Classic Mode

Music Trade Review

Issue: 1910 Vol. 50 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PIANOS FOR TROLLEY EMPLOYES.
Philadelphia Rapid Transit Co. Considering the
Advisability of Placing Instruments in
Lounging Rooms in Barns.
(Special to The Review.)
.Philadelphia, Pa., Feb. 7, 1910.
Pianos will be placed in all the lounging
rooms of the Rapid Transit Co.'s car barns if
the superintendents avail themselves of an
offer which has been made by the management.
The superintendents have been told that every-
thing that can be done for the comfort, pleasuie
and convenience of the trolleymen will be done.
In order to enable the car men to vary the
monotony of their work days it has been de-
cided that music will probably be one of the
most potent factors and, therefore, the pianos
will be the first means to the end aimed at.
That these instruments will be acceptable and
thoroughly enjoyed has already been demon-
strated by the delight with which the men at
the Second and Third streets car barn have re-
ceived and used the piano placed there on Mon-
day.
This gift has also revealed the fact that there
are many excellent performers at the barn and
the same relative amount of ability to get full
value out of the pianos to be given to sixteen
other barns, if desired, is expected to manifest
itself. There are even piano tuners among the
men, and this, say some of their numbers, will
enable them to keep the instruments in good
repair.
NEW MILWAUKEE MANUFACTURERS.
Conrad Piano Mfg. Co., Recently Incorporated,
Secure Plant and .Will Begin Operations
Soon—To Make Both Grands and Uprights.
cursive. Their appeal is direct and specific.
There is probably less waste, less lost motion,
as they say in mechanics, in trade paper adver-
tising than in any form of publicity extant.
Trade journal advertising represents the qualita-
tive and not the quantitative idea. It is safe
to assert that 90 per cent, of trade paper readers
are possible, and indeed probable, purchasers of
the articles advertised.
TO PREVENT CONFLICTING NAMES.
Representative Smith Would Give Preference
to First Corporation Using Name and Punish
Second—Interesting to the Piano Trade.
Representative Smith, of Michigan, has intro-
duced a bill in Congress to prevent by law the
conflict of names of corporations doing business
in the District of Columbia. The bill, which,
if passed, will become effective on July 1 of
this year, provides that it shall be unlawful for
any corporation, partnership or joint stock com-
pany of any kind whatsoever, whether organized
under the laws of the United States, the District
of Columbia, any of the Territories, or any
State or foreign country, to transact any busi-
ness in the District of Columbia under a name
that is the same, or so similar that it is likely
to be mistaken for any such corporation, etc.,
first engaged in such business in the District
of Columbia. Violations of the law are punish-
able by a fine of $50 for each day the offense
is committed or repeated.
DINNER TO RACHMANINOFF.
Russian Musical Conductor Entertained on the
Eve of Sailing.
A farewell dinner was given Sunday night in
honor of Serge Rachmaninoff, the Russian musi-
cal conductor, at the home of Joseph Mandelkern,
(Special to The Review.)
20 East 120th street. The guests included Henry
Milwaukee, Wis., Feb. 7, 1910.
L. Mason, of the Mason & Hamlin Co.; Mr. and
The Conrad Piano Manufacturing Co., re- Mrs. Nahan Franko, Mr. and Mrs. R. Copley, and
cently incorporated in this city with a capital Dr. Beaver. Russian dishes were served.
stock of $100,000, have secured a four-story fac-
Professor Rachmaninoff sailed on Monday on
tory building at 181-187 Third street, which is the "Kaiser Wilhelm der Grosse" to conduct the
now being remodeled and which they expect to concert of the Imperial Philharmonic Society at
have in operation within a fortnight. The plant St. Petersburg on February 18, and a similar
will have a capacity of from six to eight pianos concert in Moscow on February 23. Since No-
per day, and both grands and uprights will be vember, when he reached here, he has been tour-
turned out.
ing the country with the Boston Symphony, the
The incorporators of the Conrad Piano Man- New York Philharmonic, and the New York Sym-
ufacturing Co., J. Miller, Edgar Patterson and phony orchestras, being heard through the me-
Robert Wagner, are all thoroughly experienced dium of the Mason & Hamlin piano.
piano men of this city and are expected to pro-
duce some first-class instruments.
BUFFALO DEALERS RETIRE.
TRADE PAPER PUBLICITY.
Has a Distinctive Value Not Offered by Any
Other Mediums—Trade Journals Intensive
Rather Than
Discursive—Make
Specific
Appeal.
All advertising is similar in character and in-
tention, but there are different kinds and sorts,
just as there are grades and qualities in mer-
chandising. Trade and technical papers are
specialized and intensified journalism. Daily
newspapers and monthly magazines appeal to
the citizen, taxpayer, the husband and father,
while trade journals speak for the manufacturer,
the merchant, the artisan.
