Music Trade Review

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THE MUSIC TRADE REVIEW
MAYOR=ELECT AND VICTOR.
FOUR NEW EDISON CATALOGS
TALKING MACHINES IN CHINA.
Striking Picture of J. P. Mitchel Enjoying a
Victrola in His Home Being Shown by the
Trade—Attracting General Attention.
Just Issued Treating of the New Edison Disc
Phonographs and Records, the Cylinder
Line Complete and the Blue Amberol Rec-
ords—Admirably Produced in Every Way.
American Manufacturers Should Exercise Ex-
treme Care in Selecting Responsible Repre-
sentatives in Order to Hold Record Trade—
Tax Methods Kill Business.
Victor dealers around New York who are clients
of the New York Talking Machine Co., 81 Cham-
bers street, New York, the well-known Victor dis-
tributers, are displaying in their windows this week
an attractive portrait of Mayor-elect John Purroy
Mitchel enjoying the music of a Victrola XVI in
the privacy of his home. This picture, which is a
very large one, is attracting general attention
around New York, and those dealers whose win-
dows permit of the display of such a large sized
portrait are reaping considerable beneficial publicity
from its display.
V. W. Moody, sales manager of the New York
Talking Machine Co., is responsible for the presen-
tation of this timely publicity, as he arranged the
many details incidental to the taking of the Mayor-
elect's picture in his home. The introduction of
this picture, which is named "The Popular Choice,"
is an excellent and forceful example of the enter-
prise and aggressiveness of the New York Talking
Machine Co.
GEO. W. LYLE RETURNS
From His Pacific Coast Trip—Very Optimistic
in His Reports of Conditions—New Agents—
Advertising Wins Praise—News Budget.
George W. Lyle, vice-president and general man-
ager of the Columbia Graphophone Co., is ex-
pected back at his desk to-day after his five weeks
annual trip through the country. Mr. Lyle is
naturally conservative in his reports of business
conditions in the various sections of the country
that 'he visits, but his reports from this trip are
enthusiastic and optimistic to a degree. Sub-
stantial orders have been received from Mr. Lyle
from every place he visited, and at the present
time the factories of the company at Bridgeport,
Conn., are working to full capacity to turn out the
orders he has sent in, in addition to the regular
heavy fall business.
Recent additions to up-State Columbia repre-
sentatives include W. P. Bugby, Nyack, N. Y., and
Robert Hogg, Canajoharie, N. Y., who both placed
substantial initial orders for immediate delivery.
Joseph Lacalle has been appointed musical critic
of the export department of the Columbia Co. Mr.
Lacalle, who is a comp'oser and musician of note,
is manager and director of the Spanish Theater
Co., which will present Spanish music in this city
next season.
Fulton C. Figuera has been appointed manager
of the Spanish correspondence department of the
Columbia Co.
The E. E. Forbes Piano Co., Memphis, Tenn., is
doing some excellent publicity on behalf of
Columbia records in the Memphis newspapers.
Small space is used, and each advertisement fea-
tures a different record, a distinctive catch line
being used to attract the attention of readers.
The Columbia Co. received considerable favor-
able notice from the use of the two center pages
in the annual program of the Harvard-Princeton
football game played at Princeton last Saturday.
Appropriate copy was used in this space and
pleasing results will doubtless be secured from the
two-page advertisement.
JOINS EDISONJ>ALES FORCE.
Thomas A. Edison, Inc., recently added to its
efficient sales force Thomas O'Grady and Joseph
R. Allen. Mr. O'Grady will represent the Edison
products throughout the State of Kansas, while
Mr, Allen will cover the States of North Carolina.
South Carolina, Georgia and Florida. Both of
these gentlemen have had a wide business experi-
ence, and will doubtless be very successful in their
new connections.
Four new artistic catalogs have just been issued
by Thomas A. Edison, Inc., to introduce the 1913-
1914 types of Edison disc and cylinder phono-
graphs and up-to-date lists of Edison disc and
rSlue Amberol records. Attractively designed and
produced in all details this new Edison literature
is in complete harmony with the quality and true
value of the products contained in the pages of
these new books.
From a typographical standpoint, the catalogs are
ideal, as they are printed clearly and distinctly,
with the various illustrations of the phonographs,
both disc and cylinder, shown on delicately tinted
backgrounds. The covers are all different, each
one being printed in an ensemble of harmonious
colors that give a most pleasing and lasting im-
pression to even the casual observer.
The Edison disc catalog portrays all the models
that comprise this comprehensive line. The first
four pages of this book are devoted to a splendidly
conceived and informative article on the Edison
disc product under the title "Edison's Master-
piece." The machines are presented in unusually
clear cuts, one machine to each page. Full de-
tails as to cabinet wood, record capacity, motor,
size, price and all other essential particulars that
would interest the prospective purchaser of an
Edison disc machine are discussed in this section.
