Music Trade Review
Issue: 1910 Vol. 51 N. 7 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
MAURICE LEVIJXPLAINS POLICY.
Wei-Known Musical Director Receives Many
Requests to Play Selections from New Mu-
sical Productions, and Aims to Please.
No one will seek to gainsay the fact that Maurice
Levi, whose portrait appears herewith, is one of
the most popular musical directors in New York.
This fact was recognized by Captain Churchill
when he decided to engage Mr. Levi and his
orchestra of twenty men for his beautiful new
cafe on Broadway. The question naturally arises
as to where Mr. Levi's popularity comes from and
how he attains it. These questions were put to
tlie composer and conductor in the course of a re-
cent conversation.
"I owe my popularity, first and foremost, to
giving the public what it wants,'' said Mr. Levi.
REVIEW
MREVIEWflEARS
THAT the dulness which afflicted July in the of-
fices of most music publishers has gi\en way to
early season activity.
THAT the season seems to have been somewhat
forced in the rush of competition; so let us hope
the retail demand will justify the haste.
THAT Al. Piantadosi has written a successor to
"That Italian Rag" and Leo. Feist now has it in
manuscript form.
THAT "That Italian Rag," by the way, has been
added to the numerous songs heard in that big
interpolation, "Follies of 1910."
THAT Edgar Selden, general manager for Sha-
piro, is gradually getting things into shape for
making good his threat to have a comedy of his
cwn, "The Suburbanites," produced next fall.
THAT the young man who said Maurice Shapiro's
physical training meant challenges to others to
"come across" with as many hits made a hit of
his own with that publisher.
THAT George Friedman, sales manager for Harry
Von Tilzer, has a keen sense of humor, but some-
times chooses the wrong occasion to be funny.
THAT William Phillips, manager of Remick'?
eastern "song shops," went to Atlantic City last
Friday, returning Tuesday, and journeyed to Bos-
ton Wednesday, to study the needs of the "song
shops" there a few days.
45
WHY MUSICAL SHOWS ARE LATE.
Friends of Composers of Interpolations Over-
do the Applause
Thing,
Says
"'First
Nighter," Explaining Many Encores.
The first-nighter looked at his program of the
new musical show and remarked that they were
in for a late entertainment, says The Sun. "1 can
tell from the list of songs supplied by outside
writers," he said. "There are nine of them by
actual count, in addition to what the composer con-
tributed. It will be the effort of the friends of
the composers of those extra numbers, of all the
employes of the firm that publish it and as many
friends as they can bring in to make their song get
more applause than any of the others. That is
considered proof of its greater success with the
audience. So when 1 see a list of song composers
like that T know the evening will be long while
their friends, their publishers and their publishers'
friends keep up the demand for encores."
"CLAUDINE" IN COMIC OPERA.
Series of Popular French Storks Expected to
Be Still Another "Merry Widow" When Set
to Music Written by Berger—His Waltz,
"Amoureuse," the Vogue in Paris.
G. P. Centainim, who was an aide to Gatti-
Casazza at the Metropolitan Opera House in New
York last season, intends to produce in the United
THAT in his absence the salesmen (?) in the States next season a comic opera which be believes
Broadway "song shop" forgot that possible buyers will prove to be another "Merry Widow" or
in the store are generally ignorant of the manners "Waltz Dream,"' says a despatch from Paris. It i*
which theatrical agents affect toward applicants.
now called "Claudine.'' The book is based on a
THAT the said possible buyers, therefore, being series of stories called "Claudine at School,"
used to only ordinary business agents, are apt to "Claudine in Paris," "Claudine Marries," and the
be discouraged by stony-faced and inattentive like, by Willy, a Parisian humorist.
clerks.
The stories were very successful in Paris as
THAT Edgar Smith and Messrs. Jerome and
stories, and Willy has made a libretto from them
Schwartz have been engaged by the Shuberts to which is said to sparkle with wit. The music will
write the review for the Casino next season.
be written by Rudolphe Berger, whose waltz called
THAT the Shuberts contemplate starring Lulu
"Amoureuse" is still the rage in Paris.
Glaser this season in a new musical production; an
adaptation from the German, entitled "The Girl
AMERICAN COMPOSITIONS AT PARKS.
