Music Trade Review

Issue: 1913 Vol. 57 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
"HOHNER BOrjMSPLAY CARD
Continues to Be a Big Favorite with Retailers
Everywhere, Judging from the Demand,
Orders for the "Hohner Boy" display card, in-
troduced last fall by H. Hohner, 114 East Six-
teenth street, New York, are being received from
all parts of the country, and this display card,
which is proving to be one of the most popular dis-
plays ever introduced, is the subject of general
commendation from musical merchandise dealers in
all sections. The first edition of the display card,
which numbered many thousands, is already dis-
posed of, and recent orders are being filled from
a second shipment that arrived a few months since.
Several thousand display cards from this second
shipment have already been sent out to the trade.
In a chat with The Review, William J. Haussler,
advertising manager of the American branch of
M. Hohner, stated that the demand for the "Hoh-
ner Boy" display cards had exceeded all expecta-
tions, and although it had been predicted that the
card would prove popular, the remarkable recep-
tion that had been tendered it by the trade was in-
deed most gratifying. Mr. Haussler called atten-
tion to the attractive appearance of the card and
its general power to draw attention, which dealers
utilized to the best possible advantage.
DEATH OF MRS. MINNA HOCHMUTH.
(Special to The Review.)
MILWAUKEE, WIS., August 5.—Mrs. Minna
Hochmuth, wife of S. H. Hochniuth, associated
with his sons in a general music business at 311
Chestnut street, recently died in Berlin, Germany,
following an operation in a Berlin hospital, at the
age of fifty years. Mr. Hochmuth is now hurry-
ing to Germany. Mr. and Mrs. Hochmuth had'
completed plans for celebrating their silver wed-
ding anniversary in Germany within a few weeks.
Mrs. Hochmuth is survived by her husband and
three sons, associated with their fatrier in the
music business.
WISCONSIN BANDS TO MEET.
The tenth annual band reunion of the Southern
Wisconsin Band Association will be held in
Orangeville, Wis., August 8, when at least twenty
bands from points in Southern Wisconsin will
participate.
THE HARMONIOUS HANDCUFFS.
"Well," remarked the Mayor of the Village, as
the town constable marched the desperate murderer
'into the public square, "you certainly took a tre-
mendous chance with this prisoner when you over-
EXPECTED BACK^FROM EUROPE.
Hermann Weiss Due in New York Next Week
After Extended Stay in Europe.
Hermann Weiss, manager of the American
branch of Ch. Weiss, 393 Broadway, New York, is
expected back from Europe the early part of next
week. Mr. Weiss has been away since the first of
June, and during his two months' stay at the Weiss
factories at Trossingen, Germany, arranged for the
pTompt shipment of all the goods that the Ameri-
can house had received orders for during the past
few months, in addition to making arrangements
for "on time'' deliveries of any orders that will be
received during the coming season.
During Mr. Weiss' absence the American head-
quarters have been in receipt of substantial orders
for all the Weiss products, including the popular
"Kluta" and its comrade, the "Silver Fluta." Both
of these instruments are meeting with a most grat-
ifying sale, and unusually large shipments arrived
in New York this week from the factories abroad.
Melville A. Clark, general manager of the Clark
Music Co., Syracuse, N. Y., has been visiting Bos-
ton, New York and other points in which, in-
cidentally, he has been stimulating interest in the
Clark Irish harp in which many improvements
have been made.
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Cheitnnt St., Philadelphia, Pa.
OMEGECEISEN
& JACOBSON
113-115 University Place
NEW YORK
The Fred Gretsch Manufacturing Co., of Brook-
lyn, N. Y., announces an increase of its capital
from $50,000 to $250,000. The officers of the cor-
poration remain as before, Fred Gretsch being pres-
ident, and Walter Gretsch, secretary and treasurer.
This concern manufactures violins, guitars, man-
dolins, drums, etc.
WILL INCITE EMIGRATION.
The flute will be more popular than ever when it
gets noised abroad that the second flute player of
the Minneapolis Orchestra earned over $5,000 last
year and is now the owner of an automobile.
The banjo factory of F. J. Bacon, of Forestdale,
Vt., is being enlarged.
Oliver Ditson Company
BOSTON, MASS.
Established 1834
Manufacturers
Publishers
Importers
Largest and most complete stock of Musical Mer-
chandise and Accessories in the trade. Our 1913
Catalog (for trade only) will be sent upon applica-
tion.
A
ii
f u Muller
August
J ( VIOLINS
VIOLAS
J. Heberlein
j , CELLQS
LA PRIMA and CLARION ACCORDEONS
A Satisfied Customer
la oar best advertisement and musi-
cians using YORK Instruments are
—satisfied. 70RK instruments hare
been tested in the grind of experience,
with the flre of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 80
yeara and each year has made YORK
a greater success.