The Edison disc record catalog presents the first
formal list of Edison disc records now ready for
distribution to the Edison trade. These records
are alphabetically listed, and in the center pages
of the book are shown portraits of about fifty of
the celebrated artists now making disc records for
Thomas A. Edison, Inc.
The Edison cylinder literature is along the usual
high-class Edison lines, and contains an important
announcement relative to the introduction of three
new styles of cabinet phonographs in the cylinder
line, and the discontinuance of all exposed-horn
instruments except the school outfit. The ma-
chines are displayed in ideal surroundings, each
model being featured on a single page with the
scenes representing rooms in the average home.
DEMAND FOR HAWAIIAN RECORDS.
The talking machine department at the Simpson
Crawford store, Nineteenth street and Sixth ave-
nue, New York, experienced a heavy demand" this
week for the special Hawaiian records issued by
the Victor Talking Machine Co., owing to the
presence of the Hawaiian quintette that made the
records in the auditorium of the store to give a
special recital. Manager Ianell, of the talking ma-
chine department, states that the call for the
records exceeded all expectations, as a very large
number of the people in the audience ordered a
complete set of the Hawaiian Victor records as
soon as the performance by the quintette ended.
TO MAKE TALKING MACHINES.
Warner's Features, Inc., Boston, Mass., has been
incorporated with capital stock of $30,000, for the
purpose of manufacturing and dealing in talking
machines. The incorporators are: E. C. Harring-
ton, president; Warren H. Butler, treasurer, and
V. H. Maye, secretary.
The Veach-Chose Drug Store, Helena, Mont., is
installing a Victrola department in its store in that
city.
If you desire a man for any department of
your service, either for your factory or for your
selling department, forward your advertisement
to us and it will be inserted free of charge.
(Special to The Review.;
WASHINGTON, D. C, November 10.—'Consul Julean
II. Arnold at Chefoo, China, has forwarded the
following report regarding the conditions in the
talking machine business in that section of China.
He says:
"As gramophones and gramophone records are
retailed in Shanghai, Hongkong and the other for-
eign trade centers of the Orient for the same
prices for which they sell in America, the demand
in an outport such as Chefoo is supplied from
Shanghai or some other large trade center. How-
ever, American manufacturers of gramophone rec-
ords should be careful in selecting agents for han-
dling their goods in the Orient. Some of these
agents send out lists of records which they claim
to be able to supply, and when a customer in an
outport such as Chefoo sends in an order taken
from the advertised lists, he is often informed that
the concern has not the particular records which
he desires, and is sent in lieu thereof others which
may answer the purpose, with promise that later
on when the records which the customer wishes
are in stock they will be supplied. This is the
practise of one of the large dealers in American
gramophone records in Shanghai and has resulted
in giving much business to German and other for-
eign dealers in records, as customers are annoyed
with this treatment. Much business has been lost
to American gramophone manufacturers on ac-
count of the lax methods of their Shanghai agents.
As this is a very large and growing business in
the Orient, the demand for gramophones and rec-
ords increasing from year to year in a substantial
way. it would be well if American manufacturers
would exercise care in the selection of their agents
and ascertain whether or not those agents are get-
ting the sales which the demands in the market
justify."
SPECIAL SALESMANSHIP RECORD
Introduced by Thomas A. Edison, Inc., Which
Tells an Interesting Story of Edison's Experi-
ments In the Phonograph Field.
For the proper exploitation of its disc product,
Thomas A. Edison. Inc., has just introduced a
special disc salesmanship record which is proving
very popular in all parts of the country. The
record features a deep, powerful voice which tells
a most interesting story, beginning with Mr. Edi-
son's first experiment some thirty-four years since
and tells of the 2,000 experiments made by Mr
Edison on reproducers, how the materials are
selected and manufactured, of the details of the
recording of the artists, of the plans to come for
music and similar interesting features, making a
story well worth hearing.
DOWIE'S VOICEHEARD AGAIN.
Lost
Phonographic Records of Zlon City's
Former Ruler Found.
(Special to The Review.)
ZiON CITY, I I I . , November 11.—The voice of John
Alexander Dowie, founder of Zion City, who has
been dead for several years, again spoke to those
of his followers who filled. Shiloh Temple last
night. The voice was preserved in sixty phono-
graphic records which were recovered in the wilds
of interior Australia after a long search.
The records were sent to Wilbur Glen Voliva.
present overseer of the city, who then was in Mel-
bourne. He left the records there when Dr. Dowie
became ill. They afterwards were sold by a former
elder of the church.