Music Trade Review
Issue: 1912 Vol. 54 N. 4 - Page 10
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10
THE
MUSIC TRADE REVIEW
PLAYER PIANO VS MOTOR CAR.
many dealers who a year ago kept their players in
a dark corner and pushed the sale of the old silent
Wherein the Business Compares and Where pianos, now are advertising players as their lead-
It Is Dissimilar—Interesting Arguments Be- ers.
tween Manager Davis of the Melville Clark
"Proficient musicians are realizing that they can
Co. and a Magazine Writer and Some En- become more proficient through the aid of the right
lightening Conclusions.
kind of player-piano," said the motor car dealer,
who recently bought an Apollo, and has become an
(Special to The Review.)
enthusiast because his wife, an accomplished pian-
ist, is learning new things from the Apollo. "Tech-
Detroit, Mich., Jan. 23, 1912.
An automobile dealer met a magazine writer who nique, of course, can be learned only through prac-
had been gathering material for a story on the tice, but interpretation is something in which the
future prospects of the automobile, in the office of player-piano can teach even the most advanced
the Melville Clark Piano Co.'s branch store here masters of the pianoforte a great deal. They may
a day or two ago and began to compare the motor be able to render a composition with mechanical
car business with the player-piano business—the perfection, but the Apollo will render it with the
high-class trade both appeal to, the equally high composer's interpretation as well. The musician
class of the goods and the high prices to match. can study this interpretation and learn to do it him-
The magazine writer said he had just learned that self.
"The player-piano can do for a musical tyro
the prices of motor cars were to take a considerable
drop in the not far distant future, owing to the what judicious reading can do for an uneducated
perfection of means of manufacture, quantity pro- man. Take the late Mark Twain as an example.
duction, etc., and that the course of the player- At the age of twelve years he was a printer's
piano trade probably would take the same trend. devil, with scarcely any education at all. He
Right there Manager Davis, of the Melville Clark learned the art of literary composition by reading
the works of others—learned it so well that when
store, took a hand in the conversation.
"As far as the Apollo is concerned," he said, he died he was the acknowledged peer of Ameri-
"quality always will rema : n the primary considera- can authors, if not of all the world. The player-
tion. Our company makes the quality first, then piano can do the same for a man little educated in
applies whatever price the quality calls for. And music.
"Personal playing of the piano never will be
the way the Apollos sell proves that the price is
right, even if it is high. New inventions are con- abandoned, for people always take satisfaction in
stantly improving the Apollo; it is not at a practi- personal accomplishment. That is where the value
cal standstill like the automobile, and these im- of the player as a teacher comes in and what is
provements add to the quality and make it worth increasing the demand so enormously. The play-
more. They make it cost more to manufacture, so ing of a finished artist indicates much study, great
perseverance and physical skill. So people would
there won't be a reduction in price."
From that the conversation turned to the increas- go further and spend more money to hear a great
ing sales of player-pianos, it being remarked that artist perform than they would to hear the same
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelus incorporated hi it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angelus. The Angelus in-
struments are the results of years of experience and success.
Company
MERIDEN.
(Special to The Review.)
Washington, D. C, Jan. 22, 1912.
Melville Clark, of the Melville Clark Piano Co.,
Chicago, 111., was this week granted patents Nos.
1,014,809, 1,014,810, 1,014,811 and 1,014,804 on an
improvement on an interior player-piano, the pur-
pose being to provide an improved construction for
playing melodies and accompaniments and for giv-
ing prominence to any particular part of the music,
above the remainder.
The illustrations and claims accompanying the
patents are most comprehensive and emphasize the
thoroughness with which Mr. Clark has covered
the subject. From the number of patents recently
taken out by Mr. Clark it is evident that his inter-
est in the player-piano is unceasing and that it is
his aim to embody such features as will add fur-
ther to its perfection and popularity.
The Hill Piano Co., Jamestown, N. Y., has
opened a branch store in Corning, N. Y., with
F W. Steck as manager.
Do you wish to make five dollars? Then send
your ideas upon leading trade topics, embodied in
two hundred and fifty words, to The Review. You
will find full particulars elseivhere in this issue.
The ONLY PLAYER-PIANO IN THE WORLD THAT
HAS A TOUCH EXACTLY LIKE THE HUMAN TOUCH.
The pneumatic lingers itrike downward on the key in front
M the human lingers strike the keys. It plays with the
REAL HUMAN EXPRESSION.
PIANO-PLA YER
imtmSMmt** we
MELVILLE CLARK'S LATEST INVENTION.
