Music Trade Review
Issue: 1914 Vol. 58 N. 12 - Page 50
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50
THE MUSIC TRADE REVIEW
BANJO MANDOLIN POPULAR.
Present Dance Craze Believed to Be Largely
Responsible for Growth in Demand for That
Class of Instrument—Some Popular Styles
Handled by the S. S. Stewart Co., New York.
that the name 'S. S. Stewart' on an instrument
or string stands for perfection, backed by a house
that guarantees every instrument turned out to be
just what it is represented. Just now we are con-
templating the enlargement of our executive and
sales offices to take care of this increased busi-
ness."
"The banjo-mandolin, in our opinion, has never
been so popular as it is at the present time," said
the manager of the S. S. Stewart Co., 46 East RETURNS FROMJVINE WEEKS' TRIP.
Thirteenth street, New York, the prominent man- Hermann Weiss, Who Has Been to the Pacific
ufacturers of Stewart banjos, banjo-mandolins,
Coast, Booked Some Large Orders and Found
banjo-drums, strings, etc. "There are probably
Increasing Confidence and Optimism Regard-
several reasons which will account for this popu-
ing Trade Prospects at All Points Visited.
larity, but one of the most apparent is the dancing
fad that has taken hold of the people by storm, not
"Business conditions in all parts of the country,
alone in the United States, but all over the world. and particularly on the Coast, are really splendid,"
"The modern dances do not require the soft, said Hermann Weiss, manager of the American
smooth and slow strains of a violin or 'cello as branch of Ch. Weiss, 393 Broadway, New York,
did the slow, dreamy waltz of former years. To- manufacturer of harmonicas and the Fluta, who
day, instead of the waltz, we have the tango, returned this week from a nine weeks' trip from
one-step and maxixe, which have taken the fancy
of the public. There is absolutely no instrument
that can produce the necessary music for these
dances as perfectly and effectively as the banjo-
mandolin. It seems that this instrument in the
hands of the player gives the required rhythm and
tempo that is so essential for this type of dances.
It is the ting-a-ling of the banjo-mandolin that
can be heard from one end of Broadway to the
other in the handsomely decorated dansants of
hotels and restaurants,
"Being naturally interested in the extent a"d
growth of the dancing fad of the hour, I visited
the most popular dance places in New York, and
was very much surprised to find that where the
violin was the predominating instrument in former
times, it is the banjo-mandolin that is the popular
instrument to-day. We naturally feel the in-
fluence of this dance craze by the rapidly increas-
ing demand for these instruments. Our 'Student'
and 'Thoroughbred' banjo-mandolins are prime
favorites with artists on this particular instrument.
We have been very busy keeping up with the de-
mand for banjo-mandolins and our customers have
been sending in so many urgent orders that we
have been unable to make up any stock, having
Hermann Weiss.
orders on hand now that will take us at least a
Coast to Coast. "I had expected that the busi-
month to fill.
"Our 'Student,' or No. 10j/j, banjo-mandolin is ness men on the Coast would naturally be op-
being well received in all parts of the country, timistic in view of the approaching exposition, but
being perfect in every respect and having a bril- was pleased to find that enthusiasm in addition to
liant tone. The price of this model is most reason- optimism was the general keynote of business on
able, representing as it does the detailed perfection the Coast. The orders I received in this part of
the country were exceptionally large for this time
of our factory.
"There is also a large demand for flat-backed of the year and signified clearly the excellent status
mandolins, which we expect to manufacture in
M a n u facturers, Importers,
large quantities in the very near future. We are
Publishers. Largest and
planning now to issue a comprehensive new list
most complete stock of
which we are certain will meet the requirements
Musical Merchan-
of the trade in every detail. Our general busi-
dise i n t h e
ness is growing apace, as the trade well knows
trade.
ATTRACTIVE
SPECIALTIES
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
of trade and the popularity of our products with
the dealers on the Coast.
"Our Metalla harmonicas arc selling hetter than
ever. All of our styles are being well received by
mouth organ players, and aside from the many con-
structional features of the new Metalla har-
monicas, the excellent and uniform tonal quality
of these harmonicas have gained many friends for
this line. The sanitary and hygienic properties of
our Metalla line are being presented to good ad-
vantage by the dealers, who are assuring their cus-
tomers that an all-metal harmonica is essential
when sanitary perfection is desired.
