Music Trade Review
Issue: 1912 Vol. 54 N. 12 - Page 4
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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B.' SPILLANE, Managing Editor
Executive and Reportorial Stall:
GLAD. HENDERSON,
A. J. NICKLIN,
H. E. JAMASON,
AUGUST J. f IMPK,
C. CHACE,
B. BRITTAIN WILSON,
WM. B. WHITE,
L. E. BOWERS.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 37 South Wabash Ave.
Telephone, Central 414.
Telephone, Main 6950.
Room 806.
PHILADELPHIA:
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
BOSTON OFFICE:
JOHK H. WILSON, 824 Washington St.
R. W. KAUFVMAN.
ADOLF EDSTEN.
CLYDE JENNINGS
REVIEW
now exists for motor trucks. Business houses everywhere find them
more economical and reliable than the horse. The leading piano
merchants throughout the country are rapidly installing these motor
trucks, and the manufacturers of these products are supplying
trucks in size and carrying power to suit the needs of the manu-
facturer and the small piano merchant. They have even arranged
matters so that the business vehicle may be transformed into a
pleasure car in the small towns where piano merchants have limited
delivery trade. Again these cars are being used by many piano
merchants not only for deliveries, but for soliciting trade. They
make calls in a specified territory, work up prospects, and in some
Western cities they have taken along a specimen piano to show.
This is modern enterprise and demonstrates that the once
dreaded enemy can be made the bidden slave of the dealer who is
up to date and who believes in acting and doing things instead of
complaining and standing pat.
T
HE tendency to misrepresentation in piano advertising has
been the subject of much comment recently, and as a re-
sult the proposition to have a .national law passed on this subject
LONDON. ENGLAND: -1 Gresham Buildings, Basinghall St., E. C.
is meeting with a great deal of support. Tt is worthy of note
Published Every Saturday at 373 Fourth Avenue, New York
that the laws of Germany are very strict regarding false rep-
Entered at the New York Post Office as Second Class Matter.
resentation in advertising, such as putting extravagant values on
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Can
goods
that are undoubtedly misrepresented. Article 4 of the law
ada, $8.50; all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch, single column, per insertion.
On quarterly or
which
applies
to such cases, is as follows: "Whoever, with intent
yearly contracts a special discount is allowed. Advertising Pages, $76.00.
REMITTANCES.
in other than currency forms, should be made payable to Edward
to call forth the appearance of an especially advantageous otter,
Lyman Bill.
shall in public announcements or communications intended for a
* Pi Of) A
flnd
Departments conducted by an expert wherein all ques-
larger
circle of persons, as touching business relations, especially
TlallU aUU
tions of a technical nature relating to the tuning, reg-
Ii0nai*tni4>ntc
ulating and repairing of pianos and player-pianos are
as
touching
the character, origin, manner of production, or the fixing
I f c p d l 1111C111&. dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
of
the
price
of goods or industrial products, the manner of acqui-
which will be cheerfully given upon request.
sition
or
the
sources
of supply of goods, the possession of marks of
Exposition Honors Won by The Review
distinction, the motive or purpose of sale, or the abundance of sup-
Grand Prix
Paris Exposition, 1900
Silver Medal. . .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
plies, shall knowingly make false representations tending to mis-
Gold Medal
Lewis-Clark Exposition, 1905
lead, is liable to imprisonment up to one year and to a money pen-
LONG DISTANCE TELEPHONES NUMBERS 5982 5983 MADISON SQUARE
Connecting all Departments.
alty up to five thousand marks or to one of these punishments."
Cable address " "ElbilL N e w York."
When a person is found guilty, a fine up to 5,000 marks ($1,190)
is imposed for the first offense; for the second offense, a fine up to
NEW YORK, MARCH 2 3 , 1 9 1 2 .
5,000 marks or imprisonment up to one year; and for the third
offense, invariably the guilty party is sent to prison for a term not
exceeding one year. Tn addition, a person convicted of false ad-
EDITORIAL
vertisement is obliged to insert an advertisement in a certain num-
ber of newspapers stating that he has been convicted of unfair
competition. Usually he is required by the judge to insert the
RADE reports from correspondents throughout the country
advertisement
in at least twenty-five papers, and sometimes in as
this week are all couched along cheerful lines, and the lead-
many
as
100.
The judge usually dictates the text of the advertise-
ing authorities at all points admit that husiness activity is undoubt-
ment
and
specifies
the papers in which it shall be inserted. It will
edly widening, while sentiment alike in industrial, mercantile and
thus
be
seen
that
the
German law is very drastic. It successfully
financial circles is becoming distinctly more optimistic.
prevents
misrepresentation,
and anyone reading the advertisements
Owing to the unusually late winter and the bad condition of the
bearing
on
pianos
which
appear
in some of the daily papers through-
roads, retail piano business, particularly in the country towns, has
out
the
country
will
admit
that
there is need for legislation in the
been set back materially. Many sales of pianos are reported, but de-
United
States
that
will
prevent
this sad condition of things.
liveries have been postponed owing to the impassability of the roads.
