Classic Mode

Music Trade Review

Issue: 1910 Vol. 51 N. 1

Page 48 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
TH
MUSIC TRADE
REVIEW
effect of their auto-suggestion or some other po-
tentiality. It is noteworthy, nevertheless, that
a speaker at the meeting of music publishers on
June 14 said:
The Menace of Price-Cutting.
"Retail price-cutting is perhaps the greatest
menace before the publishers of to-day. It calls
EDWARD LYMAN BILL - Editor and Proprietor for all the courage that can be su.nmoned to the
aid of publishers and all the influence and help
J. B. SPILLANE, Managing Editor
that can be brought to bear on dealers to hold
R.W.SIMMONS, Editor Music Section
them up. Publishers can do much by regulating
their own retail prices and requiring dealers to
Pabltahc4 Every Satartay it 1 MmUm Avenue. New Y»rk
hold to the same. Where retail prices go below
lUBSCMPTION. (Including pocta*-*), United BUtM and
Mexico, $2.00 per year; Cimada, ff.50; all ether conn
their proper and reasonable discount the next
trlee. $4.00.
step is invariably a demand on the publisher
Telephones—Numbers 4«77 and 4678 Gramerey
from the dealer for still lower wholesale prices
Connecting nil Depnrtments
so as to meet a competitor. When the retail
prices get so low as to afford only a nominal
N E W YORK, J U L Y 2 , l t l O
profit, the dealer will not carry the music in
stock and the publisher is the loser in the end.
All matter of every nature intended
The subject of cut prices presents a still more
for this department should be addressed
complex phase in New York City, where there
The Editor Music Section Music Trade
are more than 100 concerns engaged in selling
Review, 1 Madison Avenue, New York.
music, being scattered over a wide area and
dealing with classes of people differing widely
in their nationality and customs."
The speaker urged that a committee be ap-
pointed to canvass the New York situation and
make a report on it. Before the next meeting
of the association various members will have the
facts in hand as they see them, and the sub-
ject will probably be one of the most important
Music dealers throughout the country, as well
topics for the next convention.
as music publishers, will be interested to know
Business Requires Protection.
that the well-worn subject of price-cutting, as
The evil of price-cutting will doubtless prevail
far as it concerns sheet music, is to be taken up
by the Music Publishers' Association of America. to a certain extent in the interim, however, and
It is rather early to speak of the next annual it is to be hoped that all persons who possess
meeting to be held by that body. Sucjti of the any power of initiative will do their share in
proceedings of the recent convention as have applying a remedy without awaiting action by
found their way into print have probably not any association. The fact is that the remedy is
been thoroughly digested as yet, so to speak. needed at once, although it is to be feared that
But the matter of price levels lias been ferment- the application will not be made soon. Indi-
ing for a long time in the internal economy vidual publishers will not co-operate with one
of dealers and publishers. Chewing this sour another. We can only hope that they will co-
business cud has undeniably caused many dis- operate more and more with the dealers. The
positions to become peevish and petulant. The latter would welcome an increase in price levels
possessors thereof have found it difficult either if the increase were general and uniform—and
to swallow the mouthful or to find an antidote adhered to without exception. The varying whole-
for the disturbance. In other words, the con- sale rates charged by publishers for sheet music
dition that, prices are in has reached an acute have an inevitable result in varying retail rates
and painful stage. Few are willing to wait a charged by dealers. The profits of the dealers
year in the hope that possible resolutions passed
by an association may bring relief through the
COMMENTS B Y -
dwindle, in consequence, and here and there pub-
lishers are actually forced out of business. It
is plain, therefore, that higher prices would
form the principal ingredient of the remedy
which so many publishers and dealers are seek-
ing. Let those continue their orgies with the
ten-cent stores who will. The solid strength for
the financial arm of music publishing must come
from the regular dealers. More and more pub-
lishers are accepting the fact, and still more
would better do likewise. We do not advocate
increased prices where there is direct competi-
tion with regular dealers by ten-cent stores. We
have previously urged co-operation between pub-
lishers and dealers in such cases. There are ex-
ceptions to every rule, but the publisher's great-
est need is a higher average for his wholesale
prices, and the dealer's continued well-being will
require not only a cessation of price-cutting, but
a restoration of retail figures to a safe and sen-
sible figure, and the maintenance of them there
with a firm hand.
