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10
THE MUSIC TRADE
BIO GAIN IN IMPORTS.
EVERETT CRAFTSMAN STYLES.
Pianos That Have Met with the Approval of
Gustave Stickley, "Father of the Style."
Port
of New York
Alone Shows Increase of
$57,872,631 Over Last Year.
Figures covering imports, exclusive of specie,
One of the recent interesting productions of the
Everett Piano Co. factory in Boston, Mass., was entered at the port of New York in the week
ended May 18, compiled by the Custom House,
the upright piano in Craftsman style, the first of
this design being built especially to order for Mrs. show the total value of importations to have been
$19,750,605, a gain of $3,394,645 over the value of
W. H. Lite, Canajoharie, N. Y. Mrs. Lite had
imports of the corresponding week in 1911. Of
the furnishings of her home designed by Gustave
this gain, $876,856 consisted of the increased value
Stickley, often termed the father of Craftsman's
of imports of dry goods, and $2,517,789 of the in-
style, who, when making his plans, neglected to
creased value of general merchandise entered.
provide for the piano, believing that it was im-
The aggregate value of imports received since
possible for American manufacturers to carry out
the beginning of the current year to the date
his ideas in the matter. Mrs. Lite put the problem
given above is $399,176,832, against $341,304,201
up to the Everett Piano Co.; however, and soon
entered during the same period last year, a total
had an instrument in her home which more than
of $57,872,631.
satisfied Mr. Stickley. Since that time Mr. Stick-
ley has included several Everett pianos of Crafts-
man style in his plans for home furnishings.
UTILIZING CONVENTION WORK.
The Piano Department of Wanamakers Carry
Some Clever Advertisements in the New York
Papers Based on Resolutions Passed by the
Piano Merchants' Association on Deceptive
and
Misleading
Advertising—Quick and
Clever Advantage Taken of the Situation
Shows That the Wanamaker People Are
Alert to News Opportunities.
The piano department of Wanamaker's, New
York, with its customary enterprise took advan-
tage of the resolutions passed at the convention
at Atlantic City and printed the following adver-
tisement forcefully arid attractively displayed in
the New York papers on Friday. It read as fol-
lows :
Following the Wanamaker Store
A Great National Trade Organization Goes on
Record Against
THE AUTOMOBILE ORGAN.
"Any Form of Advertising Which Deceives or
Misleads."
Street Instrument in Power Propelled Vehicle
SUCCESS IN TWO YEARS
''To speak truly of the store and its merchandise"
Suggested by Writer.
has always been the simple rule of Wanamaker
Record of the Krausgill Music Co., Louisville,
A subscriber to the New York Sun writes as Publicity.
Which Handles the Kurtzmann Piano as
From its earliest days it has ceaselessly exposed
follows to that publication: "It seems strange to
Leader with the Greatest Success.
me that no enterprising hand organ man has yet "tricks of the trade," in whatever branch of the
The Krausgill Piano Co., Louisville, Ky., re- put on the streets an organ in a power-propelled business they appeared.
A few years ago we called attention to the ad-
cently celebrated the second anniversary of the vehicle. Hand organs in horse-drawn wagons are
now not rare; but an automobile hand organ would vertisement of pianos based on puzzle-awards,
establishment of the business, the profits of which
prizes, certificates, coupons, near-checks, so-called
be a drawing novelty.
have proved more than satisfactory to the officers
"No doubt the original cost of such an outfit has clubs and other schemes by which the public was
and stockholders of the concern. In celebration
had much to do with the delay in its introduction; deceived. Following this exposure, at last year's
of the anniversary Arthur G. Krausgill enter-
meeting of the National Association of Piano
but the organists appear to lose sight of a great
tained the stockholders and sales staff of the com-
Merchants of America, action was taken practically
economy that would immediately become opera-
pany at an elaborate dinner in his home. The
indorsing our fight and outlawing all dealers who
Krausgill Co. has devoted special attention to the tive in another direction.
persisted in this kind of advertising.