Piano stocks everywhere continue to be light, but manufactur-
ers report a greater confidence regarding the future on the part of
N idea of the immense amount of time, energy and ingenuity
piano merchants and orders are being placed somewhat more lib-
which is being devoted to the improvement of player-piano
erally this year than for the same period a year ago.
mechanism may be had bv a study from week to week of the vari-
In the West and South, where trade has been quiet for some
ous patents issued in Washington and which appear in the news
time past, more favorable developments are in evidence, and piano
columns of The "Review. Although the familiar names of the
merchants are acting on the premise that the house that is in a state greater inventors continually show themselves, there is an ever-
of preparedness to meet promptly the demands of the trade is the increasing crowd of new men pouring forth new inventions at a
one that will show not only good business judgment, but will cap-
rate sufficient to make one comprehend that the player-piano and
ture the right kind of business.
its development are receiving serious consideration. Many of the
innumerable devices patented seem to the practical man to be
LTTTLE while ago piano merchants throughout the country
visionary. Tt need hardly be emphasized that if an inventor de-
discussed very seriousiv, and with some concern, the prob-
sires to make money out of a player device of any kind he should
able damage which would result to the piano business owing to the take great cire that he is not wasting time and money over some-
increased popularity of the automobile; in other words, they be-
thing that in the present state of the art is not wanted. An im-
lieved that the people who ordinarily purchased piano= would prefer
prover and a student of conditions remarked to The Review the
the automobile, and so on. Meanwhile the sales of automobiles
other day that at the present time the player trade does not require
have grown, so have the sales of pianos. Each seem? to find a
new principles as much as the refinement of established funda-
market, and the dismal predictions in regard to automobiles and
mentals. Meanwhile this opinion will not restrain people from
pianos as competitors have not materialized. To-dav many of the evolving and patenting new styles of pneumatics, or valve actuation,
piano manufacturers and piano merchants are using the automobile
but unless one has capital to manufacture and develop these ideas
not only for their own personal use, but are employing the motor
it were better that they concentrated their cnerev upon the accom-
truck for deliveries of pianos with decided success.
plishment of what is reallv needed instead of diffusing their poten-
«| There is nothing in industrial history to equal the demand which
tial abilities over a field containing so many barren and sterile spots.
SAN FRANCISCO:
S. H. GRAY, 88 First Street.
CINCINNATI,©.: JACOB W. WALTERS.
BALTIMORE, MD.: A. ROBERT FRENCH.
T
A
A
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B.' SPILLANE, Managing Editor
Executive and Reportorial Stall:
GLAD. HENDERSON,
A. J. NICKLIN,
H. E. JAMASON,
AUGUST J. f IMPK,
C. CHACE,
B. BRITTAIN WILSON,
WM. B. WHITE,
L. E. BOWERS.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 37 South Wabash Ave.
Telephone, Central 414.
Telephone, Main 6950.
Room 806.
PHILADELPHIA:
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
BOSTON OFFICE:
JOHK H. WILSON, 824 Washington St.
R. W. KAUFVMAN.
ADOLF EDSTEN.
CLYDE JENNINGS
REVIEW
now exists for motor trucks. Business houses everywhere find them
more economical and reliable than the horse. The leading piano
merchants throughout the country are rapidly installing these motor
trucks, and the manufacturers of these products are supplying
trucks in size and carrying power to suit the needs of the manu-
facturer and the small piano merchant. They have even arranged
matters so that the business vehicle may be transformed into a
pleasure car in the small towns where piano merchants have limited
delivery trade. Again these cars are being used by many piano
merchants not only for deliveries, but for soliciting trade. They
make calls in a specified territory, work up prospects, and in some
Western cities they have taken along a specimen piano to show.
This is modern enterprise and demonstrates that the once
dreaded enemy can be made the bidden slave of the dealer who is
up to date and who believes in acting and doing things instead of
complaining and standing pat.
T
HE tendency to misrepresentation in piano advertising has
been the subject of much comment recently, and as a re-
sult the proposition to have a .national law passed on this subject
LONDON. ENGLAND: -1 Gresham Buildings, Basinghall St., E. C.
is meeting with a great deal of support. Tt is worthy of note
Published Every Saturday at 373 Fourth Avenue, New York
that the laws of Germany are very strict regarding false rep-
Entered at the New York Post Office as Second Class Matter.
resentation in advertising, such as putting extravagant values on
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Can
goods
that are undoubtedly misrepresented. Article 4 of the law
ada, $8.50; all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch, single column, per insertion.
On quarterly or
which
applies
to such cases, is as follows: "Whoever, with intent
yearly contracts a special discount is allowed. Advertising Pages, $76.00.
