Music Trade Review
Issue: 1913 Vol. 57 N. 12 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
THE YORK "AL=TRU" CORNET
Fromises to Be One of the Best Selling Crea-
tions of the House of York.
MUSIC TRADE REVIEW
signed especially for the "Al-Tru" are also in-
cluded in its equipment. One has a small cup for
street playing, while the other has a deep cup for
concert or orchestra playing.
J. W. York & Sons, the prominent band instru-
"HOHNER BOY"J)1SPLAY CARD
ment manufacturers of Grand Rapids, Mich., have
Has Proven a Most Popular Feature of the Pub-
just placed on the market a new cornet which, in
licity Methods Employed by M. Hohner.
the short time that it has been in the hands of the
trade, has proven to be one of the most popular
A popular cut-out harmonica assortment card
instruments ever introduced by the house of York. that gives evidence of continuing its popu-
The new cornet, which is designated as the "Al- larity for some time to come is the "Hohner Boy"
excellent display cards during his many years' con-
nection with the house of Hohner, but the "Hohner
Boy"' has proven to be the greatest success of all.
The reason is not difficult to locate, as the human
appeal in the boy's face used as the display card's
subject, together with the essentially high-class
character of every detail of the card's make-up
insured the splendid success that the card has
registered and which it will undoubtely maintain
for some time to come.
OLIVER BOSTON,
DITSON
COMPANY
MASS.
Established
183
4
Manufacturers, Importers, Publishers.
Largest and most complete stock of Musi-
cal Merchandise and accessories in the
trade. Modern Service, Attractive Special-
t y . Our VM'i Catalogue will be sent upon
application.
AUGUST MULLERi
J. HEBERLEIN
I CELLOS
Prima and Clarion Accordions
Established 1878.
'Al T r u " Cornet Made by J. W. York & Sons,
Tru," is typical of the merits of the entire York
line, and in addition embodies a number of im-
provements that tend to make a distinctly favor-
able impression.
The house of York has issued some interesting-
illustrated literature featuring the "Al-Truc," in
which the text matter is presented forcefully and
informatively, embodying every question that a
prospective purchaser of a cornet would ask.
Special' emphasis is placed on the air passage,
valve system and tuning devices of this new in-
strument, and York & Sons state: "It is the first
cornet ever builded with an air passage having
but two turns and the only cornet having a quick
change to "A' slide, lead from and return to the
third valve casing; in other words, the only cor-
net having the quick change to 'A' slide entirely
on the third valve. These features are the secret
of the "Al-Tru.' "
Another innovation embodied in the "Al-Tru" is
a little thumb and finger piece attached to the
tuning slide. Should the instrument become either
sharp or flat while playing, it can be correctly
and quickly tuned without removing it from the
lips, by easily moving the tuning slide with its
little attachment. Two special mouthpieces de-
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
& JACOBSON
113-115 University Place
NEW YORK
Leading Wholesaler in America of
Musical Instruments and all Accessories
Grand Rapids, Mich
Send for lateat Catalogue*.
display card, which has been featured with such 4 St. Marks Place
NEW YORK
marked success by M. Hohner, 114 East Sixteenth
street, New York. With the opening of the fall
trade this display card, with its harmonica assort-
Is onr best advertisement and mast-
ments, is in great demand, as it has been during
clans using YORK Instruments arc
—satisfied. YORK Instruments hare
the summer months.
been tested In the grind of experience,
with the fire of a public musical opin-
The "Hohner Boy" cut-out, which was presente.l
ion, and hare not been found wanting.
to the trade the first of the year, has been a suc-
ThU test has core red a period of 80
years and each year has made YORK
cess from the start. The Hohner salesmen on the
a greater success.
