Music Trade Review
Issue: 1913 Vol. 56 N. 5 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
HOHNER'S HANDSOME SHOW CARD
YORK PROFESSIONAL CORNET.
Of Unusual Attractiveness Just Sent to the Is One of the Favorite Instruments Handled by
the Chas. H. Ditson Co.
Trade—Covers Hohner Line Most Artistically.
M. Hohner, 114 East 16th street, New York,
the prominent manufacturer of harmonicas and ac-
cordeons, announced this week the production of
one of the most beautiful and attractive showcards
ever presented to the musical merchandise trade.
In order that dealers might get an adequate idea of
its latest display card, fac-similes of the card in
all its various colors were sent out. In a letter
to the trade, dated January 21, the new card was
described as follows:
"Without question of doubt the finest and most
attractive assortment display card that has ever
been brought out in the harmonica line is now
completed and ready for delivery. This is one of
our messages for 1913.
"The display stand consists of heavy cardboard
with easel back and strongly reinforced. There
are two numbers containing different assortments,
the first, No. 425, bears one dozen harmonicas as-
sorted in four different styles, all keys, to retail
at 25 cents each; the other assortment, known as
No. 450, contains twelve instruments to sell for
50 cents each, also constituting a variety of styles
and keys. The best selling instruments only appear
on both assortments.
"The popular price and decided selling power of
both numbers, together with an extensive advertis-
ing campaign, promises to make these assortments
the greatest known success in their respective fields
ever known."
One of the popular York band instruments shown
in the musical merchandise department of Chas.
H. Ditson & Co., 8 East 34th street, New York,
is the York professional cornet, known as Model
5. A recent circular issued by the company con-
tained the following interesting description:
"As the name suggests, the York Professional
is a cornet made for the musician who must al-
ways be prepared to do everything from a solo
to a street parade and it is an ideal instrument.
It fulfils every demand for a comet with a pure
and compact tone that will stand any amount of
forcing and still deliver volume of tone that will
please audiences and blend sweetly with other in-
struments.
"The purity of the tone which it possesses is
something remarkable, it having enough of the
ti umpet quality to give it all the brilliancy neces-
sary, together with the voice-like sweetness of the
fluegel horn, and the result of this combination
is a tone quality which enables the performer
equipped with a Professional cornet to attract at-
tention anywhere.
"Evenly distributed resistance is another of its
strong points and for this reason the performer
can always feel confident of getting all tones
smooth and clear and in exact tune. The model is
indeed practical, possessing the comely and round-
ed lines of the long model, besides being well bal-
anced and nicely proportioned. Because of its
easy blowing qualities, quick-responding and per-
DISPLAYING MANY NEW MODELS.
The Wra. R. Gratz Import Co., 35 West 31st
street, New York, is showing in its warerooms a
number of new styles and models in various prod-
ucts of their extensive line. Among the new
styles shown are several long models of cornets
never before introduced, and a number of new
styles of violins, violin bows, harmonicas and ac-
cordeons. These recent additions to the various
lines have proven very successful, and Secretary
Mock states that the road ambassadors for the
company are securing many large orders.
THE PATON-PERRY CO.
Leominster, Mass.
Manufacturers of
"Made In America Quality"
MUSICAL
MERCHANDISE
Ebony Pess—Shell Pick
etc. Send for samples fie pric •
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Coettnn St., Philadelphia, Pa.
EXCELSIOR DRUMS ™ STANDARD
Some dealers may say that they cost more
than others.
Excelsior drums cost more because they
are worth more. Cost more to make.
We could make them cost less by using
cheaper material, use less care In making
them, and dispense with the new patented im-
provements.
If we did, however, Excelsior Drums would
not be the Standard as they are to-day. Write
for cutalogue.
EXCELSIOR
DRUM
4ft
REVIEW
WORKS
A. G. SOISTMAN, Vlce-Pres. and Gen. Manager
Tenth and Market Streets,
CAMDEN, N. J.
CH. WEISS on a Harmonica stands for Highest Quality
feet valve action, this instrument has always been
a great favorite.
"There are no set pieces or crooks with it and
the slide for quick change from Bb to A is con-
veniently placed, allowing for a large and roomy
hand hold. No drawing of slides is necessary when
using this instrument in low pitch, as we furnish
extra slides for the first and third valves, together
with a tuning slide which transforms it into a per-
fect low pitcb cornet."
