Music Trade Review

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THE
ART IN ADVERTISING.
The Effectiveness of the Various Forms of Pub-
licity Used in the Exploitation of the Peer-
less Line of Automatic Pianos Has Long Been
the Subject of Commendation and If It Is
Emphasized Materially by the Artistic Sup-
plement Which Appears in This Week's Re-
view—D. C. Harmon's Interesting Remarks.
Art in advertising is pleasingly exemplified in
the strikingly artistic supplement which appears
elsewhere in The Review bearing on the Peerless
orchestrion. This beautifully designed model de
luxe is shown in the environment which surrounds
it in many of the leading hotels throughout the
United States, for there are few public resorts of
the high class where the Peerless does not fit in
most admirably.
It is safe to say that nothing as striking, or as
effective in an advertising way, has appeared in
many a day as the very artistic Peerless model de
luxe shown in this supplement, and the Peerless
Piano Player Co. (F. Engelhardt & Sons, pro-
prietors), St. Johnsville, N. Y., are to be heartily
congratulated on this clever publicity.
The art atmosphere that surrounds this style is
in sympathy with the instrument itself, for an idea
of its beauty may be gleaned from the illustra-
tion which is an exact fac simile of the original.
It is not alone in appearance and finish that this
Peerless orchestrion attracts, but its tone qual-
ity, the perfection of its construction throughout,
and all-round excellence, have won the praise of
those who have had the pleasure of testing it.
No better proof of the reliability and excellence
of the Peerless automatic pianos can be adduced
than the rapid growth in demand for these instru-
ments—a demand which is keeping the immense
plant at St. Johnsville, N. Y., working not only
full force, but overtime, to supply the demands.
The line of Peerless styles includes such a variety
both in design and prices as to supply the needs of
all, and it may be said that each and all of them
are most artistically designed and fit in most har-
moniously with the interior fittings of the most
pretentious establishments, whether in the smoking
or lounging room, or cafe of prominent hotels, or
the more democratic ice cream parlors or amuse-
ment resorts.
The best idea of the standing of the Peerless
automatic pianos is to be found in the high opin-
ion held of them by those who sell them. Only
recently in The Review we printed reports from
correspondents in widely separated sections of the
country in which the Peerless automatic piano was
stated to be the most profitable and satisfactory
line of instruments ever handled.
Only this week D. C. Harmon, vice-president of
the O. K. Houck Piano Co., of Memphis, Tenn.,
in speaking of the Peerless automatic pianos, which
they represent in that locality, said:
"About the best evidence we can give you as to
the popularity >of these instruments is the fact that
we cannot keep a stock oil hand; they are sold as
fast as we can get them in the house. The new
styles are exceptionally attractive, and we could
not be better pleased. In beauty of design, musi-
cal performance and durability, they are all that
could be desired. So far as we know, the Peerless
was the first automatic piano used in Memphis. We.
have tried several makes, but we now handle the
Peerless exclusively, which is about the best proof
we can give as to how well we are pleased."
This unsolicited tribute is worthy of careful
perusal, because it sets forth succinctly, but com-
prehensively, some of the many reasons why the
Peerless automatic pianos have won such a large
measure of appreciation at the hands of the pur-
chasing public.
WILL ATTEND CONVENTION.
Harold S. Holmes, traveler for Henry & S.
G. Lindeman, Fifth avenue at 142d street, New
York, is homeward bound from the Pacific Coast
and will be here in time to attend the Conven-
tion. He is accompanied by James Collins, con-
fidential man of the Reed-French Piano Manufac-
turing Co., of Portland, Ore., who is coming East
to be at Atlantic City.
MUSIC TRADE
REVIEW
PACIFIC COAST CONDITIONS
A PIANO MAN'S MISTAKE.
Discussed by Frank Anrys, General Manager of
the Wiley B. Allen Co., San Francisco, Cal.,
Who Arrived in New York This Week for
the Purpose of Attending the Convention of
the National Association of Piano Merchants,
to be Held at Atlantic City Next Week.
Manager of the Bartlett Music Co. in Redlands,
Cal., Absentmindedly Makes Off with Horse
and Rig Belonging to Another Man, but Suc-
ceeds in Straightening Out Matters.
(Special to The Review.)
Redlands, Cal., May 10, 1912.
Frank Anrys, general manager of the Wiley B.
