Music Trade Review
Issue: 1914 Vol. 58 N. 14 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
PROGRESS IN HARMONICA MAKING.
GEMUNDER & S O N S J O MOVE SOON.
Many Improvements in Manufacturing Proc-
esses Noted During Past Few Years—Cheer-
fulness a Characteristic of the Hohner Fac-
tories in Trossingen, Germany.
Prominent Violin House to Occupy New Up-
town Quarters This Month—In a Most De-
sirable and Convenient Location in Musical
District—Handsome Furnishings Planned.
August Gemunder & Sons, the prominent violin
makers, repairers and dealers in old master in-
struments, who recently closed arrangements for
the occupancy of new quarters at 141 West Forty-
second street, New York, as noted in a recent issue
of The Review, are planning to move into their
new home about the 20th of this month. Specifi-
cations for the detailed arrangement of the Forty-
second street quarters have already been drawn,
and these plans call for tasteful and artistic deco-
rations that will far exceed in attractiveness the
present home of the company, at 42 East Twenty-
third street, which it has occupied
for the past eighteen years.
The new warerooms will be elab-
orately fitted up in mahogany, so that
the extensive line of "Gemunder
Art" violins and bows, as well as the
large line of old master violins and
imported accessories handled by the
house, may be displayed to excellent
advantage. One large case will con-
tain about 400 old violins, another
the "Gemunder Art" violins in all
their various styles of models and
varnish. Several large safes will be
installed, in which the antique old
masters will be kept.
The location of the new Gemunder
warerooms is particularly desirable,
as it is in the heart of the musical
Veneer and Polishing Department in the Hoh ner Factory.
district of New York. Aeolian Hall is
ing the factories of M. Hohner. This prominent
one block east, while the Metropolitan Opera House
house employs more than 2,500 skilled workmen, and all the leading theaters and hotels are within
all engaged in some particular branch of the nu- a radius of five blocks. Transit facilities are ideal,
merous manufacturing processes that arc included
as the building at 141 West Forty-second street is
in the production of Hohner harmonicas, which
accessible to all modes of transit, including sub-
last year exceeded the amazing total of 10,000,000 way, elevated and surface car lines. The com-
instruments.
pany is planning to make its new studios the head-
One of the characteristics of the immense Hoh- quarters of well-known violinists, in addition to
ner factories at Trossingen, Germany, is the ideal having it fitted up for the convenience of visiting
conditions under which the employes work. Plenty piano and small goods dealers who are interested
of light, with pleasant surroundings, contribute to in the extension of a profitable violin and accessory
the enthusiasm and co-operation that exist among department.
the Hohner employes, and which is an important
factor in the success of any manufacturing insti-
BOOKED SUBSTANTIAL BUSINESS.
tution.
The cheerful appearance of the Hohner factories O. L. Eisser, the Bruno Ambassador, Makes
Good Reports from His Territory—-T. H.
is well exemplified in the accompanying illustration,
Stark Is Also Well Pleased with His Trip.
showing the veneering and polishing department.
Windows on all sides, with unusually high ceilings,
Otto L. Eisser, traveling representative of C.
afford the workers in this department every oppor-
Bruno
& Son, Inc., 351-353 Fourth avenue, New
tunity to perform their day's work with maximum
York, musical merchandise importers, has re-
efficiency and detailed perfection.
turned from a trip throughout Ohio and the terri-
The Central Music House, Petaluma, Cal., of tory East of Pittsburgh and his reports of the
which H. S. Gutermute was proprietor, has been booking of substantial business is of such charac-
purchased by Wm. R. Veale and Geo. Ott, his son- ter that he fully believes that this year will easily
total the amount of business booked during 1913
in-law.
The harmonica industry is one of the many
branches of the small-goods business that has seen
wonderful changes in manufacturing processes dur-
ing the past two decades. Step by step, each and
every detail of mouth-organ construction has been
perfected, until to-day the harmonica represents a
modern tribute to improved machinery and skilled
labor that is hardly appreciated by the average
small-goods dealer or the layman.
The center of the harmonica industry is at Tros-
singen, Germany, where are grouped practically
all of the leading harmonica manufacturers, includ-
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL ,
ERCHANDISE
M
Warranted that neither Bow Screw Rings nor Caps can fall off on Bow Screws as cbove illustrated.