BRUNO LEASES NEW QUARTERS.
C. Bruno & Son, the well-known musical mer-
chandise house, at present located at 356 Broad-
way, New York, have taken a lease of an entire
floor in the two buildings being erected on the
easterly side of Fourth avenue between 25th and
2Gth streets.
Montgomery & Ward, the prominent mail order
house of Chicago, have closed arrangements to
take several floors in the Bush Terminal building
at Brooklyn. N. Y. It is stated that the New
York branch will employ several thousands of
people, and that the company is negotiating to
build another branch in San Francisco.
H. L. Hunt, manager of the musical merchan-
dise department of Chas. H. Ditson & Co., 8 East
34th street, New York, spent the early part of
the week in Philadelphia.
A Satisfied Customer
Is our best advertisement and musi-
cians using YORE Instruments are
—satisfied. YORE Instruments have
been tested In the grind of experience,
with the fire of a public musical opin-
ion, and hare not been found wanting.
This test has covered a period of 80
yearn and each year has made YORE
a greater success.
Does this mean
anything to youl If you are on the
anxious seat we want you to
"LET US PROVE IT"
by sending our catalogue and dealers' proposition. Do
it today or some live ons may do you out of yonr
chance.
J. W. York & Sons, Qrand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
Manufacturers of th>
BRASS BAND" AND OTHER FAMOUS BRANDS
Factories at TROSS1NGEN, GERMANY
NEW YORK, 393 BROADWAY
Rational Musical String Co.
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
W i m i t a l thai ntthtr Btw Straw Rtaft Mr Cap* M I tad oft M BOW Sertwt at above HlMtratod.
No a l m o o hi prtM If VMIn Bows art purohatod having tko PatMtod Sorow Attaobod to ttao Frog.
WM.
R. GRATZ I M P O R T CO.,
New Brunswick, N. J .
W-S7 Wott 31st Stmt, low York City
MUSICAL
Merchandise
Cincinnati
Chicago
THE
MUSIC TRADE
HOHNER'S HANDSOME SHOW CARD
YORK PROFESSIONAL CORNET.
Of Unusual Attractiveness Just Sent to the Is One of the Favorite Instruments Handled by
the Chas. H. Ditson Co.
Trade—Covers Hohner Line Most Artistically.
M. Hohner, 114 East 16th street, New York,
the prominent manufacturer of harmonicas and ac-
cordeons, announced this week the production of
one of the most beautiful and attractive showcards
ever presented to the musical merchandise trade.
In order that dealers might get an adequate idea of
its latest display card, fac-similes of the card in
all its various colors were sent out. In a letter
to the trade, dated January 21, the new card was
described as follows:
"Without question of doubt the finest and most
attractive assortment display card that has ever
been brought out in the harmonica line is now
completed and ready for delivery. This is one of
our messages for 1913.
"The display stand consists of heavy cardboard
with easel back and strongly reinforced. There
are two numbers containing different assortments,
the first, No. 425, bears one dozen harmonicas as-
sorted in four different styles, all keys, to retail
at 25 cents each; the other assortment, known as
No. 450, contains twelve instruments to sell for
50 cents each, also constituting a variety of styles
and keys. The best selling instruments only appear
on both assortments.
"The popular price and decided selling power of
both numbers, together with an extensive advertis-
ing campaign, promises to make these assortments
the greatest known success in their respective fields
ever known."
One of the popular York band instruments shown
in the musical merchandise department of Chas.
H. Ditson & Co., 8 East 34th street, New York,
is the York professional cornet, known as Model
5. A recent circular issued by the company con-
tained the following interesting description:
"As the name suggests, the York Professional
is a cornet made for the musician who must al-
ways be prepared to do everything from a solo
to a street parade and it is an ideal instrument.
It fulfils every demand for a comet with a pure
and compact tone that will stand any amount of
forcing and still deliver volume of tone that will
please audiences and blend sweetly with other in-
struments.
"The purity of the tone which it possesses is
something remarkable, it having enough of the
ti umpet quality to give it all the brilliancy neces-
sary, together with the voice-like sweetness of the
fluegel horn, and the result of this combination
is a tone quality which enables the performer
equipped with a Professional cornet to attract at-
tention anywhere.
