Music Trade Review
Issue: 1912 Vol. 54 N. 25 - Page 42
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THE
McGREAL IN TEMPORARY QUARTERS.
Opens Offices in the Merrill Building and Will
Soon Announce Future Plans—Fir^ Proves
Disastrous in More Ways Than One—Opti-
mistic Regarding Outcome.
(Special to The Review.)
Milwaukee, Wis., June 18, 1912.
Lawrence McGreal, Edison jobber, and the Wis-
consin Talking Machine Co., Victor jobber, have
established temporary headquarters at 213-215
Grand avenue, in the Merrill building, and are
doing business as best they can in face of the
immense handicap placed upon them by the con-
flagration of June 13, which destroyed the Mc-
Greal building, Nos. 172-176 Third street, and prac-
tically all of the business property of the McGreal
and Wisconsin concerns.
At this time the losses have not been definitely
adjusted, but Mr. McGreal estimates his loss at
$40,000, the Wisconsin Talking Machine Co. at
$25,000, and Miss Gertrude Gannon, owner of a
retail Victor and Edison store, at $10,000. The
•insurance will barely reach 85 per cent.
The fire was most disastrous to Mr. Mc-
Greal, because he had been putting in every spare
moment in arranging for the convention of the
N. A. T. M. J. in Atlantic City, and was also
"head over heels" in arranging for the Wisconsin
delegation to the Democratic national convention
in Baltimore, of which he is head, by virtue of
his election as delegate from the Fifth district,
Milwaukee.
The McGreal building is a total loss and will
have to be razed. Three years ago Mr. McGreal
took a 25-year lease on it and spent from $15,000
to $20,000 in remodeling it from a light manufac-
turing building to one of the finest talking ma-
chine establishments in the United States. Some
of the space was sublet.
Mr. McGreal is not pessimistic over the future.
He sustains a heavy loss, but with characteristic
spirit declares the business will be going along as
usual within a short time.
INTEREST ON INSTALMENT SALES.
Talking Machine Dealers of Los Angeles Re-
solve to Charge and Collect Interest at the
Rate of Seven Per Cent, on Time Sales Other
Than Those Sold on 30 Days' Time.
MUSIC TRADE
REVIEW
Pfaff), Fitzgerald Music Co. (J. T. Fitzgerald),
Pasadena Music House (by W. R. J. Campbell),
Crown City Music & Piano Co. (Z. M. Meyers,
manager), Wilson Music Co. (C. R. Wilson),
Schireson Bros. (J. Schireson), The Talking Ma-
chine Shop (Albert D.^Wayne)."
CONVENTION ONLY A WEEK OFF.
Annual Meeting of the National Association of
Talking Machine Jobbers at Atlantic City,
July 1 and 2—Interesting Tim© Promised.
The talking machine jobbers should bear in
mind the approaching convention of the National
Association of Talking Machine Jobbers which
will be held at the Chalfonte, Atlantic City, on
July 1 and 2. A special program has been ar-
ranged for the meetings this year and the pros-
pects are that there will be some lively discussions
during the sessions that should prove interesting
and important to all jobbers. The particular time
has been chosen in order that the visitors may
combine business with pleasure and enjoy a vaca-
tion covering the entire week, or at least over the
Fourth.
LOWER RATE ON GRAMOPHONES.
(Special to The Review.)
Toronto, Ont., June 17, 1912.
After July 15 next gramophones must be classi-
fied as musical instruments by all railway com-
panies'in Canada and carried at second-class rates.
Hitherto they have been carried only at first-class
rates. An order of the railway commission, is-
sued last week, declares that gramophones are
musical instruments and must come under the
lower rates quoted in railway tolls for this class
of goods.
A STRIKING WINDOW DISPLAY
Being Made by W m . Knabe & Co., of Balti-
more, in Its Baltimore Store- 1 -Camping Outfit
Arranged for the Purpose of Displaying the
Availability of the Lyric Hornless Grapho-
phone for Vacation Amusement.
(Special to The Review.)
Baltimore, Md., June 15, 1912.
This is a photograph of a window display being
made by Wm. Knabe & Co. in its local store
NOW HANDLING THE VICTOR LINE.
F. W. Peabody Installs Victor Machines and
Records in Gloucester Store.
F. W. Peabody, who is one of those hustling
merchants who is able to successfully conduct three
large stores, one at Gloucester, one at Amesbury
and a third at Newburyport, Mass., has just in-
stalled Victor outfits in the store in the first-named
city. Mr. Peabody's Gloucester place has a wide
reputation as a piano and music house, and now
that he has the Victor goods on sale he is looking
for even a wider popularity than ever before.
EDWARD D. EASTCN TO EUROPE.
Edward D. Easton, president of the Columbia
Phonograph Co., General, will sail on the "Kaiser
Wilhelm," June 25, for Europe on a combined
business and pleasure trip. He will visit the
Columbia headquarters in the principal cities
abroad and expects to return to this country in
August.
NEW HORNLESS MACHINE READY.