"The present hand organ on wheels requires twG
Kurtzmann piano and have met with great success
At the recent meeting last week of the same
men to work it, one to turn the crank and anothei
with that line.
National Body of Piano Merchants, assembled in
to make the collections. With an automobilt
Atlantic City, additional action was taken along
organ the power used for traction purposes could
the same lines, and a resolution was adopted tha^
when the organ was halted to play, be switched
any member of the association who uses "any
to turn the crank, and so the power driven outfit
Also Entertainment at Farewell Dinner b>
form of advertising which deceives or misleads
could readily be operated by a single man."
Friends at Lotus Club.
shall be summarily dropped from membership."
Another resolution was unanimously adopted to
Before sailing for Europe Henry Junge, of
aid
the congressional legislation, which is designer!
Steinway & Sons, was entertained at an elaborate
The Wester Piano Co., Atlanta, Ga", has com- to prevent the sale of stencil pianos, likewise to
farewell dinner by his friends in the Lotus Club,
pleted arrangements for practically doubling its prevent the manufacture of instruments without
of which club he has long been an active member,
being especially interested in the work of the en- floor space in that city. The plans called for the the maker's name stamped upon them.
There are in the piano trade two distinct and
tertainment committee. During the course of the remodeling of the building adjoining its present
premises and the throwing of the two buildings wide-apart elements:
dinner Mr. Junge was presented with a handsome
First—Manufacturers and merchants whose ob-'
into one. The improvements will add about 5,000
loving cup, suitably inscribed. Mr. Junge will
make an extensive tour of Europe, after an ab- feet to the wareroom space and will take in three ject in business is constantly to improve the piano,
and to put it into the homes of music-loving peo-
sence of twenty-three years.
iioors in both buildings.
ple upon equitable and easy terms.
Second—Manufacturers and merchants whose
whole intention is to make unfair profit out of the
business and who do not hesitate to publish de-
ceptive and misleading advertisements in regard
to the quality and prices of the instruments they
have to sell.
To know to which of these classes a piano dealer
belongs, it is only necessary to inquire what pianos
he sells and how he sells them.
If he sells only such pianos as have made good
their names before the people, and sells on the
Built for two purposes: for holding rolls in your one-price system—the price of worth—then he is
merchant safe to deal with.
own player demonstrating rooms and for sales a r>ut
if he sells a piano of an unknown name or
with the name frequently changed and tells you
profits to player owners.
in advertisements or otherwise that the piano is
This Midget Rack is made of a bright copper worth much more than the price, then he belongs
the second class—one of those whose sole pur-
finished metal—or mahogany finish enamel. to
pose is to have your money, at whatever cost of
Three feet high; holds 75 rolls of various sizes.
unblushing falsehood.
New York has in it both kinds of dealers.
Wholesale to you for ten dollars; retails with Which will you trust your business with when you
go to buy a piano?
100% and over profit
The Wanamaker Roll of Honor—Chickering
Piano, Schomacker Piano, Emerson Piano, Kurtz-
Send for a sample Midget, with full details.
mann Piano, Lindeman Piano, Marshall & Wendell
Piano, J. C. Campbell Piano, and the celebrated
Knabe Piano, Chickering- Angelus, Schomacker-
Angelus, Emerson-Angelus, Lindeman-Angelus,
Syracuse
::
"
»
New York Lindeman Player-Piano, Angelus Pla} r er-Piano, the
Autopiano, and the celebrated Knabe-Angelus.
LOVING CUP FOR HENRY JUNGE
ATLANTA HOUSE TO EXPAND.
For a small revolving music roll rack this
MIDGET Onondaga
is the extreme quality of today-
The Syracuse Wire Works
Sold in Canada by The D. S. Williams & Sons Co., of Toronto •
The music house of R. D. Brown, of Kissimee,
la., has moved into a new and larger store.