"Our Fluta trade is really remarkable, consider-
ing the fact that the Fluta business we closed last
year included unusually large orders from our
clients in all parts of the country. Wherever I
visited on this trip Fluta stocks were low, and as
a result the orders I secured called for immediate
shipment. This gratifying condition applies both
to our original Fluta model and the new Silver
Fluta. The latter instrument, although it has been
on the market but a comparatively short time, ts
already selling as rapidly as our first Fluta, and
we are finding it difficult to secure enough instru-
ments from abroad to fill the demands of our
trade. The new Silver Fluta, being constructed
entirely of metal, is also hygienic and sanitary to
a degree, and this point forms a valuable selling
aigument for the dealers."
Carl Fuchs, of the firm of Bohland & Fuchs,
who has been visiting the trade in this country
during the past two months, sailed for home Tues-
day on the "Mauretania."
WEYMANN & SON
Incorporated
Manufacturers 01
The Famous
Weymann Mandolntes and
"Keystone State" Instruments
1010 Chettnat St., Philadelphia, Pa.
EXCELSIOR
DRUMS & STANDARD
Some dealers may say that they cost more than
others.
Excelsior drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using 1 cheaper
material, use less care in making 1 them, and dis-
pense with the new patented Improvements.
If we did, however, Excelsior Drums would
not be the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRUM WORKS
A. O. SOISTMAN, Vice-Pres. and Gen. Manager,
Tenth and Market Streets.
CAMS EN, V. J.
Black Diamond
Strings
THE WORLD'S BEST
•aiional Musical String Co.
New Brunswlok, N. J .
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps can fail off on Bow Screws as above illustrated.
, £ o advance in price if Violin Bows are purchased having the Patented Screw Attanhed to the Frog.
MUSICAL
Merchandise
WM.
Cincinnati
R. GRATZ I M P O R T C O . ,
35-37 West 31st Street, New York City
Chicago
J
50
THE MUSIC TRADE REVIEW
BANJO MANDOLIN POPULAR.
Present Dance Craze Believed to Be Largely
Responsible for Growth in Demand for That
Class of Instrument—Some Popular Styles
Handled by the S. S. Stewart Co., New York.
that the name 'S. S. Stewart' on an instrument
or string stands for perfection, backed by a house
that guarantees every instrument turned out to be
just what it is represented. Just now we are con-
templating the enlargement of our executive and
sales offices to take care of this increased busi-
ness."
"The banjo-mandolin, in our opinion, has never
been so popular as it is at the present time," said
the manager of the S. S. Stewart Co., 46 East RETURNS FROMJVINE WEEKS' TRIP.
Thirteenth street, New York, the prominent man- Hermann Weiss, Who Has Been to the Pacific
ufacturers of Stewart banjos, banjo-mandolins,
Coast, Booked Some Large Orders and Found
banjo-drums, strings, etc. "There are probably
Increasing Confidence and Optimism Regard-
several reasons which will account for this popu-
ing Trade Prospects at All Points Visited.
larity, but one of the most apparent is the dancing
fad that has taken hold of the people by storm, not
"Business conditions in all parts of the country,
alone in the United States, but all over the world. and particularly on the Coast, are really splendid,"
"The modern dances do not require the soft, said Hermann Weiss, manager of the American
smooth and slow strains of a violin or 'cello as branch of Ch. Weiss, 393 Broadway, New York,
did the slow, dreamy waltz of former years. To- manufacturer of harmonicas and the Fluta, who
day, instead of the waltz, we have the tango, returned this week from a nine weeks' trip from
one-step and maxixe, which have taken the fancy
of the public. There is absolutely no instrument
that can produce the necessary music for these
dances as perfectly and effectively as the banjo-
mandolin. It seems that this instrument in the
hands of the player gives the required rhythm and
tempo that is so essential for this type of dances.
