Music Trade Review
Issue: 1910 Vol. 51 N. 1 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
TH
MUSIC TRADE
REVIEW
effect of their auto-suggestion or some other po-
tentiality. It is noteworthy, nevertheless, that
a speaker at the meeting of music publishers on
June 14 said:
The Menace of Price-Cutting.
"Retail price-cutting is perhaps the greatest
menace before the publishers of to-day. It calls
EDWARD LYMAN BILL - Editor and Proprietor for all the courage that can be su.nmoned to the
aid of publishers and all the influence and help
J. B. SPILLANE, Managing Editor
that can be brought to bear on dealers to hold
R.W.SIMMONS, Editor Music Section
them up. Publishers can do much by regulating
their own retail prices and requiring dealers to
Pabltahc4 Every Satartay it 1 MmUm Avenue. New Y»rk
hold to the same. Where retail prices go below
lUBSCMPTION. (Including pocta*-*), United BUtM and
Mexico, $2.00 per year; Cimada, ff.50; all ether conn
their proper and reasonable discount the next
trlee. $4.00.
step is invariably a demand on the publisher
Telephones—Numbers 4«77 and 4678 Gramerey
from the dealer for still lower wholesale prices
Connecting nil Depnrtments
so as to meet a competitor. When the retail
prices get so low as to afford only a nominal
N E W YORK, J U L Y 2 , l t l O
profit, the dealer will not carry the music in
stock and the publisher is the loser in the end.
All matter of every nature intended
The subject of cut prices presents a still more
for this department should be addressed
complex phase in New York City, where there
The Editor Music Section Music Trade
are more than 100 concerns engaged in selling
Review, 1 Madison Avenue, New York.
music, being scattered over a wide area and
dealing with classes of people differing widely
in their nationality and customs."
The speaker urged that a committee be ap-
pointed to canvass the New York situation and
make a report on it. Before the next meeting
of the association various members will have the
facts in hand as they see them, and the sub-
ject will probably be one of the most important
Music dealers throughout the country, as well
topics for the next convention.
as music publishers, will be interested to know
Business Requires Protection.
that the well-worn subject of price-cutting, as
The evil of price-cutting will doubtless prevail
far as it concerns sheet music, is to be taken up
by the Music Publishers' Association of America. to a certain extent in the interim, however, and
It is rather early to speak of the next annual it is to be hoped that all persons who possess
meeting to be held by that body. Sucjti of the any power of initiative will do their share in
proceedings of the recent convention as have applying a remedy without awaiting action by
found their way into print have probably not any association. The fact is that the remedy is
been thoroughly digested as yet, so to speak. needed at once, although it is to be feared that
But the matter of price levels lias been ferment- the application will not be made soon. Indi-
ing for a long time in the internal economy vidual publishers will not co-operate with one
of dealers and publishers. Chewing this sour another. We can only hope that they will co-
business cud has undeniably caused many dis- operate more and more with the dealers. The
positions to become peevish and petulant. The latter would welcome an increase in price levels
possessors thereof have found it difficult either if the increase were general and uniform—and
to swallow the mouthful or to find an antidote adhered to without exception. The varying whole-
for the disturbance. In other words, the con- sale rates charged by publishers for sheet music
dition that, prices are in has reached an acute have an inevitable result in varying retail rates
and painful stage. Few are willing to wait a charged by dealers. The profits of the dealers
year in the hope that possible resolutions passed
by an association may bring relief through the
COMMENTS B Y -
dwindle, in consequence, and here and there pub-
lishers are actually forced out of business. It
is plain, therefore, that higher prices would
form the principal ingredient of the remedy
which so many publishers and dealers are seek-
ing. Let those continue their orgies with the
ten-cent stores who will. The solid strength for
the financial arm of music publishing must come
from the regular dealers. More and more pub-
lishers are accepting the fact, and still more
would better do likewise. We do not advocate
increased prices where there is direct competi-
tion with regular dealers by ten-cent stores. We
have previously urged co-operation between pub-
lishers and dealers in such cases. There are ex-
ceptions to every rule, but the publisher's great-
est need is a higher average for his wholesale
prices, and the dealer's continued well-being will
require not only a cessation of price-cutting, but
a restoration of retail figures to a safe and sen-
sible figure, and the maintenance of them there
with a firm hand.
Danger Is Shared in Common.
The menace of price-cutting was freely ac-
knowledged by the Music Publishers' Association
of the United States. Thos? present at the meet-
ing were, for the most part, publishers of stand-
ard or educational music. If these feel the ap-
proach of danger, how much more should the
publishers of the so-called popular music take
warning! All music publishers are sharing a
common danger. As they act in the face of it,
so will the music dealers. The publishers, as a
whole, have nearly killed the goosa that laid the
golden eggs. Let us hope that the mental charac-
teristics with which the victim has been popu-
larly credited have not been transferred perma-
nently to the would-be destroyers.
