Music Trade Review

Issue: 1911 Vol. 53 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
IDWA1D lYMANilLL • Mtttr aid Prtprlettr
J. I . SFDJJMtt, Ma«|bf Mttor
B. B. WILSON. Editor Muaic Saettoai
PafeUkkH ITCTT Safrttoy rt 1 Ma4to— A w a t . Haw T f fc
SOMCUPTIOII, (lBclmdlng port&fa), Ualtad Ktataa as*
at ulo», 92.00 par y«ar; Caaada, $».•©; all •tkm ovum
trlaa. 14.00.
TtltphMin-Niiabcra M77 aaal 4«78 Graaacrey
Connecting all Departavcata
NEW YORK, DECEMBER 1. l t l l
All matter of every nature Intended
for this department should be addressed
The Editor Music 8ectlon Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y - „
There is at least one retailer of popular sheet
music who believes that the payment of singers to
use certain songs and the larger part of the ex-
penses of professional departments is so much
money wasted, that is, so far as it affects the dealer
in a medium sized city or town. In fact this par-
ticular retailer believes that if the money spent
in professional exploitation were allowed to the
dealer in the form of a Lower price for the music
the general results would be more satisfactory for
all hands and the selling of popular music at ten
cents could be made a satisfactory venture, that is,
more profitable than it is at present. "In the towns
and the greater number of the cities," said the re-
tailer, "the music dealer 1 has to build up and main-
tain his business according to methods adopted by
merchants in other lines and that means that the
dealer must secure and hold the confidence of his
trade, which is only possible where he pushes
music that he personally believes has merit in it
One Dealer's Business Method.
"I, personally, use my own judgment regarding
MUSIC TRADE
REVIEW
the merits of songs and while I listen to what the territories, and as a consequence a good proportion
publisher has to say regarding the hits and pos- of the publisher's advertising expenditure is going
sible hits, do my buying according to my own to waste."
ideas. I have created big sales in my city and
Where the Individual Dealer Stands.
among my customers for selections that the pub-
Whatever foundation of fact there is in this
lishers have not thought worth featuring and have particular dealer's views regarding the present
seen a number of songs used to a great extent by methods of exploitation of popular songs or the
professionals, prove practically dead in my local- present wholesale price, the subject is open to wide
ity. To cite two recent examples, on a trip to discussion and is not one to be settled off-hand,
New York I heard "Oh, You Beautiful Doll" and inasmuch as the system is the outgrowth of long
"Harbor of Love" among other things, the two and steady experience and is not a simple experi-
songs mentioned not having developed to any ex- ment. The ability of the individual dealer to make
tent at that time. I was much impressed with both songs successful in his own territory and through
numbers and bought two hundred copies of each his own efforts has for some time past been main-
for my store. I called the attention of each of my tained in this Section, and the personal experience
customers to the new songs and in a short time of this dealer pro'ves the truth of the matter. The
had to place repeat orders. All the business was actual goods attractively displayed or demonstrated
done on the merit of the songs and through the is the best form of advertisement and is a form of
fact that my trade had confidence in my judgment publicity, the success of which lies with the dealer
and my desire to give them a square deal, and all himself. The publisher may spend an enormous
before the songs had been introduced into the city amount of money in advertising and general ex-
through any other source. In the small city the ploitation of certain songs, but unless the dealer
satisfied customers of a music dealer can do more shows some energy and enthusiasm on his own
to increase the sales of a new song than all the account a large proportion of the expenditure is
vaudeville artists put together, for one customer wasted. Frequently the music buying public of a
will tell a friend, that friend purchases, is pleased small city or town is not interested so much in
and tells someone else and so on. I person- what the publisher or the New York critics think
ally wouldn't stock any song that I did not sin- about a song as in the fact that the local dealer
cerely believe would meet the demands of my is featuring it and recommends it. As a rule the
trade and prove pleasing to them, no matter how people of a small city are strong for their home
popular it was in New York, how much money merchants and generally give their support
the publishers were spending in its exploitation or to the local man whom they have known
what they claim for it, and my customers have for a long time and in whom they have confi-
begun to realize that fact.
dence.
The local merchant's interests and his
hope of remaining in business demand that he hold
An Opinion on Present Prices.
his trade by fair dealing and his customers realize
"It is my opinion that ten cents has become the the fact.
standard retail price for popular music and look
to see the wholesale price lowered to allow for a
A PROMISING BALLAD.
larger margin of profit for the dealer and en-
courage him to put more effort into his work. If
One of the recent publications of Clarice Man-
the publishers would save "enough in general ex- ning & Co., 145 West Forty-fifth street, New York,
ploitation to permit of the lower price to the who, though only a comparatively short time in
dealers, the latter would be in a better position to the publishing field, have succeeded in putting
boost the new numbers locally and with better ef- over several live numbers, is a ballad "Dearie
fect from the point of view of sales. Under the Mine," by Mary M. Hopkins, and both words and
present conditions, the dealers in certain sections music of which possess unusual merit. The pub-
of the country are paying, indirectly through the lishers are putting considerable effort into the ex-
higher wholesale price, for the exploitation of ploitation of the song and the results have been
many songs that will not find favor in their own decidedly encouraging.