"If they want Wagner they can have it, but in my and the Kaiser."
present position T find that the taste of the public
Park Commissioner Stover's plan to give new and
THAT the Coney Island barkers declare they
runs very little in that direction; the people desire have better voices than the song pluggers, accord- little heard of American orchestral compositions
popular music. In this connection I wish to tell ing to The Clipper.
was put into effect for the first time last Sunday,
you something that may strike you as strange, but
THAT the barkers can be heard farther, but per- and will probably be continued on succeeding Sun-
is nevertheless true. It is this—although 'Madame haps a steam calliope could beat them all.
days this summer. The compositions are to bo
Sherry' has not played New York as yet, there is
THAT "'The Jolly Bachelors," the music of which played by the Volpe and Kaltenborn orchestras.
not an evening that I do not receive from two to is published by Chas. K. Harris, will resume its Last Sunday at the Mall "The Legend" and "Negro
five requests for it, and I confidently predict that, run on Sept. 12 at the Broadway Theater.
Episode," by Henry 1\ Gilbert, were given in the
in another month or two, the music of this produc-
THAT Henry W. Savage's new "farce with afternoon. Al McGown's Pass in the afternoon
tion will be as popular as that of the 'Merry music," called "The Wife Tamers," had its pre- was given Arthur Farwell's "Domain of Hurakan,"
Widow' was.
based on a creation legend of the South Amer-
miere at Atlantic City last Monday.
"Other numbers that I am compelled to play
THAT "The Yankee Girl" was put into rehearsal ican Indians, which tells that Hurakan, the mighty
nightly are the 'Genee Waltzes,' 'The Happy Days' last week and will reopen on Aug. 2G at Asbury wind, passed over the waters and led to the for-
march from 'Soul Kiss,' 'Temptation Rag,' 'Dutch
Park, after which it will begin a tour extending to mation of the earth.
Kiddies,' 'Charme d'Amour' waltzes, Ernest R. the Pacific Coast.
Hall's new song, 'In the Garden of My Heart';
THAT Williams and Van Alstyne's "big rave," as
'Three Twins,' 'Bright Eyes' and numerous others. Mose Gumble calls it, is "Cavallerie Rustican'
As all of these are published by my friends, M. Rag," offered by Jerome H. Remick & Co., "with
Irish Cowboy Song. By Williams and Van Alstyne.
Witmark & Sons, you will readily see that they
apologies to Mascagni and invitations to all rag-
surely have a collection of great numbers this sea- time singers."
THAT Carrie De Mar's songs in her new vaude-
Our Comic Specialty.
By Jerome and Schwartz.
ville venture are "The Hobble Skirt," "Looking
for a Man." "Come to Bed," "Poor Old Cock-a-
ALL READY DEALERS!
Doodle-Doo" and "Three Days on the Ocean."
A Rousing Hit.
By Williams and Van Alstyne.
That Joseph E. Howard, who will continue in
"RIDE ME IN A BIG BALLOON"
the leading male role of "The Goddess of Lib-
By Harry D. Kerr.
erty," remains as one of the few composers who
Jerome and Schwartz' Rosiest "Rose" Song.
"When You Marry A Girl For Looks"
are
able to appear in their own plays.
By Harry D. Kerr.
"Santa Fe"
"I'm On My Way To Reno"
"What's The Matter With Father"
"I'll Make A Ring Around Rosie"
"I'm Afraid Of You"
"Don't You Worry, Little Girlie"
By "Dick" Hanch.
Send in your orders—they're good ones.
MILLER MUSIC PUBLISHING CO.,
515 So. Hermitage Avenue, Chicago.
ROBERT TELLER SONS ft BORNER
Misic Eijravere aid PrlMten
BIND MANUSCRIPT AND IDEA OF TITLB
FOR EtTIMATS
I I I WIST 1Mb STIHT, MW YOtI CITY
The One Charming Ballad Success for
the Spring and Summer
"IT'S ALWAYS JUNE
WHEN YOU'RE IN
LOVE"
By Chas. K. Harris
If UARRK Columbia Theatre Bldg.
i Ki nAnllia, Broadway and 47th St.
MEYER COHEN, Mar.
Novelty Waltz Song.
By Bryan and GumbI*.
Jerome |. Remiek
1 [oipaqj
131 WEST 41st STREET, NEW YORK
68 FARRAR STREET, DETROIT
THE: MUSIC TRADE
MAURICE LEVIJXPLAINS POLICY.
