Music Trade Review
Issue: 1911 Vol. 53 N. 22 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
IDWA1D lYMANilLL • Mtttr aid Prtprlettr
J. I . SFDJJMtt, Ma«|bf Mttor
B. B. WILSON. Editor Muaic Saettoai
PafeUkkH ITCTT Safrttoy rt 1 Ma4to— A w a t . Haw T f fc
SOMCUPTIOII, (lBclmdlng port&fa), Ualtad Ktataa as*
at ulo», 92.00 par y«ar; Caaada, $».•©; all •tkm ovum
trlaa. 14.00.
TtltphMin-Niiabcra M77 aaal 4«78 Graaacrey
Connecting all Departavcata
NEW YORK, DECEMBER 1. l t l l
All matter of every nature Intended
for this department should be addressed
The Editor Music 8ectlon Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y - „
There is at least one retailer of popular sheet
music who believes that the payment of singers to
use certain songs and the larger part of the ex-
penses of professional departments is so much
money wasted, that is, so far as it affects the dealer
in a medium sized city or town. In fact this par-
ticular retailer believes that if the money spent
in professional exploitation were allowed to the
dealer in the form of a Lower price for the music
the general results would be more satisfactory for
all hands and the selling of popular music at ten
cents could be made a satisfactory venture, that is,
more profitable than it is at present. "In the towns
and the greater number of the cities," said the re-
tailer, "the music dealer 1 has to build up and main-
tain his business according to methods adopted by
merchants in other lines and that means that the
dealer must secure and hold the confidence of his
trade, which is only possible where he pushes
music that he personally believes has merit in it
One Dealer's Business Method.
"I, personally, use my own judgment regarding
MUSIC TRADE
REVIEW
the merits of songs and while I listen to what the territories, and as a consequence a good proportion
publisher has to say regarding the hits and pos- of the publisher's advertising expenditure is going
sible hits, do my buying according to my own to waste."
ideas. I have created big sales in my city and
Where the Individual Dealer Stands.
among my customers for selections that the pub-
Whatever foundation of fact there is in this
lishers have not thought worth featuring and have particular dealer's views regarding the present
seen a number of songs used to a great extent by methods of exploitation of popular songs or the
professionals, prove practically dead in my local- present wholesale price, the subject is open to wide
ity. To cite two recent examples, on a trip to discussion and is not one to be settled off-hand,
New York I heard "Oh, You Beautiful Doll" and inasmuch as the system is the outgrowth of long
"Harbor of Love" among other things, the two and steady experience and is not a simple experi-
songs mentioned not having developed to any ex- ment. The ability of the individual dealer to make
tent at that time. I was much impressed with both songs successful in his own territory and through
numbers and bought two hundred copies of each his own efforts has for some time past been main-
for my store. I called the attention of each of my tained in this Section, and the personal experience
customers to the new songs and in a short time of this dealer pro'ves the truth of the matter. The
had to place repeat orders. All the business was actual goods attractively displayed or demonstrated
done on the merit of the songs and through the is the best form of advertisement and is a form of
fact that my trade had confidence in my judgment publicity, the success of which lies with the dealer
and my desire to give them a square deal, and all himself. The publisher may spend an enormous
before the songs had been introduced into the city amount of money in advertising and general ex-
through any other source. In the small city the ploitation of certain songs, but unless the dealer
satisfied customers of a music dealer can do more shows some energy and enthusiasm on his own
to increase the sales of a new song than all the account a large proportion of the expenditure is
vaudeville artists put together, for one customer wasted. Frequently the music buying public of a
will tell a friend, that friend purchases, is pleased small city or town is not interested so much in
and tells someone else and so on. I person- what the publisher or the New York critics think
ally wouldn't stock any song that I did not sin- about a song as in the fact that the local dealer
cerely believe would meet the demands of my is featuring it and recommends it. As a rule the
trade and prove pleasing to them, no matter how people of a small city are strong for their home
popular it was in New York, how much money merchants and generally give their support
the publishers were spending in its exploitation or to the local man whom they have known
what they claim for it, and my customers have for a long time and in whom they have confi-
begun to realize that fact.
dence.
