Music Trade Review
Issue: 1912 Vol. 55 N. 7 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE
MUSIC
TRADE
REVIEW
BUEGELEISEN & JACOBSON S ELABORATE NEW CATALOG
Of Their Various Lines Just Issued to the Trade—A Comprehensive Volume That Betokens a
Great Amount of Thought and Effort in Its Compilation.
Buegeleisen & Jacobson, the progressive small
goods dealers, with headquarters at 113-115 Univer-
sity PI., New York, have just issued a new catalog
which certainly touches the highwater mark in the
art of catalog building. A glance at the book is
sufficient to show how much care and time were
expended to make it one of the handsomest and
most comprehensive volumes ever issued in the
small goods trade.
The catalog in itself consists of 256 pages.* It
is bound in a heavy drab cloth cover, the front
of which bears the familiar "Durro, Seal of
Quality" trade mark. The inside cover page deco-
ration is an attractive illustration in colors, repro-
ducing a scene typical of the musical industries.
Following the title page is a half-tone reproduction
of the Durro Building, at 113-115 University place,
New York. Next in order is the preface and a
page devoted to the explanation of the B. & J.
method of buying and selling, their co-operation
with their customers and the famous Buegeleisen
& Jacobson guarantee. A page of suggestions for
newspaper advertising for which cuts are furnished
gratis by the firm, is a feature of the opening pages.
An alphabetical index utilizes the next four pages,
which simplifies the finding of any article or ac-
cessories listed. Now we arrive at the body of the
catalog, to the portion that is difficult to do justice
to by description. Accordeons are listed first, show-
ing styles, in black and white, and colors, of the
many representative lines, including Ludwig. Gess-
ner Magdeberg, Lester, Monarch, Hohner, etc.,
handled by Buegeleisen & Jacobson. Harmonicas
are next, being featured in the same manner as
accordeons, and showing also the different kinds
of display stands. After a glimpse of blow ac-
cordeons and concertinas we reach the violin de-
partment, for which Buegeleisen & Jacobson are
justly famous.
We 'herewith quote a paragraph which appears
at the head of the violin department, entitled
"Our Position in the Violin Field." "Having made
the violin the most prominent feature of our busi-
THE PATON-PERRY CO.
Leomlnster, Mass.
Manufacturer* of
"Made In America Qaalltjr"
MUSICAL M E R C H A N D I S E
El»ar P*«»-SIMU Pick*.
ness, it is only natural that we should incline
strongly toward this instrument. The principal of
this establishment being an authority on all mat-
ters relating to the violin and having nearly a
quarter of a century of experience, both as a buyer
and seller, knows the violin requirements of the
trade in every section of the country. He makes
annual visits to the violin producing centers of the
world and personally selects our violin stock for
each season. His purchases are influenced by no
other motives than to give the American dealer the
best toned, the best finished, arid the best made
violin for the money."
Featured from page 70 to 105, inclusive, are the
violins. And a more extensive line, or a mure
comprehensive description would be hard indeed to
find. The department is profuse with illustrations
in plain black and white halftones and beautiful
color plates. The Durro violins are, of course, the
headliners, and they are too well known to need
further mention here. The next dozen pages are
devoted to bows. The same method of listing and
illustration hold good in this department. Th.: color
work in this department is exceptionally tasty. The
balance of the catalog covers the Buegeleisen &
Jacobson lines of accessories. Bow trimmings,
violin cases, bridges, bow rosin, violin strings, in-
cluding the renowned La Roma, Durro Silk E,
Chancellor, etc., guitars, mandolins and trimmings
are featured, banjos and cornets, in fact every-
thing, from the very smallest items of the small
goods industry to the largest we find listed, in-
dexed, priced and described. In the back of the
catalog are found a few order blanks, placed there
for the convenience of customers.
The new catalog is printed throughout on a
pure white glazed paper and the workmanship is
of the highest quality. It is a distinguished repre-
sentative of a distinguished house, and a catalog
which any firm might well be proud of. Buegel-
eisen & Jacobson are to be congratulated upon the
dignified and businesslike appearance of this, their
latest and best "silent salesman."
Following is a copy of the preface, which speaks
for itself:
"In presenting to you onr catalog
for 1912 and 1913 we wish to state that neither
time, effort nor expense has beeen spared in get-
ting together the best and most salable musical
merchandise in the world. Each and every number
shown has been carefully selected and criticised
CH. WEISS on a Harmonica stands for Highest Quality
e~S5^
by authoritative buyers and experienced salesmen
who are thoroughly familiar with trade.
"Within the past year we have more than doubled
our floor space and are to-day better equipped than
ever before for the prompt handling of all orders
placed with us.