Does this mean
anything to youT If yon are on the
road were fairly deluged with orders for the new
anxious seat we want yon to
display card with both the 25-cerrt and 50-cent
_«*
"LET US PROVE IT"
assortments thereon. The first order, that called
by sending oar catalogue and dealers' proposition. Do
for 10,000 cards, was very soon disposed of, and
It today or son* live one may do you out of your
chance.
a second order calling for 25,000 additional
J". W . York & SOIIS, Grand Rapids, Mich.
"Hohner Boy" cards was placed this spring. The
inroads made on this shipment have been steady
and substantial, and at the present time fully 25,000
"Hohner Boy" assortment cards are in use by the
harmonica trade from coast to coast.
The "Hohner Boy" display card was designed
and worked out by William J. Haussler, advertis-
ing manager of the American house of M. Hohner,
who has designed and evolved a large numbe-r of
A Satisfied Customer
EXCELSIOR DRUMS £ STANDARD
Some dealers may say tnat tkejr coat more
tkan other*.
BxcelMlor drama eoat more became tmejr
are worth more. Cost more to make.
We could make them coat leaa by ualna;
cheaper material, me leaa care In Baking
them, and dlapenae with the new patented Im-
provements.
It we did, however, Excelsior Drnma would
not be the Standard aa they are to-day. 'Write
for catalogue.
EXCELSIOR
DRUM
WORKS
A. G. SOISTMAN, Vlee-Prea. and Oen. Manager
Tenth anil Market Streets,
CAMDHN, N. J.
Largest Jobbers in America
ODERN
USICAL
ERCHANDISE
lational Musical Siring Co.
New Brunswick, N. J .
WRITE FOR NEW CATALOG
Warranted that neither Bew Sorew Rings ner Caps oaa fall oft on Bow Sorews as above Illustrated.
No advanoo In prlee If Violin Bows are purohased having the Patented Sorew Attaohed to the Frog.
R. G R A T Z I M P O R T C O . ,
THE WORLD'S BEST
M
A PROBLEM
SOLVED!
WM.
Black Diamond
Strings
35-17 West list Street, New York City
MUSICAL
Merchandise
Cincinnati
Chicago
THE
46
THE YORK "AL=TRU" CORNET
Fromises to Be One of the Best Selling Crea-
tions of the House of York.
MUSIC TRADE REVIEW
signed especially for the "Al-Tru" are also in-
cluded in its equipment. One has a small cup for
street playing, while the other has a deep cup for
concert or orchestra playing.
J. W. York & Sons, the prominent band instru-
"HOHNER BOY"J)1SPLAY CARD
ment manufacturers of Grand Rapids, Mich., have
Has Proven a Most Popular Feature of the Pub-
just placed on the market a new cornet which, in
licity Methods Employed by M. Hohner.
the short time that it has been in the hands of the
trade, has proven to be one of the most popular
A popular cut-out harmonica assortment card
instruments ever introduced by the house of York. that gives evidence of continuing its popu-
The new cornet, which is designated as the "Al- larity for some time to come is the "Hohner Boy"
excellent display cards during his many years' con-
nection with the house of Hohner, but the "Hohner
Boy"' has proven to be the greatest success of all.
The reason is not difficult to locate, as the human
appeal in the boy's face used as the display card's
subject, together with the essentially high-class
character of every detail of the card's make-up
insured the splendid success that the card has
registered and which it will undoubtely maintain
for some time to come.
OLIVER BOSTON,
DITSON
COMPANY
MASS.
Established
183
4
Manufacturers, Importers, Publishers.
Largest and most complete stock of Musi-
cal Merchandise and accessories in the
trade. Modern Service, Attractive Special-
t y . Our VM'i Catalogue will be sent upon
application.
AUGUST MULLERi
J. HEBERLEIN
I CELLOS
Prima and Clarion Accordions
Established 1878.
'Al T r u " Cornet Made by J. W. York & Sons,
Tru," is typical of the merits of the entire York
line, and in addition embodies a number of im-
provements that tend to make a distinctly favor-
able impression.