No advance in price if Violin Bows are purchased having the Patented Screw Attinhed to the Frog.
R. GRATZ I M P O R T CO.,
THE SILVER FLUTA
Equals the Original Fluta in Popularity, Says
Ch. Weiss in Discussing General Conditions.
"The silver fluta is already as popular as the
original fluta that we introduced about a year and
a half ago," said Hermann Weiss, manager of the
American branch of Ch. Weiss, 393 Broadway,
New York, manufacturer of the fluta and har-
monicas. "As a matter of fact, we have every
reason to believe that the silver fluta will in the
very near future exceed in popularity the first
model of the fluta, as our orders for fall trade
include a larger percentage of silver flutas than
ever before.
"There are many features of the silver fluta
which our customers state are generally appre-
The New Silver Fluta.
ciated and admired by their trade. In the first
place, the silver fluta is not a toy in any sense of
the word, but is really a musical instrument that
is designed to produce melody and not noise. The
songs that are furnished with each instrument arc
but a few of the countless selections that can be
pleasingly played on the silver fluta, there being
countless available music that can be used with
this instrument.
"The artistic appearance of the silver fluta is
another important feature in its favor, as a num-
ber of these instruments advantageously displayed
in the dealer's show window or musical merchan-
dise department invariably produce sales, in addi-
tion to attracting attention. The constructional
features of the silver fluta arc many, its all-metal
construction insuring perfect sanitation and hy-
giene at all times."
Black Diamond
Strings
THE WORLD'S BEST
lational Musical String Co.
New Brunswlok, N. J .
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
WM.
with a good leeway for a record breaking year.
Mr. Eisser also covers the New England territory
where he has a great many friends.
T. H. Stark, special representative, has also re-
turned from his customary visit to Pittsburgh,
Cleveland and several large cities in Michigan,
and his well rilled order blanks show the ten-
dencies of the purchasing throughout his territory.
35-37 West 31st Street, New York City
WuRLlTZER
MUSICAL
Merchandise
THE MUSIC TRADE REVIEW
50
PROGRESS IN HARMONICA MAKING.
GEMUNDER & S O N S J O MOVE SOON.
Many Improvements in Manufacturing Proc-
esses Noted During Past Few Years—Cheer-
fulness a Characteristic of the Hohner Fac-
tories in Trossingen, Germany.
Prominent Violin House to Occupy New Up-
town Quarters This Month—In a Most De-
sirable and Convenient Location in Musical
District—Handsome Furnishings Planned.
August Gemunder & Sons, the prominent violin
makers, repairers and dealers in old master in-
struments, who recently closed arrangements for
the occupancy of new quarters at 141 West Forty-
second street, New York, as noted in a recent issue
of The Review, are planning to move into their
new home about the 20th of this month. Specifi-
cations for the detailed arrangement of the Forty-
second street quarters have already been drawn,
and these plans call for tasteful and artistic deco-
rations that will far exceed in attractiveness the
present home of the company, at 42 East Twenty-
third street, which it has occupied
for the past eighteen years.
The new warerooms will be elab-
orately fitted up in mahogany, so that
the extensive line of "Gemunder
Art" violins and bows, as well as the
large line of old master violins and
imported accessories handled by the
house, may be displayed to excellent
advantage. One large case will con-
tain about 400 old violins, another
the "Gemunder Art" violins in all
their various styles of models and
varnish. Several large safes will be
installed, in which the antique old
masters will be kept.
