Music Trade Review
Issue: 1912 Vol. 54 N. 22 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE:
HOLD FORMAL OPENING.
REVIEW
9
EXPECT RECORD_WHEAT CROP.
New Quarters of B. Dreher's Sons Co. in the Oregon, Washington and Idaho May Yield
70,000,000 Bushels—Reasons W h y Piano
Truman Building, Cleveland, Formally Opened
Merchants Are Optimistic Anent Future.
to the Public—Featuring a Strong Line.
(Special to The Review.)
Cleveland, O., May 27, 1912.
One of the real events in the history of Cleve-
land's music trade was the formal opening of the
new quarters of the B. Dreher's Sons Co., in the
Truman building, 1028-1030 Euclid avenue, which
occurred on Friday and Saturday of last week.
The opening was announced to the public through
the medium of large advertisements in the daily
papers, in connection with which was reproduced
a telegram from E. R. Perkins, vice-president and
general manager of the Aeolian Co., in which he
announced the shipment of an art Weber Pianola
piano in Old English design for the opening ex-
hibition, and extended the best wishes of the
Aeolian Co. for the future success of the house
of B. Dreher's Sons Co. in its new location. The
Steinway piano and the full Aeolian Co. line of
pianos and Pianola pianos were strongly featured
at the opening. The slogan adopted for the event
was "Come to Music's New Home."
DEALERS WANT TOO MUCH DISCOUNT.
P.
P. Lockhart, President of the Lockhart
Piano Co., Says He Found a Demand for Re-
duction in Prices While on the Road—
Walter A. Kruck at Lockhart Factory.
P. P. Lockhart, president of the Lockhart Piano
Co., 44th street and Tenth avenue, New York, re-
cently returned from an extensive trip throughout
the country, particularly in"the Middle West, end-
ing his journey with a few days at the conventions
last week in Atlantic City. Mr. Lockhart was
pleased with the business he had done, and re-
garding his trip, stated:
"There is plenty of business to be had, but the
chief trouble seems to be that dealers want a
manufacturer to cut his prices until he hardly
makes any profit at all. I found many dealers
who claimed that they could get pianos at a ridicu-
lously low price, and consequently were looking
for more discount than the ordinary piano manu-
facturer could conscientiously give. I found, how-
ever, that they were all optimistic and are looking
forward to good business on top of the trade they
have already had this spring."
A caller at the Lockhart factory during the lat-
ter part of last week was Walter A. Kruck, of the
Walter A. Kruck Co., Camden, N. J., who has had
considerable success in selling Lockhart pianos and
player-pianos. Mr. Kruck attended the convention-
at Atlantic City, then coming to New York.
(Special to The Review.)
Portland, Ore., May 26, 1912.
Piano men throughout the Northwest are feeling
in jubilant spirits owing to the fact that 70,000,0(H)
bushels of wheat will be harvested in Oregon,
Washington and Idaho the coming fall, according
to forecasts based on reports that have been gath-
ered from every wheat county in the three States.
This output will be about 15,000,000 bushels over
last year's yield, and will establish a new record.
This forecast depends on favorable weather, but
conditions to date have been perfect. Rains of
the past week, which still continue, have been very
beneficial. Increased acreage also figures in the
gain in output. The only worry the farmers now
have is the possibility of excessively hot weather
next month.
Whitman County, Washington, alone reports a
probable crop of 9,500,000 bushels, and Umatilla
County, Oregon, 5,000,000 bushels. Throughout
Idaho the soil is saturated with moisture and the
outlook is bright.
DEMAND CORPORATION DATA.
Senator Hitchcock Calls on President for the
Fullest Information.
(Special to The Review.)
Washington, D. C , May 25, 1912.
A resolution was offered to-day by Senator
Hitchcock of Nebraska calling on the President
for detailed information regarding corporations.
It provides for the classification of corporations
according to their business under the tariff sched-
ules. Those in the metal, wool, cotton, sugar and
other industries must be presented according to
occupations.
Mr. Hitchcock said his resolution followed the
declaration by Senator Cummins in his recent
speech that the firms in the iron and steel busi-
ness extorted $100,000,000 a year beyond reason-
able profits.
CLUB SALES STRONGLY OPPOSED
By the J. W . Jenkins Sons Music Co., Who Are
Carrying on Active Campaign in the Kansas
City Papers—Educating the Public on the
Piano Value Question.
(Special to The Review.)
Kansas City, Mo., May 27, 1912.