It is the ting-a-ling of the banjo-mandolin that
can be heard from one end of Broadway to the
other in the handsomely decorated dansants of
hotels and restaurants,
"Being naturally interested in the extent a"d
growth of the dancing fad of the hour, I visited
the most popular dance places in New York, and
was very much surprised to find that where the
violin was the predominating instrument in former
times, it is the banjo-mandolin that is the popular
instrument to-day. We naturally feel the in-
fluence of this dance craze by the rapidly increas-
ing demand for these instruments. Our 'Student'
and 'Thoroughbred' banjo-mandolins are prime
favorites with artists on this particular instrument.
We have been very busy keeping up with the de-
mand for banjo-mandolins and our customers have
been sending in so many urgent orders that we
have been unable to make up any stock, having
Hermann Weiss.
orders on hand now that will take us at least a
Coast to Coast. "I had expected that the busi-
month to fill.
"Our 'Student,' or No. 10j/j, banjo-mandolin is ness men on the Coast would naturally be op-
being well received in all parts of the country, timistic in view of the approaching exposition, but
being perfect in every respect and having a bril- was pleased to find that enthusiasm in addition to
liant tone. The price of this model is most reason- optimism was the general keynote of business on
able, representing as it does the detailed perfection the Coast. The orders I received in this part of
the country were exceptionally large for this time
of our factory.
"There is also a large demand for flat-backed of the year and signified clearly the excellent status
mandolins, which we expect to manufacture in
M a n u facturers, Importers,
large quantities in the very near future. We are
Publishers. Largest and
planning now to issue a comprehensive new list
most complete stock of
which we are certain will meet the requirements
Musical Merchan-
of the trade in every detail. Our general busi-
dise i n t h e
ness is growing apace, as the trade well knows
trade.
ATTRACTIVE
SPECIALTIES
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
of trade and the popularity of our products with
the dealers on the Coast.
"Our Metalla harmonicas arc selling hetter than
ever. All of our styles are being well received by
mouth organ players, and aside from the many con-
structional features of the new Metalla har-
monicas, the excellent and uniform tonal quality
of these harmonicas have gained many friends for
this line. The sanitary and hygienic properties of
our Metalla line are being presented to good ad-
vantage by the dealers, who are assuring their cus-
tomers that an all-metal harmonica is essential
when sanitary perfection is desired.
"Our Fluta trade is really remarkable, consider-
ing the fact that the Fluta business we closed last
year included unusually large orders from our
clients in all parts of the country. Wherever I
visited on this trip Fluta stocks were low, and as
a result the orders I secured called for immediate
shipment. This gratifying condition applies both
to our original Fluta model and the new Silver
Fluta. The latter instrument, although it has been
on the market but a comparatively short time, ts
already selling as rapidly as our first Fluta, and
we are finding it difficult to secure enough instru-
ments from abroad to fill the demands of our
trade. The new Silver Fluta, being constructed
entirely of metal, is also hygienic and sanitary to
a degree, and this point forms a valuable selling
aigument for the dealers."
Carl Fuchs, of the firm of Bohland & Fuchs,
who has been visiting the trade in this country
during the past two months, sailed for home Tues-
day on the "Mauretania."
WEYMANN & SON
Incorporated
Manufacturers 01
The Famous
Weymann Mandolntes and
"Keystone State" Instruments
1010 Chettnat St., Philadelphia, Pa.
EXCELSIOR
DRUMS & STANDARD
Some dealers may say that they cost more than
others.
Excelsior drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using 1 cheaper
material, use less care in making 1 them, and dis-
pense with the new patented Improvements.
If we did, however, Excelsior Drums would
not be the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRUM WORKS
A. O. SOISTMAN, Vice-Pres. and Gen. Manager,
Tenth and Market Streets.
CAMS EN, V. J.
Black Diamond
Strings
THE WORLD'S BEST
•aiional Musical String Co.
New Brunswlok, N. J .
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps can fail off on Bow Screws as above illustrated.
, £ o advance in price if Violin Bows are purchased having the Patented Screw Attanhed to the Frog.
MUSICAL
Merchandise
WM.
Cincinnati
R. GRATZ I M P O R T C O . ,
35-37 West 31st Street, New York City
Chicago
J
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