Music Trade Review
Issue: 1913 Vol. 57 N. 11 - Page 11
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THE MUSIC TRADE REVIEW
11
"GET-TOGETHER" DINNER OF THE LOESER & CO. FORCES.
Manager E. Paul Hamilton Entertains Sales Force of Piano Department at Enjoyable Dinner on
Saturday Evening at Hofbrau Haus, Brooklyn—Sales Campaign for Fall Season Discussed.
As reported in The Review last week, the piano
department of Frederick Loeser & Co. has been
prepared for one of the most active fall and win-
ter campaigns in its history through the addition
to its staff of a large number of salesmen with.
reputations as producers. It was in order to bring
about a more thorough understanding between the
old and the new members of the Loeser staff, with
a view to stimulating their enthusiasm regarding
the line, that E. Paul Hamilton, manager of the
Loeser department, gave an elaborate dinner at the
Hofbrau Haus, Brooklyn, on Saturday evening
last, to the salesmen of the piano department, the
party numbering twenty-two all told. The gen-
eral arrangements for the affair were in the hands
of W. H. Van Epps, who acted as toastmaster.
and what he expected them to do towards mak-
ing it prove successful. His talk was straight from
the shoulder and based chiefly upon the necessity
of co-operation in every department if the present
season was to be made to pass all previous records
of the Loeser house.
Mr. Hamilton was particularly enthusiastic over
his description of the territory in which the men
were to work; the fact that the population was
growing with great rapidity and that to a large ex-
tent they were buying their own homes. Under
such conditions the piano is an actual necessity to
them and the homes were so arranged that the
outside man could reach them without difficulty
for the purpose of putting forth his arguments.
He stated that the staff had increased to sixty-nine
people, that the advertising for the season would
be practically six times greater than it was in
previous years and that all this additional expense
necessitated strict attention to business and the
selling of many more pianos.
In addition to all this, twelve women canvassers
have been engaged for the season, whose sole work
is to open up the way for the salesman to step in
and close with the prospect. It has been found by
experience that these women canvassers do not
meet with the rebuffs to which a man is subject
and can get closer to women prospects and save
a great deal of time for the salesman who is out
for a record.
Information regarding new lines to be introduced
in the Loeser department, special sales campaigns
and other details relating strictly to the business
of that department have been introduced and
commented upon. The meeting was decidedly in-
formal and numerous salesmen, especially new
ones, asked frequent questions regarding the policy
E. Paul Hamilton, Manager Piano Department,
of the house in certain matters, and suggestions as
Loeser & Co., Brooklyn.
to how to handle certain sales propositions. It
As the salesmen sat down to the table they were was a gathering that is sure to prove beneficial to
confronted with a menu card with a list of edibles all those who attended. Mr. Hamilton stated that
enclosed in the "outlines of an upright piano, the similar gatherings would be held bi-monthly
rest of the card bearing the following inscription: throughout the year.
Mr. Hamilton has been in charge of the Loeser
First Call for Dinner
department for something over three and a half
Frederick Loeser Piano, Limited
years and met with success from the first, the busi-
Sept. 6, 1913
ness for each month showing a great increase over
First Stop "Success"
the total for the preceding month.
Conductor, Mr. E. Paul Hamilton
Grill Room, Hofbrau Haus, Brooklyn
The best indication of this progress is the fact
Following the discussion of the elaborate menu that the staff of five or six that were in the de-
Mr. Van Epps took up his duties as toastmaster partment when Mr. Hamilton took charge have
and stated that it was his belief that the Frederick been increased to the present staff of sixty-nine
Loeser Limited was made up of Pullmans of the people, over ten times as many.
most modern steel type, that it would keep up to
Those present at the dinner included: E. Paul
and be a little ahead of the schedule laid down for Hamilton, the host; W. L. Smith, F. A. Sanford,
it, and that the members of the crew would be W. H. Van Epps, W. W. Grundy. B. B. Brooks,
willing to get out at all times and clear the way H. E. Nason. R. H. Everett, L. C. Killian, G. S.
or fix brakes if necessary, in order that the speed Jackson, O. J. DeRiesthal, J. E. Preshong, E. L.