"Evenly distributed resistance is another of its
strong points and for this reason the performer
can always feel confident of getting all tones
smooth and clear and in exact tune. The model is
indeed practical, possessing the comely and round-
ed lines of the long model, besides being well bal-
anced and nicely proportioned. Because of its
easy blowing qualities, quick-responding and per-
DISPLAYING MANY NEW MODELS.
The Wra. R. Gratz Import Co., 35 West 31st
street, New York, is showing in its warerooms a
number of new styles and models in various prod-
ucts of their extensive line. Among the new
styles shown are several long models of cornets
never before introduced, and a number of new
styles of violins, violin bows, harmonicas and ac-
cordeons. These recent additions to the various
lines have proven very successful, and Secretary
Mock states that the road ambassadors for the
company are securing many large orders.
THE PATON-PERRY CO.
Leominster, Mass.
Manufacturers of
"Made In America Quality"
MUSICAL
MERCHANDISE
Ebony Pess—Shell Pick
etc. Send for samples fie pric •
WEYMANN & SON
Incorporated
Manufacturers oj
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Coettnn St., Philadelphia, Pa.
EXCELSIOR DRUMS ™ STANDARD
Some dealers may say that they cost more
than others.
Excelsior drums cost more because they
are worth more. Cost more to make.
We could make them cost less by using
cheaper material, use less care In making
them, and dispense with the new patented im-
provements.
If we did, however, Excelsior Drums would
not be the Standard as they are to-day. Write
for cutalogue.
EXCELSIOR
DRUM
4ft
REVIEW
WORKS
A. G. SOISTMAN, Vlce-Pres. and Gen. Manager
Tenth and Market Streets,
CAMDEN, N. J.
CH. WEISS on a Harmonica stands for Highest Quality
feet valve action, this instrument has always been
a great favorite.
"There are no set pieces or crooks with it and
the slide for quick change from Bb to A is con-
veniently placed, allowing for a large and roomy
hand hold. No drawing of slides is necessary when
using this instrument in low pitch, as we furnish
extra slides for the first and third valves, together
with a tuning slide which transforms it into a per-
fect low pitcb cornet."
BRUNO LEASES NEW QUARTERS.
C. Bruno & Son, the well-known musical mer-
chandise house, at present located at 356 Broad-
way, New York, have taken a lease of an entire
floor in the two buildings being erected on the
easterly side of Fourth avenue between 25th and
2Gth streets.
Montgomery & Ward, the prominent mail order
house of Chicago, have closed arrangements to
take several floors in the Bush Terminal building
at Brooklyn. N. Y. It is stated that the New
York branch will employ several thousands of
people, and that the company is negotiating to
build another branch in San Francisco.
H. L. Hunt, manager of the musical merchan-
dise department of Chas. H. Ditson & Co., 8 East
34th street, New York, spent the early part of
the week in Philadelphia.
A Satisfied Customer
Is our best advertisement and musi-
cians using YORE Instruments are
—satisfied. YORE Instruments have
been tested In the grind of experience,
with the fire of a public musical opin-
ion, and hare not been found wanting.
This test has covered a period of 80
yearn and each year has made YORE
a greater success.
Does this mean
anything to youl If you are on the
anxious seat we want you to
"LET US PROVE IT"
by sending our catalogue and dealers' proposition. Do
it today or some live ons may do you out of yonr
chance.
J. W. York & Sons, Qrand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
Manufacturers of th>
BRASS BAND" AND OTHER FAMOUS BRANDS
Factories at TROSS1NGEN, GERMANY
NEW YORK, 393 BROADWAY
Rational Musical String Co.
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
W i m i t a l thai ntthtr Btw Straw Rtaft Mr Cap* M I tad oft M BOW Sertwt at above HlMtratod.
No a l m o o hi prtM If VMIn Bows art purohatod having tko PatMtod Sorow Attaobod to ttao Frog.
WM.
R. GRATZ I M P O R T CO.,
New Brunswick, N. J .
W-S7 Wott 31st Stmt, low York City
MUSICAL
Merchandise
Cincinnati
Chicago
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