Music Trade Review

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THE
MUSIC TRADE
127
REVIEW
VICTOR RECORDS BY CHAMP CLARK.
COLUMBIA LINE WITH ESTEY.
A PUSHING EDISON HOUSE
The Democratic Candidate for the Presidency
Makes Five 12-Inch Double and One 12-Inch
Single Faced Records—Announcement by the
Victor Co. Means a Lively Demand Will
Follow.
Famous Old House with Retail Depots in New
York and Philadelphia to Sell the Columbia
Line—E. E. Forbes Piano Co., of Memphis,
and Almy, Bigelow & Washburn, of Salem,
Among Other Concerns to Fall in Line.
Is the Eureka Phonograph Co. the Management
of Which Is Now in the Hands of Wm. Hes-
seman, an Experienced Man.
The Victor Talking Machine Co. this week an-
nounced the issuance of five twelv«-inch double-
faced records and one twelve-inch single-faced rec-
ord by Champ Clark, who is now conspicuously
in the public eye as a candidate for the Presi-
dency of the United States on the Democratic
ticket.
On Sunday last Mr. Clark made a special trip
to the Victor laboratory to make his records, and
at that time reminded the manager that as the nom-
ination campa'gn is now at its height, there is an
immediate demand for the record in very many
sections of he country, and urged upon the Victor
Co. the importance of placing them on sale at the
earliest possible moment—hence the special an-
nouncement.
Ihe titles of the records made by Mr. Clark are
as follows:
(1) Payne-Aldrich Bill a Humbug; (2) Clark
Opposed to Automobiles at Public Expense.
President Taft's Lost Opportunity.
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part I.).
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part II.).
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part III.).
(1) Last Part of Jackson Day Banquet Speech;
(2) Champ Clark on Peace.
Speaker Clark on Russia.
(1) Champ Clark on Good Roads, Rivers and
Harbors; (2) Hours of Labor of Railroad Em-
ployes; (3) Contract Labor.
American Citizenship.
Speaker Champ Clark's Speech of Acceptance.
12-Inch Single-Faced—(1) All Public Plunder-
ers Look Alike to Me; (2) Democracy, the Friend
of Legitimate Industry.
It goes without saying that these records will
form a very interesting feature of the dealer's
trade during the next couple of months.
The list of representative piano dealers who are
taking on the Columbia Phonograph Co. line is
rapidly growing. Among the latest additions are
the Estey Piano Co., with retail store at 7 West
29th street, New York, and one at Philadelphia,
who have taken on a large stock of Columbia ma-
chines and accessories. Another piano house to
recently add the Columbia line is the E. E. Forbes
Piaro Co., Memphis, Tenn. Among the depart-
ment store trade the house of Almy, Bigelow &
Washburn, Salem, Mass., are the latest Columbia
supporters. It might be said that Almy, Bigelow
& Washburn are one of the distinctively high-grade
stores of New England.
IT IS A MUSICAL INSTRUMENT.
Momentous Question Decided by the Chairman
of the Railway Commission in Canada.
A much discussed question as far as talking
machine and railroad people are concerned was
decided last week by D. Arcy Scott, assistant chair-
man of the Railway Commission when he issued
an order declaring that the gramophone is a
musical instrument. An application on the part of
the Berliner Gramophone Co. of Montreal, Ltd.,
brought the matter to a head and provoked the
judgment which it is hoped will forever settle the
question which has exercised such a disturbing in-
fluence ever since the first talking-machine gave
utterance to human speech. The order says : "It
is ordered that in Canadian freight classification
the following articles be transferred from their
present position and that they also be included in
second class freighting applicable to musical in-
struments, namely, gramophones, graphophones,
phonographs and records."
FEATURING THE VICTOR-VICTROLA.
Taylor's Music House, Springfield, Mass., is
sending out a very cleverly arranged postal card
in which the Victor-Victrola is featured. Recipients
are invited to call and investigate its merits, so
that they may enjoy to a greater extent the
pleasures of home life in the country, at the sea-
side, in town, or in cruising. The text is forcefully
and convincingly written and this form of publicity
should certainly be most effective in producing the
desired results.