Wei-Known Musical Director Receives Many
Requests to Play Selections from New Mu-
sical Productions, and Aims to Please.
No one will seek to gainsay the fact that Maurice
Levi, whose portrait appears herewith, is one of
the most popular musical directors in New York.
This fact was recognized by Captain Churchill
when he decided to engage Mr. Levi and his
orchestra of twenty men for his beautiful new
cafe on Broadway. The question naturally arises
as to where Mr. Levi's popularity comes from and
how he attains it. These questions were put to
tlie composer and conductor in the course of a re-
cent conversation.
"I owe my popularity, first and foremost, to
giving the public what it wants,'' said Mr. Levi.
REVIEW
MREVIEWflEARS
THAT the dulness which afflicted July in the of-
fices of most music publishers has gi\en way to
early season activity.
THAT the season seems to have been somewhat
forced in the rush of competition; so let us hope
the retail demand will justify the haste.
THAT Al. Piantadosi has written a successor to
"That Italian Rag" and Leo. Feist now has it in
manuscript form.
THAT "That Italian Rag," by the way, has been
added to the numerous songs heard in that big
interpolation, "Follies of 1910."
THAT Edgar Selden, general manager for Sha-
piro, is gradually getting things into shape for
making good his threat to have a comedy of his
cwn, "The Suburbanites," produced next fall.
THAT the young man who said Maurice Shapiro's
physical training meant challenges to others to
"come across" with as many hits made a hit of
his own with that publisher.
THAT George Friedman, sales manager for Harry
Von Tilzer, has a keen sense of humor, but some-
times chooses the wrong occasion to be funny.
THAT William Phillips, manager of Remick'?
eastern "song shops," went to Atlantic City last
Friday, returning Tuesday, and journeyed to Bos-
ton Wednesday, to study the needs of the "song
shops" there a few days.
45
WHY MUSICAL SHOWS ARE LATE.
Friends of Composers of Interpolations Over-
do the Applause
Thing,
Says
"'First
Nighter," Explaining Many Encores.
The first-nighter looked at his program of the
new musical show and remarked that they were
in for a late entertainment, says The Sun. "1 can
tell from the list of songs supplied by outside
writers," he said. "There are nine of them by
actual count, in addition to what the composer con-
tributed. It will be the effort of the friends of
the composers of those extra numbers, of all the
employes of the firm that publish it and as many
friends as they can bring in to make their song get
more applause than any of the others. That is
considered proof of its greater success with the
audience. So when 1 see a list of song composers
like that T know the evening will be long while
their friends, their publishers and their publishers'
friends keep up the demand for encores."
"CLAUDINE" IN COMIC OPERA.
Series of Popular French Storks Expected to
Be Still Another "Merry Widow" When Set
to Music Written by Berger—His Waltz,
"Amoureuse," the Vogue in Paris.
G. P. Centainim, who was an aide to Gatti-
Casazza at the Metropolitan Opera House in New
York last season, intends to produce in the United
THAT in his absence the salesmen (?) in the States next season a comic opera which be believes
Broadway "song shop" forgot that possible buyers will prove to be another "Merry Widow" or
in the store are generally ignorant of the manners "Waltz Dream,"' says a despatch from Paris. It i*
which theatrical agents affect toward applicants.
now called "Claudine.'' The book is based on a
THAT the said possible buyers, therefore, being series of stories called "Claudine at School,"
used to only ordinary business agents, are apt to "Claudine in Paris," "Claudine Marries," and the
be discouraged by stony-faced and inattentive like, by Willy, a Parisian humorist.
clerks.
The stories were very successful in Paris as
THAT Edgar Smith and Messrs. Jerome and
stories, and Willy has made a libretto from them
Schwartz have been engaged by the Shuberts to which is said to sparkle with wit. The music will
write the review for the Casino next season.
be written by Rudolphe Berger, whose waltz called
THAT the Shuberts contemplate starring Lulu
"Amoureuse" is still the rage in Paris.
Glaser this season in a new musical production; an
adaptation from the German, entitled "The Girl
AMERICAN COMPOSITIONS AT PARKS.
