Music Trade Review
Issue: 1913 Vol. 57 N. 6 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
"HOHNER BOrjMSPLAY CARD
Continues to Be a Big Favorite with Retailers
Everywhere, Judging from the Demand,
Orders for the "Hohner Boy" display card, in-
troduced last fall by H. Hohner, 114 East Six-
teenth street, New York, are being received from
all parts of the country, and this display card,
which is proving to be one of the most popular dis-
plays ever introduced, is the subject of general
commendation from musical merchandise dealers in
all sections. The first edition of the display card,
which numbered many thousands, is already dis-
posed of, and recent orders are being filled from
a second shipment that arrived a few months since.
Several thousand display cards from this second
shipment have already been sent out to the trade.
In a chat with The Review, William J. Haussler,
advertising manager of the American branch of
M. Hohner, stated that the demand for the "Hoh-
ner Boy" display cards had exceeded all expecta-
tions, and although it had been predicted that the
card would prove popular, the remarkable recep-
tion that had been tendered it by the trade was in-
deed most gratifying. Mr. Haussler called atten-
tion to the attractive appearance of the card and
its general power to draw attention, which dealers
utilized to the best possible advantage.
DEATH OF MRS. MINNA HOCHMUTH.
(Special to The Review.)
MILWAUKEE, WIS., August 5.—Mrs. Minna
Hochmuth, wife of S. H. Hochniuth, associated
with his sons in a general music business at 311
Chestnut street, recently died in Berlin, Germany,
following an operation in a Berlin hospital, at the
age of fifty years. Mr. Hochmuth is now hurry-
ing to Germany. Mr. and Mrs. Hochmuth had'
completed plans for celebrating their silver wed-
ding anniversary in Germany within a few weeks.
Mrs. Hochmuth is survived by her husband and
three sons, associated with their fatrier in the
music business.
WISCONSIN BANDS TO MEET.
The tenth annual band reunion of the Southern
Wisconsin Band Association will be held in
Orangeville, Wis., August 8, when at least twenty
bands from points in Southern Wisconsin will
participate.
THE HARMONIOUS HANDCUFFS.
"Well," remarked the Mayor of the Village, as
the town constable marched the desperate murderer
'into the public square, "you certainly took a tre-
mendous chance with this prisoner when you over-
EXPECTED BACK^FROM EUROPE.
Hermann Weiss Due in New York Next Week
After Extended Stay in Europe.
Hermann Weiss, manager of the American
branch of Ch. Weiss, 393 Broadway, New York, is
expected back from Europe the early part of next
week. Mr. Weiss has been away since the first of
June, and during his two months' stay at the Weiss
factories at Trossingen, Germany, arranged for the
pTompt shipment of all the goods that the Ameri-
can house had received orders for during the past
few months, in addition to making arrangements
for "on time'' deliveries of any orders that will be
received during the coming season.
During Mr. Weiss' absence the American head-
quarters have been in receipt of substantial orders
for all the Weiss products, including the popular
"Kluta" and its comrade, the "Silver Fluta." Both
of these instruments are meeting with a most grat-
ifying sale, and unusually large shipments arrived
in New York this week from the factories abroad.
Melville A. Clark, general manager of the Clark
Music Co., Syracuse, N. Y., has been visiting Bos-
ton, New York and other points in which, in-
cidentally, he has been stimulating interest in the
Clark Irish harp in which many improvements
have been made.
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Cheitnnt St., Philadelphia, Pa.
OMEGECEISEN
& JACOBSON
113-115 University Place
NEW YORK
The Fred Gretsch Manufacturing Co., of Brook-
lyn, N. Y., announces an increase of its capital
from $50,000 to $250,000. The officers of the cor-
poration remain as before, Fred Gretsch being pres-
ident, and Walter Gretsch, secretary and treasurer.
This concern manufactures violins, guitars, man-
dolins, drums, etc.
WILL INCITE EMIGRATION.
The flute will be more popular than ever when it
gets noised abroad that the second flute player of
the Minneapolis Orchestra earned over $5,000 last
year and is now the owner of an automobile.
The banjo factory of F. J. Bacon, of Forestdale,
Vt., is being enlarged.
Oliver Ditson Company
BOSTON, MASS.