The house of York has issued some interesting-
illustrated literature featuring the "Al-Truc," in
which the text matter is presented forcefully and
informatively, embodying every question that a
prospective purchaser of a cornet would ask.
Special' emphasis is placed on the air passage,
valve system and tuning devices of this new in-
strument, and York & Sons state: "It is the first
cornet ever builded with an air passage having
but two turns and the only cornet having a quick
change to "A' slide, lead from and return to the
third valve casing; in other words, the only cor-
net having the quick change to 'A' slide entirely
on the third valve. These features are the secret
of the "Al-Tru.' "
Another innovation embodied in the "Al-Tru" is
a little thumb and finger piece attached to the
tuning slide. Should the instrument become either
sharp or flat while playing, it can be correctly
and quickly tuned without removing it from the
lips, by easily moving the tuning slide with its
little attachment. Two special mouthpieces de-
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
& JACOBSON
113-115 University Place
NEW YORK
Leading Wholesaler in America of
Musical Instruments and all Accessories
Grand Rapids, Mich
Send for lateat Catalogue*.
display card, which has been featured with such 4 St. Marks Place
NEW YORK
marked success by M. Hohner, 114 East Sixteenth
street, New York. With the opening of the fall
trade this display card, with its harmonica assort-
Is onr best advertisement and mast-
ments, is in great demand, as it has been during
clans using YORK Instruments arc
—satisfied. YORK Instruments hare
the summer months.
been tested In the grind of experience,
with the fire of a public musical opin-
The "Hohner Boy" cut-out, which was presente.l
ion, and hare not been found wanting.
to the trade the first of the year, has been a suc-
ThU test has core red a period of 80
years and each year has made YORK
cess from the start. The Hohner salesmen on the
a greater success.
Does this mean
anything to youT If yon are on the
road were fairly deluged with orders for the new
anxious seat we want yon to
display card with both the 25-cerrt and 50-cent
_«*
"LET US PROVE IT"
assortments thereon. The first order, that called
by sending oar catalogue and dealers' proposition. Do
for 10,000 cards, was very soon disposed of, and
It today or son* live one may do you out of your
chance.
a second order calling for 25,000 additional
J". W . York & SOIIS, Grand Rapids, Mich.
"Hohner Boy" cards was placed this spring. The
inroads made on this shipment have been steady
and substantial, and at the present time fully 25,000
"Hohner Boy" assortment cards are in use by the
harmonica trade from coast to coast.
The "Hohner Boy" display card was designed
and worked out by William J. Haussler, advertis-
ing manager of the American house of M. Hohner,
who has designed and evolved a large numbe-r of
A Satisfied Customer
EXCELSIOR DRUMS £ STANDARD
Some dealers may say tnat tkejr coat more
tkan other*.
BxcelMlor drama eoat more became tmejr
are worth more. Cost more to make.
We could make them coat leaa by ualna;
cheaper material, me leaa care In Baking
them, and dlapenae with the new patented Im-
provements.
It we did, however, Excelsior Drnma would
not be the Standard aa they are to-day. 'Write
for catalogue.
EXCELSIOR
DRUM
WORKS
A. G. SOISTMAN, Vlee-Prea. and Oen. Manager
Tenth anil Market Streets,
CAMDHN, N. J.
Largest Jobbers in America
ODERN
USICAL
ERCHANDISE
lational Musical Siring Co.
New Brunswick, N. J .
WRITE FOR NEW CATALOG
Warranted that neither Bew Sorew Rings ner Caps oaa fall oft on Bow Sorews as above Illustrated.
No advanoo In prlee If Violin Bows are purohased having the Patented Sorew Attaohed to the Frog.
R. G R A T Z I M P O R T C O . ,
THE WORLD'S BEST
M
A PROBLEM
SOLVED!
WM.
Black Diamond
Strings
35-17 West list Street, New York City
MUSICAL
Merchandise
Cincinnati
Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).