Classic Mode

Music Trade Review

Issue: 1910 Vol. 50 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
122
MUSIC TRADE
REVIEW
lishers will not do their part toward providing
a weapon with which a vigorous front may be
presented in the battle for business.
Prices for sheet music at wholesale are at the
lowest level in the history of the music trade.
It is a question whether the majority of pub-
lishing firms can continue to do business at
EDWARD LYMAN BILL - Editor and Proprietor present figures. Some of them can, and they
J. B. SPILLANE, Managing Editor
doubtless will continue to do so to the end of
the chapter. But whether certain firms can or
R. W. SIMMONS, Editor Music Section
can not make profits at the prices which now
Published Every Saturday at 1 HadlMD Avenue. New Y*rk
prevail, the fact remains that they are straining
SUBSCRIPTION, (Including portage), United State* and every effort to sell their products to any store
Mexico, $2.00 per year; Caaada, 91.00; all ether coon
that will purchase them. It follows, therefore,
trlea. $4.00.
that if they sell to a chain of stores which have
Telephones—Number* 4«77 and 4«78 Gramerey
Connecting all Departments
a certain low maximum retail price, then they
may be expected to co-operate with legitimate
NEW YORK, MAY 2 1 , 1 9 1 0
dealers to prevent such sales blocking the
dealers' own trade. Where such impediment Is
not encountered, however, dealers are expected
All matter of every nature intended
not to insist that publishers should sell their
for this department should be addressed
goods at ruinously low prices. None of them
The Editor Music Section Music Trade
has been unreasonable in this respect, as a mat-
Review, 1 Madison Avenue, New York.
ter of record. On the contrary, the regular
dealers have been the "backbone" of the sheet
music industry, and without them publishing
profits would be small indeed. Generalizing has
COMMENTS B Y -
lost its value, however, and it is now a case of
dealer and publisher getting together in indi-
vidual cases and discussing obstacles and ways
in which these may be overcome.
Co-operation between music dealers and music
Specific Overtures Made by One Firm.
publishers is a more crying need than ever be-
In this connection we find right at hand a
fore. For the former it is an essential because little booklet on "Co-operation," published by no
conditions in the trade have developed low- less a firm than Jerome H. Remick & Co., who,
priced competition which cannot be met except as owners of numerous "song shops" and music
with the aid of publishers. This works out by departments, may not have been regarded by
concessions being granted where a local situa- some regular dealers as likely to be found num-
tion calls for prices which enable music dealers bered among the exponents of the co-operating
to meet rate-cutters on their own ground. In methods which have been found desirable. The
other words, the dealers need the co-operation booklet specifically deals with the desirability of
of the publishers whereby the latter's scale of co-operation in the sheet-music business, never-
figures, even if usually strictly adhered to, is theless, and although it is confined to the push-
lowered on account of the changed conditions ing of the Remick business it nevertheless
in a given locality. The music publishers stand preaches co-operation, with the slogan, "Let's get
in need of co-operation by the dealers, on the together, let's co-operate, let's both get busi-
other hand, in that they need to have dealers ness!" Some excerpts from this booklet—-the
get in touch with them as to what is required edition, by the way, was printed for the dealers
to meet the existing local situation. The aim and has been mailed to all parts of the country—
is to prove to the dealers that they should no: are of particular interest in connection with the
turn a spineless back to low-priced competition subject treated above, wholly irrespective of
without first determining whether their pub
what particular firm has published them:
MESSRS. CHAPPELL & CO., L t d .
"THE CUBANOLA G L I D E "
(.i^ni)
" M Y S O U T H E R N R O S E "
"KEEP YOUR FOOT ON THE SOFT PEDAL" s ong
THE REIGNING MUSICAL SUCCESS
THE ARCADIANS
THE MAN WITH THREE WIVES
(To be produced shortly by Messrs. Shubett)
Profits Large If Sought in Right Way.
"The ten-cent stores are in the popular sheet
music business to stay, but it is not necessary
for the regular dealers to fold their hands and
go to sleep. There is a mint of money in the
popular music business if you go after it right.
Don't wait until your customers 'get the habit'
of buying music somewuere else—somewhere
where they can have their music demonstrated.
No one wants to buy a 'cat in a bag,' and every
time you recommend a piece of music to a
customer you either gain or lose his confidence.
Music lovers in every city and town in the
country—men and women in your own city who
buy popular music extensively—are ready and
willing to buy in your own store. It is up to
you to let them know that you have the latest
and most popular—to show them how best to
spend their money."
This vigorous attempt to "stir things up" may
be taken as coming from all dealers, not from
Remick & Co. alone. All publishers will
"second the motion" most heartily, although the
originators of the booklet are entitled to the
credit of taking a firm grasp on the subject,
just as The Review would gladly record credit
due to any other firm which undertook to estab-
lish the same principles. The point is that
whether it be Remick or any other leading pub-
lisher who advocates co-operation, the principle
is the true one, and only in some such way
will the present vexing problems of the sheet
music business be carried to a solution.