Established 1834
Manufacturers
Publishers
Importers
Largest and most complete stock of Musical Mer-
chandise and Accessories in the trade. Our 1913
Catalog (for trade only) will be sent upon applica-
tion.
A
ii
f u Muller
August
J ( VIOLINS
VIOLAS
J. Heberlein
j , CELLQS
LA PRIMA and CLARION ACCORDEONS
A Satisfied Customer
la oar best advertisement and musi-
cians using YORK Instruments are
—satisfied. 70RK instruments hare
been tested in the grind of experience,
with the flre of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 80
yeara and each year has made YORK
a greater success.
Does this mean
anything to you! If yon ar« on the
Hiixious seat we want yon to
"LET US PROVE IT"
looked handcuffing him and permitted his hands to
be free. Tell me, how did you manage to bring
him through the forests without serious trouble?"
"Very easily your honor," replied the constable.
"I simply handed him a harmonica and told him
to play it for all he was worth. This kept his
hands busy, and by threatening to shoot him if he
stopped playing for a second I managed to effect
his capture very easily, and even was afforded con-
siderable amusement by his playing."—From a Ger-
man paper.
EXCELSIOR DRUMS ™ STANDARD
Some dealer* may say that they cost more
than others.
Excelsior drama coat more because they
are worth more. Coat more to make.
We conld make them coat leas by using
cheaper material, uae less care In making;
them, and dispense with the new patented Im-
provements.
If we did, however, Excelsior Drnms wonld
not be the Standard as they are to-day. Write
for catalogue.
EXCELSIOR DRUIVf WORKS
A. 6. SOISTMAN, Vlce-Pres. and Gen. Manager
Tenth and Market- Streets.
CAMDEN, M. J.
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
by sending oar catalogue and dealers' proposition. Do
it today or some live on* may do you oat of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
National Musical Siring Co.
New Brunswick, N. J .
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Sorew Rings nor Caps oan fall oft on Bow Sorews as above Illustrated.
No advanoe In prloo If Violin Bows are purchased having the Patented Screw Attached to the Frog.
W M . R. G R A T Z I M P O R T C O . ,
INCREASE CAPITAL TO $250,000.
36-37 Wist 31st Street, New York City
MUSICAL
Merchandise
Cincinnati
Chicago [
THE MUSIC TRADE REVIEW
"HOHNER BOrjMSPLAY CARD
Continues to Be a Big Favorite with Retailers
Everywhere, Judging from the Demand,
Orders for the "Hohner Boy" display card, in-
troduced last fall by H. Hohner, 114 East Six-
teenth street, New York, are being received from
all parts of the country, and this display card,
which is proving to be one of the most popular dis-
plays ever introduced, is the subject of general
commendation from musical merchandise dealers in
all sections. The first edition of the display card,
which numbered many thousands, is already dis-
posed of, and recent orders are being filled from
a second shipment that arrived a few months since.
Several thousand display cards from this second
shipment have already been sent out to the trade.
In a chat with The Review, William J. Haussler,
advertising manager of the American branch of
M. Hohner, stated that the demand for the "Hoh-
ner Boy" display cards had exceeded all expecta-
tions, and although it had been predicted that the
card would prove popular, the remarkable recep-
tion that had been tendered it by the trade was in-
deed most gratifying. Mr. Haussler called atten-
tion to the attractive appearance of the card and
its general power to draw attention, which dealers
utilized to the best possible advantage.
DEATH OF MRS. MINNA HOCHMUTH.
(Special to The Review.)
MILWAUKEE, WIS., August 5.—Mrs. Minna
Hochmuth, wife of S. H. Hochniuth, associated
with his sons in a general music business at 311
Chestnut street, recently died in Berlin, Germany,
following an operation in a Berlin hospital, at the
age of fifty years. Mr. Hochmuth is now hurry-
ing to Germany. Mr. and Mrs. Hochmuth had'
completed plans for celebrating their silver wed-
ding anniversary in Germany within a few weeks.
Mrs. Hochmuth is survived by her husband and
three sons, associated with their fatrier in the
music business.
WISCONSIN BANDS TO MEET.
The tenth annual band reunion of the Southern
Wisconsin Band Association will be held in
Orangeville, Wis., August 8, when at least twenty
bands from points in Southern Wisconsin will
participate.
THE HARMONIOUS HANDCUFFS.
