Music Trade Review
Issue: 1910 Vol. 50 N. 14 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
4G
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SP1LLANE, Managing Editor
R. W. SIM vtONS, Editor Music Section
Published Every Saturday at 1 Madlsra Avenue, New Yerk
SUBSCRIPTION. (Including postage), United State* and
Mexico, $2.00 per year; Canada, $1-50; all «ther coun-
tries, $4.00.
Telephones—Numbers 4677 and 4fl78 Gramerey
Connecting a l l Departments
NEW YORK, APRIL 2 , 1910
All matter of every nature intended
for this department should be addressed
The Editor Music Section Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y - „
MUSIC
TRADE: REVIEW
difficult anyway, and proof would be well-nigh
impossible, as publishers themselves have found
when their published pieces have been copied in
part at various times in the past. We would
say that an aspiring composer should choose
some reputable publisher whose standing is such
as to make him feel that he could not afford to
jeopardize his business by corrupt practices,
even if he contemplated doing so. If the com-
position submitted is found to give indication of
final commercial value, the publisher would be
not only willing but anxious to encourage the
composer, in the hope that he would produce
other compositions of equal merit and submit
them to the same publisher. Finally, the ob-
taining of a copyright prior to sending in the
music is a hint that the composer suspects lack
of honesty on the part of the publisher, and be-
sides being something of an insult, this cannot
be said to precede the showing of any special
favors by the publisher.
one price to both the regular dealer and the ten-
cent store, the figure being eight cents per copy,
£ though the latter store had been buying the
more music. He asked the proprietor of the
regvlar store why he did not display his popular
miu-k' better and then employ a demonstrator.
Tre proprietor replied, "What, and lose our dig-
nity?" Naturally, the publisher felt a bit dis-
couraged at the inconsistency, which, of course,
lay in the fact that the music store proprietor
wanted to obtain the profits accruing from the
sale of popular music and yet did not take the
best means toward that end. Inconsistency was
shown further in the attitude of the proprietor
in selling popular music and yet half trying to
hide the fact. Fortunately, such instances are
rare, as the thousands of regular dealers
throughout the country will say to themselves
as they read this. The point is that co-operation
between dealer and publisher is the rallying
cry of to-day in the matter of meeting existing
needs. The publishers are willing, as never be-
fore, to extend co-operation as regards prices,
so that the dealers may meet competition. The
dealers, in turn, should co-operate by keeping
strictly up to date in methods, and, in fact, the
dusty shelves and dark windows have become
things of the past, gave in exceptional cases.
Question
Inconsistency has been a charge often made
by music publishers and dealers, one side
against the other. Certain triumphs in this re-
spect have assuredly been achieved by some
publishers, especially as regards complaints of
evils, but lack of any action, as we have had
occasion to remark in times past. It is now
the dealer's turn to face a similar charge, al-
though it is not based on similar grounds. One
of the leading New York publishers told the
writer recently that in the course of a business
trip to Albany he took occasion to compare the
selling methods of a large music store there
and those of the sheet music department of a
nearby ten-cent store. He found the music in
the latter establishment well displayed, as usual,
with a demonstrator hard at work. In the music
store he found that practically all of the pop-
ular music was under the counters, or was so
arranged in piles as not to call any special at-
tention to it. The publishers had always made
of Caution
When Small Accounts Yield
in Copyrights.
A correspondent writes us for advice as to
whether it is necessary to copyright a composi-
tion before sending it to a publisher. This is a
question which seems to agitate many a hope-
ful composer. We have no hesitation in saying
that when a composer contemplates sending a
manuscript to a publisher, he need not take the
trouble to obtain a copyright in advance; pro-
vided, however, that he ascertains that the repu-
tation of the publisher is established as the re-
sult of businesslike methods that have brought
more or less prosperity. A publisher who has
gained this reputation is not one to risk it for
the sake of an unknown quantity such as any
song, no matter how promising, must always
be. That is the business side of the case, and
is given because the ethical side is not always
convincing to the skeptical. But, even in the
case of an unscrupulous publisher, the composer
would gain little by having procured a copy-
right in advance. The publisher, if he were so fire "big seller.''
inclined, could easily purloin parts of the com- The names and descriptions of the numbers
position in such a way that detection would be are then given. It is such publishers as these
This collection will ap-
peal most to lovers of
gems from the operas
through the fact that it is
complete in every respect,
and contains all the fa-
vorite standard operas in-
cluding selections from
Contes D'Hofftnan, Lak-
me, Eugene Onegin, etc.
The melodies selected are
the
ones
with
which
everybody is familiar and
t h e arrangements a n d
modern fingering are spe-
cial features which will
appeal to the intelligent
lover of the piano. Price
75 cents.
We are the publishers of the
music of
"The Arcadians"
Now the season's hit in both
London and New York
Chappell & Co., Ltd.,
'Tis Sweeping the Country !
"WHERE THE
RIVER SHANNON
FLOWS"
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
By JAMES I. RUSSELL
SOME OF OUR REAL HITS
It is one of the BIGGEST of our BIG
"THE
CUBANOLA
GLIDE"
(,«£?„£&,)
"MY
SOUTHERN
ROSE"
song)
" K E E P YOUR FOOT ON T H E SOFT P E D A L "
Son a n d
" T i n
H c F .
V
n U
n l K o H n f M l
R
11 ft
°
t
T I i U
K M
b " V ( Instrumental^
HITS and grows BIGGER each d a y !
Anticipate the Demand.
"HIP-HIP-HYPNOTIZE
M E " >son 0
G I V E M Y R E G A R D S TO M A B E L " (So
N EW S Y S ORK L O"FICE TO
Order Now
M. WITMARK & SONS
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D
Big Totals.