The location of the new Gemunder
warerooms is particularly desirable,
as it is in the heart of the musical
Veneer and Polishing Department in the Hoh ner Factory.
district of New York. Aeolian Hall is
ing the factories of M. Hohner. This prominent
one block east, while the Metropolitan Opera House
house employs more than 2,500 skilled workmen, and all the leading theaters and hotels are within
all engaged in some particular branch of the nu- a radius of five blocks. Transit facilities are ideal,
merous manufacturing processes that arc included
as the building at 141 West Forty-second street is
in the production of Hohner harmonicas, which
accessible to all modes of transit, including sub-
last year exceeded the amazing total of 10,000,000 way, elevated and surface car lines. The com-
instruments.
pany is planning to make its new studios the head-
One of the characteristics of the immense Hoh- quarters of well-known violinists, in addition to
ner factories at Trossingen, Germany, is the ideal having it fitted up for the convenience of visiting
conditions under which the employes work. Plenty piano and small goods dealers who are interested
of light, with pleasant surroundings, contribute to in the extension of a profitable violin and accessory
the enthusiasm and co-operation that exist among department.
the Hohner employes, and which is an important
factor in the success of any manufacturing insti-
BOOKED SUBSTANTIAL BUSINESS.
tution.
The cheerful appearance of the Hohner factories O. L. Eisser, the Bruno Ambassador, Makes
Good Reports from His Territory—-T. H.
is well exemplified in the accompanying illustration,
Stark Is Also Well Pleased with His Trip.
showing the veneering and polishing department.
Windows on all sides, with unusually high ceilings,
Otto L. Eisser, traveling representative of C.
afford the workers in this department every oppor-
Bruno
& Son, Inc., 351-353 Fourth avenue, New
tunity to perform their day's work with maximum
York, musical merchandise importers, has re-
efficiency and detailed perfection.
turned from a trip throughout Ohio and the terri-
The Central Music House, Petaluma, Cal., of tory East of Pittsburgh and his reports of the
which H. S. Gutermute was proprietor, has been booking of substantial business is of such charac-
purchased by Wm. R. Veale and Geo. Ott, his son- ter that he fully believes that this year will easily
total the amount of business booked during 1913
in-law.
The harmonica industry is one of the many
branches of the small-goods business that has seen
wonderful changes in manufacturing processes dur-
ing the past two decades. Step by step, each and
every detail of mouth-organ construction has been
perfected, until to-day the harmonica represents a
modern tribute to improved machinery and skilled
labor that is hardly appreciated by the average
small-goods dealer or the layman.
The center of the harmonica industry is at Tros-
singen, Germany, where are grouped practically
all of the leading harmonica manufacturers, includ-
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL ,
ERCHANDISE
M
Warranted that neither Bow Screw Rings nor Caps can fall off on Bow Screws as cbove illustrated.
No advance in price if Violin Bows are purchased having the Patented Screw Attinhed to the Frog.
R. GRATZ I M P O R T CO.,
THE SILVER FLUTA
Equals the Original Fluta in Popularity, Says
Ch. Weiss in Discussing General Conditions.
"The silver fluta is already as popular as the
original fluta that we introduced about a year and
a half ago," said Hermann Weiss, manager of the
American branch of Ch. Weiss, 393 Broadway,
New York, manufacturer of the fluta and har-
monicas. "As a matter of fact, we have every
reason to believe that the silver fluta will in the
very near future exceed in popularity the first
model of the fluta, as our orders for fall trade
include a larger percentage of silver flutas than
ever before.
"There are many features of the silver fluta
which our customers state are generally appre-
The New Silver Fluta.
ciated and admired by their trade. In the first
place, the silver fluta is not a toy in any sense of
the word, but is really a musical instrument that
is designed to produce melody and not noise. The
songs that are furnished with each instrument arc
but a few of the countless selections that can be
pleasingly played on the silver fluta, there being
countless available music that can be used with
this instrument.
"The artistic appearance of the silver fluta is
another important feature in its favor, as a num-
ber of these instruments advantageously displayed
in the dealer's show window or musical merchan-
dise department invariably produce sales, in addi-
tion to attracting attention. The constructional
features of the silver fluta arc many, its all-metal
construction insuring perfect sanitation and hy-
giene at all times."
Black Diamond
Strings
THE WORLD'S BEST
lational Musical String Co.
New Brunswlok, N. J .
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
WM.
with a good leeway for a record breaking year.
Mr. Eisser also covers the New England territory
where he has a great many friends.
T. H. Stark, special representative, has also re-
turned from his customary visit to Pittsburgh,
Cleveland and several large cities in Michigan,
and his well rilled order blanks show the ten-
dencies of the purchasing throughout his territory.
35-37 West 31st Street, New York City
WuRLlTZER
MUSICAL
Merchandise
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