"Well," remarked the Mayor of the Village, as
the town constable marched the desperate murderer
'into the public square, "you certainly took a tre-
mendous chance with this prisoner when you over-
EXPECTED BACK^FROM EUROPE.
Hermann Weiss Due in New York Next Week
After Extended Stay in Europe.
Hermann Weiss, manager of the American
branch of Ch. Weiss, 393 Broadway, New York, is
expected back from Europe the early part of next
week. Mr. Weiss has been away since the first of
June, and during his two months' stay at the Weiss
factories at Trossingen, Germany, arranged for the
pTompt shipment of all the goods that the Ameri-
can house had received orders for during the past
few months, in addition to making arrangements
for "on time'' deliveries of any orders that will be
received during the coming season.
During Mr. Weiss' absence the American head-
quarters have been in receipt of substantial orders
for all the Weiss products, including the popular
"Kluta" and its comrade, the "Silver Fluta." Both
of these instruments are meeting with a most grat-
ifying sale, and unusually large shipments arrived
in New York this week from the factories abroad.
Melville A. Clark, general manager of the Clark
Music Co., Syracuse, N. Y., has been visiting Bos-
ton, New York and other points in which, in-
cidentally, he has been stimulating interest in the
Clark Irish harp in which many improvements
have been made.
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Cheitnnt St., Philadelphia, Pa.
OMEGECEISEN
& JACOBSON
113-115 University Place
NEW YORK
The Fred Gretsch Manufacturing Co., of Brook-
lyn, N. Y., announces an increase of its capital
from $50,000 to $250,000. The officers of the cor-
poration remain as before, Fred Gretsch being pres-
ident, and Walter Gretsch, secretary and treasurer.
This concern manufactures violins, guitars, man-
dolins, drums, etc.
WILL INCITE EMIGRATION.
The flute will be more popular than ever when it
gets noised abroad that the second flute player of
the Minneapolis Orchestra earned over $5,000 last
year and is now the owner of an automobile.
The banjo factory of F. J. Bacon, of Forestdale,
Vt., is being enlarged.
Oliver Ditson Company
BOSTON, MASS.
Established 1834
Manufacturers
Publishers
Importers
Largest and most complete stock of Musical Mer-
chandise and Accessories in the trade. Our 1913
Catalog (for trade only) will be sent upon applica-
tion.
A
ii
f u Muller
August
J ( VIOLINS
VIOLAS
J. Heberlein
j , CELLQS
LA PRIMA and CLARION ACCORDEONS
A Satisfied Customer
la oar best advertisement and musi-
cians using YORK Instruments are
—satisfied. 70RK instruments hare
been tested in the grind of experience,
with the flre of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 80
yeara and each year has made YORK
a greater success.
Does this mean
anything to you! If yon ar« on the
Hiixious seat we want yon to
"LET US PROVE IT"
looked handcuffing him and permitted his hands to
be free. Tell me, how did you manage to bring
him through the forests without serious trouble?"
"Very easily your honor," replied the constable.
"I simply handed him a harmonica and told him
to play it for all he was worth. This kept his
hands busy, and by threatening to shoot him if he
stopped playing for a second I managed to effect
his capture very easily, and even was afforded con-
siderable amusement by his playing."—From a Ger-
man paper.
EXCELSIOR DRUMS ™ STANDARD
Some dealer* may say that they cost more
than others.
Excelsior drama coat more because they
are worth more. Coat more to make.
We conld make them coat leas by using
cheaper material, uae less care In making;
them, and dispense with the new patented Im-
provements.
If we did, however, Excelsior Drnms wonld
not be the Standard as they are to-day. Write
for catalogue.
EXCELSIOR DRUIVf WORKS
A. 6. SOISTMAN, Vlce-Pres. and Gen. Manager
Tenth and Market- Streets.
CAMDEN, M. J.
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
by sending oar catalogue and dealers' proposition. Do
it today or some live on* may do you oat of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
National Musical Siring Co.
New Brunswick, N. J .
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Sorew Rings nor Caps oan fall oft on Bow Sorews as above Illustrated.
No advanoe In prloo If Violin Bows are purchased having the Patented Screw Attached to the Frog.
W M . R. G R A T Z I M P O R T C O . ,
INCREASE CAPITAL TO $250,000.
36-37 Wist 31st Street, New York City
MUSICAL
Merchandise
Cincinnati
Chicago [
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