REMITTANCES.
in other than currency forms, should be made payable to Edward
to call forth the appearance of an especially advantageous otter,
Lyman Bill.
shall in public announcements or communications intended for a
* Pi Of) A
flnd
Departments conducted by an expert wherein all ques-
larger
circle of persons, as touching business relations, especially
TlallU aUU
tions of a technical nature relating to the tuning, reg-
Ii0nai*tni4>ntc
ulating and repairing of pianos and player-pianos are
as
touching
the character, origin, manner of production, or the fixing
I f c p d l 1111C111&. dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
of
the
price
of goods or industrial products, the manner of acqui-
which will be cheerfully given upon request.
sition
or
the
sources
of supply of goods, the possession of marks of
Exposition Honors Won by The Review
distinction, the motive or purpose of sale, or the abundance of sup-
Grand Prix
Paris Exposition, 1900
Silver Medal. . .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
plies, shall knowingly make false representations tending to mis-
Gold Medal
Lewis-Clark Exposition, 1905
lead, is liable to imprisonment up to one year and to a money pen-
LONG DISTANCE TELEPHONES NUMBERS 5982 5983 MADISON SQUARE
Connecting all Departments.
alty up to five thousand marks or to one of these punishments."
Cable address " "ElbilL N e w York."
When a person is found guilty, a fine up to 5,000 marks ($1,190)
is imposed for the first offense; for the second offense, a fine up to
NEW YORK, MARCH 2 3 , 1 9 1 2 .
5,000 marks or imprisonment up to one year; and for the third
offense, invariably the guilty party is sent to prison for a term not
exceeding one year. Tn addition, a person convicted of false ad-
EDITORIAL
vertisement is obliged to insert an advertisement in a certain num-
ber of newspapers stating that he has been convicted of unfair
competition. Usually he is required by the judge to insert the
RADE reports from correspondents throughout the country
advertisement
in at least twenty-five papers, and sometimes in as
this week are all couched along cheerful lines, and the lead-
many
as
100.
The judge usually dictates the text of the advertise-
ing authorities at all points admit that husiness activity is undoubt-
ment
and
specifies
the papers in which it shall be inserted. It will
edly widening, while sentiment alike in industrial, mercantile and
thus
be
seen
that
the
German law is very drastic. It successfully
financial circles is becoming distinctly more optimistic.
prevents
misrepresentation,
and anyone reading the advertisements
Owing to the unusually late winter and the bad condition of the
bearing
on
pianos
which
appear
in some of the daily papers through-
roads, retail piano business, particularly in the country towns, has
out
the
country
will
admit
that
there is need for legislation in the
been set back materially. Many sales of pianos are reported, but de-
United
States
that
will
prevent
this sad condition of things.
liveries have been postponed owing to the impassability of the roads.
Piano stocks everywhere continue to be light, but manufactur-
ers report a greater confidence regarding the future on the part of
N idea of the immense amount of time, energy and ingenuity
piano merchants and orders are being placed somewhat more lib-
which is being devoted to the improvement of player-piano
erally this year than for the same period a year ago.
mechanism may be had bv a study from week to week of the vari-
In the West and South, where trade has been quiet for some
ous patents issued in Washington and which appear in the news
time past, more favorable developments are in evidence, and piano
columns of The "Review. Although the familiar names of the
merchants are acting on the premise that the house that is in a state greater inventors continually show themselves, there is an ever-
of preparedness to meet promptly the demands of the trade is the increasing crowd of new men pouring forth new inventions at a
one that will show not only good business judgment, but will cap-
rate sufficient to make one comprehend that the player-piano and
ture the right kind of business.
its development are receiving serious consideration. Many of the
innumerable devices patented seem to the practical man to be
LTTTLE while ago piano merchants throughout the country
visionary. Tt need hardly be emphasized that if an inventor de-
discussed very seriousiv, and with some concern, the prob-
sires to make money out of a player device of any kind he should
able damage which would result to the piano business owing to the take great cire that he is not wasting time and money over some-
increased popularity of the automobile; in other words, they be-
thing that in the present state of the art is not wanted. An im-
lieved that the people who ordinarily purchased piano= would prefer
prover and a student of conditions remarked to The Review the
the automobile, and so on. Meanwhile the sales of automobiles
other day that at the present time the player trade does not require
have grown, so have the sales of pianos. Each seem? to find a
new principles as much as the refinement of established funda-
market, and the dismal predictions in regard to automobiles and
mentals. Meanwhile this opinion will not restrain people from
pianos as competitors have not materialized. To-dav many of the evolving and patenting new styles of pneumatics, or valve actuation,
piano manufacturers and piano merchants are using the automobile
but unless one has capital to manufacture and develop these ideas
not only for their own personal use, but are employing the motor
it were better that they concentrated their cnerev upon the accom-
truck for deliveries of pianos with decided success.
plishment of what is reallv needed instead of diffusing their poten-
«| There is nothing in industrial history to equal the demand which
tial abilities over a field containing so many barren and sterile spots.
SAN FRANCISCO:
S. H. GRAY, 88 First Street.
CINCINNATI,©.: JACOB W. WALTERS.
BALTIMORE, MD.: A. ROBERT FRENCH.
T
A
A
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