Music Trade Review
Issue: 1910 Vol. 50 N. 7 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PIANOS FOR TROLLEY EMPLOYES.
Philadelphia Rapid Transit Co. Considering the
Advisability of Placing Instruments in
Lounging Rooms in Barns.
(Special to The Review.)
.Philadelphia, Pa., Feb. 7, 1910.
Pianos will be placed in all the lounging
rooms of the Rapid Transit Co.'s car barns if
the superintendents avail themselves of an
offer which has been made by the management.
The superintendents have been told that every-
thing that can be done for the comfort, pleasuie
and convenience of the trolleymen will be done.
In order to enable the car men to vary the
monotony of their work days it has been de-
cided that music will probably be one of the
most potent factors and, therefore, the pianos
will be the first means to the end aimed at.
That these instruments will be acceptable and
thoroughly enjoyed has already been demon-
strated by the delight with which the men at
the Second and Third streets car barn have re-
ceived and used the piano placed there on Mon-
day.
This gift has also revealed the fact that there
are many excellent performers at the barn and
the same relative amount of ability to get full
value out of the pianos to be given to sixteen
other barns, if desired, is expected to manifest
itself. There are even piano tuners among the
men, and this, say some of their numbers, will
enable them to keep the instruments in good
repair.
NEW MILWAUKEE MANUFACTURERS.
Conrad Piano Mfg. Co., Recently Incorporated,
Secure Plant and .Will Begin Operations
Soon—To Make Both Grands and Uprights.
cursive. Their appeal is direct and specific.
There is probably less waste, less lost motion,
as they say in mechanics, in trade paper adver-
tising than in any form of publicity extant.
Trade journal advertising represents the qualita-
tive and not the quantitative idea. It is safe
to assert that 90 per cent, of trade paper readers
are possible, and indeed probable, purchasers of
the articles advertised.
TO PREVENT CONFLICTING NAMES.
Representative Smith Would Give Preference
to First Corporation Using Name and Punish
Second—Interesting to the Piano Trade.
Representative Smith, of Michigan, has intro-
duced a bill in Congress to prevent by law the
conflict of names of corporations doing business
in the District of Columbia. The bill, which,
if passed, will become effective on July 1 of
this year, provides that it shall be unlawful for
any corporation, partnership or joint stock com-
pany of any kind whatsoever, whether organized
under the laws of the United States, the District
of Columbia, any of the Territories, or any
State or foreign country, to transact any busi-
ness in the District of Columbia under a name
that is the same, or so similar that it is likely
to be mistaken for any such corporation, etc.,
first engaged in such business in the District
of Columbia. Violations of the law are punish-
able by a fine of $50 for each day the offense
is committed or repeated.
DINNER TO RACHMANINOFF.
Russian Musical Conductor Entertained on the
Eve of Sailing.
A farewell dinner was given Sunday night in
honor of Serge Rachmaninoff, the Russian musi-
cal conductor, at the home of Joseph Mandelkern,
(Special to The Review.)
20 East 120th street. The guests included Henry
Milwaukee, Wis., Feb. 7, 1910.
L. Mason, of the Mason & Hamlin Co.; Mr. and
The Conrad Piano Manufacturing Co., re- Mrs. Nahan Franko, Mr. and Mrs. R. Copley, and
cently incorporated in this city with a capital Dr. Beaver. Russian dishes were served.
stock of $100,000, have secured a four-story fac-
Professor Rachmaninoff sailed on Monday on
tory building at 181-187 Third street, which is the "Kaiser Wilhelm der Grosse" to conduct the
now being remodeled and which they expect to concert of the Imperial Philharmonic Society at
have in operation within a fortnight. The plant St. Petersburg on February 18, and a similar
will have a capacity of from six to eight pianos concert in Moscow on February 23. Since No-
per day, and both grands and uprights will be vember, when he reached here, he has been tour-
turned out.
ing the country with the Boston Symphony, the
The incorporators of the Conrad Piano Man- New York Philharmonic, and the New York Sym-
ufacturing Co., J. Miller, Edgar Patterson and phony orchestras, being heard through the me-
Robert Wagner, are all thoroughly experienced dium of the Mason & Hamlin piano.
piano men of this city and are expected to pro-
duce some first-class instruments.
BUFFALO DEALERS RETIRE.
TRADE PAPER PUBLICITY.
Has a Distinctive Value Not Offered by Any
Other Mediums—Trade Journals Intensive
Rather Than
Discursive—Make
Specific
Appeal.
All advertising is similar in character and in-
tention, but there are different kinds and sorts,
just as there are grades and qualities in mer-
chandising. Trade and technical papers are
specialized and intensified journalism. Daily
newspapers and monthly magazines appeal to
the citizen, taxpayer, the husband and father,
while trade journals speak for the manufacturer,
the merchant, the artisan.