Does this mean
anything to you! If yon ar« on the
Hiixious seat we want yon to
"LET US PROVE IT"
looked handcuffing him and permitted his hands to
be free. Tell me, how did you manage to bring
him through the forests without serious trouble?"
"Very easily your honor," replied the constable.
"I simply handed him a harmonica and told him
to play it for all he was worth. This kept his
hands busy, and by threatening to shoot him if he
stopped playing for a second I managed to effect
his capture very easily, and even was afforded con-
siderable amusement by his playing."—From a Ger-
man paper.
EXCELSIOR DRUMS ™ STANDARD
Some dealer* may say that they cost more
than others.
Excelsior drama coat more because they
are worth more. Coat more to make.
We conld make them coat leas by using
cheaper material, uae less care In making;
them, and dispense with the new patented Im-
provements.
If we did, however, Excelsior Drnms wonld
not be the Standard as they are to-day. Write
for catalogue.
EXCELSIOR DRUIVf WORKS
A. 6. SOISTMAN, Vlce-Pres. and Gen. Manager
Tenth and Market- Streets.
CAMDEN, M. J.
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
by sending oar catalogue and dealers' proposition. Do
it today or some live on* may do you oat of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
National Musical Siring Co.
New Brunswick, N. J .
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Sorew Rings nor Caps oan fall oft on Bow Sorews as above Illustrated.
No advanoe In prloo If Violin Bows are purchased having the Patented Screw Attached to the Frog.
W M . R. G R A T Z I M P O R T C O . ,
INCREASE CAPITAL TO $250,000.
36-37 Wist 31st Street, New York City
MUSICAL
Merchandise
Cincinnati
Chicago [
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWO BUSINESS PROMOTERS.
EDISON RECORDS BY BONCI.
Thomas A. Edison, Inc., Orange, N. J., an-
nounce the introduction of five new cylinder
records by Alessandro Bond, the celebrated tenor.
These live selections are typical of the art of this
Recent improvements introduced by the New famous tenor, and will undoubtedly be in heavy
York Talking Machine Co., 81 Chambers street.
demand all over the country. They include two
New York, Victor distributer, include a bureau of " selections from ''Rigoletto," one from "Faust," one
information located in the front of the store and
from Elisir d' Amore' 1 and one from "Lucia di
a powerful motorcycle for the use of the com- Lammermoor."
pany's Brooklyn and Long Island traveling men.
Both of these improvements were devised with
MAX LANDAY RETURNS.
the idea of giving as perfect service as possible to
the company's clients.
Max Landay, of Landay Bros., the prominent
The bureau of information, which will be in
Victor distributers, 563 Fifth avenue, New York,
charge of a capable clerk, will undoubtedly be arrived in America Thursday on the famous "Im-
found most useful and valuable to visitors to the perator" after a ten weeks' trip to Europe. Mr.
company's headquarters, who will be directed and
Landay was accompanied by Mrs. Landay, and
accompanied to the desired department with a
the voyage was in the nature of a honeymoon trip.
maximum of promptness and convenience. With
the addition of a motorcycle the company's Brook-
AMERICAN KLINGSOR CO.'S PLANS.
lyn road ambassador will be enabled to cover his
(Special to The Review.)
territory carefully and thoroughly, thereby increas-
CHICAGO, I I I . , August 4.—The Klingsor Talking
ing the company's efficient service.
Machine Co. of America, which has its headquar-
New York Talking Machine Co. Installs In-
formation Bureau and Motorcycles to Cover
Long Island Territory—Absolutely Up to Date
COLUMBIA^LEANINGS.
William F. Standke, of New Orleans, a Visitor
—Grand Grows in Favor—Vacations in Full
Force—Messrs. Easton and Lyle Return.
William F. Standke, Jr., manager of the New
Orleans, La., store of the Columbia Graphophone
Co., was a visitor this week at the executive head-
quarters of the company in the Woolworth Build-
ing. He spent a few days in New York and then
visited the factories of the company at Bridge-
port, Conn., where he was surprised at the magni-
tude and growth of the Columbia Co.'s factory
facilities since lie had last seen them. Mr. Standke
spoke enthusiastically of business conditions in
the South, and predicted a record breaking fall
trade.
"The reception accorded our 'Grand' by the
trade in all parts of the country is indeed most
pleasing," remarked M. A. Yerkes, manager of the
wholesale department of the Columbia, in a chat
with The Review. "This instrument has scored a
marked success wherever it has been introduced,
and its elevating influence on the whole industry
is becoming more and more pronounced every day.
ters in Chicago, and which controls the American
At the present time, we are turning out the
rights of the Klingsor patents, is having incorpo^
SPECIAL MIGNONETTE OFFERING.