"We solicit from that portion of the trade al-
ready on our books a continuance of their past
favors and the patronage of all other dealers who
think so highly of their own business (regardless
of its volume) that they would entrust it only to
a house that would make it identical with its own."
HERMAN WEISS' RETURN.
Hermann Weiss, American representative of the
Ch. Weiss, Trossingen, Germany, with offices at
393 Broadway, New York, was delayed in Europe
by pressure of business and will not return to this
country until the latter part of this week at the
earliest. Air. Weiss has been away for two or
three months picking up specialties, both new and
original, for the heavy fall business which the
firm expects. W. Boeckler, the office manager,
who is in charge of the Weiss warerooms, an-
nounces that business is fair, considering the sea-
son. The "Fluta," the specialty which has done
much to promote Weiss business this past sum-
mer, continues to maintain its splendid average,
and is rapidly becoming the Weiss leader in popu-
lar sellers.
A Satisfied
Customer
Is our best adyertlsement and magi-
cians using YORK Instruments are
—satisfied. YORK Instruments have
been tested in the grind of experience,
with the lire of a public musical opin-
ion, and have not been found wanting.
This test has corered a period of 80
years and each year has made YORK
a greater success. Does this mean
anything to 70a? If 70a are on tn#
anxious seat we want 70a to
"LET US PROVE IT"
by sending our catalogue and dealers' proposition. Do
It today or some live one may do vou out of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
Manufacturers of the
"BRASS BAND" AND OTHER FAMOUS BRANDS
Factories at TROSSINGEN, GERMANY
NEW YORK, 393 BROADWAY
National Musical String Co.
Largest Jobbers in America of
• -ODKRN
LSICAL
ERCHAND1SE
NEW YORK
W R I I L FOR NKW C A T A L O G
A PROBLEM
SOLVED!
WarraittJ tkat Mfthtr I t w Urtw Rtagt ntr Caps M i fall aft aa Baw Sarawt at abava Illustrated.
Si • * * • » • • ta * * " N W t a lawt art partiattd bavta* tha Pattattd Saraw Attaehad la the Frag.
W M . R. GRATZ I M P O R T C O . .
New Brunswick, N. J .
11-37 Wait 3lit Strati, lawYark City
MUSICAL
Merchandise
Cincinnati
Chicago
40
THE
MUSIC
TRADE
REVIEW
BUEGELEISEN & JACOBSON S ELABORATE NEW CATALOG
Of Their Various Lines Just Issued to the Trade—A Comprehensive Volume That Betokens a
Great Amount of Thought and Effort in Its Compilation.
Buegeleisen & Jacobson, the progressive small
goods dealers, with headquarters at 113-115 Univer-
sity PI., New York, have just issued a new catalog
which certainly touches the highwater mark in the
art of catalog building. A glance at the book is
sufficient to show how much care and time were
expended to make it one of the handsomest and
most comprehensive volumes ever issued in the
small goods trade.
The catalog in itself consists of 256 pages.* It
is bound in a heavy drab cloth cover, the front
of which bears the familiar "Durro, Seal of
Quality" trade mark. The inside cover page deco-
ration is an attractive illustration in colors, repro-
ducing a scene typical of the musical industries.
Following the title page is a half-tone reproduction
of the Durro Building, at 113-115 University place,
New York. Next in order is the preface and a
page devoted to the explanation of the B. & J.
method of buying and selling, their co-operation
with their customers and the famous Buegeleisen
& Jacobson guarantee. A page of suggestions for
newspaper advertising for which cuts are furnished
gratis by the firm, is a feature of the opening pages.
An alphabetical index utilizes the next four pages,
which simplifies the finding of any article or ac-
cessories listed. Now we arrive at the body of the
catalog, to the portion that is difficult to do justice
to by description. Accordeons are listed first, show-
ing styles, in black and white, and colors, of the
many representative lines, including Ludwig. Gess-
ner Magdeberg, Lester, Monarch, Hohner, etc.,
handled by Buegeleisen & Jacobson. Harmonicas
are next, being featured in the same manner as
accordeons, and showing also the different kinds
of display stands. After a glimpse of blow ac-
cordeons and concertinas we reach the violin de-
partment, for which Buegeleisen & Jacobson are
justly famous.
We 'herewith quote a paragraph which appears
at the head of the violin department, entitled
"Our Position in the Violin Field." "Having made
the violin the most prominent feature of our busi-
THE PATON-PERRY CO.
Leomlnster, Mass.