Stein, Harry Munroe. W. R. Gomes, H. A. Jasper,
might not be impaired.
Mr. Van Epps then called upon everyone present F. H. Bateman, C. J. Hobby, J. Hardy, A. D.
Proudfit, H. McMullen and B. B. Wilson, of The
for a few words regarding his views of the Loeser
Review.
organization and of the business outlook and
ended up with Manager Hamilton, who addressed
the men upon the plan of campaign for the season
ASSOCtATFON MEETING POSTPONED.
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
721 Easl 137th St.
NEW YORK
Detroit Music Trade Association Will Meet
Later in Year—Illness of President Noble
Causes Delay—H. I. Smith to Speak.
rS-iccial to The Review.^
DETROIT, MICH., September 9.—The Detroit
Music Trades Association will not hold its opening
meeting of the fall on September 9, as was planned,
owing to the unexpected illness of President A. E.
Noble. The date has been put forward one, ten-
tatively, the question of getting together depending
upon the recovery of the president.
It is probable that the next meeting will be ad-
dressed by Hal H. Smith, one of Michigan's best
known corporation attorneys, who will give the
members of the association some pointers on the
law as it applies to the piano business.
The association has lost a member, in the de-
parture of Leonard Davis, but probably will gain
one in the person of C. W. Cross, the new man-
ager of the Bush & Lane store in Detroit.
; 1
Mr. Dealer:
Impress upon
your custom-
ers:
That large per-
forations in the
music foil insure
easy playing;
That s p e c i a l l y
prepared paper
properly trimmed
on both sides as-
sures
perfect
tracking under any
c l i m a t i c condi-
tions; and
That when pur-
chasing Connor-
ized Music Rolls
these necessities
are guaranteed by
us, and your sale
is made.
Besides this our
delivery s e r v i c e
will enable you to
give t h e m what
they want when
they want it.
i*14th ^t. and' Austin Place
o j
DRK i
4£Ki
iii*^cii]
THE MUSIC TRADE REVIEW
11
"GET-TOGETHER" DINNER OF THE LOESER & CO. FORCES.
Manager E. Paul Hamilton Entertains Sales Force of Piano Department at Enjoyable Dinner on
Saturday Evening at Hofbrau Haus, Brooklyn—Sales Campaign for Fall Season Discussed.
As reported in The Review last week, the piano
department of Frederick Loeser & Co. has been
prepared for one of the most active fall and win-
ter campaigns in its history through the addition
to its staff of a large number of salesmen with.
reputations as producers. It was in order to bring
about a more thorough understanding between the
old and the new members of the Loeser staff, with
a view to stimulating their enthusiasm regarding
the line, that E. Paul Hamilton, manager of the
Loeser department, gave an elaborate dinner at the
Hofbrau Haus, Brooklyn, on Saturday evening
last, to the salesmen of the piano department, the
party numbering twenty-two all told. The gen-
eral arrangements for the affair were in the hands
of W. H. Van Epps, who acted as toastmaster.
and what he expected them to do towards mak-
ing it prove successful. His talk was straight from
the shoulder and based chiefly upon the necessity
of co-operation in every department if the present
season was to be made to pass all previous records
of the Loeser house.
Mr. Hamilton was particularly enthusiastic over
his description of the territory in which the men
were to work; the fact that the population was
growing with great rapidity and that to a large ex-
tent they were buying their own homes. Under
such conditions the piano is an actual necessity to
them and the homes were so arranged that the
outside man could reach them without difficulty
for the purpose of putting forth his arguments.
He stated that the staff had increased to sixty-nine
people, that the advertising for the season would
be practically six times greater than it was in
previous years and that all this additional expense
necessitated strict attention to business and the
selling of many more pianos.
In addition to all this, twelve women canvassers
have been engaged for the season, whose sole work
is to open up the way for the salesman to step in
and close with the prospect. It has been found by
experience that these women canvassers do not
meet with the rebuffs to which a man is subject
and can get closer to women prospects and save
a great deal of time for the salesman who is out
for a record.