SOME OF OUR REAL HITS
are the publishers of
Music by Talbot and Monckton
(Produced by Mr. Charles Frohman)
FRANZ LEHAR'S NEW OPERA
"Did you ever watch the phenomenal growth
of some small business and wonder how such a
thing was possible? Did you ever get right
down and dig into the matter and discover the
reason? Nine times out of ten you would find
that it was made possible by the co-operation of
some big concern that was producing the goods.
This is particularly true in the popular sheet
music business. No line of merchandise is sub-
ject to keener competition. And no line shows
greater growth.
"One of th"e greatest outcries of the regular
dealers to-day is against the ten-cent stores. It
is claimed that these stores are doing all the
business. Possibly the conditions of the busi-
ness are bad with some houses, but never have
we known of one single instance where busi-
ness was decreasing that the fault could not be
traced right home.
" T I H n E C
V
f I
I D
U D
U I I ^
d H
n A
H
(To be produced shortly by Mr. Charles Frohman)
LONDON'S LATEST CRAZE
THE BALKAN PRINCESS
A Musical Play by Paul A. Rubens
(To be produced by Mr. W. A. Brady)
CHAPPELL & CO., Ltd.
37 W. 17111 St.
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD
N D E R W ES Y S O5IC L O^ E TO
125 West 4 3 d Street, New York City
Teachers and students
of the piano will find in
this book an instructor
that not only will replace
the old methods by pre-
senting the elements of
music in a manner to
meet the conditions but
will do so in such a pleas-
ant way as to interest
even the most indifferent
student.
The little compositions
used as exercises through-
out the book is a new de-
parture that will act as
an incentive to the stu-
dent by making him feel
that he is progressing.
Price, 75 cents.
THEODORE MORSE'S NEW HITS !
"MOLLY LEE"
"KITTY CRAY"
"HE'S A COLLEGE BOY"
"RED CLOVER" (Song and Intermezzo)
"BLUE FEATHER" (Song and Intermezzo)
You could have had these once for 5 cents. Take
our new issues and you'll get better ones.
m^T" PHONOGRAPH RECORDS ARE - ^ M $
W^W
MADE FOR ALL OUR SONGS ^ ^ B
Theodore Morse Music Co.
1367 Broadway, New York
AC SHEET MUSIC
U DEPARTMENT
I
So a a n d
"
1
I ( Instrumental/
"HIP- HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S TO M A B E L " (Song)
IVAN CARYLL AND LIONEL MONCKTON'S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
R
ft "
If fl
H U
HIND
NOBLE & ELDREDGE. 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
McKINLEY MUSIC CO., 185 Harrison St., Chicago, III.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
123
REVIEW
for more than one publisher being "stung" by ing. Tom Quigley, the local Shapiro manager,
one individual. I t is understood that a per- will not go to Atlantic City this year to take
Chicago Publishers Hold Second Meeting to manent organization would be very popular, charge of the store for the summer season, but
Discuss Professional Copy and Song Slide especially with the local trade, and everyone will summer right here in "Chi."
Evils—Reputable Singers Will Continue to seems to be lending his best efforts to its cause.
Joe Harris leaves for the headquarters office
Receive Usual Courtesies—Cypher Club
"Get Busy With Emily" was recently put on in New York next week, as there is something
Gives Last May Dance of the Season—Other at the Cort Theater. The police did get busy, brewing as to the coming operatic season and a
News of the Publishers.
and consequently the management of the theater number of new musical comedies bearing the
Harris insignia promises to be the next season's
are looking for something to take its place.
In the meantime the local Harris
"Miss Nobody from Starland" closed its Chi- offering.
(Special to The Review.)
cago engagement last week and Mable Hite, in forces are strenuously working on the new Chas.
Chicago, 111., May 14, 1910.
Another meeting of the Chicago sheet music "A Certain Party," has moved over to the K. Harris summer song, entitled "It's Always
publishers and the local representatives of East- Princess.
June When You're in Love," and their efforts
ern houses was held on Friday evening in the
"Madame Sherry" is making a big success at are said to be meeting with excellent success.
parlors of the Saratoga Hotel. The trade was the Colonial and promises to be here for some
Miss Blanche Mehaffe has in rehearsal Felix
out in full force and showed much enthusiasm. time.
Feist and Joe Nathan's great Spanish song, "My
This augurs well for a permanent organization
Listed among the month's best sellers with the Cavalier," and "I'm Awfully Glad I'm Irish."
for the eradication of the existing orchestration, local house of Goetting are two numbers dealing Miss Mehaffe is the soloist with Joe Weber's
professional copy, and song slide evils which with ex-President Roosevelt's return. They are "Prize Land of America."
have been growing worse and worse. The next entitled "Teddy Come Back" and "Our Teddy's
meeting will be held at the Saratoga Hotel next Home Coming March."
BURT BACK FROM BUSINESS TRIP.
Friday evening.
The Sucess Song Bureau has just issued its
It is understood that the organization, should first edition of "I'm Looking for a Man."