Danger Is Shared in Common.
The menace of price-cutting was freely ac-
knowledged by the Music Publishers' Association
of the United States. Thos? present at the meet-
ing were, for the most part, publishers of stand-
ard or educational music. If these feel the ap-
proach of danger, how much more should the
publishers of the so-called popular music take
warning! All music publishers are sharing a
common danger. As they act in the face of it,
so will the music dealers. The publishers, as a
whole, have nearly killed the goosa that laid the
golden eggs. Let us hope that the mental charac-
teristics with which the victim has been popu-
larly credited have not been transferred perma-
nently to the would-be destroyers.
A M1SSOURJ_STATE SONG.
Rules Governing Contest for Official Song for
"Show Me" State—Those on Committee of
Judges—Chance for Composers to Get Fame.
(Special to The Review.)
St. Louis, Mo., June 28, 1910.
Prof. W. H. Pommer, of the University of
Missouri, chairman of the Missouri State Song
Committee, has issued a circular setting forth
the rules of the Missouri State song contest,
SOME OF OUR REAL HITS
MESSRS. CHAPPELL & € 0 . , Ltd.
are the publishers of
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
Music by Talbot and Monckton
(Produced by Mr. Charles Frohmart)
FRANZ LEHAR'S NEW OPERA
THE MAN WITH THREE WIVES
"THE
CUBANOLA
GLIDE"
(,££•„:&,)
"MY
SOUTHERN
R O S E " " K E E P YOUR FOOT ON T H E SOFT P E D A L " (Son g
" T I U n P fc V
n U
n i K a H
T I I U
r l D M
p
If n H r U »
( I Instrumental/
Song and \
"HIP-HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S T O M A B E L " (Son g >
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D R
N E W S YORK L O"FICE TO
125 West 43d Street, Nav Ycrk City
(To be produced shortly by Messrs. Shubert)
IVAN CARYLL AND LIONEL MONCKTON"S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17th St.
NEW YORK
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
M ^ r » PHONOGRAPH RECORDS ARE ••^Mffi
M^W
MADE FOR ALL OUR SONGS ^ ^ &
Theodore Morse Music Co.
1 367 Broadway, New York
c SHEET MUSIC
DEPARTMENT
THE MOST POPULAR
PIANO PIECES
A collection of 35 stand-
ard piano pieces ar-
ranged and in some in-
stances simplified by the .
famous American com-"
p o s e r and musician,"
George Rosey, intended
especially for the use of
second and third year
piano students, and for
the use of amateurs who
wish to have good piano
music which they can
play without any great
degree of technical ability.
The contents include a
wide variety of compo-
sitions and is of such a
nature as to appeal to
every lover of piano
music. Price 75 cents.
Published
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
Address nearest office
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
NO. 80 FIFTH AVENUE, NEW YORK, N. Y.

Page 49 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
a pocketful of "ready money" that helps the re-
tail music end considerably. Many associations
hold their conventions in Boston, and these gath-
erings add to the throngs. Boston is by no
means a "deserted" city in the summer; on the
1. No author shall sign his name to his manuscript,
NEW SHAPIRO NUMBER.
but shall use a private mark or motto. The manuscript
contrary the population is larger, as it is greatly
must be accompanied by a sealed envelope, bearing the
augmented by the great crowds of visitors.
same private mark or motto, and which shall contain the
Pushing
"In
Dear
Old
Tennessee"
Purchased
full name and address of the author. A sufficient num-
Charles Wakefield Cadman, the composer of
ber of stamps for the return of the manuscript must
from Chicago Publisher—New Store at At-
be Inclosed. No envelope will be opened until the
the
"Four American Indian Songs," which are
lantic
City
a
Success.
award has been made.
published by the White-Smith Music Publishing
'1. All manuscripts must be clearly written In ink or
typewritten.
