Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11TH OF THE REVIEW PRIZE SERIES
Won by Charles Stanley, Brazil, Ind.
No.
11
How Does A Continuous Adver-
tising Campaign Benefit
the} Dealer?
Yes, this is the publicity age;—great adver-
tisers rarely go down to failure. "Get the habit
and stay with it," is a good slogan for the business
man, and there is nothing more essential to the
welfare of the dealer than continuous and straight-
forward advertising, simplicity and truthful state-
ments. This will win for him, not only the
confidence of his neighbors, but will show them
that he has the strongest faith in the piano he so
loyally pins his success to. Familiarize the name
of the piano you are selling in your home town
and surrounding country; make its good qualities
known; tell its history; impress upon the minds of
the people the glory of its heritage—of the men
who are back*of it—how it is made and where,
and the delight and confidence, you, yourself Mr.
Dealer feel in the possession of its agency and as
a representative; you glory in its achievements; then
the good words will sink in deep and to you will
come the profit and the satisfaction of deeds well
done, for you have inspired confidence and satis-
faction in the heart of every customer who possesses
one of the instruments you feel so proud in
representing.