The Melville Clark Apollo
ANGELUS
TTie WIlcox & White
man's compositions or renditions on a player-piano.
Give a pupil the rudiments, say two or three years
of lessons in the ordinary way, and he can learn
more of the fine points from a player than from a
teacher.
"The player-piano is like the automobile in just
one way—it is a combination of usefulness and
pleasure, and that is a combination that has been
a winner since civilization dawned.- So there is no
telling how great its future will be."
in Incomparable Player in
Every Particular
with the 88-note range; the metronome motor; the adjust-
ing and transposing device. Its intrinsic musical value makes
it a proiitable instrument to handle.
MELVILLE CLARK PIANO CO.
Mmnnfaotttrera
Fine Art* Building
CHICAGO
CONN.
410 S. Michigan Boulevard
THE GULBRANSEN PIANO PLAYER
W« are making in our own factory the only piano
player action that can be instaUed in « y upright piano.
We sell only to makers of good pianos and we
have no piano of our own to compete with yours
The Claviola
"CHAINLESS"
Let as install a trial action in one of your pianos
to show you
'
Either 65-note or 88-note. Write us to-day.
places the player-piano on a new pedestal of merit. It is alto-
gether worthy your inquiry at least as to just how we can
construct a player-piano that rerolls without pumping and yet
contains no noisy spring motor, friction drive, or cumbersome
chains. It is the best of recent developments and you can't
afford to be without the best.
COLD MEt>AL AWARD
H I S IMPERIAL MAJESTT
SI*
The Claviola Co.
363-373 RIDER AVE.
NEW YORK
GRAND P N U
ROTTERPAM INTEKNATIO.
MUSICAU EXHIBITION
THE IDEAL PLAYER PROPOSITION
"PRESTIGE PRES.
AND
THE
AUTOPIANO
CO. R.W.LAWRENCE.
5T
N
51
ACTION
f"* m . lU—sm-, * nmm T\2~b,j-, » ^ M r* **.
l*UlbranSen-DtCkinSOn
G O.
315-323
Union Park Court, Chicago, III.
440-2 West 42d Street. New York City
TO 5Z -° 5T. AND HUDSON RIVER
N E W YORK.
PROFIT*
FIRST P W t B
MANCHESTER
INDUSTRIAL gXHlBlTIHU
10
THE
MUSIC TRADE REVIEW
PLAYER PIANO VS MOTOR CAR.
many dealers who a year ago kept their players in
a dark corner and pushed the sale of the old silent
Wherein the Business Compares and Where pianos, now are advertising players as their lead-
It Is Dissimilar—Interesting Arguments Be- ers.
tween Manager Davis of the Melville Clark
"Proficient musicians are realizing that they can
Co. and a Magazine Writer and Some En- become more proficient through the aid of the right
lightening Conclusions.
kind of player-piano," said the motor car dealer,
who recently bought an Apollo, and has become an
(Special to The Review.)
enthusiast because his wife, an accomplished pian-
ist, is learning new things from the Apollo. "Tech-
Detroit, Mich., Jan. 23, 1912.
An automobile dealer met a magazine writer who nique, of course, can be learned only through prac-
had been gathering material for a story on the tice, but interpretation is something in which the
future prospects of the automobile, in the office of player-piano can teach even the most advanced
the Melville Clark Piano Co.'s branch store here masters of the pianoforte a great deal. They may
a day or two ago and began to compare the motor be able to render a composition with mechanical
car business with the player-piano business—the perfection, but the Apollo will render it with the
high-class trade both appeal to, the equally high composer's interpretation as well. The musician
class of the goods and the high prices to match. can study this interpretation and learn to do it him-
The magazine writer said he had just learned that self.
"The player-piano can do for a musical tyro
the prices of motor cars were to take a considerable
drop in the not far distant future, owing to the what judicious reading can do for an uneducated
perfection of means of manufacture, quantity pro- man. Take the late Mark Twain as an example.
duction, etc., and that the course of the player- At the age of twelve years he was a printer's
piano trade probably would take the same trend. devil, with scarcely any education at all. He
Right there Manager Davis, of the Melville Clark learned the art of literary composition by reading
the works of others—learned it so well that when
store, took a hand in the conversation.
"As far as the Apollo is concerned," he said, he died he was the acknowledged peer of Ameri-
"quality always will rema : n the primary considera- can authors, if not of all the world. The player-
tion. Our company makes the quality first, then piano can do the same for a man little educated in
applies whatever price the quality calls for. And music.