A M1SSOURJ_STATE SONG.
Rules Governing Contest for Official Song for
"Show Me" State—Those on Committee of
Judges—Chance for Composers to Get Fame.
(Special to The Review.)
St. Louis, Mo., June 28, 1910.
Prof. W. H. Pommer, of the University of
Missouri, chairman of the Missouri State Song
Committee, has issued a circular setting forth
the rules of the Missouri State song contest,
SOME OF OUR REAL HITS
MESSRS. CHAPPELL & € 0 . , Ltd.
are the publishers of
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
Music by Talbot and Monckton
(Produced by Mr. Charles Frohmart)
FRANZ LEHAR'S NEW OPERA
THE MAN WITH THREE WIVES
"THE
CUBANOLA
GLIDE"
(,££•„:&,)
"MY
SOUTHERN
R O S E "
" T I U n P fc V
n U
n i K a H
T I I U
r l D M
p
If n H r U »
( I Instrumental/
Song and \
"HIP-HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S T O M A B E L " (Son g >
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D R
N E W S YORK L O"FICE TO
125 West 43d Street, Nav Ycrk City
(To be produced shortly by Messrs. Shubert)
IVAN CARYLL AND LIONEL MONCKTON"S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17th St.
NEW YORK
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
M ^ r » PHONOGRAPH RECORDS ARE ••^Mffi
M^W
MADE FOR ALL OUR SONGS ^ ^ &
Theodore Morse Music Co.
1 367 Broadway, New York
c SHEET MUSIC
DEPARTMENT
THE MOST POPULAR
PIANO PIECES
A collection of 35 stand-
ard piano pieces ar-
ranged and in some in-
stances simplified by the .
famous American com-"
p o s e r and musician,"
George Rosey, intended
especially for the use of
second and third year
piano students, and for
the use of amateurs who
wish to have good piano
music which they can
play without any great
degree of technical ability.
The contents include a
wide variety of compo-
sitions and is of such a
nature as to appeal to
every lover of piano
music. Price 75 cents.
Published
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
Address nearest office
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
NO. 80 FIFTH AVENUE, NEW YORK, N. Y.
48
TH
MUSIC TRADE
REVIEW
effect of their auto-suggestion or some other po-
tentiality. It is noteworthy, nevertheless, that
a speaker at the meeting of music publishers on
June 14 said:
The Menace of Price-Cutting.
"Retail price-cutting is perhaps the greatest
menace before the publishers of to-day. It calls
EDWARD LYMAN BILL - Editor and Proprietor for all the courage that can be su.nmoned to the
aid of publishers and all the influence and help
J. B. SPILLANE, Managing Editor
that can be brought to bear on dealers to hold
R.W.SIMMONS, Editor Music Section
them up. Publishers can do much by regulating
their own retail prices and requiring dealers to
Pabltahc4 Every Satartay it 1 MmUm Avenue. New Y»rk
hold to the same. Where retail prices go below
lUBSCMPTION. (Including pocta*-*), United BUtM and
Mexico, $2.00 per year; Cimada, ff.50; all ether conn
their proper and reasonable discount the next
trlee. $4.00.
step is invariably a demand on the publisher
Telephones—Numbers 4«77 and 4678 Gramerey
from the dealer for still lower wholesale prices
Connecting nil Depnrtments
so as to meet a competitor. When the retail
prices get so low as to afford only a nominal
N E W YORK, J U L Y 2 , l t l O
profit, the dealer will not carry the music in
stock and the publisher is the loser in the end.
All matter of every nature intended
The subject of cut prices presents a still more
for this department should be addressed
complex phase in New York City, where there
The Editor Music Section Music Trade
are more than 100 concerns engaged in selling
Review, 1 Madison Avenue, New York.
music, being scattered over a wide area and
dealing with classes of people differing widely
in their nationality and customs."