"If they want Wagner they can have it, but in my and the Kaiser."
present position T find that the taste of the public
Park Commissioner Stover's plan to give new and
THAT the Coney Island barkers declare they
runs very little in that direction; the people desire have better voices than the song pluggers, accord- little heard of American orchestral compositions
popular music. In this connection I wish to tell ing to The Clipper.
was put into effect for the first time last Sunday,
you something that may strike you as strange, but
THAT the barkers can be heard farther, but per- and will probably be continued on succeeding Sun-
is nevertheless true. It is this—although 'Madame haps a steam calliope could beat them all.
days this summer. The compositions are to bo
Sherry' has not played New York as yet, there is
THAT "'The Jolly Bachelors," the music of which played by the Volpe and Kaltenborn orchestras.
not an evening that I do not receive from two to is published by Chas. K. Harris, will resume its Last Sunday at the Mall "The Legend" and "Negro
five requests for it, and I confidently predict that, run on Sept. 12 at the Broadway Theater.
Episode," by Henry 1\ Gilbert, were given in the
in another month or two, the music of this produc-
THAT Henry W. Savage's new "farce with afternoon. Al McGown's Pass in the afternoon
tion will be as popular as that of the 'Merry music," called "The Wife Tamers," had its pre- was given Arthur Farwell's "Domain of Hurakan,"
Widow' was.
based on a creation legend of the South Amer-
miere at Atlantic City last Monday.
"Other numbers that I am compelled to play
THAT "The Yankee Girl" was put into rehearsal ican Indians, which tells that Hurakan, the mighty
nightly are the 'Genee Waltzes,' 'The Happy Days' last week and will reopen on Aug. 2G at Asbury wind, passed over the waters and led to the for-
march from 'Soul Kiss,' 'Temptation Rag,' 'Dutch
Park, after which it will begin a tour extending to mation of the earth.
Kiddies,' 'Charme d'Amour' waltzes, Ernest R. the Pacific Coast.
Hall's new song, 'In the Garden of My Heart';
THAT Williams and Van Alstyne's "big rave," as
'Three Twins,' 'Bright Eyes' and numerous others. Mose Gumble calls it, is "Cavallerie Rustican'
As all of these are published by my friends, M. Rag," offered by Jerome H. Remick & Co., "with
Irish Cowboy Song. By Williams and Van Alstyne.
Witmark & Sons, you will readily see that they
apologies to Mascagni and invitations to all rag-
surely have a collection of great numbers this sea- time singers."
THAT Carrie De Mar's songs in her new vaude-
Our Comic Specialty.
By Jerome and Schwartz.
ville venture are "The Hobble Skirt," "Looking
for a Man." "Come to Bed," "Poor Old Cock-a-
ALL READY DEALERS!
Doodle-Doo" and "Three Days on the Ocean."
A Rousing Hit.
By Williams and Van Alstyne.
That Joseph E. Howard, who will continue in
"RIDE ME IN A BIG BALLOON"
the leading male role of "The Goddess of Lib-
By Harry D. Kerr.
erty," remains as one of the few composers who
Jerome and Schwartz' Rosiest "Rose" Song.
"When You Marry A Girl For Looks"
are
able to appear in their own plays.
By Harry D. Kerr.
"Santa Fe"
"I'm On My Way To Reno"
"What's The Matter With Father"
"I'll Make A Ring Around Rosie"
"I'm Afraid Of You"
"Don't You Worry, Little Girlie"
By "Dick" Hanch.
Send in your orders—they're good ones.
MILLER MUSIC PUBLISHING CO.,
515 So. Hermitage Avenue, Chicago.
ROBERT TELLER SONS ft BORNER
Misic Eijravere aid PrlMten
BIND MANUSCRIPT AND IDEA OF TITLB
FOR EtTIMATS
I I I WIST 1Mb STIHT, MW YOtI CITY
The One Charming Ballad Success for
the Spring and Summer
"IT'S ALWAYS JUNE
WHEN YOU'RE IN
LOVE"
By Chas. K. Harris
If UARRK Columbia Theatre Bldg.
i Ki nAnllia, Broadway and 47th St.
MEYER COHEN, Mar.
Novelty Waltz Song.
By Bryan and GumbI*.
Jerome |. Remiek
1 [oipaqj
131 WEST 41st STREET, NEW YORK
68 FARRAR STREET, DETROIT
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