Trade journal advertising, however, differs
radically from ordinary announcements intended
for the general reader. Newspaper and maga-
zine cards appeal to the casual retail buyer,
while trade paper ads are read by trained, pro-
fessional buyers. That is why trade journal
advertising contains little specious reasoning
and few bombastic claims. Much of the general
advertising that goes to the general public un-
fortunately is intended to deceive unwary
buyers. Trade paper announcements, as a rule,
reflect the moderate, convincing arguments that
wholesale sellers use when talking to wholesale
buyers. Thus, trade paper advertising frequently
represents promotion and publicity at its best.
Trade journals are intensive rather than dis-
The business of the Higginbottom Music Co.,
Buffalo, N. Y., which was organized last fall,
with Herbert Higginbottom, a well-known local
piano man as head, has been discontinued, and
.Mr. Higginbottom has become manager of Hill's
Piano Store in Jamestown, N. Y.
Continuous sales
for piano dealers
Mr. Piano
Dealer,
you'd make money sell-
ing the Victor even if
there was nothing else
to follow it up with.
But there is.
There's an ever-in-
creasing sale of Victor
Records.
Experience has
shown that for every
dollar a customer spends
for a Victor he even-
tually spends five dollars
for records.
OPENS STORE IN PROVIDENCE, R. I.
George W. Macmillan, well known in the piano
trade of Providence, R. I., has opened warerooms
of his own in the Conrad Building. Mr. Macmil-
lan has secured the agency for the Mason &
Hamlin and Cable Company lines of pianos and
is displaying them very attractively.
GEO. H, BARNES IN LOS ANGELES.
George H. Barnes, formerly manager for Sher-
man, Clay & Co., in Bellingham, Wash., has ac-
cepted the position of manager with the Fitz-
gerald Music Co., Los Angeles, Cal. He is' suc-
ceeded in Bellingham by R. W. Bonyea.
Sohmer & Co., 315 Fifth avenue, New York,
when reviewing the business situation, re-
marked: "We are doing a very fair trade. About
on an average with every other first-class house
in the city, so far as retail sales go. In" our
wholesale department a much better report may
be made. It is too early In the season to In-
dulge in predictions."
Great business, that.
And it helps your
piano business, too.
Worth finding out
about.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
and friends of Dr. and Mrs. Gettier. An elabo- is in favor of their paying only a nominal tax
rate collation was served, during which music of $100 per year for the first five years. Though
Big Demand for Knabe Grands—Praise for E. was played by Professor Daniel Feldman's Or-
a number of the Councilmen are opposed to the
chestra. The couple received many handsome proposed action of the Board of Trade, claiming
M. Shonert, the Well-Known Pianist—Mar-
gifts. After a wedding trip to New York, Dr. that it will set a bad precedent, it is believed
riage of Miss Kranz Attended by Prominent
and Mrs. Gettier will reside at 2943 North that the measure will_be passed in the end.
Piano Men—Fred P. Stieff and Family Off
Charles street, the home of the bride's parents.
to Europe—Business Reported Somewhat
The out-of-town guests were: Mr. and Mrs.
Quiet, but the Outlook Is Good.
PRESCOTT PIANO CO. MEETING.
Charles Mehlin, Otto Mehlin, Stuart Perry, A. J.
(Special to The Review.)
Powell, New l o r k ; Walter Gehre, London, Eng- Thirty Per Cent. Increase in Business Re-
Baltimore, Md, Feb. 7, 1910.
land; John W. Gettier, Olando, Fla.; H. T. Keat-
ported—Directors and Officers Elected.
. Local business, if anything, has eased up a ing, Washington, D. C ; Wilson Gosnell, Atlanta,
little during the past week, but not enough to Ga.; Paul G. Mehlin, R. H. Reed, New York;
(Special to The Review.)
cause the dealers to complain. Several things Dr. and Mrs. Allen Stuart, Plainfield, N. J.; Mr.
Concord, N. H., Feb. 8, 1910.
have occurred which the dealers believe may and Mrs. Luther Conradi, Philadelphia, Pa.;
At the annual meeting of the Prescott Piano
have caused the little dropping off, mainly the Dr. and Mrs. Frank Wendell, Johnstown, Pa.;
Co. the stockholders received the pleasing report
unsteadiness of the stock market and the ex- Mr. and Mrs. F. G. Smith, Jr., Brooklyn, N. Y.; that the business of the company for the past
treme cold weather that has been experienced Messrs. A. F. Adams, New York; A. W. Anthony, year had shown an increase of over 30 per cent.
here for the past two or three days.
Chicago, 111.; Dawson J. Blackmore, Cincinnati, The following directors were elected for the en-
It was reported at the store of Wm. Knabe & 0.; C. H. Eddy, Boston, Mass.; Alfred Meinberg, suing year: George D. B. Prescott, Willis D.
Co. that the factory is crowded with orders, partic- H Paul Mehlin, Sr., New York; L. Voell, Chicago, Thompson, Josiah E. Fernald, William M.
ularly because of the big increase in the demand 111., and 0. W. Williams, Fort Wayne, Ind.