Anti-clubitis seems to be the toxin administered
to the public by J. W. Jenkins Sons' Music Co.,
who are giving it out in half page doses in an
PIANO MAN IN REAL ESTATE FIELD.
effort to counteract some of the "club" advertising
that is being done by one or two of the dealers
H. S. Praetorius, who has been well known in
the piano trade in New York and vicinity for a here. The Jenkins' prescription is labeled "Piano
number of years, and who, until recently, was Truth" and it is attention-getting reading. They
connected with the house of Otto Wissner, has are certainly hammering the piano club proposition
and the talks that are appearing certainly have a
resigned for the purpose of entering the real
estate business in Vancouver, B. C. He left for good ring. The following two paragraphs give
an idea of the keynote of this copy:
his new post in the Far West this week.
"The Zulu carries a stuffed snake. The colonists
in Salem burned people to kill witches. Some
people even now wear lucky charms. And even
some are now alive who believe that a piano cer-
tificate is worth $100, because of the clever, catchy
meet any competition with the
words and green ink.
"The Jenkins plan is founded on truth telling,
square dealing, big value as possible and for as
little money as possible, and mark this, when you
go beyond possibility you have to misrepresent and
It begins with CHASE BROS.,
cheat."
the pioneer piano of the West,
You can successfully
Chase-Hackley Line
and goes down to a good com-
mercial piano—the CARLISLE
Chase-Hackley Piano Co.
ESTABLISHED 1S63
BRATON S. CHASE
General Manager
Mnskegon
-
Mich.
If you desire a man for any department of
your service, either for your factory or for
your selling department, forward your adver-
tisement to us and it will be inserted free of
charge.
If you are a salesman, tuner or traveler, and
desire a position, forward your wants in an ad-
vertisement to The Review in space not to ex-
ceed four lines and it will be inserted free of
charge and replies sent to you.
Victor-Victrola
The vital force in the
musical industry
Under the leadership
of the Victor-Victrola
the entire musical in-
dustry has been elevated
to a plane of distinction
and put on a more sub-
stantial basis.
This was assured by
the perfection of the
Victor - Victrola itself,
but the rapidity with
which it was accom-
plished astounded the
musical trade.
The prestige of the
musical industry today
is directly traceable to
the influence and im-
mensity of the Victor-
Victrola. A n d the
Victor-Victrola has
b r o u g h t to Victor
d e a l e r s a new a n d
broader meaning of the
term "commercial suc-
cess. "
Its future offers
practically unbounded
opportunities to Victor
dealers for sure and
liberal profits in a digni-
fied calling.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Records played with Victor
Needles—there is no other way to get the un-
equaled Victor tone.
THE: MUSIC TRADE:
HOLD FORMAL OPENING.
REVIEW
9
EXPECT RECORD_WHEAT CROP.
New Quarters of B. Dreher's Sons Co. in the Oregon, Washington and Idaho May Yield
70,000,000 Bushels—Reasons W h y Piano
Truman Building, Cleveland, Formally Opened
Merchants Are Optimistic Anent Future.
to the Public—Featuring a Strong Line.
(Special to The Review.)
Cleveland, O., May 27, 1912.
One of the real events in the history of Cleve-
land's music trade was the formal opening of the
new quarters of the B. Dreher's Sons Co., in the
Truman building, 1028-1030 Euclid avenue, which
occurred on Friday and Saturday of last week.
The opening was announced to the public through
the medium of large advertisements in the daily
papers, in connection with which was reproduced
a telegram from E. R. Perkins, vice-president and
general manager of the Aeolian Co., in which he
announced the shipment of an art Weber Pianola
piano in Old English design for the opening ex-
hibition, and extended the best wishes of the
Aeolian Co. for the future success of the house
of B. Dreher's Sons Co. in its new location. The
Steinway piano and the full Aeolian Co. line of
pianos and Pianola pianos were strongly featured
at the opening. The slogan adopted for the event
was "Come to Music's New Home."
DEALERS WANT TOO MUCH DISCOUNT.
P.
P. Lockhart, President of the Lockhart
Piano Co., Says He Found a Demand for Re-
duction in Prices While on the Road—
Walter A. Kruck at Lockhart Factory.
P. P. Lockhart, president of the Lockhart Piano
Co., 44th street and Tenth avenue, New York, re-
cently returned from an extensive trip throughout
the country, particularly in"the Middle West, end-
ing his journey with a few days at the conventions
last week in Atlantic City. Mr. Lockhart was
pleased with the business he had done, and re-
garding his trip, stated:
"There is plenty of business to be had, but the
chief trouble seems to be that dealers want a
manufacturer to cut his prices until he hardly
makes any profit at all. I found many dealers
who claimed that they could get pianos at a ridicu-
lously low price, and consequently were looking
for more discount than the ordinary piano manu-
facturer could conscientiously give. I found, how-
ever, that they were all optimistic and are looking
forward to good business on top of the trade they
have already had this spring."