We are publishers of the following
Successful Productions
" THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"PEGGY"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
C H A P P E L L & CO., L t d .
CHAS.
V I M * ! K.
* • HARRIS
nanni»p Columbia
Broadway Thaatra
and 4 7 Bldfl
* %i\
41 East 34th St., New York
MEYER COHEN, Mar.
"THEY ALWAYS PICK ON ME"
This high-class collec-
tion of standard pieces
has been especially ar-
ranged and adapted for
the use of first and sec-
ond grade students.
The teacher will find
this hook of invaluable
aid in the instruction of
young students, as ex-
h
b
used in the selection and
arrangement
of each
composition,
attracting
the child and developing
his
technique
being
kept in mind, as well as
cultivating his appre-
ciation for good music,
l'rice 75 cents.
Most Beautiful Child Ballad Written
In Yean.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
HINDS. NOBLE 4 ELDREDGE.
Just Published
31-35 West 15th Street, New York
Just Published
THE ROOT EDITION BEAUTIFUL
Trade Supplied by the iVlcKInley iVIuslt Co., Chicago and IVew York:
The Root Edition Beautiful is being advertised in every musical magazine in this country. 200,000 music teachers are being supplied with catalogs containing thematic and de-
scription of each piece. If you do not supply the demands you will have for the edition it is because you lack interest in the newest publications and that means you are not up-to-date
Write for samples.
JVloKUNUEV
MUSIC
COMPANY,
CHICAGO
AIND N B W YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
ThtREVIEWflEARS
MUSIC TRADE
49
REVIEW
It's You," by Edgar W. Ruff, is being used by a
number of quartets and singles.
THAT the Feist professional rooms, under Man-
ager Cornheiser, still continue to resemble a bar-
gain counter on a busy day.
THAT this refers to the number of singers drop-
ping and not to the quality of the product.
THAT Leslie Stuart's newest operetta, "Peggy,"
which has made good in Philadelphia and other
cities, will open in New York, at the Casino Thea-
ter, on Monday next.
THAT "Peggy" is one of the flock of this sea-
son's successes for which Chappell & Co. publish
the music.
THAT one publisher was offered 10(J,000 copies
of a song at half a cent less than he claims to have
sold it for.
THAT a few transactions of that character would
make it profitable to do business with the same old
songs indefinitely.
the march of the clan to the music of four pipers
being thrilling.
There is action every minute, and "Little Boy
Blue" certainly should make a long visit on Broad-
way. Jerome 11. Remick & Co. publish the music.
THAT with a number of the publishers this is
between seasons.
JACOBS' ORCHESTRAL MONTHLY GROWING
THAT much is promised for the first of the year,
(Special to The Keview.)
many songs being touted as the "sure fire" hits
Bos'on, Mass., Nov. 28, 1911.
of the new year.
Walter Jacobs has been obliged to augment the
THAT as Cartoonist Goldberg says, "They all
size of Jacobs' Orchestral Monthly, and the De-
look good when they're far away."
cember issue, which will be out in a few days from
THAT production music is still getting the bread
this writing, promises to excel in evefy way any
and butter for the majority of the publishers and
issue heretofore put out. It will contain 132 pages.
the dealers.
Two pieces which the public are likely to thor-
THAT last week was "Harry Von Tilzer Week"
oughly enjoy are the "Turkish Towel Rag," bv
in Boston, where the popular composer and pub-
Thomas B. Allen, whose name is familiar to the
lisher was the headliner at Keith's Theater.
lovers of popular music, and "Zamparite," which
THAT the audiences at Hammerstein's are hold-
is a characteristic march. Two pieces referred to
ing him on the stage for over half an hour at
last month, the "National Emblem March" and
each performance, where he sings "Counterfeit
"Dream Kisses," are still holding their own.
Bill," "Knock Wood," "They Always Pick on Me,"
"LITTLE BOY BLUE" A SUCCESS.
"With His Little Cane and Satchel in His Hand,"
IVAN CARYLL SAILS FCR ENGLAND.
Enthusiastically Received at Lyric Theater
"All Aboard for Blanket Bay" and "I Want a Girl."