Maurice Shapiro is strongly featuring the song Co., sails on July 2 for Europe, where he has
'A. Printed songs will be received as manuscript, pro-
viding the sender abides by Rule 1, In addition to hav-
"In Dear Old Tennessee," which, has proven so appointments with some of the greatest Ameri-
ing the publisher's name erased.
successful in the West and which he bought re- can vocal teachers of established reputation in
4. Both words and music of the Missouri State song
must be original and iD no way adapted. Where two
cently outright from the Sunlight Music Co., Paris, Berlin and other German cities. Mr. Cad-
people collaborate, the names and addresses of both
must be contained in the same sealed envelope. Al-
Chicago, for a good round sum. The manner in m;m has also written another popular number
though preference will be given to- words and music
which the song is being received in this section called "Sayonara," which is destined to be one of
taken as a unit, the committee may consider unusually
good words or music that may be sent in separately,
seems to confirm Mr. Shapiro's judgment in the season's favorites. It will be introduced by
or may dissociate words and music where they occur
in an unhappy union.
making the purchase.
Mme. Jomelli, the well-known artist.
5. The committee reserves the right to divide the
The latest Shapiro store at 1029 Boardwalk,
Banks M. Davison, of White-Smith fame, and
prize, or even to 1 withhold it altogether, should no effort,
in its estimation, rise to the proper plane of excellence.
Atlantic City, has started out in great shape and also noted for his veracity, reports business as
6. The prize money ($1,000) is offered by several
much is expected of it. Mr. Shapiro will keep "very good." This opinion, coming as it does
men, whose names will be announced at the time that
the prize will be awarded,
in close touch with the store, as he will spend from so eminent a source, is undeniably true,
7. The winner of the prize transfers all rights to his
song to the State of Missouri and the people thereof.
all his spare time this summer at that famous and it shows that this big publishing house is
8. The competition will close on October 31. The
resort. An interesting feature of the store is enjoying the volume of trade that it deserves.
committee will report to Governor Hartley at the earli-
est po-ssiblo date after the elcse of the contest.
the fittings, which are made up in sections and And it is also a little testimonial to the well-
9. These rules are for the special guidance of those
submitting manuscripts in competition. The committee
may be removed to another location at will and known fact that "White-Smith" on music repre-
reserves the right of complete freedom of action under
set up again immediately.
sents "a quick, profitable seller."
unforeseen conditions, providing that thereby the results
for which this contest is inaugurated will be obtained.
Tapper's Graded Piano Course is having a
10. All manuscripts must be sent to Prof. W. H.
Pommer, chairman. University of Missouri, Columbia,
wonderful sale, both with the teachers and at
WITH THE TRADE IN BOSTON.
Mo.
wholesale with the Oliver Ditson Co. The intro-
The undersigned committee has been appointed
ductory price to teachers, as announced hereto-
Variety
of
Reports
from
Publishers
Regarding
by Herbert S. Hadley, Governor of Missouri, to
fore in these columns, will be raised shortly, al-
Trade Conditions—Active Demands from
pass upon the merits of Missouri State songs, to
though the price to the trade remains as it is.
Teachers—Boston
Lively
During
Summer—
bo submitted under the conditions named: Prof.
One hundred thousand copies of this work in
C. W. Cadman Sails for Europe—Tapper's
W. H. Pommer, Carl Busch, Charles Galloway,
the different grades were printed in the first edi-
Graded
Piano
Course
Popular—Good
Remick
Mis. Jessie L. Gaynor, D. R. Gebhardt, Frederick
tion, and judging from the constant increase
Sellers—B. F. Wood Co. Activities—Some
W. Mueller and William Schuyler.
of its populaiity this will soon be exhausted.