The local merchant's interests and his
hope of remaining in business demand that he hold
An Opinion on Present Prices.
his trade by fair dealing and his customers realize
"It is my opinion that ten cents has become the the fact.
standard retail price for popular music and look
to see the wholesale price lowered to allow for a
A PROMISING BALLAD.
larger margin of profit for the dealer and en-
courage him to put more effort into his work. If
One of the recent publications of Clarice Man-
the publishers would save "enough in general ex- ning & Co., 145 West Forty-fifth street, New York,
ploitation to permit of the lower price to the who, though only a comparatively short time in
dealers, the latter would be in a better position to the publishing field, have succeeded in putting
boost the new numbers locally and with better ef- over several live numbers, is a ballad "Dearie
fect from the point of view of sales. Under the Mine," by Mary M. Hopkins, and both words and
present conditions, the dealers in certain sections music of which possess unusual merit. The pub-
of the country are paying, indirectly through the lishers are putting considerable effort into the ex-
higher wholesale price, for the exploitation of ploitation of the song and the results have been
many songs that will not find favor in their own decidedly encouraging.
We are publishers of the following
Successful Productions
" THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"PEGGY"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
C H A P P E L L & CO., L t d .
CHAS.
V I M * ! K.
* • HARRIS
nanni»p Columbia
Broadway Thaatra
and 4 7 Bldfl
* %i\
41 East 34th St., New York
MEYER COHEN, Mar.
"THEY ALWAYS PICK ON ME"
This high-class collec-
tion of standard pieces
has been especially ar-
ranged and adapted for
the use of first and sec-
ond grade students.
The teacher will find
this hook of invaluable
aid in the instruction of
young students, as ex-
h
b
used in the selection and
arrangement
of each
composition,
attracting
the child and developing
his
technique
being
kept in mind, as well as
cultivating his appre-
ciation for good music,
l'rice 75 cents.
Most Beautiful Child Ballad Written
In Yean.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
HINDS. NOBLE 4 ELDREDGE.
Just Published
31-35 West 15th Street, New York
Just Published
THE ROOT EDITION BEAUTIFUL
Trade Supplied by the iVlcKInley iVIuslt Co., Chicago and IVew York:
The Root Edition Beautiful is being advertised in every musical magazine in this country. 200,000 music teachers are being supplied with catalogs containing thematic and de-
scription of each piece. If you do not supply the demands you will have for the edition it is because you lack interest in the newest publications and that means you are not up-to-date
Write for samples.
JVloKUNUEV
MUSIC
COMPANY,
CHICAGO
AIND N B W YORK
48
THE
IDWA1D lYMANilLL • Mtttr aid Prtprlettr
J. I . SFDJJMtt, Ma«|bf Mttor
B. B. WILSON. Editor Muaic Saettoai
PafeUkkH ITCTT Safrttoy rt 1 Ma4to— A w a t . Haw T f fc
SOMCUPTIOII, (lBclmdlng port&fa), Ualtad Ktataa as*
at ulo», 92.00 par y«ar; Caaada, $».•©; all •tkm ovum
trlaa. 14.00.
TtltphMin-Niiabcra M77 aaal 4«78 Graaacrey
Connecting all Departavcata
NEW YORK, DECEMBER 1. l t l l
All matter of every nature Intended
for this department should be addressed
The Editor Music 8ectlon Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y - „
There is at least one retailer of popular sheet
music who believes that the payment of singers to
use certain songs and the larger part of the ex-
penses of professional departments is so much
money wasted, that is, so far as it affects the dealer
in a medium sized city or town. In fact this par-
ticular retailer believes that if the money spent
in professional exploitation were allowed to the
dealer in the form of a Lower price for the music
the general results would be more satisfactory for
all hands and the selling of popular music at ten
cents could be made a satisfactory venture, that is,
more profitable than it is at present. "In the towns
and the greater number of the cities," said the re-
tailer, "the music dealer 1 has to build up and main-
tain his business according to methods adopted by
merchants in other lines and that means that the
dealer must secure and hold the confidence of his
trade, which is only possible where he pushes
music that he personally believes has merit in it
One Dealer's Business Method.
