Music Trade Review
Issue: 1910 Vol. 50 N. 21 - Page 122
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
122
MUSIC TRADE
REVIEW
lishers will not do their part toward providing
a weapon with which a vigorous front may be
presented in the battle for business.
Prices for sheet music at wholesale are at the
lowest level in the history of the music trade.
It is a question whether the majority of pub-
lishing firms can continue to do business at
EDWARD LYMAN BILL - Editor and Proprietor present figures. Some of them can, and they
J. B. SPILLANE, Managing Editor
doubtless will continue to do so to the end of
the chapter. But whether certain firms can or
R. W. SIMMONS, Editor Music Section
can not make profits at the prices which now
Published Every Saturday at 1 HadlMD Avenue. New Y*rk
prevail, the fact remains that they are straining
SUBSCRIPTION, (Including portage), United State* and every effort to sell their products to any store
Mexico, $2.00 per year; Caaada, 91.00; all ether coon
that will purchase them. It follows, therefore,
trlea. $4.00.
that if they sell to a chain of stores which have
Telephones—Number* 4«77 and 4«78 Gramerey
Connecting all Departments
a certain low maximum retail price, then they
may be expected to co-operate with legitimate
NEW YORK, MAY 2 1 , 1 9 1 0
dealers to prevent such sales blocking the
dealers' own trade. Where such impediment Is
not encountered, however, dealers are expected
All matter of every nature intended
not to insist that publishers should sell their
for this department should be addressed
goods at ruinously low prices. None of them
The Editor Music Section Music Trade
has been unreasonable in this respect, as a mat-
Review, 1 Madison Avenue, New York.
ter of record. On the contrary, the regular
dealers have been the "backbone" of the sheet
music industry, and without them publishing
profits would be small indeed. Generalizing has
COMMENTS B Y -
lost its value, however, and it is now a case of
dealer and publisher getting together in indi-
vidual cases and discussing obstacles and ways
in which these may be overcome.
Co-operation between music dealers and music
Specific Overtures Made by One Firm.
publishers is a more crying need than ever be-
In this connection we find right at hand a
fore. For the former it is an essential because little booklet on "Co-operation," published by no
conditions in the trade have developed low- less a firm than Jerome H. Remick & Co., who,
priced competition which cannot be met except as owners of numerous "song shops" and music
with the aid of publishers. This works out by departments, may not have been regarded by
concessions being granted where a local situa- some regular dealers as likely to be found num-
tion calls for prices which enable music dealers bered among the exponents of the co-operating
to meet rate-cutters on their own ground. In methods which have been found desirable. The
other words, the dealers need the co-operation booklet specifically deals with the desirability of
of the publishers whereby the latter's scale of co-operation in the sheet-music business, never-
figures, even if usually strictly adhered to, is theless, and although it is confined to the push-
lowered on account of the changed conditions ing of the Remick business it nevertheless
in a given locality. The music publishers stand preaches co-operation, with the slogan, "Let's get
in need of co-operation by the dealers, on the together, let's co-operate, let's both get busi-
other hand, in that they need to have dealers ness!" Some excerpts from this booklet—-the
get in touch with them as to what is required edition, by the way, was printed for the dealers
to meet the existing local situation. The aim and has been mailed to all parts of the country—
is to prove to the dealers that they should no: are of particular interest in connection with the
turn a spineless back to low-priced competition subject treated above, wholly irrespective of
without first determining whether their pub
what particular firm has published them:
MESSRS. CHAPPELL & CO., L t d .
"THE CUBANOLA G L I D E "
(.i^ni)
" M Y S O U T H E R N R O S E "
"KEEP YOUR FOOT ON THE SOFT PEDAL" s ong
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
THE MAN WITH THREE WIVES
(To be produced shortly by Messrs. Shubett)
Profits Large If Sought in Right Way.
"The ten-cent stores are in the popular sheet
music business to stay, but it is not necessary
for the regular dealers to fold their hands and
go to sleep. There is a mint of money in the
popular music business if you go after it right.
Don't wait until your customers 'get the habit'
of buying music somewuere else—somewhere
where they can have their music demonstrated.
No one wants to buy a 'cat in a bag,' and every
time you recommend a piece of music to a
customer you either gain or lose his confidence.
Music lovers in every city and town in the
country—men and women in your own city who
buy popular music extensively—are ready and
willing to buy in your own store. It is up to
you to let them know that you have the latest
and most popular—to show them how best to
spend their money."
