Music Trade Review
Issue: 1910 Vol. 50 N. 19 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
islm
Bulletin
FVLL^f CHVNKS^of WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. 2. No. 31.
Published Weekly by Christman Sons, New York
May 7, 1910
FACTOR IN BUSINESS SUCCESS
N
OT infrequently piano merchants are at
the less successful one, is probably located on the
store on the other side of the street, and there he
saw a piano which infatuated him.
The name of the piano?
Certainly.
A Christman Studio Grand.
He was so delighted that he brought his wife
down to see the instrument.
She had already been looking over pianos in
the store across the street, and was rather taken
with one, but she quickly withdrew her support
from this particular piano and joined with her
husband in his enthusiasm for the Christman
Studio Grand.
wrong side of the street, and while such a handi-
This same experience has been repeated in a
cap may sometimes have to do with lack of
number of cities, and it is a notable fact that the
proper progress, it is by no means to blame in
stores which have the agency for the Christman
all cases.
pianos have been steadily gaining ground over
a loss to account for the wide difference
between the success which follows the
efforts of one establishment and that
which accompanies those of another establish-
ment of about the same size in the same town.
In fact, there can be noted a wide differ-
ence between the results obtained by two stores
located not only in the same town but on oppo-
site sides of the street.
Many may conclude that one of these stores,
As a concrete example, let us cite a recent ex-
their competitors.
perience which happened to a customer who vis-
Now, why is this?
ited two big piano stores located nearly opposite
Further reasons may be obtained by writing
each other in a Western city.
This particular customer was interested in
purchasing a piano.
He visited a store, looked over the pianos, but
somehow he was not impressed.
He was not in a hurry to buy, and visited the
to Christman Sons, at 597-601 East 137th Street,
New York.
One thing is certain.
It is not all in the establishment.
It is not all in the salesmanship.
There is something in the piano.
THE
islm
Bulletin
FVLL^f CHVNKS^of WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. 2. No. 31.
Published Weekly by Christman Sons, New York
May 7, 1910
FACTOR IN BUSINESS SUCCESS
N
OT infrequently piano merchants are at
the less successful one, is probably located on the
store on the other side of the street, and there he
saw a piano which infatuated him.
The name of the piano?
Certainly.
A Christman Studio Grand.
He was so delighted that he brought his wife
down to see the instrument.
She had already been looking over pianos in
the store across the street, and was rather taken
with one, but she quickly withdrew her support
from this particular piano and joined with her
husband in his enthusiasm for the Christman
Studio Grand.
wrong side of the street, and while such a handi-
This same experience has been repeated in a
cap may sometimes have to do with lack of
number of cities, and it is a notable fact that the
proper progress, it is by no means to blame in
stores which have the agency for the Christman
all cases.
pianos have been steadily gaining ground over
a loss to account for the wide difference
between the success which follows the
efforts of one establishment and that
which accompanies those of another establish-
ment of about the same size in the same town.
In fact, there can be noted a wide differ-
ence between the results obtained by two stores
located not only in the same town but on oppo-
site sides of the street.
Many may conclude that one of these stores,
As a concrete example, let us cite a recent ex-
their competitors.
perience which happened to a customer who vis-
Now, why is this?
ited two big piano stores located nearly opposite
Further reasons may be obtained by writing
each other in a Western city.
This particular customer was interested in
purchasing a piano.
He visited a store, looked over the pianos, but
somehow he was not impressed.
He was not in a hurry to buy, and visited the
to Christman Sons, at 597-601 East 137th Street,
New York.
One thing is certain.
It is not all in the establishment.
It is not all in the salesmanship.
There is something in the piano.
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