'Grands' as fast as we possibly can, and every in-
ration papers prepared. The principals say they
dication points to a splendid fall trade with this
Under date of August I the 'Columbia Grapho-
have met with remarkable success in embodying
artistic instrument.''
phone Co. announced to its dealers that they were the Klingsor principles in cabinets suited to the
This month's issue of the Columbia Record will
permitted to dispose of the present style of
American trade, and have also perfected certain
Mignonette machines at $75 until further notice. especially desirable features connected with repro- have for its back cover an unique design indicative
This machine formerly retailed at $100. This re- duction which will be incorporated in the machines. of the rapid growth of the Columbia Co.'s foreign
department. This design, which showns in minia-
duction is permitted because of the extraordinary
ture ten foreign catalogs that the company has re-
demand for the new "Leader" at $75 and the com-
EDISON KINETOPHONE CO. FORMED. cently issued, is very attractively colored and can-
pany's inability to meet the demands of its trade
The Edison Kinetophone Co., West Orange, not fail to cause favorable comment.
for this new style. With the Mignonette at $75
Wm. S. llollenback, of Reading, Pa., is one of
the dealer will be enabled to take care of his over- $5,000, was incorporated this week for the pur-
pose of manufacturing motion picture and talking the many Columbia dealers who is achieving a
flow $75 trade adequately. A machine designated
a* the "New Mignonette" at $100, embodying a machines. Incorporators: William Maxwell, Har- splendid summer success with the new "Favorite."
Mr. llollenback is a great believer in "printers'
number of distinctive improvements and additions, ry Lanahan and Leonard McChesncy.
ink" and his advertisements in Reading news-
will be announced in a few days.
Jake Graham, the prominent talking machine papers are attractive and convincing.
George P. Metzger, the popular advertising man-
It was Marshall Field who said: "The customer
dealer of Liverpool, England, arrived in New York
this week for a stay of a few weeks. Mr. Graham ager of the Columbia Co., is at present away on a
is always right." Richard Sears, the mail order
is making his headquarters at the executive offices well-deserved vacation, which he is spending on
genius, says the Sears, Roebuck business is a mon-
of the Columbia Co. and is visiting the various his boat.
ument to the policy of trusting the customer's
factories and local points of interest.
M. D. Easton, of the Columbia advertising de-
honesty.
partment, accompanied by C. W. Woddrop, secre-
tary and assistant treasurer of the company, left
Friday for a fortnight's vacation at Eagles
Prove an Inspiration and Distinct Help to the Children of Hazeldale School, One of Cleveland's
Mere, Pa.
Educational Institutions—Miss Anna C. Sloan, the Principal, Enthusiastic.
Marion Dorian, treasurer of the Columbia Co.,
spent a few days in Washington, D. C, last week
CSpecial to The Review.)
The Hazeldale School has found, with entire sat-
CLEVELAND, O., August 2.—The photograph here- isfaction and pleasure, the fact that the Victor pro- on a combined business and pleasure trip.
Edward D. Easton, president of the Columbia
with shows the children of the Hazeldale School, vides the music necessary to carry a musical edu-
one of the public schools of this city, enjoying life cation to its highest degree. Miss Anna C. Sloan, Graphophone Co., accompanied by his family, re-
turned to New York Tuesday on the Atlantic
and at the same time deriving the full benefits fur- the principal, expressed herself enthusiastically
Transport steamer "Minneapolis" after a six
nished by the Victor talking machine. The photo- regarding the subject, saying: ''.I find the Victor
weeks' trip abroad.
graph was taken in the school yard and shows sold us by the Eclipse Musical Co. one of the most
George W. Lyle, general manager of the Columbia
Co., returned to his desk Monday much refreshed
by a week's rest at his bungalow at Summit, N. Y.
Judging from the way Mr. Lyle tackled the matter
on his desk as soon as he arrived at the office, his
short vacation must have been an enjoyable one.
•Irby W. Reid, manager of the St. Louis store
of the Columbia Co., was a visitor this week to the
executive headquarters of the company. Mr. Reid
came East to talk over the details of an unusually
important and significant deal which he expects
to close in the very near future.
SCHOOL CHILDREN ENJOY THE TALKING MACHINE.
AN ACTIVE LOCKPORT DEALER.
Children of Hazeldale School, Cleveland, O., Dancing to the Talking Machine.
Frances Root, six years old, executing a very
pretty dance to the music of the Victor. The chil-
dren are being taught thr folk dances, and utilize
the records for singing and games. At every ses-
sion the children, in soldier manner, march in and
out of the building to "talKer" music.
intensely interesting, entertaining and useful in-
struments ever invented. It brings us all the best
music of every description and literature embracing
all the great masterpieces, while the best of all is it
brings it right into our school rooms for our chil-
dren to use as models."
Lockport, N. Y., is being finecombed for Vic'.or
business by A. A. Van de Mark, a live dealer of that
city. Mr. Van de Mark is a full-fledged impresa-
rio, as under his management a series of concerts
will be given when Mischa Elman, Alma Gluck,
Evan Williams and other famous artists will be
on the program. Mr. Van de Mark has already
circulated a handsome prospectus regarding these
events to the public in his territory.

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