This vigorous attempt to "stir things up" may
be taken as coming from all dealers, not from
Remick & Co. alone. All publishers will
"second the motion" most heartily, although the
originators of the booklet are entitled to the
credit of taking a firm grasp on the subject,
just as The Review would gladly record credit
due to any other firm which undertook to estab-
lish the same principles. The point is that
whether it be Remick or any other leading pub-
lisher who advocates co-operation, the principle
is the true one, and only in some such way
will the present vexing problems of the sheet
music business be carried to a solution.
SOME OF OUR REAL HITS
are the publishers of
Music by Talbot and Monckton
(Produced by Mr. Charles Frohman)
FRANZ LEHAR'S NEW OPERA
"Did you ever watch the phenomenal growth
of some small business and wonder how such a
thing was possible? Did you ever get right
down and dig into the matter and discover the
reason? Nine times out of ten you would find
that it was made possible by the co-operation of
some big concern that was producing the goods.
This is particularly true in the popular sheet
music business. No line of merchandise is sub-
ject to keener competition. And no line shows
greater growth.
"One of th"e greatest outcries of the regular
dealers to-day is against the ten-cent stores. It
is claimed that these stores are doing all the
business. Possibly the conditions of the busi-
ness are bad with some houses, but never have
we known of one single instance where busi-
ness was decreasing that the fault could not be
traced right home.
" T I H n E C
V
f I
I D
U D
U I I ^
d H
n A
H
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17111 St.
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD
N D E R W ES Y S O5IC L O^ E TO
125 West 4 3 d Street, New York City
Teachers and students
of the piano will find in
this book an instructor
that not only will replace
the old methods by pre-
senting the elements of
music in a manner to
meet the conditions but
will do so in such a pleas-
ant way as to interest
even the most indifferent
student.
The little compositions
used as exercises through-
out the book is a new de-
parture that will act as
an incentive to the stu-
dent by making him feel
that he is progressing.
Price, 75 cents.
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
m^T" PHONOGRAPH RECORDS ARE - ^ M $
W^W
MADE FOR ALL OUR SONGS ^ ^ B
Theodore Morse Music Co.
1367 Broadway, New York
AC SHEET MUSIC
U DEPARTMENT
I
So a a n d
"
1
I ( Instrumental/
"HIP- HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S TO M A B E L " (Song)
IVAN CARYLL AND LIONEL MONCKTON'S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
R
ft "
If fl
H U
HIND
NOBLE & ELDREDGE. 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
THE:
122
MUSIC TRADE
REVIEW
lishers will not do their part toward providing
a weapon with which a vigorous front may be
presented in the battle for business.
Prices for sheet music at wholesale are at the
lowest level in the history of the music trade.
It is a question whether the majority of pub-
lishing firms can continue to do business at
EDWARD LYMAN BILL - Editor and Proprietor present figures. Some of them can, and they
J. B. SPILLANE, Managing Editor
doubtless will continue to do so to the end of
the chapter. But whether certain firms can or
R. W. SIMMONS, Editor Music Section
can not make profits at the prices which now
Published Every Saturday at 1 HadlMD Avenue. New Y*rk
prevail, the fact remains that they are straining
SUBSCRIPTION, (Including portage), United State* and every effort to sell their products to any store
Mexico, $2.00 per year; Caaada, 91.00; all ether coon
that will purchase them. It follows, therefore,
trlea. $4.00.
that if they sell to a chain of stores which have
Telephones—Number* 4«77 and 4«78 Gramerey
Connecting all Departments
a certain low maximum retail price, then they
may be expected to co-operate with legitimate
NEW YORK, MAY 2 1 , 1 9 1 0
dealers to prevent such sales blocking the
dealers' own trade. Where such impediment Is
not encountered, however, dealers are expected
All matter of every nature intended
not to insist that publishers should sell their
for this department should be addressed
goods at ruinously low prices. None of them
The Editor Music Section Music Trade
has been unreasonable in this respect, as a mat-
Review, 1 Madison Avenue, New York.
ter of record. On the contrary, the regular
dealers have been the "backbone" of the sheet
music industry, and without them publishing
profits would be small indeed. Generalizing has
COMMENTS B Y -
lost its value, however, and it is now a case of
dealer and publisher getting together in indi-
vidual cases and discussing obstacles and ways
in which these may be overcome.