Trade journal advertising, however, differs
radically from ordinary announcements intended
for the general reader. Newspaper and maga-
zine cards appeal to the casual retail buyer,
while trade paper ads are read by trained, pro-
fessional buyers. That is why trade journal
advertising contains little specious reasoning
and few bombastic claims. Much of the general
advertising that goes to the general public un-
fortunately is intended to deceive unwary
buyers. Trade paper announcements, as a rule,
reflect the moderate, convincing arguments that
wholesale sellers use when talking to wholesale
buyers. Thus, trade paper advertising frequently
represents promotion and publicity at its best.
Trade journals are intensive rather than dis-
The business of the Higginbottom Music Co.,
Buffalo, N. Y., which was organized last fall,
with Herbert Higginbottom, a well-known local
piano man as head, has been discontinued, and
.Mr. Higginbottom has become manager of Hill's
Piano Store in Jamestown, N. Y.
Continuous sales
for piano dealers
Mr. Piano
Dealer,
you'd make money sell-
ing the Victor even if
there was nothing else
to follow it up with.
But there is.
There's an ever-in-
creasing sale of Victor
Records.
Experience has
shown that for every
dollar a customer spends
for a Victor he even-
tually spends five dollars
for records.
OPENS STORE IN PROVIDENCE, R. I.
George W. Macmillan, well known in the piano
trade of Providence, R. I., has opened warerooms
of his own in the Conrad Building. Mr. Macmil-
lan has secured the agency for the Mason &
Hamlin and Cable Company lines of pianos and
is displaying them very attractively.
GEO. H, BARNES IN LOS ANGELES.
George H. Barnes, formerly manager for Sher-
man, Clay & Co., in Bellingham, Wash., has ac-
cepted the position of manager with the Fitz-
gerald Music Co., Los Angeles, Cal. He is' suc-
ceeded in Bellingham by R. W. Bonyea.
Sohmer & Co., 315 Fifth avenue, New York,
when reviewing the business situation, re-
marked: "We are doing a very fair trade. About
on an average with every other first-class house
in the city, so far as retail sales go. In" our
wholesale department a much better report may
be made. It is too early In the season to In-
dulge in predictions."
Great business, that.
And it helps your
piano business, too.
Worth finding out
about.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.
THE MUSIC TRADE REVIEW
PIANOS FOR TROLLEY EMPLOYES.
Philadelphia Rapid Transit Co. Considering the
Advisability of Placing Instruments in
Lounging Rooms in Barns.
(Special to The Review.)
.Philadelphia, Pa., Feb. 7, 1910.
Pianos will be placed in all the lounging
rooms of the Rapid Transit Co.'s car barns if
the superintendents avail themselves of an
offer which has been made by the management.
The superintendents have been told that every-
thing that can be done for the comfort, pleasuie
and convenience of the trolleymen will be done.
In order to enable the car men to vary the
monotony of their work days it has been de-
cided that music will probably be one of the
most potent factors and, therefore, the pianos
will be the first means to the end aimed at.
That these instruments will be acceptable and
thoroughly enjoyed has already been demon-
strated by the delight with which the men at
the Second and Third streets car barn have re-
ceived and used the piano placed there on Mon-
day.
This gift has also revealed the fact that there
are many excellent performers at the barn and
the same relative amount of ability to get full
value out of the pianos to be given to sixteen
other barns, if desired, is expected to manifest
itself. There are even piano tuners among the
men, and this, say some of their numbers, will
enable them to keep the instruments in good
repair.
NEW MILWAUKEE MANUFACTURERS.
Conrad Piano Mfg. Co., Recently Incorporated,
Secure Plant and .Will Begin Operations
Soon—To Make Both Grands and Uprights.
cursive. Their appeal is direct and specific.
There is probably less waste, less lost motion,
as they say in mechanics, in trade paper adver-
tising than in any form of publicity extant.
Trade journal advertising represents the qualita-
tive and not the quantitative idea. It is safe
to assert that 90 per cent, of trade paper readers
are possible, and indeed probable, purchasers of
the articles advertised.
TO PREVENT CONFLICTING NAMES.
Representative Smith Would Give Preference
to First Corporation Using Name and Punish
Second—Interesting to the Piano Trade.
Representative Smith, of Michigan, has intro-
duced a bill in Congress to prevent by law the
conflict of names of corporations doing business
in the District of Columbia. The bill, which,
if passed, will become effective on July 1 of
this year, provides that it shall be unlawful for
any corporation, partnership or joint stock com-
pany of any kind whatsoever, whether organized
under the laws of the United States, the District
of Columbia, any of the Territories, or any
State or foreign country, to transact any busi-
ness in the District of Columbia under a name
that is the same, or so similar that it is likely
to be mistaken for any such corporation, etc.,
first engaged in such business in the District
of Columbia. Violations of the law are punish-
able by a fine of $50 for each day the offense
is committed or repeated.
