Music Trade Review

Issue: 1912 Vol. 54 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC TRADE REVIEW
PLAYER PIANO VS MOTOR CAR.
many dealers who a year ago kept their players in
a dark corner and pushed the sale of the old silent
Wherein the Business Compares and Where pianos, now are advertising players as their lead-
It Is Dissimilar—Interesting Arguments Be- ers.
tween Manager Davis of the Melville Clark
"Proficient musicians are realizing that they can
Co. and a Magazine Writer and Some En- become more proficient through the aid of the right
lightening Conclusions.
kind of player-piano," said the motor car dealer,
who recently bought an Apollo, and has become an
(Special to The Review.)
enthusiast because his wife, an accomplished pian-
ist, is learning new things from the Apollo. "Tech-
Detroit, Mich., Jan. 23, 1912.
An automobile dealer met a magazine writer who nique, of course, can be learned only through prac-
had been gathering material for a story on the tice, but interpretation is something in which the
future prospects of the automobile, in the office of player-piano can teach even the most advanced
the Melville Clark Piano Co.'s branch store here masters of the pianoforte a great deal. They may
a day or two ago and began to compare the motor be able to render a composition with mechanical
car business with the player-piano business—the perfection, but the Apollo will render it with the
high-class trade both appeal to, the equally high composer's interpretation as well. The musician
class of the goods and the high prices to match. can study this interpretation and learn to do it him-
The magazine writer said he had just learned that self.
"The player-piano can do for a musical tyro
the prices of motor cars were to take a considerable
drop in the not far distant future, owing to the what judicious reading can do for an uneducated
perfection of means of manufacture, quantity pro- man. Take the late Mark Twain as an example.
duction, etc., and that the course of the player- At the age of twelve years he was a printer's
piano trade probably would take the same trend. devil, with scarcely any education at all. He
Right there Manager Davis, of the Melville Clark learned the art of literary composition by reading
the works of others—learned it so well that when
store, took a hand in the conversation.
"As far as the Apollo is concerned," he said, he died he was the acknowledged peer of Ameri-
"quality always will rema : n the primary considera- can authors, if not of all the world. The player-
tion. Our company makes the quality first, then piano can do the same for a man little educated in
applies whatever price the quality calls for. And music.
"Personal playing of the piano never will be
the way the Apollos sell proves that the price is
right, even if it is high. New inventions are con- abandoned, for people always take satisfaction in
stantly improving the Apollo; it is not at a practi- personal accomplishment. That is where the value
cal standstill like the automobile, and these im- of the player as a teacher comes in and what is
provements add to the quality and make it worth increasing the demand so enormously. The play-
more. They make it cost more to manufacture, so ing of a finished artist indicates much study, great
perseverance and physical skill. So people would
there won't be a reduction in price."
From that the conversation turned to the increas- go further and spend more money to hear a great
ing sales of player-pianos, it being remarked that artist perform than they would to hear the same
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelus incorporated hi it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angelus. The Angelus in-
struments are the results of years of experience and success.
Company
MERIDEN.
(Special to The Review.)
Washington, D. C, Jan. 22, 1912.
Melville Clark, of the Melville Clark Piano Co.,
Chicago, 111., was this week granted patents Nos.
1,014,809, 1,014,810, 1,014,811 and 1,014,804 on an
improvement on an interior player-piano, the pur-
pose being to provide an improved construction for
playing melodies and accompaniments and for giv-
ing prominence to any particular part of the music,
above the remainder.
The illustrations and claims accompanying the
patents are most comprehensive and emphasize the
thoroughness with which Mr. Clark has covered
the subject. From the number of patents recently
taken out by Mr. Clark it is evident that his inter-
est in the player-piano is unceasing and that it is
his aim to embody such features as will add fur-
ther to its perfection and popularity.
The Hill Piano Co., Jamestown, N. Y., has
opened a branch store in Corning, N. Y., with
F W. Steck as manager.
Do you wish to make five dollars? Then send
your ideas upon leading trade topics, embodied in
two hundred and fifty words, to The Review. You
will find full particulars elseivhere in this issue.
The ONLY PLAYER-PIANO IN THE WORLD THAT
HAS A TOUCH EXACTLY LIKE THE HUMAN TOUCH.
The pneumatic lingers itrike downward on the key in front
M the human lingers strike the keys. It plays with the
REAL HUMAN EXPRESSION.
PIANO-PLA YER
imtmSMmt** we
MELVILLE CLARK'S LATEST INVENTION.
The Melville Clark Apollo
ANGELUS
TTie WIlcox & White
man's compositions or renditions on a player-piano.