A caller at the Lockhart factory during the lat-
ter part of last week was Walter A. Kruck, of the
Walter A. Kruck Co., Camden, N. J., who has had
considerable success in selling Lockhart pianos and
player-pianos. Mr. Kruck attended the convention-
at Atlantic City, then coming to New York.
(Special to The Review.)
Portland, Ore., May 26, 1912.
Piano men throughout the Northwest are feeling
in jubilant spirits owing to the fact that 70,000,0(H)
bushels of wheat will be harvested in Oregon,
Washington and Idaho the coming fall, according
to forecasts based on reports that have been gath-
ered from every wheat county in the three States.
This output will be about 15,000,000 bushels over
last year's yield, and will establish a new record.
This forecast depends on favorable weather, but
conditions to date have been perfect. Rains of
the past week, which still continue, have been very
beneficial. Increased acreage also figures in the
gain in output. The only worry the farmers now
have is the possibility of excessively hot weather
next month.
Whitman County, Washington, alone reports a
probable crop of 9,500,000 bushels, and Umatilla
County, Oregon, 5,000,000 bushels. Throughout
Idaho the soil is saturated with moisture and the
outlook is bright.
DEMAND CORPORATION DATA.
Senator Hitchcock Calls on President for the
Fullest Information.
(Special to The Review.)
Washington, D. C , May 25, 1912.
A resolution was offered to-day by Senator
Hitchcock of Nebraska calling on the President
for detailed information regarding corporations.
It provides for the classification of corporations
according to their business under the tariff sched-
ules. Those in the metal, wool, cotton, sugar and
other industries must be presented according to
occupations.
Mr. Hitchcock said his resolution followed the
declaration by Senator Cummins in his recent
speech that the firms in the iron and steel busi-
ness extorted $100,000,000 a year beyond reason-
able profits.
CLUB SALES STRONGLY OPPOSED
By the J. W . Jenkins Sons Music Co., Who Are
Carrying on Active Campaign in the Kansas
City Papers—Educating the Public on the
Piano Value Question.
(Special to The Review.)
Kansas City, Mo., May 27, 1912.
Anti-clubitis seems to be the toxin administered
to the public by J. W. Jenkins Sons' Music Co.,
who are giving it out in half page doses in an
PIANO MAN IN REAL ESTATE FIELD.
effort to counteract some of the "club" advertising
that is being done by one or two of the dealers
H. S. Praetorius, who has been well known in
the piano trade in New York and vicinity for a here. The Jenkins' prescription is labeled "Piano
number of years, and who, until recently, was Truth" and it is attention-getting reading. They
connected with the house of Otto Wissner, has are certainly hammering the piano club proposition
and the talks that are appearing certainly have a
resigned for the purpose of entering the real
estate business in Vancouver, B. C. He left for good ring. The following two paragraphs give
an idea of the keynote of this copy:
his new post in the Far West this week.
"The Zulu carries a stuffed snake. The colonists
in Salem burned people to kill witches. Some
people even now wear lucky charms. And even
some are now alive who believe that a piano cer-
tificate is worth $100, because of the clever, catchy
meet any competition with the
words and green ink.
"The Jenkins plan is founded on truth telling,
square dealing, big value as possible and for as
little money as possible, and mark this, when you
go beyond possibility you have to misrepresent and
It begins with CHASE BROS.,
cheat."
the pioneer piano of the West,
You can successfully
Chase-Hackley Line
and goes down to a good com-
mercial piano—the CARLISLE
Chase-Hackley Piano Co.
ESTABLISHED 1S63
BRATON S. CHASE
General Manager
Mnskegon
-
Mich.
If you desire a man for any department of
your service, either for your factory or for
your selling department, forward your adver-
tisement to us and it will be inserted free of
charge.
If you are a salesman, tuner or traveler, and
desire a position, forward your wants in an ad-
vertisement to The Review in space not to ex-
ceed four lines and it will be inserted free of
charge and replies sent to you.
Victor-Victrola
The vital force in the
musical industry
Under the leadership
of the Victor-Victrola
the entire musical in-
dustry has been elevated
to a plane of distinction
and put on a more sub-
stantial basis.
This was assured by
the perfection of the
Victor - Victrola itself,
but the rapidity with
which it was accom-
plished astounded the
musical trade.
The prestige of the
musical industry today
is directly traceable to
the influence and im-
mensity of the Victor-
Victrola. A n d the
Victor-Victrola has
b r o u g h t to Victor
d e a l e r s a new a n d
broader meaning of the
term "commercial suc-
cess. "
Its future offers
practically unbounded
opportunities to Victor
dealers for sure and
liberal profits in a digni-
fied calling.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Records played with Victor
Needles—there is no other way to get the un-
equaled Victor tone.
Future scanning projects are planned by the International Arcade Museum Library (IAML).