DINNER TO RACHMANINOFF.
Russian Musical Conductor Entertained on the
Eve of Sailing.
A farewell dinner was given Sunday night in
honor of Serge Rachmaninoff, the Russian musi-
cal conductor, at the home of Joseph Mandelkern,
(Special to The Review.)
20 East 120th street. The guests included Henry
Milwaukee, Wis., Feb. 7, 1910.
L. Mason, of the Mason & Hamlin Co.; Mr. and
The Conrad Piano Manufacturing Co., re- Mrs. Nahan Franko, Mr. and Mrs. R. Copley, and
cently incorporated in this city with a capital Dr. Beaver. Russian dishes were served.
stock of $100,000, have secured a four-story fac-
Professor Rachmaninoff sailed on Monday on
tory building at 181-187 Third street, which is the "Kaiser Wilhelm der Grosse" to conduct the
now being remodeled and which they expect to concert of the Imperial Philharmonic Society at
have in operation within a fortnight. The plant St. Petersburg on February 18, and a similar
will have a capacity of from six to eight pianos concert in Moscow on February 23. Since No-
per day, and both grands and uprights will be vember, when he reached here, he has been tour-
turned out.
ing the country with the Boston Symphony, the
The incorporators of the Conrad Piano Man- New York Philharmonic, and the New York Sym-
ufacturing Co., J. Miller, Edgar Patterson and phony orchestras, being heard through the me-
Robert Wagner, are all thoroughly experienced dium of the Mason & Hamlin piano.
piano men of this city and are expected to pro-
duce some first-class instruments.
BUFFALO DEALERS RETIRE.
TRADE PAPER PUBLICITY.
Has a Distinctive Value Not Offered by Any
Other Mediums—Trade Journals Intensive
Rather Than
Discursive—Make
Specific
Appeal.
All advertising is similar in character and in-
tention, but there are different kinds and sorts,
just as there are grades and qualities in mer-
chandising. Trade and technical papers are
specialized and intensified journalism. Daily
newspapers and monthly magazines appeal to
the citizen, taxpayer, the husband and father,
while trade journals speak for the manufacturer,
the merchant, the artisan.
Trade journal advertising, however, differs
radically from ordinary announcements intended
for the general reader. Newspaper and maga-
zine cards appeal to the casual retail buyer,
while trade paper ads are read by trained, pro-
fessional buyers. That is why trade journal
advertising contains little specious reasoning
and few bombastic claims. Much of the general
advertising that goes to the general public un-
fortunately is intended to deceive unwary
buyers. Trade paper announcements, as a rule,
reflect the moderate, convincing arguments that
wholesale sellers use when talking to wholesale
buyers. Thus, trade paper advertising frequently
represents promotion and publicity at its best.
Trade journals are intensive rather than dis-
The business of the Higginbottom Music Co.,
Buffalo, N. Y., which was organized last fall,
with Herbert Higginbottom, a well-known local
piano man as head, has been discontinued, and
.Mr. Higginbottom has become manager of Hill's
Piano Store in Jamestown, N. Y.
Continuous sales
for piano dealers
Mr. Piano
Dealer,
you'd make money sell-
ing the Victor even if
there was nothing else
to follow it up with.
But there is.
There's an ever-in-
creasing sale of Victor
Records.
Experience has
shown that for every
dollar a customer spends
for a Victor he even-
tually spends five dollars
for records.
OPENS STORE IN PROVIDENCE, R. I.
George W. Macmillan, well known in the piano
trade of Providence, R. I., has opened warerooms
of his own in the Conrad Building. Mr. Macmil-
lan has secured the agency for the Mason &
Hamlin and Cable Company lines of pianos and
is displaying them very attractively.
GEO. H, BARNES IN LOS ANGELES.
George H. Barnes, formerly manager for Sher-
man, Clay & Co., in Bellingham, Wash., has ac-
cepted the position of manager with the Fitz-
gerald Music Co., Los Angeles, Cal. He is' suc-
ceeded in Bellingham by R. W. Bonyea.
Sohmer & Co., 315 Fifth avenue, New York,
when reviewing the business situation, re-
marked: "We are doing a very fair trade. About
on an average with every other first-class house
in the city, so far as retail sales go. In" our
wholesale department a much better report may
be made. It is too early In the season to In-
dulge in predictions."
Great business, that.
And it helps your
piano business, too.
Worth finding out
about.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.
Future scanning projects are planned by the International Arcade Museum Library (IAML).