Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE
REVIEW
PIANO
Fac Simile
of
Emerson Advertisement
in
Recent Magazines
Fac Simile
of
Emerson Advertisement
in
Recent Magazines
"During my long professional career as a music teacher I have used the Emerson Piano.
"Years ago, I discovered that the tone of the Emerson was best adapted to educate the beginner's ear; that
the elastic, responsive touch trained the hand to bring out all those subtler musical expressions which mark the
true artist and charm the music lover. Time tests all things. Under the very severe tests to which beginners
necessarily put a piano, I found that the Emerson showed a durability that proved integrity of material and con-
struction. The Emerson has kept pace with the times. A great many of my graduates have selected the Emer-
son as a lifelong friend."
For over 60 years the Emerson has stood high in the esteem of those who demand high character at an equi-
table price.
THE EMERSON WAY
OF HELPING DEALERS
Through these and similar advertisements we are
appealing to over sixteen million readers each month,
in homes where music is an essential feature of home
life. Such appeals must of necessity create an un-
precedented demand,
Six Days in Every Week
Requests for catalogues and information are pour-
ing in. Nearly every Emerson dealer has received
from us names of prospective customers secured
through this national campaign of advertising.
What is better, sales have resulted.
Is not this an inducement for "Piano Merchants"
to include in their lists
The "Old-Reliable Emerson"?
It certainly has stimulated the dealers who have
for years sold the Emerson.
The year 1911 showed increase in our business
over the year 1910. Between January 1 and April 15,
1912, we have received
Thirty per cent, more orders
than during the same period of 1911.
EMERSON PIANO CO.
560 Harrison Avenue
Boston, Mass.