Music Trade Review

Issue: 1911 Vol. 52 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
bins
THE
Bulletin
><^of W I S D O M ^
SPECIAL INTERESTS PIANO DEALERS
Vol. 3. No. 8.
Published Weekly by Christman Sons, New York.
January 7, 1911.
Some Thoughts for the New Year
T
HE retailer is looking forward with
hopeful anticipations to the trade for
the opening months of the year, 1911.
Why not?
Conditions are improving, and there is good
business to be had. We have started quite a
number of piano men recently along the path
of prosperity, and they are pleased because
they are making money.
We have exploded some of the old-time
theories, and have demonstrated the fact that
high grade pianos should be sold at moderate
prices.
It should not take the explosion of a dyna-
mite bomb inside of a wareroom to make you
sit up and take notice. At least if you are a
"live one" it will not.
We have exploded a few information bombs
in these columns which have reverberated all
around the country. The explosion has
caused much comment, and many have written
us investigating our policy, our products, and
how we do it.
Now, if you follow out the Christman plan
you can make money—easy money—and if
you investigate the Christman Piano and note
the care, the precision, the exactness with
which each part is created, you will want to
represent it. You cannot help it. The hard-
est hearted man has succumbed when he has
given the Christman the examination which it
merits.
What is true of the Christman Grand and
Upright Pianos is true of the Christman
Player-Piano, with its Attachable Action,
which is an individual creation, combining
every improvement of value in player develop-
ment.
The Attachable Action does not interfere
with the piano proper, and it affords every
possible means of securing all the best effects
in controlling the tone and its various shadings,
which is so much desired by those musically
inclined in using the player-piano.
The Christman Player-Piano is something
absolutely new, and its merits have been ex-
tolled by leading player-pianists and critics.
It will pay you to watch for some important
news regarding our new player.
Everything about the Christman Pianos and
Player-Pianos is thoroughly first class. It is
difficult to explain all of the little details, the
excellence of the material, the unsurpassed
workmanship, the perfect scale, for these
claims will be made clear to you upon a per-
sonal examination of our products at our
factory, 597-601 East 137th street.
You will say with others, how do you do it?
Well, that is our secret. We accomplish re-
sults by concentration, by knowing how; by
producing the best grand and upright pianos
and best player-piano in this country, which
we sell at a surprisingly moderate price.
There is no need why you should pay very
high prices for thoroughly first-class pianos.
You do not have to pay a high price for the
Christman product, and there is none better.
You pay us an ordinary, modest profit, nothing
more, and you get the advantage of our years
of experience.
Every week letters are being received from
dealers who write most enthusiastically re-
garding the values in pianos and player-pianos
which we are producing, and one and all say
that they regret that they had not become
acquainted with our instruments sooner.
Doesn't that convey a moral?
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
12
The Value
Of the
Hardman
Agency
f f T ^ E L L me thy company,"
*
said Don Quixote's fat
Squire, Sancho Panza, "and I
will tell thee what thou art."
"Tell me who plays thee," he
might have said of a piano, had
any existed in his day, "and I
will tell thee what thou art."
The g r e a t m u s i c i a n s —
Caruso, Tetrazzini, Slezak and
the rest—don't merely talk
about the Hardman Piano or
write letters about it, but they
actually play it.
Wherever they may be living
during their operatic season in
this country you will find the
Hardman Piano in their apart-
ments; and many of them have
purchased the Hardman for
their European homes.
They play it, their friends
play it, their visitors see and
hear it, and so it is that the
Hardman is to-day recognized
as the Musician's Piano.
But to return to Don Quixote
and his aphorism.
Your customers are apt to
"tell what you are" when you
tell them your piano is the
Hardman.
In other words, your reputa-
tion is the reputation of the
pianos you keep in stock.
It is just this that makes the
Hardman Agency of demon-
strable value to you.
HARDMAN, PECK & CO.
(Founded 1842)
138 Fifth Avenue, New York
CHICAGO OFFICE AND WAREROOM
Where a complete stock of the output can be teen
1006-1007 Republic Building
Corner of Adams and State Sts.
CHICAGO,
ILLINOIS
MUSIC TRADE
REVIEW
No Dealers Show Up For Proposed Association
Dinner—Cannot
Deplete Treasury—J. R«
Richards Sales Manager for Otto Grau Co.—
Krolage-Groene Matter Settled Amicably—
Praise for the Emerson Piano in Unusual
Letter—Other Trade News of Interest.
(Special to The Review.)
Cincinnati, O., Jan. 3, 1911.
Another fiasco attended a called meeting of the
Cincinnati Piano Dealers' Association which was
to have taken place last Friday. Once more the
faithful were asked to assemble about the festive
board at the Havlin Hotel and assist in depleting
the treasury, which consists of just $100, plus some
interest which has not yet been tabulated. Nary
a soul showed. Even one F. B. Beinkamp failed to
put in an appearance. Rudolph Wurlitzer said he
did not receive his postal, which may have been
caused by its being lost in the holiday mail deluge.