Sales Manager for Eastern Branch of J. H.
it materialize, will, on its inception, immediately
Dunbar & Freeman, a t the Majestic this
Remick & Co. Gives Cheering Account of
take steps looking to the elimination of *he week, are featuring "That Italian Rag," which
Improved
Conditions, Despite Tales of Woe
horde of "grafters" who have been infesting the has been a big number on the Feist catalog the
Heard by the Way.
sheet music district. This will be done by past few months.
checking the promiscuous handing out of pro-
The well-known Cypher Club in Chicago gave
P. H. Burt, sales manager for the New York
fessional copies, and, instead, charging for the its last May dance of the season Saturday, and
first copy which is, of course, the regular copy. it was voted by all who attended as a most house of Jerome H. Remick & Co., returned to
The same principle will be applied to orchestra- pleasurable affair. Through the courtesy of Ted this city recently after a business trip to several
tions. However, the recognized profession will S. Barron, local manager for M. Witmark & Eastern cities, lasting three weeks. The placing
be taken cars of as formerly, and a thorough Sons, several vaudeville acts volunteered their of large orders for the Remick publications in
the places visited was the satisfactory result of
means of separating the wheat from the chaff
services, among them being Lue Leever, singing
his trip, Mr. Burt says, although he ran across
will be devised.
"Just for a Girl," "Shakey Eyes" and "Tie Your
Regarding the song slides—a deposit will be Little Bull Outside," and Miss Catharine representatives of other publishers who had
required at the time the slides are given out. Andrews, who also sang two Witmark songs, en- only tales of woe to tell of their experiences. In-
If, at the end of a certain period the slides are titled "To the End of the World With You," and cidentally, the results attained by the Remick
sales manager serve as a specific illustration of
not returned a fine of seven cents a day or there- "In the Garden of My Heart."
the present situation in the music publishing
abouts will be charged. A list of the "grafters"
Some definite word regarding the disposition
field. This situation is one wherein various
will be kept, and new names will be appended
to be made of the La Salle Theater is expected
thereto from time to time whenever the occasion next week, when the case will come up before publishers have conflicting reports to make.
warrants. In this way there will be no reason the Appellate Court. The public is awaiting the Some are successful, and others are not, but the
verdict as to whether the house will pass to
Harry Askin or remain in control of Mort
Singer. It is now more than a year since the
disputed Askin lease was to have taken life.
Phil Schwartz, formerly with the Chicago
The following epigrammatic edi-
house of Remick, is now associated with the local
torial appeared in one of our
forces of Leo Feist in the Oneonta building.
The Orpheus Comedy Four end their season
great weeklies:
with their engagement at the American Music
Hall next week. The act has been running con-
tinuously for two years, this being the first in-
"The high cost of living is
termission.
They are featuring Remick's "Gray
coming down. Beethoven's
Bonnet" and Tell Taylor's "Some Day."
Sonatas, in excellent edition,
Asher B. Samuels, who for the past year or
now can be bought for ten
more has been enlisted in the Shapiro forces,
cents a copy."
after Monday next will associate himself with
Jules Von Tilzer and the York Music Co., who
have just opened up offices in the Oneonta Build-
By AL PIANTADOSI,
Creator of Italian Character Songs.
It referred of course to
MUSIC "GRAFTERS^TO BE CHECKED.
THAT
ITALIAN
RAG
EDITORIAL
CENTURY
EDI T I O N
CENTURY MUSIC PUBLISHING CO.
1 178 BROADWAY, NEW YORK
A Hit of Hits!
EVERY LITTLE
MOVEMENT"
By OTTO HAUERBACH a n d KARL HOSCHNA
A POSITIVE HIT!
A PROVED SELLER!
Orders poured in the very day after this
song was first sung at Hammerstein's
Victoria Theater.
GOING STRONGER EVERY DAY!
PUBLISHED BY
LEO. FEIST, NEW YORK
Writers of the Big Successes,
" T H E THREE T W I N S " and "BRIGHT EYES"
The
H E A D HAS HITS
(George W. Head, Jr.)
WORLD'S GREATEST BALLAD
"Without You The World
Don't Seem The Same"
An Endless Chain of Sales of This Song Will Start
From First Purchase.
Best Ballad Since the Time of Jenny Lind
THE HEAD MUSIC PUBLISHING CO.
U16 Broadway, Cor. 39th Street,
New York
reigning Musical Hit from
"MADAME SHERRY"
Now Playing at Colonial Theatre,
Chicago
Sung, Whistled and Hummed Everywhere
Greatly in Demand. Order Now
SONGS FOR EVERYBODY!
"PLAYTHINGS
THAT'S ALL"
By John W. Bratton.
" MOTHER"
By Cooper & Frederics.
" I N THE SAME OLD WAY"
By Nat D. Mann.
"WHEN YOU DREAM OF THE GIRL YOU LOVE"
By Leo Edwards.
M. WITMARK & SONS, Publishers
NEW YORK
CHICAGO
LONDON
PARIS
"GO ON, COOD-A-BYE "
By Brown & Murphy.
VICTOR KREMER COMPANY
108-1 10 Randolph Street, CHICAGO, ILL.
(Opposite Garrick Theatre)

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