J. Van Grove, the ^genial manager of the Bart-
Allen Co., San Francisco, Cal., one of the lett Music Co. in this city, was the victim of a
big and progressive retail houses of the Pacific queer series of circumstances the other day that
coast, arrived in New York Monday evening. Mrs. were rather embarrassing to say the least.
Anrys and daughter are with Mr. Anrys and pres-
H happened that Mr. Van Grove had sold a
ent plans call for a stay in the East of at least a piano and wishing to see that it was delivered in
month, during which time Mr. Anrys will attend the the proper manner, he decided to get to the res-
convention at Atlantic City. The trip East was idence before the transfer van did. So he 'phoned
made by slow and easy stages, with frequent stops to a livery stable and ordered a horse and buggy.
enroute at points of interest.
A short time later he saw a man drive a horse
When seen by The Review representative Mr. up to the curbing in front of the store, hitch it
Anrys expressed himself as optimistic regarding and then gc down the street. Naturally he thought
the general conditions on the coast. He said in that the horse was from the livery barn. So he
brief: "At this time business on the coast is about gees oui, climbs into the buggy and drives off down
normal. Some are complaining a little but the gen- the street.
eral feeling is one of contentment. There is no
But the owner of the horse and buggy was in a
doubt but what we could all handle more business. barber shop and was both shocked and surprised to
At the same time, it's the same old story, the more see his rig going down the street in the hands of a
one gets the more one wants. Trade is brisk at stranger. He saw Mr. Van Grove come out of the
the present time and the outlook is bright for many music house, so he immediately went in there and
moons to come."
demanded to know why that man had taken his
The Wiley B. Allen Co. handle the Mason & rig.
Hamlin, the entire Hardman line, the Krakauer,
The boys told him that they thought it was the
the Packard, the Ludwig, the entire Cable line, livery rig and so did Mr. Van Grove. The man
Price & Teeple and Milton.
saw the funny side of the affair and as Van Grove
In speaking of advertising ;.nd sales methods on returned in a short time there was no unpleasant-
the coast Mr. Anrys said: "There is some im- ness about it.
provement. That question, though, depends alto-
gether on the policy of the house. If they are be-
COL. TREACY ON PACIFIC SLOPE.
lievers in cheap methods and fake advertising they
The
Popular Piano Man Booking Good Orders—
are going to attract business in that manner, other
Factory Exceptionally Busy.
houses will continue the above-board way. It is
pleasing to note that by far the majority is on the
Col. Daniel F. Treacy, head of the Davenport-
side of clean publicity and clean selling methods.
Treacy
Piano Co., 1901 Park avenue, New York,
"The year 1915 promises to be a big one for San
Francisco, and in fact, the entire coast territory. is now on the Pacific slope and it is impossible for
The opening of the Panama Canal, the Panama- him to be at the convention. Colonel Treacy has
Pacific Exposition, and the Piano Manufacturers been doing a lot of excellent work on this last trip,
and Dealers' Convention all are scheduled for 1915. with the result that the factory is exceptionally
The opening of the Canal means much to us. It busy for this season of the year. To witness a
means more people to fill the vast country on the factory working full time with a bunch of orders
coast; it means reduction in shipping rates; it to operate it for weeks to come is surely pleasing
means the promotion of brisk business in many in May and indicates the high esteem that the
sections which are at the present time more or Davenport-Treacy piano is held by the retail fra-
less stagnant. This, with the exposition, spells a ternity.
busy year, and the steady growth which should re-
PASS ANTHNJUNCTION BILL.
sult from these events mean, without something
unforseen at the present time occurs, many years
(Special to The Review.)
of lively times."
Washington, D. C, Maj 14, 1912.
The House passed to-night the Clayton anti-in-
According to Mr. Anrys, player sales are increas-
ing steadily. He figures that from ten to fifteen junction bill which prohibits injunctions without
per cent, of the pianos sold are players. The de- notice on those affected. Such injunctions are made
mand for grands is also heavy. The Mason & effective for seven days only, renewable only when
Hamlin sales are approximately eighty per cent, the court is convinced such action is necessary for
grands, the favorite style, of which Mr. Anrys says the conservation of rights of property. "John Doe"
his company have never been able to get enough, is injunctions are impossible and the rights of "peace-
the large one, style BB, and is only slightly smaller ful picketing" in strikes or "peaceful boycotts"
than the famous Mason & Hamlin concert grand. recognized.
VER
Dedicke Hammerfelt
THE FELTERS CO.
N E W YORK