Information regarding new lines to be introduced
in the Loeser department, special sales campaigns
and other details relating strictly to the business
of that department have been introduced and
commented upon. The meeting was decidedly in-
formal and numerous salesmen, especially new
ones, asked frequent questions regarding the policy
E. Paul Hamilton, Manager Piano Department,
of the house in certain matters, and suggestions as
Loeser & Co., Brooklyn.
to how to handle certain sales propositions. It
As the salesmen sat down to the table they were was a gathering that is sure to prove beneficial to
confronted with a menu card with a list of edibles all those who attended. Mr. Hamilton stated that
enclosed in the "outlines of an upright piano, the similar gatherings would be held bi-monthly
rest of the card bearing the following inscription: throughout the year.
Mr. Hamilton has been in charge of the Loeser
First Call for Dinner
department for something over three and a half
Frederick Loeser Piano, Limited
years and met with success from the first, the busi-
Sept. 6, 1913
ness for each month showing a great increase over
First Stop "Success"
the total for the preceding month.
Conductor, Mr. E. Paul Hamilton
Grill Room, Hofbrau Haus, Brooklyn
The best indication of this progress is the fact
Following the discussion of the elaborate menu that the staff of five or six that were in the de-
Mr. Van Epps took up his duties as toastmaster partment when Mr. Hamilton took charge have
and stated that it was his belief that the Frederick been increased to the present staff of sixty-nine
Loeser Limited was made up of Pullmans of the people, over ten times as many.
most modern steel type, that it would keep up to
Those present at the dinner included: E. Paul
and be a little ahead of the schedule laid down for Hamilton, the host; W. L. Smith, F. A. Sanford,
it, and that the members of the crew would be W. H. Van Epps, W. W. Grundy. B. B. Brooks,
willing to get out at all times and clear the way H. E. Nason. R. H. Everett, L. C. Killian, G. S.
or fix brakes if necessary, in order that the speed Jackson, O. J. DeRiesthal, J. E. Preshong, E. L.
Stein, Harry Munroe. W. R. Gomes, H. A. Jasper,
might not be impaired.
Mr. Van Epps then called upon everyone present F. H. Bateman, C. J. Hobby, J. Hardy, A. D.
Proudfit, H. McMullen and B. B. Wilson, of The
for a few words regarding his views of the Loeser
Review.
organization and of the business outlook and
ended up with Manager Hamilton, who addressed
the men upon the plan of campaign for the season
ASSOCtATFON MEETING POSTPONED.
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
721 Easl 137th St.
NEW YORK
Detroit Music Trade Association Will Meet
Later in Year—Illness of President Noble
Causes Delay—H. I. Smith to Speak.
rS-iccial to The Review.^
DETROIT, MICH., September 9.—The Detroit
Music Trades Association will not hold its opening
meeting of the fall on September 9, as was planned,
owing to the unexpected illness of President A. E.
Noble. The date has been put forward one, ten-
tatively, the question of getting together depending
upon the recovery of the president.
It is probable that the next meeting will be ad-
dressed by Hal H. Smith, one of Michigan's best
known corporation attorneys, who will give the
members of the association some pointers on the
law as it applies to the piano business.
The association has lost a member, in the de-
parture of Leonard Davis, but probably will gain
one in the person of C. W. Cross, the new man-
ager of the Bush & Lane store in Detroit.
; 1
Mr. Dealer:
Impress upon
your custom-
ers:
That large per-
forations in the
music foil insure
easy playing;
That s p e c i a l l y
prepared paper
properly trimmed
on both sides as-
sures
perfect
tracking under any
c l i m a t i c condi-
tions; and
That when pur-
chasing Connor-
ized Music Rolls
these necessities
are guaranteed by
us, and your sale
is made.
Besides this our
delivery s e r v i c e
will enable you to
give t h e m what
they want when
they want it.
i*14th ^t. and' Austin Place
o j
DRK i
4£Ki
iii*^cii]
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