Co-operation between music dealers and music
Specific Overtures Made by One Firm.
publishers is a more crying need than ever be-
In this connection we find right at hand a
fore. For the former it is an essential because little booklet on "Co-operation," published by no
conditions in the trade have developed low- less a firm than Jerome H. Remick & Co., who,
priced competition which cannot be met except as owners of numerous "song shops" and music
with the aid of publishers. This works out by departments, may not have been regarded by
concessions being granted where a local situa- some regular dealers as likely to be found num-
tion calls for prices which enable music dealers bered among the exponents of the co-operating
to meet rate-cutters on their own ground. In methods which have been found desirable. The
other words, the dealers need the co-operation booklet specifically deals with the desirability of
of the publishers whereby the latter's scale of co-operation in the sheet-music business, never-
figures, even if usually strictly adhered to, is theless, and although it is confined to the push-
lowered on account of the changed conditions ing of the Remick business it nevertheless
in a given locality. The music publishers stand preaches co-operation, with the slogan, "Let's get
in need of co-operation by the dealers, on the together, let's co-operate, let's both get busi-
other hand, in that they need to have dealers ness!" Some excerpts from this booklet—-the
get in touch with them as to what is required edition, by the way, was printed for the dealers
to meet the existing local situation. The aim and has been mailed to all parts of the country—
is to prove to the dealers that they should no: are of particular interest in connection with the
turn a spineless back to low-priced competition subject treated above, wholly irrespective of
without first determining whether their pub
what particular firm has published them:
MESSRS. CHAPPELL & CO., L t d .
"THE CUBANOLA G L I D E "
(.i^ni)
" M Y S O U T H E R N R O S E "
"KEEP YOUR FOOT ON THE SOFT PEDAL" s ong
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
THE MAN WITH THREE WIVES
(To be produced shortly by Messrs. Shubett)
Profits Large If Sought in Right Way.
"The ten-cent stores are in the popular sheet
music business to stay, but it is not necessary
for the regular dealers to fold their hands and
go to sleep. There is a mint of money in the
popular music business if you go after it right.
Don't wait until your customers 'get the habit'
of buying music somewuere else—somewhere
where they can have their music demonstrated.
No one wants to buy a 'cat in a bag,' and every
time you recommend a piece of music to a
customer you either gain or lose his confidence.
Music lovers in every city and town in the
country—men and women in your own city who
buy popular music extensively—are ready and
willing to buy in your own store. It is up to
you to let them know that you have the latest
and most popular—to show them how best to
spend their money."
This vigorous attempt to "stir things up" may
be taken as coming from all dealers, not from
Remick & Co. alone. All publishers will
"second the motion" most heartily, although the
originators of the booklet are entitled to the
credit of taking a firm grasp on the subject,
just as The Review would gladly record credit
due to any other firm which undertook to estab-
lish the same principles. The point is that
whether it be Remick or any other leading pub-
lisher who advocates co-operation, the principle
is the true one, and only in some such way
will the present vexing problems of the sheet
music business be carried to a solution.
SOME OF OUR REAL HITS
are the publishers of
Music by Talbot and Monckton
(Produced by Mr. Charles Frohman)
FRANZ LEHAR'S NEW OPERA
"Did you ever watch the phenomenal growth
of some small business and wonder how such a
thing was possible? Did you ever get right
down and dig into the matter and discover the
reason? Nine times out of ten you would find
that it was made possible by the co-operation of
some big concern that was producing the goods.
This is particularly true in the popular sheet
music business. No line of merchandise is sub-
ject to keener competition. And no line shows
greater growth.
"One of th"e greatest outcries of the regular
dealers to-day is against the ten-cent stores. It
is claimed that these stores are doing all the
business. Possibly the conditions of the busi-
ness are bad with some houses, but never have
we known of one single instance where busi-
ness was decreasing that the fault could not be
traced right home.
" T I H n E C
V
f I
I D
U D
U I I ^
d H
n A
H
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17111 St.
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD
N D E R W ES Y S O5IC L O^ E TO
125 West 4 3 d Street, New York City
Teachers and students
of the piano will find in
this book an instructor
that not only will replace
the old methods by pre-
senting the elements of
music in a manner to
meet the conditions but
will do so in such a pleas-
ant way as to interest
even the most indifferent
student.
The little compositions
used as exercises through-
out the book is a new de-
parture that will act as
an incentive to the stu-
dent by making him feel
that he is progressing.
Price, 75 cents.
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
m^T" PHONOGRAPH RECORDS ARE - ^ M $
W^W
MADE FOR ALL OUR SONGS ^ ^ B
Theodore Morse Music Co.
1367 Broadway, New York
AC SHEET MUSIC
U DEPARTMENT
I
So a a n d
"
1
I ( Instrumental/
"HIP- HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S TO M A B E L " (Song)
IVAN CARYLL AND LIONEL MONCKTON'S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
R
ft "
If fl
H U
HIND
NOBLE & ELDREDGE. 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
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