Now Beinkamp has under consideration a plan of
sending dairy lunches to the offices of each of the
members on the day the next meeting is supposed
to take place. This, of course, depends upon his
success in securing a meeting of the board of di-
rectors to assist in disposing of a minor portion
of said treasury in said manner.
J. R. Richards, formerly.connected with the Win-
ter Piano Co., Erie, Pa., is the successor of Walter
Helft as sales manager of the Otto Grau Piano Co.
The contract was signed last Saturday and Rich-
ards is expected here in a few days.
Everything has been amicably settled between
Joseph Krolage and Albert Groene, respecting the
future of the sheet music business lately owned
by J. C. Groene, which has been taken over by the
Joseph Krolage Music Co.. Last Thursday the
warring factions reported the status of affairs to
the courts, which ended the legal controversy.
Albert Groene goes with his father in the piano
and music publishing business and the Krolage
Co., which was incorporated last week, will be
managed by President Albert E. Bollinger, Vice-
President W. H. Voll, Secretary Charles Eden-
Eaden, and Joseph Krolage, treasurer and general
manager.
A most graceful compliment to the Emerson
piano has been received by Messrs. Black and
Birdsong, of the Aeolian Co., from Clyde M. Allen,
secretary of the Cincinnati Pen and Pencil Club.
Such appreciation, in this material age, when often
men as well as pianos are thrown aside after being
used up, is unusual. The writer of the letter,
which follows, bought a Steck Pianola piano, but
he came back with this glowing tribute to the
Emerson:
Manager Black, Aeolian Co., Cincinnati, O.:
Dear Sir—We have consigned to your tender
mercy our beloved Emerson piano. We say be-
loved because it has seemed like one of the fam-
ily, one to whom we could tell our innermost
secrets. It has responded to our gentle moods, its
sweet melody has swept away passion and soothed
our tired brains into sweet repose. This piano
was created with great care and before being ac-
cepted was tested by several musical authorities,
who were charmed with its sweet tones and who
liked to caress its keys. Responding to some of
the foremost musicians in Cincinnati, it has inter-
preted the works of the masters. It has been ten-
derly cared for until now. With Beethoven's
"Farewell to the Piano" echoing from the strings
it is taken from our home. We hope that it will
find another home where sweet melody will be ap-
preciated and where it will be gauged by the true
test of a piano—tone quality. Its sojourn in our
home has served only to make more mellow its
sweet voice, which will appeal to any true musi-
cian, and by that I mean any lover of music—soft
and sweet. It is not always the best musician who
can interpret.
It is with regret that we part with this Emer-
son. Respectfully,
(Signed)
CLYDE M. ALLEN.
In the face of the proverbial holiday week sev-
eral of the warerooms put some good business
across the counter. "We had," said Mr. Roberts,
of the Baldwin Co., "a good trade. Two fine
grands were among the sales of the week."
Manager Stever, of the Lyric Piano Co., insti-
tuted a little competition among his salesmen dur-
ing December and the winners will be announced
in a few days. A $20 gold piece goes to the man
making the most cash sales, and $10 will be award-
ed to the one credited with having closed the most
contracts.
Ed. Wachtel, one of James J. McCourt's sales-
men, resigned to-day and will become connected
with the advertising department of a jewelers' pub-
lication.
Manager D. F. Summey, of the Cable Company,
is the proud possessor of a handsome Morris chair.
It was presented to him by his office force last
week.
B. F. Hollingsworth, of the Ohio Piano Co.,
leaves this week for a visit to manufacturers at
Chicago and Buffalo.
Farney Wurlitzer returned to Buffalo yesterday.
E. W. Uhl, manager of the Chicago house of R.
Wurlitzer Co., spent Friday at the main office and
told of the success the Windy City branch has
from the Christmas shoppers.
The wife of Otto Grau, piano dealer, was taken
to Christ Hospital last Friday night and immedi-
ately underwent an operation for appendicitis. She
is believed to be out of danger.
MARKS ENLARGES QUARTERS.
The Progressive Harlem Dealer Leases an Ad-
ditional Floor to Meet Growing Demands.
M. E. Marks, the enterprising piano dealer, 33
West One Hundred and Twenty-fifth street, New
York, finding his store inadequate for his growing
business, has leased the floor above, which has
been fitted up handsomely. A new electric sign
which can be readily read from a distance has
also been placed over the main entrance to the
store. A display window on the second floor
allows for a second exhibit of instruments. Mr.
Marks handles several well known makes with the
Henry & S. G. Lindeman full line as a leader.
UMQ
The LAUTER PIANO is
made for those who appreciate
magnificent quality. It is the
kind of instrument that your
parlicidar musical prospect will
rave over. It is meant for just
this class of customer. It is
assuredly a most profitable piano
to handle.
LAUTER GRANDS,
LAUTER UPRIGHTS and
the L A U T E R - H U M A N A
(player).
Style 1(13 is only 4 ft. 4 in. hitfh,
but delightful in quality.
LAUTER CO.
NEWARK, NEW JERSEY

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.