Classic Mode

Music Trade Review

Issue: 1912 Vol. 54 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
127
REVIEW
VICTOR RECORDS BY CHAMP CLARK.
COLUMBIA LINE WITH ESTEY.
A PUSHING EDISON HOUSE
The Democratic Candidate for the Presidency
Makes Five 12-Inch Double and One 12-Inch
Single Faced Records—Announcement by the
Victor Co. Means a Lively Demand Will
Follow.
Famous Old House with Retail Depots in New
York and Philadelphia to Sell the Columbia
Line—E. E. Forbes Piano Co., of Memphis,
and Almy, Bigelow & Washburn, of Salem,
Among Other Concerns to Fall in Line.
Is the Eureka Phonograph Co. the Management
of Which Is Now in the Hands of Wm. Hes-
seman, an Experienced Man.
The Victor Talking Machine Co. this week an-
nounced the issuance of five twelv«-inch double-
faced records and one twelve-inch single-faced rec-
ord by Champ Clark, who is now conspicuously
in the public eye as a candidate for the Presi-
dency of the United States on the Democratic
ticket.
On Sunday last Mr. Clark made a special trip
to the Victor laboratory to make his records, and
at that time reminded the manager that as the nom-
ination campa'gn is now at its height, there is an
immediate demand for the record in very many
sections of he country, and urged upon the Victor
Co. the importance of placing them on sale at the
earliest possible moment—hence the special an-
nouncement.
Ihe titles of the records made by Mr. Clark are
as follows:
(1) Payne-Aldrich Bill a Humbug; (2) Clark
Opposed to Automobiles at Public Expense.
President Taft's Lost Opportunity.
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part I.).
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part II.).
Champ Clark at Jackson Day Banquet in Wash-
ington, January 12, 1912 (Part III.).
(1) Last Part of Jackson Day Banquet Speech;
(2) Champ Clark on Peace.
Speaker Clark on Russia.
(1) Champ Clark on Good Roads, Rivers and
Harbors; (2) Hours of Labor of Railroad Em-
ployes; (3) Contract Labor.
American Citizenship.
Speaker Champ Clark's Speech of Acceptance.
12-Inch Single-Faced—(1) All Public Plunder-
ers Look Alike to Me; (2) Democracy, the Friend
of Legitimate Industry.
It goes without saying that these records will
form a very interesting feature of the dealer's
trade during the next couple of months.
The list of representative piano dealers who are
taking on the Columbia Phonograph Co. line is
rapidly growing. Among the latest additions are
the Estey Piano Co., with retail store at 7 West
29th street, New York, and one at Philadelphia,
who have taken on a large stock of Columbia ma-
chines and accessories. Another piano house to
recently add the Columbia line is the E. E. Forbes
Piaro Co., Memphis, Tenn. Among the depart-
ment store trade the house of Almy, Bigelow &
Washburn, Salem, Mass., are the latest Columbia
supporters. It might be said that Almy, Bigelow
& Washburn are one of the distinctively high-grade
stores of New England.
IT IS A MUSICAL INSTRUMENT.
Momentous Question Decided by the Chairman
of the Railway Commission in Canada.
A much discussed question as far as talking
machine and railroad people are concerned was
decided last week by D. Arcy Scott, assistant chair-
man of the Railway Commission when he issued
an order declaring that the gramophone is a
musical instrument. An application on the part of
the Berliner Gramophone Co. of Montreal, Ltd.,
brought the matter to a head and provoked the
judgment which it is hoped will forever settle the
question which has exercised such a disturbing in-
fluence ever since the first talking-machine gave
utterance to human speech. The order says : "It
is ordered that in Canadian freight classification
the following articles be transferred from their
present position and that they also be included in
second class freighting applicable to musical in-
struments, namely, gramophones, graphophones,
phonographs and records."
FEATURING THE VICTOR-VICTROLA.