The U-S Phonograph Co. is showing samples of
a new small-sized hornless machine which will
soon be on the market in quantities and which is
listed at $25. The new machine is of convenient
size, attractively finished and makes a thoroughly
desirable addition to the strong line of the com-
pany.
The Durkee Furniture Co., of Hudson, Mass.,
recently installed a good-sized stock of Victor
goods. This store has a very central location in
the center of the town, and it is able to exhibit
and to demonstrate machines under the best pos-
sible conditions.
which is attracting considerable favorable atten-
tion. This company has arranged a realistic camp-
ing outfit showing the Lyric hornless graphophone,
which instrument, by the way, the Columbia Pho-
nograph Co. is advertising very strongly at present
as an ideal musical instrument for vacation on
account of its light weight and portability. Wm.
Knabe & Co. is to-day among the most enterpris-
ing and successful of Columbia dealers and is
carrying on an active campaign for summer trade
which is destined to bring about many sales.
(Special to The Review.)
Los Angeles, Cal., June 12, 1912.
At a meeting of the talking machine- dealers of
this city, held recently, the following important
resolutions were adopted and signed by the leading
houses, bearing upon interest charges on instalment
sales of talking machines—a move which the local
dealers hope will be put in practice universally
throughout the country:
"We, the undersigned talking machine dealers of
Los Angeles, Cal., believing it for the best inter-
ests of the business, do hereby agree and bind our-
selves that from this date on we will charge and
collect interest at the rate of seven (7) per cent,
per annum on all instalment or time sales of talk-
ing machines other than those sold on 30 days' time
open account.
"We pledge the honor of our respective firms
that this agreement be faithfully lived up to in
letter and in spirit hereafter. Southern California
Music Co. (per C. H. Rundel), the Wiley B. Allen
Co. (E. P. Tucker, manager), J. B. Brown Music
Co. (by B. J. Everest, secretary), Smith Music
Co. (per E. E. Smith), Boston Piano Co. (per J.
H. Montgomery, secretary), Max A. Schiresohn,
Baxter-Nothup Co. (by H. V. Baxter), the "Ben-
der Piano Co. (C. C. Bender), T. J. Johnson (T.
J. Johnson), E. J. Brent (per F. F. Foley), George
J. BirkelCo. (A. E. Geissler, vice-president and sec-
retary), Andrews Talking Machine Co. (J. W. An-
drews), Eilers Music House (E. O. Johnston, man-
ager), Angeles Talking Machine Co. (per A.
Wm.
Knabe & Co. Featuring the Columbia in Clever Window Display.
THE
McGREAL IN TEMPORARY QUARTERS.
Opens Offices in the Merrill Building and Will
Soon Announce Future Plans—Fir^ Proves
Disastrous in More Ways Than One—Opti-
mistic Regarding Outcome.
(Special to The Review.)
Milwaukee, Wis., June 18, 1912.
Lawrence McGreal, Edison jobber, and the Wis-
consin Talking Machine Co., Victor jobber, have
established temporary headquarters at 213-215
Grand avenue, in the Merrill building, and are
doing business as best they can in face of the
immense handicap placed upon them by the con-
flagration of June 13, which destroyed the Mc-
Greal building, Nos. 172-176 Third street, and prac-
tically all of the business property of the McGreal
and Wisconsin concerns.
At this time the losses have not been definitely
adjusted, but Mr. McGreal estimates his loss at
$40,000, the Wisconsin Talking Machine Co. at
$25,000, and Miss Gertrude Gannon, owner of a
retail Victor and Edison store, at $10,000. The
•insurance will barely reach 85 per cent.
The fire was most disastrous to Mr. Mc-
Greal, because he had been putting in every spare
moment in arranging for the convention of the
N. A. T. M. J. in Atlantic City, and was also
"head over heels" in arranging for the Wisconsin
delegation to the Democratic national convention
in Baltimore, of which he is head, by virtue of
his election as delegate from the Fifth district,
Milwaukee.
The McGreal building is a total loss and will
have to be razed. Three years ago Mr. McGreal
took a 25-year lease on it and spent from $15,000
to $20,000 in remodeling it from a light manufac-
turing building to one of the finest talking ma-
chine establishments in the United States. Some
of the space was sublet.
Mr. McGreal is not pessimistic over the future.
He sustains a heavy loss, but with characteristic
spirit declares the business will be going along as
usual within a short time.
INTEREST ON INSTALMENT SALES.
Talking Machine Dealers of Los Angeles Re-
solve to Charge and Collect Interest at the
Rate of Seven Per Cent, on Time Sales Other
Than Those Sold on 30 Days' Time.
MUSIC TRADE
REVIEW
Pfaff), Fitzgerald Music Co. (J. T. Fitzgerald),
Pasadena Music House (by W. R. J. Campbell),
Crown City Music & Piano Co. (Z. M. Meyers,
manager), Wilson Music Co. (C. R. Wilson),
Schireson Bros. (J. Schireson), The Talking Ma-
chine Shop (Albert D.^Wayne)."