"I, personally, use my own judgment regarding
MUSIC TRADE
REVIEW
the merits of songs and while I listen to what the territories, and as a consequence a good proportion
publisher has to say regarding the hits and pos- of the publisher's advertising expenditure is going
sible hits, do my buying according to my own to waste."
ideas. I have created big sales in my city and
Where the Individual Dealer Stands.
among my customers for selections that the pub-
Whatever foundation of fact there is in this
lishers have not thought worth featuring and have particular dealer's views regarding the present
seen a number of songs used to a great extent by methods of exploitation of popular songs or the
professionals, prove practically dead in my local- present wholesale price, the subject is open to wide
ity. To cite two recent examples, on a trip to discussion and is not one to be settled off-hand,
New York I heard "Oh, You Beautiful Doll" and inasmuch as the system is the outgrowth of long
"Harbor of Love" among other things, the two and steady experience and is not a simple experi-
songs mentioned not having developed to any ex- ment. The ability of the individual dealer to make
tent at that time. I was much impressed with both songs successful in his own territory and through
numbers and bought two hundred copies of each his own efforts has for some time past been main-
for my store. I called the attention of each of my tained in this Section, and the personal experience
customers to the new songs and in a short time of this dealer pro'ves the truth of the matter. The
had to place repeat orders. All the business was actual goods attractively displayed or demonstrated
done on the merit of the songs and through the is the best form of advertisement and is a form of
fact that my trade had confidence in my judgment publicity, the success of which lies with the dealer
and my desire to give them a square deal, and all himself. The publisher may spend an enormous
before the songs had been introduced into the city amount of money in advertising and general ex-
through any other source. In the small city the ploitation of certain songs, but unless the dealer
satisfied customers of a music dealer can do more shows some energy and enthusiasm on his own
to increase the sales of a new song than all the account a large proportion of the expenditure is
vaudeville artists put together, for one customer wasted. Frequently the music buying public of a
will tell a friend, that friend purchases, is pleased small city or town is not interested so much in
and tells someone else and so on. I person- what the publisher or the New York critics think
ally wouldn't stock any song that I did not sin- about a song as in the fact that the local dealer
cerely believe would meet the demands of my is featuring it and recommends it. As a rule the
trade and prove pleasing to them, no matter how people of a small city are strong for their home
popular it was in New York, how much money merchants and generally give their support
the publishers were spending in its exploitation or to the local man whom they have known
what they claim for it, and my customers have for a long time and in whom they have confi-
begun to realize that fact.
dence.
The local merchant's interests and his
hope of remaining in business demand that he hold
An Opinion on Present Prices.
his trade by fair dealing and his customers realize
"It is my opinion that ten cents has become the the fact.
standard retail price for popular music and look
to see the wholesale price lowered to allow for a
A PROMISING BALLAD.
larger margin of profit for the dealer and en-
courage him to put more effort into his work. If
One of the recent publications of Clarice Man-
the publishers would save "enough in general ex- ning & Co., 145 West Forty-fifth street, New York,
ploitation to permit of the lower price to the who, though only a comparatively short time in
dealers, the latter would be in a better position to the publishing field, have succeeded in putting
boost the new numbers locally and with better ef- over several live numbers, is a ballad "Dearie
fect from the point of view of sales. Under the Mine," by Mary M. Hopkins, and both words and
present conditions, the dealers in certain sections music of which possess unusual merit. The pub-
of the country are paying, indirectly through the lishers are putting considerable effort into the ex-
higher wholesale price, for the exploitation of ploitation of the song and the results have been
many songs that will not find favor in their own decidedly encouraging.
We are publishers of the following
Successful Productions
" THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"PEGGY"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
C H A P P E L L & CO., L t d .
CHAS.
V I M * ! K.
* • HARRIS
nanni»p Columbia
Broadway Thaatra
and 4 7 Bldfl
* %i\
41 East 34th St., New York
MEYER COHEN, Mar.
"THEY ALWAYS PICK ON ME"
This high-class collec-
tion of standard pieces
has been especially ar-
ranged and adapted for
the use of first and sec-
ond grade students.
The teacher will find
this hook of invaluable
aid in the instruction of
young students, as ex-
h
b
used in the selection and
arrangement
of each
composition,
attracting
the child and developing
his
technique
being
kept in mind, as well as
cultivating his appre-
ciation for good music,
l'rice 75 cents.
Most Beautiful Child Ballad Written
In Yean.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
HINDS. NOBLE 4 ELDREDGE.
Just Published
31-35 West 15th Street, New York
Just Published
THE ROOT EDITION BEAUTIFUL
Trade Supplied by the iVlcKInley iVIuslt Co., Chicago and IVew York:
The Root Edition Beautiful is being advertised in every musical magazine in this country. 200,000 music teachers are being supplied with catalogs containing thematic and de-
scription of each piece. If you do not supply the demands you will have for the edition it is because you lack interest in the newest publications and that means you are not up-to-date
Write for samples.
JVloKUNUEV
MUSIC
COMPANY,
CHICAGO
AIND N B W YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).