The speaker urged that a committee be ap-
pointed to canvass the New York situation and
make a report on it. Before the next meeting
of the association various members will have the
facts in hand as they see them, and the sub-
ject will probably be one of the most important
Music dealers throughout the country, as well
topics for the next convention.
as music publishers, will be interested to know
Business Requires Protection.
that the well-worn subject of price-cutting, as
The evil of price-cutting will doubtless prevail
far as it concerns sheet music, is to be taken up
by the Music Publishers' Association of America. to a certain extent in the interim, however, and
It is rather early to speak of the next annual it is to be hoped that all persons who possess
meeting to be held by that body. Sucjti of the any power of initiative will do their share in
proceedings of the recent convention as have applying a remedy without awaiting action by
found their way into print have probably not any association. The fact is that the remedy is
been thoroughly digested as yet, so to speak. needed at once, although it is to be feared that
But the matter of price levels lias been ferment- the application will not be made soon. Indi-
ing for a long time in the internal economy vidual publishers will not co-operate with one
of dealers and publishers. Chewing this sour another. We can only hope that they will co-
business cud has undeniably caused many dis- operate more and more with the dealers. The
positions to become peevish and petulant. The latter would welcome an increase in price levels
possessors thereof have found it difficult either if the increase were general and uniform—and
to swallow the mouthful or to find an antidote adhered to without exception. The varying whole-
for the disturbance. In other words, the con- sale rates charged by publishers for sheet music
dition that, prices are in has reached an acute have an inevitable result in varying retail rates
and painful stage. Few are willing to wait a charged by dealers. The profits of the dealers
year in the hope that possible resolutions passed
by an association may bring relief through the
COMMENTS B Y -
dwindle, in consequence, and here and there pub-
lishers are actually forced out of business. It
is plain, therefore, that higher prices would
form the principal ingredient of the remedy
which so many publishers and dealers are seek-
ing. Let those continue their orgies with the
ten-cent stores who will. The solid strength for
the financial arm of music publishing must come
from the regular dealers. More and more pub-
lishers are accepting the fact, and still more
would better do likewise. We do not advocate
increased prices where there is direct competi-
tion with regular dealers by ten-cent stores. We
have previously urged co-operation between pub-
lishers and dealers in such cases. There are ex-
ceptions to every rule, but the publisher's great-
est need is a higher average for his wholesale
prices, and the dealer's continued well-being will
require not only a cessation of price-cutting, but
a restoration of retail figures to a safe and sen-
sible figure, and the maintenance of them there
with a firm hand.
Danger Is Shared in Common.
The menace of price-cutting was freely ac-
knowledged by the Music Publishers' Association
of the United States. Thos? present at the meet-
ing were, for the most part, publishers of stand-
ard or educational music. If these feel the ap-
proach of danger, how much more should the
publishers of the so-called popular music take
warning! All music publishers are sharing a
common danger. As they act in the face of it,
so will the music dealers. The publishers, as a
whole, have nearly killed the goosa that laid the
golden eggs. Let us hope that the mental charac-
teristics with which the victim has been popu-
larly credited have not been transferred perma-
nently to the would-be destroyers.
A M1SSOURJ_STATE SONG.
Rules Governing Contest for Official Song for
"Show Me" State—Those on Committee of
Judges—Chance for Composers to Get Fame.
(Special to The Review.)
St. Louis, Mo., June 28, 1910.
Prof. W. H. Pommer, of the University of
Missouri, chairman of the Missouri State Song
Committee, has issued a circular setting forth
the rules of the Missouri State song contest,
SOME OF OUR REAL HITS
MESSRS. CHAPPELL & € 0 . , Ltd.
are the publishers of
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
Music by Talbot and Monckton
(Produced by Mr. Charles Frohmart)
FRANZ LEHAR'S NEW OPERA
THE MAN WITH THREE WIVES
"THE
CUBANOLA
GLIDE"
(,££•„:&,)
"MY
SOUTHERN
R O S E "
" T I U n P fc V
n U
n i K a H
T I I U
r l D M
p
If n H r U »
( I Instrumental/
Song and \
"HIP-HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S T O M A B E L " (Son g >
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D R
N E W S YORK L O"FICE TO
125 West 43d Street, Nav Ycrk City
(To be produced shortly by Messrs. Shubert)
IVAN CARYLL AND LIONEL MONCKTON"S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17th St.
NEW YORK
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
M ^ r » PHONOGRAPH RECORDS ARE ••^Mffi
M^W
MADE FOR ALL OUR SONGS ^ ^ &
Theodore Morse Music Co.
1 367 Broadway, New York
c SHEET MUSIC
DEPARTMENT
THE MOST POPULAR
PIANO PIECES
A collection of 35 stand-
ard piano pieces ar-
ranged and in some in-
stances simplified by the .
famous American com-"
p o s e r and musician,"
George Rosey, intended
especially for the use of
second and third year
piano students, and for
the use of amateurs who
wish to have good piano
music which they can
play without any great
degree of technical ability.
The contents include a
wide variety of compo-
sitions and is of such a
nature as to appeal to
every lover of piano
music. Price 75 cents.
Published
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
Address nearest office
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
NO. 80 FIFTH AVENUE, NEW YORK, N. Y.
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