This Week—Music by Henri Berenz Highly
Ivan Caryll, composer of "The Pink Lady" and
THAT Clarice Manning & Co. will shortly place
Praised—J. H. Remick & Co. the Publishers.
other successes, who has been in this country for
on the market a new ballad number by Al Steven-
son, entitled "Without You" and which appears to
"Little Boy Blue," a new romantic operetta by several weeks making arrangements for the Amer-
be full of promise.
Rudolph Schauzer and Carl Lindau, the American ican production of "The Primrose Villa," his latest
THAT their other strong ballad, "Just Because adaptation being made by A. E. Thomas and Ed- effort, by Klaw & Erlanger, sailed for England
ward A. Paulton, with music by Henri Berenz, had on the "Lusitania" this week. The company which
its first New York performance at the Lyric The- has presented "The Pink Lady" at the New Am-
ater on Monday night, and apparently won instant sterdam Theater, this city, so successfully for some
success, if the enthusiasm of the audience or the months past, goes to Boston for an extended run
opinions of the majority of the critics are to bear on December 16, while the other two companies
weight. As a matter of fact it is one of the bright- on the road are continuing to break records for
est and most tuneful musical shows of the season. attendance. Chappell & Co. publish the music.
The story is of the Scotch Earl of Goberdeen,
who goes to Paris to inspect a marquis who is to
marry his ward. A French detective leads him to
believe the lost heir of the Goberdeens can be
found, and substitutes the heir's half-sister, Daisy,
a barmaid at a Paris dance hall, where the first
Who doean't know BESSIE
scene is laid.
WYNN, the dainty comedienne,
In the second act the action changes to Gober-
deen Castle in Scotland, the second scene, day- whose success in vaudeville,
break from the ramparts of the castle, being a as well as musical comedy,
beautiful effect.
is known from one end of
M. Berenz is to be congratulated on the music.
There is not a poor number in the entire score. the country to the other ?
The only criticism that might be made is that in
MISS WYNN is now in
the kiss duet in the second act the augmented or-
vaudeville,
playing only the
chestra was a trifle too heavy for the singers.
Of the musical numbers the prettiest and catchiest best houses, and she is, as
is "Love Never Dies," sung by Miss Bryan and usual, a big hi t.
Mr. Meakins. Close behind are "King of the
Boulevards," with the march; "Aeroplane," by Miss
Her feature song this
Stevenson and Mr. Home; "Flirt," by Miss Bryan year, and the favorite of
and chorus; "Little Boy Blue," in which the chorus
shows what it can do in the way of singing; and her act, is
1178 Broadway
New York City
"Kiss Me, Dearest," a waltz duet.
"THAT ITALIAN SERENADE"
8
The play is magnificently costumed and staged,
Reason Why!
Century Edition
Is Undisputedly The Best
That's Why It Sells
The Best
Century Music Pub. Go.
Oh! You Beautiful Doll
Witmark Production Successes
GREAT S58
At the New York Theatre
NOW PLAYING IN NEW YORK
Out this month!
Hold a prominent place
or your counter for it. It
will be a*big seller?
LEO. FEIST—NEW YORK
"THE ENCHANTRESS"
with KITTY GORDON.
Beautiful lyrics
and a dashing
melody that is
irresistible.
Book and Lyrics by Fred De Gresac and Harry
B. Smith. Music by Victor Herbert.
At the New York Hippodrome
"ROUND THE WORLD"
Book by Arthur Voegtlin and Carroll Fleming.
Lyrics and Music by Manuel Klein.
At the Astor Theatre
THE QUICKEST HIT IN YEARS
Jerome H. Remick & Co.
131 W. 41st St.
New York
68 Farrar St.
Detroit, Mich.
"THE RED WIDOW"
with RAYMOND HITCHCOCK.
A. H. GOETTING
MUSIC JOBBING SERVICE
Why don't you. Mr. Dealer, buy ALL YOUR
MUSIC FROM ONE SOURCE?
No matter what music U wanted or how many
copies, limply send ONE ORDER to ut. and the
music will be shipped to you on the day your order
is received.
Our prices are guaranteed to be the LOWEST,
as we won't be undersold by anyone. Send for
our Monthly Bargain List (free) and join the
circle of money-making music dealers,
Book and Lyrics by Charming Pollock and Rennold
Wolf. Music by Chas. J. Gebest.
A.
M. WITMARK & SONS
A. H, Gortting. SSttflO Wabask Are., Chicago.
NewYork Music Supply Co., 1S6I Broadway, N. Y.
••Urpria* Music Supply Co., 14S W. 18th S t , N. Y.
Coupon Music Co., 611 Washington S t . Boston.
A. M. Go«ldn& 141 Yong* S t , Toronto. Can.
PUBLISHERS
New York Chicago San Francisco London Paris
H. GOETTING
Springfield, Mass.

Download Page 48: PDF File | Image

Download Page 49 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.