forces were never satisfied to
rest upon laurels honorably won, but they were ever seeking, by inventive
genius, to make pianos more perfectly responsive to the musical tastes
of the nation.
That they have succeeded is clearly evidenced in the splendid Chickering
products which have won the endorsement of musicians in every part of the
world for nearly a century; but, if the Chickering piano had no glorious
past, it could safely rest its musical success upon the unprejudiced opinions
of musical experts regarding the Chickering of to-day.
From every viewpoint it is an instrument which possesses marvelous musical attributes.
It has all the charm and excellence of the Chickering of days gone by, with all of the
finer musical qualities made possible by concentrating undeviating effort upon the
production of a piano which should measure up to the most exacting requirements
of modern conditions.
The Chickering of to-day is an instrument which affords piano merchants business
building powers which are usually appreciated by those who give the subject even a
superficial examination.
•••,-•
(D»T. American Piano Co.)
Boston, Mass.