Music Trade Review
Issue: 1911 Vol. 52 N. 1 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
bins
THE
Bulletin
><^of W I S D O M ^
SPECIAL INTERESTS PIANO DEALERS
Vol. 3. No. 8.
Published Weekly by Christman Sons, New York.
January 7, 1911.
Some Thoughts for the New Year
T
HE retailer is looking forward with
hopeful anticipations to the trade for
the opening months of the year, 1911.
Why not?
Conditions are improving, and there is good
business to be had. We have started quite a
number of piano men recently along the path
of prosperity, and they are pleased because
they are making money.
We have exploded some of the old-time
theories, and have demonstrated the fact that
high grade pianos should be sold at moderate
prices.
It should not take the explosion of a dyna-
mite bomb inside of a wareroom to make you
sit up and take notice. At least if you are a
"live one" it will not.
We have exploded a few information bombs
in these columns which have reverberated all
around the country. The explosion has
caused much comment, and many have written
us investigating our policy, our products, and
how we do it.
Now, if you follow out the Christman plan
you can make money—easy money—and if
you investigate the Christman Piano and note
the care, the precision, the exactness with
which each part is created, you will want to
represent it. You cannot help it. The hard-
est hearted man has succumbed when he has
given the Christman the examination which it
merits.
What is true of the Christman Grand and
Upright Pianos is true of the Christman
Player-Piano, with its Attachable Action,
which is an individual creation, combining
every improvement of value in player develop-
ment.
The Attachable Action does not interfere
with the piano proper, and it affords every
possible means of securing all the best effects
in controlling the tone and its various shadings,
which is so much desired by those musically
inclined in using the player-piano.
The Christman Player-Piano is something
absolutely new, and its merits have been ex-
tolled by leading player-pianists and critics.
It will pay you to watch for some important
news regarding our new player.
Everything about the Christman Pianos and
Player-Pianos is thoroughly first class. It is
difficult to explain all of the little details, the
excellence of the material, the unsurpassed
workmanship, the perfect scale, for these
claims will be made clear to you upon a per-
sonal examination of our products at our
factory, 597-601 East 137th street.
You will say with others, how do you do it?
Well, that is our secret. We accomplish re-
sults by concentration, by knowing how; by
producing the best grand and upright pianos
and best player-piano in this country, which
we sell at a surprisingly moderate price.
There is no need why you should pay very
high prices for thoroughly first-class pianos.
You do not have to pay a high price for the
Christman product, and there is none better.
You pay us an ordinary, modest profit, nothing
more, and you get the advantage of our years
of experience.
Every week letters are being received from
dealers who write most enthusiastically re-
garding the values in pianos and player-pianos
which we are producing, and one and all say
that they regret that they had not become
acquainted with our instruments sooner.
Doesn't that convey a moral?
bins
THE
Bulletin
><^of W I S D O M ^
SPECIAL INTERESTS PIANO DEALERS
Vol. 3. No. 8.
Published Weekly by Christman Sons, New York.
January 7, 1911.
Some Thoughts for the New Year
T
HE retailer is looking forward with
hopeful anticipations to the trade for
the opening months of the year, 1911.
Why not?
Conditions are improving, and there is good
business to be had. We have started quite a
number of piano men recently along the path
of prosperity, and they are pleased because
they are making money.
We have exploded some of the old-time
theories, and have demonstrated the fact that
high grade pianos should be sold at moderate
prices.
It should not take the explosion of a dyna-
mite bomb inside of a wareroom to make you
sit up and take notice. At least if you are a
"live one" it will not.
We have exploded a few information bombs
in these columns which have reverberated all
around the country. The explosion has
caused much comment, and many have written
us investigating our policy, our products, and
how we do it.
Now, if you follow out the Christman plan
you can make money—easy money—and if
you investigate the Christman Piano and note
the care, the precision, the exactness with
which each part is created, you will want to
represent it. You cannot help it. The hard-
est hearted man has succumbed when he has
given the Christman the examination which it
merits.
What is true of the Christman Grand and
Upright Pianos is true of the Christman
Player-Piano, with its Attachable Action,
which is an individual creation, combining
every improvement of value in player develop-
ment.
The Attachable Action does not interfere
with the piano proper, and it affords every
possible means of securing all the best effects
in controlling the tone and its various shadings,
which is so much desired by those musically
inclined in using the player-piano.
The Christman Player-Piano is something
absolutely new, and its merits have been ex-
tolled by leading player-pianists and critics.
It will pay you to watch for some important
news regarding our new player.
Everything about the Christman Pianos and
Player-Pianos is thoroughly first class. It is
difficult to explain all of the little details, the
excellence of the material, the unsurpassed
workmanship, the perfect scale, for these
claims will be made clear to you upon a per-
sonal examination of our products at our
factory, 597-601 East 137th street.
You will say with others, how do you do it?
Well, that is our secret. We accomplish re-
sults by concentration, by knowing how; by
producing the best grand and upright pianos
and best player-piano in this country, which
we sell at a surprisingly moderate price.
There is no need why you should pay very
high prices for thoroughly first-class pianos.
You do not have to pay a high price for the
Christman product, and there is none better.
You pay us an ordinary, modest profit, nothing
more, and you get the advantage of our years
of experience.
Every week letters are being received from
dealers who write most enthusiastically re-
garding the values in pianos and player-pianos
which we are producing, and one and all say
that they regret that they had not become
acquainted with our instruments sooner.
Doesn't that convey a moral?
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