Taylor's Music House, Springfield, Mass., is
sending out a very cleverly arranged postal card
in which the Victor-Victrola is featured. Recipients
are invited to call and investigate its merits, so
that they may enjoy to a greater extent the
pleasures of home life in the country, at the sea-
side, in town, or in cruising. The text is forcefully
and convincingly written and this form of publicity
should certainly be most effective in producing the
desired results.
(Special to The Review.)
t ^ ~" >.
Eureka, Cal., May 21, 1012:
The management of the Eureka Phonograph
Co., of this city, was recently taken over by Wm.
Hesseman, who is seen at the entrance of his
establishment in- the accompanying photograph.
This firm is one of the largest handlers of Edison
goods in California outside of the larger cities,
covering practically the entire territory north of
Cape Mendocino and west of the Coast Range
300 PER CENT. INCREASE IN MONTH.
Excellent Sales Record Claimed by the Louis-
ville Store of the Columbia Phonograph Co.—
Some Personal Items of Interest.
(Special to The Review.)
Louisville, Ky., May 18, 1912.
The Louisville store of the Columbia Phono-
graph Co. has announced with justifiable pride
that its sales during April aggregated 300 per cent,
more than those of the corresponding period in
1911. The p'nenomenal increase, according to Man-
ager E. B. Walthall, may be attributed to the
popularity of Columbia Grafonolas, from $50 up-
wards in price, with the better classes in Louis-
ville which are becoming accustomed to purchase
talking machines just as readily as they buy pianos
and player-pianos.
T. A. Laurie, an assistant audi'.or of the Colum-
bia Fnonograph Co., with headquarters in New
York City, recently paid a visit to Louisville, ex-
pressing himself as being extremely gratified with
current trade in the South.
U. J. Chambers, for several years connected with
the Columbia store in Memphis, Tenn., has joined
the retail sales staff of the Louisville headquarters
of the same company.
AN IMPORTANT ANNOUNCEMENT.
Under date of May 14 the Columbia Phonogarph
Co., General, New York, sent to the trade letters
announcing the discontinuance of the sale of in-
destructible cylinder records. To assist their deal-
trs in disposing of any stock they may have on
hand the company has reduced the retail price to a
point where dealers can offer their customers
exceptional bargains in these records. The prices
quoted are twenty-one cents each for the two-
minute records, or five for one dollar, and twenty-
six cents each for the four-minute records, or four
for one dollar. The Columbia Co. feels confident
that these reductions will move the entire stock in
a comparatively short time. Suitable advertising in
publications best adapted will be carried out, and
with the dealers' conjunction and the cut in prices
a quick demand should be easily stimulated.
NOTED ARTISTS HEARD IN CHURCH.
(Special.to The Review.)
Dallas, Tex., May 20, 1912.
At the May musical services of the First Bap-
tist Church, Friday night of last week, David
Bispham and Gypsy Smith, soloists, were heard
through the medium of the Columbia Grafonola
to the acompaniment of the Odell pipe organ,
played by Will A. Watkin, org-nist of the church.
The fact that Bispham was in New York" and
Smith in Europe emphasized the marvelous age in
which we are living, for they were certainly pres-
ent in spirit although absent in the flesh.
View of Front of Eureka Phonograph Co. Store.
mountains. Besides its main store in the thriving
lumber town of Eureka it has a branch at
Fort Bragg, and its work extends back to the re-
motest mining camps of the Trinity county moun-
tains and through all the isolated lumber and farm-
ing communities along the coast of Del Norte,
Humboldt and Mendocino counties. At present
the only communication which this district has
with the outside world is by lumber steamer or
stage, but a railroad into Eureka is rapidly being
completed by the Northwestern Pacific, which will
open up one of the finest lumber and agricultural
districts and incidentally some of the finest scenery
of California. Fort Bragg also will soon have rail
connection with this line and a rapid growth of
business is expected to result. Mr. Hesseman en-
joys great personal popularity in Eureka, and
under his management the company is making
rapid growth.