CONVENTION ONLY A WEEK OFF.
Annual Meeting of the National Association of
Talking Machine Jobbers at Atlantic City,
July 1 and 2—Interesting Tim© Promised.
The talking machine jobbers should bear in
mind the approaching convention of the National
Association of Talking Machine Jobbers which
will be held at the Chalfonte, Atlantic City, on
July 1 and 2. A special program has been ar-
ranged for the meetings this year and the pros-
pects are that there will be some lively discussions
during the sessions that should prove interesting
and important to all jobbers. The particular time
has been chosen in order that the visitors may
combine business with pleasure and enjoy a vaca-
tion covering the entire week, or at least over the
Fourth.
LOWER RATE ON GRAMOPHONES.
(Special to The Review.)
Toronto, Ont., June 17, 1912.
After July 15 next gramophones must be classi-
fied as musical instruments by all railway com-
panies'in Canada and carried at second-class rates.
Hitherto they have been carried only at first-class
rates. An order of the railway commission, is-
sued last week, declares that gramophones are
musical instruments and must come under the
lower rates quoted in railway tolls for this class
of goods.
A STRIKING WINDOW DISPLAY
Being Made by W m . Knabe & Co., of Balti-
more, in Its Baltimore Store- 1 -Camping Outfit
Arranged for the Purpose of Displaying the
Availability of the Lyric Hornless Grapho-
phone for Vacation Amusement.
(Special to The Review.)
Baltimore, Md., June 15, 1912.
This is a photograph of a window display being
made by Wm. Knabe & Co. in its local store
NOW HANDLING THE VICTOR LINE.
F. W. Peabody Installs Victor Machines and
Records in Gloucester Store.
F. W. Peabody, who is one of those hustling
merchants who is able to successfully conduct three
large stores, one at Gloucester, one at Amesbury
and a third at Newburyport, Mass., has just in-
stalled Victor outfits in the store in the first-named
city. Mr. Peabody's Gloucester place has a wide
reputation as a piano and music house, and now
that he has the Victor goods on sale he is looking
for even a wider popularity than ever before.
EDWARD D. EASTCN TO EUROPE.
Edward D. Easton, president of the Columbia
Phonograph Co., General, will sail on the "Kaiser
Wilhelm," June 25, for Europe on a combined
business and pleasure trip. He will visit the
Columbia headquarters in the principal cities
abroad and expects to return to this country in
August.
NEW HORNLESS MACHINE READY.
The U-S Phonograph Co. is showing samples of
a new small-sized hornless machine which will
soon be on the market in quantities and which is
listed at $25. The new machine is of convenient
size, attractively finished and makes a thoroughly
desirable addition to the strong line of the com-
pany.
The Durkee Furniture Co., of Hudson, Mass.,
recently installed a good-sized stock of Victor
goods. This store has a very central location in
the center of the town, and it is able to exhibit
and to demonstrate machines under the best pos-
sible conditions.
which is attracting considerable favorable atten-
tion. This company has arranged a realistic camp-
ing outfit showing the Lyric hornless graphophone,
which instrument, by the way, the Columbia Pho-
nograph Co. is advertising very strongly at present
as an ideal musical instrument for vacation on
account of its light weight and portability. Wm.
Knabe & Co. is to-day among the most enterpris-
ing and successful of Columbia dealers and is
carrying on an active campaign for summer trade
which is destined to bring about many sales.
(Special to The Review.)
Los Angeles, Cal., June 12, 1912.
At a meeting of the talking machine- dealers of
this city, held recently, the following important
resolutions were adopted and signed by the leading
houses, bearing upon interest charges on instalment
sales of talking machines—a move which the local
dealers hope will be put in practice universally
throughout the country:
"We, the undersigned talking machine dealers of
Los Angeles, Cal., believing it for the best inter-
ests of the business, do hereby agree and bind our-
selves that from this date on we will charge and
collect interest at the rate of seven (7) per cent,
per annum on all instalment or time sales of talk-
ing machines other than those sold on 30 days' time
open account.
"We pledge the honor of our respective firms
that this agreement be faithfully lived up to in
letter and in spirit hereafter. Southern California
Music Co. (per C. H. Rundel), the Wiley B. Allen
Co. (E. P. Tucker, manager), J. B. Brown Music
Co. (by B. J. Everest, secretary), Smith Music
Co. (per E. E. Smith), Boston Piano Co. (per J.
H. Montgomery, secretary), Max A. Schiresohn,
Baxter-Nothup Co. (by H. V. Baxter), the "Ben-
der Piano Co. (C. C. Bender), T. J. Johnson (T.
J. Johnson), E. J. Brent (per F. F. Foley), George
J. BirkelCo. (A. E. Geissler, vice-president and sec-
retary), Andrews Talking Machine Co. (J. W. An-
drews), Eilers Music House (E. O. Johnston, man-
ager), Angeles Talking Machine Co. (per A.
Wm.
Knabe & Co. Featuring the Columbia in Clever Window Display.
Future scanning projects are planned by the International Arcade Museum Library (IAML).