Give a pupil the rudiments, say two or three years
of lessons in the ordinary way, and he can learn
more of the fine points from a player than from a
teacher.
"The player-piano is like the automobile in just
one way—it is a combination of usefulness and
pleasure, and that is a combination that has been
a winner since civilization dawned.- So there is no
telling how great its future will be."
in Incomparable Player in
Every Particular
with the 88-note range; the metronome motor; the adjust-
ing and transposing device. Its intrinsic musical value makes
it a proiitable instrument to handle.
MELVILLE CLARK PIANO CO.
Mmnnfaotttrera
Fine Art* Building
CHICAGO
CONN.
410 S. Michigan Boulevard
THE GULBRANSEN PIANO PLAYER
W« are making in our own factory the only piano
player action that can be instaUed in « y upright piano.
We sell only to makers of good pianos and we
have no piano of our own to compete with yours
The Claviola
"CHAINLESS"
Let as install a trial action in one of your pianos
to show you
'
Either 65-note or 88-note. Write us to-day.
places the player-piano on a new pedestal of merit. It is alto-
gether worthy your inquiry at least as to just how we can
construct a player-piano that rerolls without pumping and yet
contains no noisy spring motor, friction drive, or cumbersome
chains. It is the best of recent developments and you can't
afford to be without the best.
COLD MEt>AL AWARD
H I S IMPERIAL MAJESTT
SI*
The Claviola Co.
363-373 RIDER AVE.
NEW YORK
GRAND P N U
ROTTERPAM INTEKNATIO.
MUSICAU EXHIBITION
THE IDEAL PLAYER PROPOSITION
"PRESTIGE PRES.
AND
THE
AUTOPIANO
CO. R.W.LAWRENCE.
5T
N
51
ACTION
f"* m . lU—sm-, * nmm T\2~b,j-, » ^ M r* **.
l*UlbranSen-DtCkinSOn
G O.
315-323
Union Park Court, Chicago, III.
440-2 West 42d Street. New York City
TO 5Z -° 5T. AND HUDSON RIVER
N E W YORK.
PROFIT*
FIRST P W t B
MANCHESTER
INDUSTRIAL gXHlBlTIHU
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
REVIEW
very reasonable, a little more than some now on the
market and a little less than others. Rythmodic
Just Placed on the Market by the American
Rolls will be made in 88-note only.
Piano Co. Are Creating Quite a Furore—
To the dealer these rolls will undoubtedly be the
Some Details Given by the Inventor, C. F.
means of awakening a great public interest and en-
Stoddard, That Will Enlighten and Interest
thusiasm in player-pianos and will prove of the ut-
Dealers and Player Pianists—The Recorded
most value in promoting sales of instruments. An
Playing of the World's Most Famous Artists
extensive advertising campaign coupled with the
Now Possible in the Home.
real merit of Rythmodic Record Music Rolls in-
The new Rhythmoclic Record Music Rolls, made sures their immediate success.
and just placed on the market by the American
INTEREST IN THE_PLAYER=PIANO.
Piano Co., 437 Fifth avenue, New York, are creat-
ing a sensation among artists and laymen in the .How It Can Best Be Stimulated Discussed by
world of music. In Rythmodrc rolls the inventor
C. E. Harrington, Bradford, Pa.
has inaugurated many new and excellent features
In answer to one of the questions, "How can in-
which are decided innovations in the art of music
cutting. The feature commanding the most atten- terest be best stimulated in the player-piano?" C.
tion is that of the faultless interpretation of the E. Harrington, Bradford, Pa., writes:
"By. efficient demonstration of the possibilities
artist's playing; touch, pedaling, expression—all are
of player-pianos to music lovers; by celebrated
embodied with a perfection that is noth'ng short of
makers of pianos presenting the instrument as
remarkable. The music brought forth by means of
these rolls is not dependent upon the use of levers their special product; by time's development and
and expression devices of the player, although the applied ingenuity in its continued creation. Cyni-
operator may use them if he so desires, the possi- cal customers believe excessive prices are imposed
bilities of personal interpretation being almost un- for novelties, that player-pianos are for present
pleasure, not culture by individual application, that
limited.