"Jacoblets"—Publishers' Association Meet-
The Ditson Co. will send this work with return
ing Postponed—Personal Items of Interest—
INCORPORATE TO PUBLISH MUSIC.
privilege to responsible dealers, and as the profits
General Summary of the Week's News.
therefrom are 100 per cent., it should swell the
A certificate of incorporation of the Richard
(Special to The Review.)
sales sheets of dealers who impart, its merits to
J. Ward Music Publishing Co., Borough of
Boston, Mass., June 27, 1910.
the profession.
Queens, New York, has been filed with the Sec-
Trade with the music publishers and distribu-
' Silver Bell," "Curley Head" and "Lily of the
retary of State. The capital stock is placed at
ters is varied. It is "excellent" at one spot and
"fair" with another, and as there is an absence
of the expression "poor," it can be said that
while individual totals are "spotty" the general
conditions are beyond seasonable. Naturally
with the closing of schools and graduations,
The following epigrammatic edi-
school music will be none too brisk for the en-
torial appeared in one of our
suing two months, but there is not the slightest
discouragement, as this occurs every year. One
great weeklies:
1 otent factor this season, however, is the large
number of requests received from teachers who
seek a knowledge of next season's music. The
"The high cost of living is
number is greatly in excess of any previous year,
coming down. Beethoven's
and this tendency of "looking ahead" by the
Sonatas, in excellent edition,
teaching profession is a welcome sign.
now can be bought for ten
Six million dollars is estimated to be spent by
cents a copy."
excursionists every year during the vacation sea-
son at the summer coast resorts of New England.
This brings an influx of visitors to Boston with
By AL PIANTADOSI,
It referred of course to
Creator of Italian Character Songs.
which it is announced will close October 31 of
this year.
The conditions of the contest are contained in
the following statement:
$2,500, and the directors for the first year are:
Richard J. Ward, Edwin C. Rockwell, and Rich-
ard J. Ward, Jr., of Dunton, L. I.
EDITORIAL
THAT
ITALIAN
RAG
CENTURY
EDITION
CENTURY MUSIC PUBLISHING CO.
1 178 BROADWAY, NEW YORK
CHICAGO MAD!!
OVER
ii
EVERY LITTLE
MOVEMENT"
A POSITIVE HIT!
A PROVED SELLER!
Orders poured in the very day after this
song was first sung at Hammerstein's
Victoria Theater.
GOING STRONGER EVERY D A Y !
PUBLISHED BY
LEO. FEIST, NEW YORK
—the fascinating:, irre-
sistible melody—from
H E A D HAS HITS
"Madame Sherry"
SONGS FOR EVERYBODY!
(George W. Head, Jr.)
The successful musical production
now at the Colonial Theater.
Nothing like it since the "Merry Widow Waltz."
A sweeping sensation from ocean to ocean—
enormous demand for the song and intermezzo
(The Love Dance).
By John W. Bratton.
WORLD'S GREATEST BALLAD
"Without You The World
Don't Seem The Same"
An Endlc Chain of Sales of This Song Will Start
From First Purchase.
Best Ballad Since the Time of Jenny Lind
THE HEAD MUSIC PUBLISHING CO.
1416 Broadway, Cor. 39th Street,
New York
"PLAYTHINGS -THAT'S ALL"
" MOTHER"
By Cooper & Frederics.
" I N THE SAME OLD WAY"
By Nat D. Mann.
"WHEN YOU DREAM OF THE GIRL YOU LOVE"
M. WITMARK & SONS
CHICAGO - NEW Y O R K - S A N FRANCISCO-
LONDON - PARIS
Publishers of the "Madame Sherry" music.
By Leo Edwards.
"GO ON, GOOD-A-BYE "
By Brown & Murphy.
VICTOR KREMER COMPANY
108-1 U Randolph Street, CHICAGO, ILL.
(Opposite Garrick Theatre)

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