Mason, Frank P. Andrews, Arthur P. Morrill
for grand pianos of all descriptions. While all
Frederick P. Stieff, president of the Charles and Henry H. Prescott. At a later meeting of
grades of grands are in demand the most popu- M. Stieff concern, together with Mrs. Stieff and
the directors the following officers were elected:
lar of all have been the mignonette, 5 feet 2 inch. Miss Florence Stieff, his daughter, have gone to Willis D. Thompson, president; George D. B.
Manager J. H. Williams, of the local store, has New York, from where they will sail for Europe Prescott, treasurer; Henry H. Prescott, secre-
just received the following flattering note from on the steamship Cronia. They will go from tary; Messrs. Thompson, Prescott and Fernald,
Edward M. Shonert, concert pianist, regarding Naples to Alexandria, Egypt, where they will executive committee, and Arthur P. Morrill,
a Knabe concert grand piano which he played spend some time. The rest of the trip will be auditor and clerk of the corporation.
aj^a recital at Bucyrus, Ohio, February 1:
in Italy. They expect to return about May 1.
"The Knabe arrived in Bucyrus and was This will make Miss Stieff's sixth trip to Europe
AVIATION MEET BOOMS TRADE.
placed in the Opera House before I got home, and the twelfth time she has crossed the Atlantic
The various piano houses of Salt Lake City.
l i was certainly a beautiful piano. I have al- Ocean.
Utah, had a very busy week recently during the
ways had trouble in filling the theater, as the
Manager George Stieff will make a short trip
visit of Paulhan and his group of French avia-
acoustics are so bad, but this piano simply filled
to Clarksburg, W. Va. S. P. Walker, general
tors to that city, where they gave demonstra-
every corner, and it was admired by everybody manager of the Stieff branch stores, is away on
tions. The railroads running into the city of-
as well as. myself. We had a crowded house a trip to Pittsburg.
fered half-fare excursions, and crowds of people
and turned away 200 people."
Miss Clara Ascherfeld, pianist, and Mr. Bart
from the country took advantage of the oppor-
One of the principal events of the week was Wirtz, 'cellist, gave a recital a t Mount Vernon
the marriage last Thursday evening of Miss Seminary, Washington, D. C, last Saturday even- tunity to visit the city on purchasing tours. A.
Edna Regina Kranz, daughter of President G. ing, during which Miss Ascherfeld played a B. Carstenson, of the Carstenson-Anson Co., had
Fred Kranz, of the Kranz-Smith Piano Co., local
Stieff grand piano. They will give another re- a prominent part in the making of the arrange-
agents for the Chickering and Everett pianos, cital next Friday evening at Trinity College, ments for the aviation meet.
and Dr. Frederick W. Gettier, of this city. The Washington, during which a Stieff grand will be
TRAVELER SUES DEALERS.
wedding took place at the First English Luth- used.
eran Church, and the pastor, Rev. Dr. Ezra K.
Joseph M. Mann, proprietor of the Joseph M.
T. U. Huston, a traveler and district manager
Bell, officiated. Miss Nellie Louise Kranz, cousin Mann Piano Co., reports an excellent demand for
for the Baldwin Piano Co., has brought suit
of the bride, was bridesmaid, and Miss Lenore "Inner-Players," made by the Cable Company.
against Marsh & Heilman, piano dealers of Fort
May Kranz was flower girl. Master John A.
Recent visitors were George K. Morehouse, of
Dodge, la., to recover damages for injuries al-
Sheridan was ring-bearer, Mr. Frank Conway the Biddle Piano Co., New York; Otto Heintz-
leged to have been sustained by Mr. Huston's
was best man. Perry C. Orem, well known in mann, of the Mansfield Piano Co., New York, and
falling through a trap door on the premises of
musical and piano circles in this city, was the Secretary Dalrymple, of the Estey Piano Co.
the defendants. $5,000 damages are asked.
organist. The bride was given . away by her
father.
WANT NEW INDUSTRIES TAX FREE.
EIGHT PIANOS AMONG PRIZES,
Before the ceremony members of the Musical
Art Club of Baltimore, of which the bride's
Among the ?10,00u worth of prizes offered in
In an effort to encourage new industries in
father is president, rendered several selections, Scranton, Pa., the Board of Trade is strongly the voting contest being conducted by the
including the bridal chorus from "Rose Maiden," in favor of assessing only nominal taxes on new- Tampa (Fla.) Morning Tribune, and ranging
by Cowen.
concerns for the first few years of their ex- from touring cars to cash awards, are included
The club also sang at Lehmann's Hall, where istence. In the case of the new Keller-Dunham eight ?400 pianos purchased from the Turner
the wedding reception was tendered relatives Piano Manufacturing Co., for instance, the Board Music Co., of that city.
MLTIMORE>S TRADE GLEANINGS.
Constant and Rapid Progress
have placed
Winter & Co. Pianos
on a higher level than has previously been achieved in generations
WINTER & CO.
220 Southern Boulevard
New York City

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