Music Trade Review

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THE
Aids
Bulletin
FVLL^f CHVNKS^of WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. 4. No. 10.
Published Weekly by The Christman Piano Co., New York.
February 3, 1912.
HAS WON AN UNEQUALLED POSITION.
Voluntary Tributes to the Musical and Constructive Merits of the Christman Products Furnish the Key
to the Increasing Popularity of The Christman Line of Grands, Uprights and Player-Pianos With
Piano Merchants Throughout the Country—The Christman Attachable Player Action Demand.
You have doubtless noticed in the news col-
also be supplied solus or with player actions, and
umns of the trade papers, recently, copies of some
further still that the Christman Attachable
of the many testimonials received by the Christ-
Action can be sold as a separate proposition and
man Piano Co. from distinguished artists in the
installed in pianos of any make in the dealer's
musical and dramatic profession, who have ex-
territory affords the Christman agents trade pos-
tolled the merits of the Christman Studio Grand
sibilities that mean big money during 1912.
as well as other styles of Christman pianos.
In Christman grands, uprights and player-
These are not purchased testimonials, but vol-
pianos, combined with the Attachable Player
untary offerings based upon an extended use and
Action, we have a line that is unbeatable.
appreciation of the sterling musical
We have started quite a number of
and constructive merits of the Christ-
piano men recently along the path of
man products.
prosperity and they are making
In the domain of grands the Christ-
money. We have exploded some of
man Studio Grand creation has won a
the old-time theories and have demon-
position of fame and popularity that
strated the fact that high grade pianos
is perhaps unequalled. Only five feet
can be sold at fair prices.
over all, it is a beautiful addition to the
If you follow up the Christman plan
equipment of any room, its size har-
you can make money. It is only
monizing with the modern trend for
necessary to investigate the Christ-
smaller apartments.
man pianos and note the care, the
Representatives of the Christman
exactness with which each part is
line throughout the country are also
made ta express a desire to represent
on record with the strongest kind of
and sell them. You cannot help it.
tributes to the merits of the various
We court investigation and cor-
styles of Christman products, and
dially welcome dealers to our factory,
based upon the law of the "survival
at 597-601 East 137th street, so that
Studio Grand.
of the fittest" they are eliminating the With Christman
they may realize that everything
Attachable Player Action
non-selling, the non-profitable pianos,
about the Christman pianos
pianos and
and featuring instruments like the Christman,
player-pianos is thoroughly first class.
which are building up their business and adding
Christman experience and reputation are e'm-
prestige to their name.
bodied in every product bearing that name, and
The Christman Attachable Player Action,
the dealer who handles the Christman inherits its
which by installation transforms any grand, up-
reputation and becomes a stockholder in the pres-
right or square, into a player-piano, is another
tige which it enjoys.
creation which gives Christman agents some-
The Christman advance during 1911 was pro-
thing entirely out of the ordinary.
digious, viewed from all standpoints. The Christ-
The Christman Studio Grand alone stands as
man policy, however, i§ not to rest on past laurels
a formidable business creator, but with the addi-
but to move onward to new accomplishments.
tion of the Attachable Player Action.it becomes
Therefore 1912 will see further progress in
a still greater attraction for the purchaser.
Christman output and Christman prestige, and
Then the fact that the Christman uprights can
we cordially invite live dealers to fall in line.