Manufacturer* of
"Made In America Qaalltjr"
MUSICAL M E R C H A N D I S E
El»ar P*«»-SIMU Pick*.
ness, it is only natural that we should incline
strongly toward this instrument. The principal of
this establishment being an authority on all mat-
ters relating to the violin and having nearly a
quarter of a century of experience, both as a buyer
and seller, knows the violin requirements of the
trade in every section of the country. He makes
annual visits to the violin producing centers of the
world and personally selects our violin stock for
each season. His purchases are influenced by no
other motives than to give the American dealer the
best toned, the best finished, arid the best made
violin for the money."
Featured from page 70 to 105, inclusive, are the
violins. And a more extensive line, or a mure
comprehensive description would be hard indeed to
find. The department is profuse with illustrations
in plain black and white halftones and beautiful
color plates. The Durro violins are, of course, the
headliners, and they are too well known to need
further mention here. The next dozen pages are
devoted to bows. The same method of listing and
illustration hold good in this department. Th.: color
work in this department is exceptionally tasty. The
balance of the catalog covers the Buegeleisen &
Jacobson lines of accessories. Bow trimmings,
violin cases, bridges, bow rosin, violin strings, in-
cluding the renowned La Roma, Durro Silk E,
Chancellor, etc., guitars, mandolins and trimmings
are featured, banjos and cornets, in fact every-
thing, from the very smallest items of the small
goods industry to the largest we find listed, in-
dexed, priced and described. In the back of the
catalog are found a few order blanks, placed there
for the convenience of customers.
The new catalog is printed throughout on a
pure white glazed paper and the workmanship is
of the highest quality. It is a distinguished repre-
sentative of a distinguished house, and a catalog
which any firm might well be proud of. Buegel-
eisen & Jacobson are to be congratulated upon the
dignified and businesslike appearance of this, their
latest and best "silent salesman."
Following is a copy of the preface, which speaks
for itself:
"In presenting to you onr catalog
for 1912 and 1913 we wish to state that neither
time, effort nor expense has beeen spared in get-
ting together the best and most salable musical
merchandise in the world. Each and every number
shown has been carefully selected and criticised
CH. WEISS on a Harmonica stands for Highest Quality
e~S5^
by authoritative buyers and experienced salesmen
who are thoroughly familiar with trade.
"Within the past year we have more than doubled
our floor space and are to-day better equipped than
ever before for the prompt handling of all orders
placed with us.
"We solicit from that portion of the trade al-
ready on our books a continuance of their past
favors and the patronage of all other dealers who
think so highly of their own business (regardless
of its volume) that they would entrust it only to
a house that would make it identical with its own."
HERMAN WEISS' RETURN.
Hermann Weiss, American representative of the
Ch. Weiss, Trossingen, Germany, with offices at
393 Broadway, New York, was delayed in Europe
by pressure of business and will not return to this
country until the latter part of this week at the
earliest. Air. Weiss has been away for two or
three months picking up specialties, both new and
original, for the heavy fall business which the
firm expects. W. Boeckler, the office manager,
who is in charge of the Weiss warerooms, an-
nounces that business is fair, considering the sea-
son. The "Fluta," the specialty which has done
much to promote Weiss business this past sum-
mer, continues to maintain its splendid average,
and is rapidly becoming the Weiss leader in popu-
lar sellers.
A Satisfied
Customer
Is our best adyertlsement and magi-
cians using YORK Instruments are
—satisfied. YORK Instruments have
been tested in the grind of experience,
with the lire of a public musical opin-
ion, and have not been found wanting.
This test has corered a period of 80
years and each year has made YORK
a greater success. Does this mean
anything to 70a? If 70a are on tn#
anxious seat we want 70a to
"LET US PROVE IT"
by sending our catalogue and dealers' proposition. Do
It today or some live one may do vou out of your
chance.
J. W. York & Sons, Grand Rapids, Mich.
Black Diamond
Strings
THE WORLD'S BEST
Manufacturers of the
"BRASS BAND" AND OTHER FAMOUS BRANDS
Factories at TROSSINGEN, GERMANY
NEW YORK, 393 BROADWAY
National Musical String Co.
Largest Jobbers in America of
• -ODKRN
LSICAL
ERCHAND1SE
NEW YORK
W R I I L FOR NKW C A T A L O G
A PROBLEM
SOLVED!
WarraittJ tkat Mfthtr I t w Urtw Rtagt ntr Caps M i fall aft aa Baw Sarawt at abava Illustrated.
Si • * * • » • • ta * * " N W t a lawt art partiattd bavta* tha Pattattd Saraw Attaehad la the Frag.
W M . R. GRATZ I M P O R T C O . .
New Brunswick, N. J .
11-37 Wait 3lit Strati, lawYark City
MUSICAL
Merchandise
Cincinnati
Chicago
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