(Special to The Review.)
t ^ ~" >.
Eureka, Cal., May 21, 1012:
The management of the Eureka Phonograph
Co., of this city, was recently taken over by Wm.
Hesseman, who is seen at the entrance of his
establishment in- the accompanying photograph.
This firm is one of the largest handlers of Edison
goods in California outside of the larger cities,
covering practically the entire territory north of
Cape Mendocino and west of the Coast Range
300 PER CENT. INCREASE IN MONTH.
Excellent Sales Record Claimed by the Louis-
ville Store of the Columbia Phonograph Co.—
Some Personal Items of Interest.
(Special to The Review.)
Louisville, Ky., May 18, 1912.
The Louisville store of the Columbia Phono-
graph Co. has announced with justifiable pride
that its sales during April aggregated 300 per cent,
more than those of the corresponding period in
1911. The p'nenomenal increase, according to Man-
ager E. B. Walthall, may be attributed to the
popularity of Columbia Grafonolas, from $50 up-
wards in price, with the better classes in Louis-
ville which are becoming accustomed to purchase
talking machines just as readily as they buy pianos
and player-pianos.
T. A. Laurie, an assistant audi'.or of the Colum-
bia Fnonograph Co., with headquarters in New
York City, recently paid a visit to Louisville, ex-
pressing himself as being extremely gratified with
current trade in the South.
U. J. Chambers, for several years connected with
the Columbia store in Memphis, Tenn., has joined
the retail sales staff of the Louisville headquarters
of the same company.
AN IMPORTANT ANNOUNCEMENT.
Under date of May 14 the Columbia Phonogarph
Co., General, New York, sent to the trade letters
announcing the discontinuance of the sale of in-
destructible cylinder records. To assist their deal-
trs in disposing of any stock they may have on
hand the company has reduced the retail price to a
point where dealers can offer their customers
exceptional bargains in these records. The prices
quoted are twenty-one cents each for the two-
minute records, or five for one dollar, and twenty-
six cents each for the four-minute records, or four
for one dollar. The Columbia Co. feels confident
that these reductions will move the entire stock in
a comparatively short time. Suitable advertising in
publications best adapted will be carried out, and
with the dealers' conjunction and the cut in prices
a quick demand should be easily stimulated.
NOTED ARTISTS HEARD IN CHURCH.
(Special.to The Review.)
Dallas, Tex., May 20, 1912.
At the May musical services of the First Bap-
tist Church, Friday night of last week, David
Bispham and Gypsy Smith, soloists, were heard
through the medium of the Columbia Grafonola
to the acompaniment of the Odell pipe organ,
played by Will A. Watkin, org-nist of the church.
The fact that Bispham was in New York" and
Smith in Europe emphasized the marvelous age in
which we are living, for they were certainly pres-
ent in spirit although absent in the flesh.
View of Front of Eureka Phonograph Co. Store.
mountains. Besides its main store in the thriving
lumber town of Eureka it has a branch at
Fort Bragg, and its work extends back to the re-
motest mining camps of the Trinity county moun-
tains and through all the isolated lumber and farm-
ing communities along the coast of Del Norte,
Humboldt and Mendocino counties. At present
the only communication which this district has
with the outside world is by lumber steamer or
stage, but a railroad into Eureka is rapidly being
completed by the Northwestern Pacific, which will
open up one of the finest lumber and agricultural
districts and incidentally some of the finest scenery
of California. Fort Bragg also will soon have rail
connection with this line and a rapid growth of
business is expected to result. Mr. Hesseman en-
joys great personal popularity in Eureka, and
under his management the company is making
rapid growth.
The Whitney Central Trust & Savings Bank and
W. C. Soria, receivers of the National Automatic
Fire Alarm Co., of Louisiana, who handle Victor
talking machines and Edison phonographs in New
Orleans, report total liabilities of $65,129.38 and
total assets of $46,559.98. These figures are based
on the appraisal of the appraisers appointed by the
court.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, Jobbers and dealers.
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$1.00 the Year
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