The Whitney Central Trust & Savings Bank and
W. C. Soria, receivers of the National Automatic
Fire Alarm Co., of Louisiana, who handle Victor
talking machines and Edison phonographs in New
Orleans, report total liabilities of $65,129.38 and
total assets of $46,559.98. These figures are based
on the appraisal of the appraisers appointed by the
court.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, Jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly by
EDWARD LYMAN BILL
1 M«4Js«n Avanu*
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
128
THE
MUSIC TRADE
REVIEW
Conducted by B. B. Wilson
COMMENTS B Y -
ARE ALL COMPOSERS IMITATORS?
"THE QUAKER GIRL" FOR CHICAGO.
Following Certain Schools Means That the Gen-
eral Ideas Will Necessarily Be the Same,
Says Reginald de Koven.
Successful English Musical Comedy Opens in
That City for a Run.
"The Quaker Girl," the English musical comedy
Reginald de Koven recently offered the following success, which has had a long run at the Park
According to a theatrical publication, which neg- explanation as to why there was a similarity be-
Theater, New York, and which really brought
lects to give the source of its information, the
tween the works of different composers, and re-
legitimate publishers of popular music now face marked: "If you should tell a writer that his style
the problem of competing with the great ten-cent is like Macaulay's he would probably feel flattered,
store syndicates as the result of the tendency of
but if you were to tell a composer that his style
sheet music departments of various large stores to reminded you of Sullivan he would feel aggrieved."
feature popular music on frequent occasions on He adds:
prices ranging from three to five cents. It is "I, for my part, claim that all composers are
gravely hinted that the ten-cent store syndicate imitative, in the sense that they write music in the
will, if the three and five cent prices continue to niarner and style of some musical school. Pla-
prevail, start in the music publishing business on giarism consists in appropriating the matter—not
their own account and thereby furnish all the in following the manner and methods of other
prints used in the stores of the syndicates through-
composers. Wagner, perhaps unconsciously, re-
out the country.
produced the strain of 'The Last Rose of Summer'
Humor in the Situation.
in 'Elsa's' balcony song in "Lohengrin,' and Arthur
Perhaps the threats of the dime gathering trusts Sullivan frequently helped himself to and improved
might on the face of it move some people to be- on folksongs, hymns and melodies of every de-
lieve that they were really in earnest. But anyone scription."
in touch with the music publishing trade itself will
appreciate the humor of the situation, however
"THAT GUY MENDELSSOHN."
much he may condemn the low prices. As the mat-
Small Time Artists Afraid the Composer Would
ter stands at present the ten-cent stores get their
Want to Charge for Orchestrations of His
music at a rate which under normal conditions in-
Spring Song.
sures them a profit of close to 100 per cent, or even
more on the amount of money invested. Having
The following excellent story from Variety
the privilege of most purchasers, they can study
the market, ascertain what are liable to become hits should be appreciated in local publishing circles as
and place their orders accordingly with fair prac- being decidedly true to nature:
"The orchestra in a 'small time' theater the
tice of securing really salable numbers for their
other
day through necessity had to play emergency
counters. They are not faced, as are the pub-
lishers, with the problem of selecting manuscripts music for a 'two-act' and selected Mendelssohn's
'Spring Song.' As the act came off, a man standing
that promise to develop into successes only to learn
in the wings said: 'That fitted pretty good into
later, when it is too late, that the publications rep-
your act. Why don't you use it right along?'
resent a dead loss. The ten-cent store man who
'What song is it?' asked the girl of the turn. 'It's
gets into the music publishing game will very
Mendelssohn's,' he replied. T don't know that guy,'
quickly learn that, when he takes the chances in
Lionel Monckton.
said the girl, 'and he might want to charge us for
selecting new songs, bears the expense of their
an orchestration. I can get 'em at Ted Snyder's about a resurrection of th:it play-house, which is
publication and exploitation and looks after the for nothing.' "
somewhat outside of the central White Light dis-
other details, he is getting a real bargain in music
trict, opened in Chicago on Monday of this week.
that he can purchase at from five to seven cents a
"The Quaker Girl,' 1 which came to America after
TO
PUBLISH
WAGNER'S
EARLY
OPERAS.
copy.
gaining
an enviable reputation in London, is by
Where the Average Dealer Fits In.