"Personal playing of the piano never will be
the way the Apollos sell proves that the price is
right, even if it is high. New inventions are con- abandoned, for people always take satisfaction in
stantly improving the Apollo; it is not at a practi- personal accomplishment. That is where the value
cal standstill like the automobile, and these im- of the player as a teacher comes in and what is
provements add to the quality and make it worth increasing the demand so enormously. The play-
more. They make it cost more to manufacture, so ing of a finished artist indicates much study, great
perseverance and physical skill. So people would
there won't be a reduction in price."
From that the conversation turned to the increas- go further and spend more money to hear a great
ing sales of player-pianos, it being remarked that artist perform than they would to hear the same
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelus incorporated hi it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angelus. The Angelus in-
struments are the results of years of experience and success.
Company
MERIDEN.
(Special to The Review.)
Washington, D. C, Jan. 22, 1912.
Melville Clark, of the Melville Clark Piano Co.,
Chicago, 111., was this week granted patents Nos.
1,014,809, 1,014,810, 1,014,811 and 1,014,804 on an
improvement on an interior player-piano, the pur-
pose being to provide an improved construction for
playing melodies and accompaniments and for giv-
ing prominence to any particular part of the music,
above the remainder.
The illustrations and claims accompanying the
patents are most comprehensive and emphasize the
thoroughness with which Mr. Clark has covered
the subject. From the number of patents recently
taken out by Mr. Clark it is evident that his inter-
est in the player-piano is unceasing and that it is
his aim to embody such features as will add fur-
ther to its perfection and popularity.
The Hill Piano Co., Jamestown, N. Y., has
opened a branch store in Corning, N. Y., with
F W. Steck as manager.
Do you wish to make five dollars? Then send
your ideas upon leading trade topics, embodied in
two hundred and fifty words, to The Review. You
will find full particulars elseivhere in this issue.
The ONLY PLAYER-PIANO IN THE WORLD THAT
HAS A TOUCH EXACTLY LIKE THE HUMAN TOUCH.
The pneumatic lingers itrike downward on the key in front
M the human lingers strike the keys. It plays with the
REAL HUMAN EXPRESSION.
PIANO-PLA YER
imtmSMmt** we
MELVILLE CLARK'S LATEST INVENTION.
The Melville Clark Apollo
ANGELUS
TTie WIlcox & White
man's compositions or renditions on a player-piano.
Give a pupil the rudiments, say two or three years
of lessons in the ordinary way, and he can learn
more of the fine points from a player than from a
teacher.
"The player-piano is like the automobile in just
one way—it is a combination of usefulness and
pleasure, and that is a combination that has been
a winner since civilization dawned.- So there is no
telling how great its future will be."
in Incomparable Player in
Every Particular
with the 88-note range; the metronome motor; the adjust-
ing and transposing device. Its intrinsic musical value makes
it a proiitable instrument to handle.
MELVILLE CLARK PIANO CO.
Mmnnfaotttrera
Fine Art* Building
CHICAGO
CONN.
410 S. Michigan Boulevard
THE GULBRANSEN PIANO PLAYER
W« are making in our own factory the only piano
player action that can be instaUed in « y upright piano.
We sell only to makers of good pianos and we
have no piano of our own to compete with yours
The Claviola
"CHAINLESS"
Let as install a trial action in one of your pianos
to show you
'
Either 65-note or 88-note. Write us to-day.
places the player-piano on a new pedestal of merit. It is alto-
gether worthy your inquiry at least as to just how we can
construct a player-piano that rerolls without pumping and yet
contains no noisy spring motor, friction drive, or cumbersome
chains. It is the best of recent developments and you can't
afford to be without the best.
COLD MEt>AL AWARD
H I S IMPERIAL MAJESTT
SI*
The Claviola Co.
363-373 RIDER AVE.
NEW YORK
GRAND P N U
ROTTERPAM INTEKNATIO.
MUSICAU EXHIBITION
THE IDEAL PLAYER PROPOSITION
"PRESTIGE PRES.
AND
THE
AUTOPIANO
CO. R.W.LAWRENCE.
5T
N
51
ACTION
f"* m . lU—sm-, * nmm T\2~b,j-, » ^ M r* **.
l*UlbranSen-DtCkinSOn
G O.
315-323
Union Park Court, Chicago, III.
440-2 West 42d Street. New York City
TO 5Z -° 5T. AND HUDSON RIVER
N E W YORK.
PROFIT*
FIRST P W t B
MANCHESTER
INDUSTRIAL gXHlBlTIHU
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