Charles Fuller Stoddard, the inventt r of Ry.h- the combination is rapidly progressing toward per-
modic Rolls, during a chat with The Review this fection and success, when minimum values will be
established, less adjusting necessary, piano quality
week, explained many of the details which we set
down herewith: "Rythmodic Record Music Rolls not neglected for mechanism, when classic sclec
are records of the actual performances of the ar- tions may be rendered to impress critical audi-
ences as vibrating direct from execution of great
tists best fitted to interpret the pieces selected. They
contain not only the notes in the exact positions as masters, vividly developing, on inspiration's can
played, but actually produce the same lovely tonal vas marvelous pictures in many-tinted, tone colors—
colorings with which the original performance was tragedy, comedy, storm, sunshine, despair, delight,
romance and all life's experiences, lifting souls
endowed. In playing Rythmodic rolls it is only nec-
from earth to realms of bliss on wings of divine
essary to set the tempo lever as indicated at the be-
harmony
and melody.
ginning of the roll. All the tempo effects will then
"By such progress and success playei -pianos can
be taken care of. The interpretation line shows one
be leaders in the music trade; both pleasure and
just how to pump to obtain the interpretation of
the artist who played the record. It should be fol- culture secured at consistent prices.
"In the brief time player-pianos have been on the
lowed carefully, the softest effects possible on the
piano being given when the line touches the extreme market the progress in perfection and sales is sig-
left position and the loudest effects when the line nificant. By urging all inducements to purchasers
reaches about the middle of the sheet. Intermedi- of this instrument interest in player-pianos will be
best stimulated, especially publicity, price and prog-
ate effects are shown by intermediate positions of
ress of the instrument toward perfection and edu-
the line, and the position of the line as the sheet
cational utility."
passes over the openings in the tracker-bar shows
exactly the proper touch to give it at that point.
PATENTS PANEL OPERATING DEVICES.
It will be noticed that the line almost always grad-
ually ^changes its position and thus indicates that
(Special to The Review.)
the pumping should gradually change. If a sudden
Washington, D. C, Jan. 22, 1912.
change is to be given the line will abruptly drop or
Albert Krell was this week granted patent No.
raise and if a momentary accent is to be given the 1,015,029, which he has assigned to the Krell Auto-
line will show a little peak, with a sharp point. Grand Piano Co., of Co.-.nersville, Ind., on a panel
Thus the interpretation of the artist who made tlu- operating device.
record is shown. In giving one's own interpreta-
The principal objects of the invention are to
tion to a piece one will ignore the interpretation linj provide a construction particularly adapted for
to a greater or a less extent, and it will be found the bottom sliding do^r or panel and of greatly
that the beautiful rhythm of these records will le:id simplified construction whereby the first cost will
one to pump his player to obtain a perfect balancing be very small and the expense for repairs will be
of tone values. The possibilities of personal in- reduced Jo a minimum ; and to provide such simpli-
terpretation of these rolls are most fascinating to fied mechanism of such a form that the panel can
the music lover, and an unmusical rendering will be manipulated very easily by means of a handle
be found almost impossible. • If one wishes to vary rigidly connected with the panel and projecting out
the tempo of a piece it can be done in the ordinary under the key-bed.
way by the manipulation of the tempo lever. In
A MECHANICAL MUSIC WRITER.
these rolls, however, if will be found unnecessary
to make very qu : ck changes in the tempo."
An apparatus for automatically writing music,
At the conclusion of the interview Mr. Stoddard devised by a Swedish inventor named Nystrom, is
played several rolls for the-benefit of the writer described by Cosmos (Paris, December 2), which
and certainly the wonderful: expression and singing states that he took out his earliest patents on ths
tone of the music is produced in a marvelous man- device, which he calls the melograph, as early as
ner. Their educational value alone will assure 1891. We read:
"The machine, which is run by electrici'y, may
them an important place in the list of recent even:s
in the realm of muse. Added to this is the delight be used with any keyboard musical instrument,
to be obtained from their use and the fact that such as the piano or the organ. When a piece of
music is played in the ordinary way the me'ograph
every music lover will welcome the opportunity of
cbmmanding at will a recital in his own home by records the sounds on a chemically prepared rib-
bon, properly treated for the inscription of the
his favorite artists.
The Rythmodic Rolls can be usid on any 88- music by being covered with a substance like wax.
note player-piano. New records will be brought out The recorded piece may then be read like a Morse
at the rate of 25 a month, including both popular telegram and translated into ordinary musical no-
and classical music. It is the aim of the company to tation. The melograph plays a double part, for it
have each record as nearly perfect as possible, not only records but also reproduces the music
hence the decision to limit the manufacture to 25 with all the expression and phrasing given to it
monthly. This, of course, applies to the master by. the player. The Ericsson Telephonic Co. in
rolls, the possible output of finished records being Stockholm is interested in the exploitation of the
almost unlimited. The price of these rolls will be device."
n
RHYTHMODIC RECORD MUSIC ROLLS.
J. P. Seeburg Piano Co.
OFFICES:
902-904 Republic Building
State and Adams Streets
FACTORY:
415-421 S. Sangamon Street
CHICAGO

Download Page 10: PDF File | Image

Download Page 11 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.