Breitkopf and Hartel are about to publish the James J. Tanner, who wrote the book, and Lionel
While the ten-cent stores are howling, however,
earlier operas of Wagner, faithfully in accordance Monckton, who composed the music, and it is the
it is interesting to study the position of the regular
with the original scores. Included are "Die Hoch- musical effects that have had much to do with its
music dealer, the man who must depend upon the
zeit," "Die Feen" and "Das Liebesverbot." Hither- success. "A Quaker Girl," "A Runaway Match,"
sales of music for his livelihood. When the popu-
to the full scores of these works have never been "Just as Father Used to Do," "A Dancing Les-
lar music is sold at so low a rate the legitimate
issued, and, indeed, only "Die Feen" of the three son" and "Go Away, I'm a Married Man," are
dealer is practically forced, for his own protec-
operas has been seen upon the modern stage; it among the numbers that have won special atten-
tion, to carry a larger stock of, and push harder,
was sung in 1888 at Munich. The third, called in tion in New York.
the line of classical, semi-classical, production and
English "The Novice of Palermo," is described as
Chappell & Co. publish the music.
folio music, the sort referred to as standard. With
a "Great Comic Opera," and is in two acts. Its
standard music the dealer has, up to the present
libretto is based upon "Measure for Measure"; the
Not a Hit that will die but a seller that will live
time, been able to maintain prices at a fair average
.opera was produced at Madgeburg seventy-six
and has not been faced with the cut-price problem.
years ago. "Die Hochzeit" is a mere fragment,
consisting of an introduction, a chorus and a septet.
A CENTENARY SOUVENIR.
The autograph copy of the score is only thirty-six
Chappell & Co. Issue Handsome Booklet in
pages long.
I WILL LOVE YOU WHEN
THESILVERTHREADS ARE
SHINING AMONG THE GOLD
Commemoration of Its Hundredth
versary in the English Metropolis.
Anni-
Chappell & Co., Ltd., the world-famous music
publishers of London, Eng., and with branches in
New York and Toronto, who recently celebrated
the centenary of the establishment of the business
in 1811, have issued a very elaborate book in com-
memoration of the event. The history of the
house is told in a thoroughly concise and interest-
ing manner, the various events in connection with
its development and growth being handled in chrono-
logical order. The book, owing to its valuable
character, is not intended for general distribution,
but is reserved for the friends of the company.
It is interesting to note that the number assigned
to the American branches of Chappell & Co. were
quickly seized upon by the many friends of the
house located in this country.
SOLOISTS FOR BACH FESTIVAL.
Soloists for the Bach Festival, to be held in
Packer Memorial Church, Lehigh University, on
May 31 and June 1, are announced by Dr. J. Fred.
Wolle, conductor of the Bach Choir, as follows:
Soprano, Mrs. Mary Hissem de Moss; contralto,
Mrs, Gertrude May Stein-Bailey; tenor, Nicholas
Douty, and bass, Frank Croxton. The orchestral
parts will be played by members of the Philadel-
phia Orchestra. Mrs. Bailey and Mr. Douty have
sung at all six of the previous festivals in Bethle-
hem; Mrs. de Moss appeared at the last four. Mr.
Croxton is a bass who was soloist on recent tours
of the Pittsburgh Festival Orchestra and the Vic-
tor Herbert Orchestra. During the past winter the
Bach Choir of 200 vocies has been working hard
under the direction of Dr. Wolfe.
ROGER LEWIS
F. HENRI KLICKMAN
Frank K.Root 0 Co.
CHICAGO
MIWTORK
Published by McKlnley Xuftio Co.

Download Page 121: PDF File | Image

Download Page 122 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.