One of the local publishing firms is sending
out letters to individual music dealers in every
part of the country in pursuit of its policy of
getting every bit of available business to be
had. This is, of course, nothing new in the
publishing field, but the energy with which this
particular firm are carrying out the idea is ex-
ceptional. The result is that the prices obtained
by this firm are the highest in the city, with
only one or two exceptions. By getting an order
for a thousand copies here, and for a few hun-
dred "shorts" there, the publisher referred to
obtains orders for a total number of copies
which, if sent in by a few individual stores,
would be cited as enormous. The introduction
to the letters reads as follows, and may be of
passing interest to other publishers, if only for
purposes of comparison:
"The following is in reference to our new is-
sues for this month. We have published only
lour numbers so far this year (March 10),
and each of them had to show that they had
selling qualities before we offered them to the
trade. It is our intention never to publish a
number until we have first given it a thorough
try-out with our professional staff. Working on
these lines, we know that you can always depend
on every number that we issue as being a sure-
LONDON
PARIS
CHICAGO
' 2 5 West 43d Street, New York City
NcKINLEY
JOBBERS
SHEET MUSIC
We Guarantee Riling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
MCKINLEY MUSIC CQ
NEW YORK
THE
4G
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SP1LLANE, Managing Editor
R. W. SIM vtONS, Editor Music Section
Published Every Saturday at 1 Madlsra Avenue, New Yerk
SUBSCRIPTION. (Including postage), United State* and
Mexico, $2.00 per year; Canada, $1-50; all «ther coun-
tries, $4.00.
Telephones—Numbers 4677 and 4fl78 Gramerey
Connecting a l l Departments
NEW YORK, APRIL 2 , 1910
All matter of every nature intended
for this department should be addressed
The Editor Music Section Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y - „
MUSIC
TRADE: REVIEW
difficult anyway, and proof would be well-nigh
impossible, as publishers themselves have found
when their published pieces have been copied in
part at various times in the past. We would
say that an aspiring composer should choose
some reputable publisher whose standing is such
as to make him feel that he could not afford to
jeopardize his business by corrupt practices,
even if he contemplated doing so. If the com-
position submitted is found to give indication of
final commercial value, the publisher would be
not only willing but anxious to encourage the
composer, in the hope that he would produce
other compositions of equal merit and submit
them to the same publisher. Finally, the ob-
taining of a copyright prior to sending in the
music is a hint that the composer suspects lack
of honesty on the part of the publisher, and be-
sides being something of an insult, this cannot
be said to precede the showing of any special
favors by the publisher.
one price to both the regular dealer and the ten-
cent store, the figure being eight cents per copy,
£ though the latter store had been buying the
more music. He asked the proprietor of the
regvlar store why he did not display his popular
miu-k' better and then employ a demonstrator.
Tre proprietor replied, "What, and lose our dig-
nity?" Naturally, the publisher felt a bit dis-
couraged at the inconsistency, which, of course,
lay in the fact that the music store proprietor
wanted to obtain the profits accruing from the
sale of popular music and yet did not take the
best means toward that end. Inconsistency was
shown further in the attitude of the proprietor
in selling popular music and yet half trying to
hide the fact. Fortunately, such instances are
rare, as the thousands of regular dealers
throughout the country will say to themselves
as they read this. The point is that co-operation
between dealer and publisher is the rallying
cry of to-day in the matter of meeting existing
needs. The publishers are willing, as never be-
fore, to extend co-operation as regards prices,
so that the dealers may meet competition. The
dealers, in turn, should co-operate by keeping
strictly up to date in methods, and, in fact, the
dusty shelves and dark windows have become
things of the past, gave in exceptional cases.
Question
Inconsistency has been a charge often made
by music publishers and dealers, one side
against the other. Certain triumphs in this re-
spect have assuredly been achieved by some
publishers, especially as regards complaints of
evils, but lack of any action, as we have had
occasion to remark in times past. It is now
the dealer's turn to face a similar charge, al-
though it is not based on similar grounds. One
of the leading New York publishers told the
writer recently that in the course of a business
trip to Albany he took occasion to compare the
selling methods of a large music store there
and those of the sheet music department of a
nearby ten-cent store. He found the music in
the latter establishment well displayed, as usual,
with a demonstrator hard at work. In the music
store he found that practically all of the pop-
ular music was under the counters, or was so
arranged in piles as not to call any special at-
tention to it. The publishers had always made
of Caution
When Small Accounts Yield
in Copyrights.
A correspondent writes us for advice as to
whether it is necessary to copyright a composi-
tion before sending it to a publisher. This is a
question which seems to agitate many a hope-
ful composer. We have no hesitation in saying
that when a composer contemplates sending a
manuscript to a publisher, he need not take the
trouble to obtain a copyright in advance; pro-
vided, however, that he ascertains that the repu-
tation of the publisher is established as the re-
sult of businesslike methods that have brought
more or less prosperity. A publisher who has
gained this reputation is not one to risk it for
the sake of an unknown quantity such as any
song, no matter how promising, must always
be. That is the business side of the case, and
is given because the ethical side is not always
convincing to the skeptical. But, even in the
case of an unscrupulous publisher, the composer
would gain little by having procured a copy-
right in advance. The publisher, if he were so fire "big seller.''
inclined, could easily purloin parts of the com- The names and descriptions of the numbers
position in such a way that detection would be are then given. It is such publishers as these
This collection will ap-
peal most to lovers of
gems from the operas
through the fact that it is
complete in every respect,
and contains all the fa-
vorite standard operas in-
cluding selections from
Contes D'Hofftnan, Lak-
me, Eugene Onegin, etc.
The melodies selected are
the
ones
with
which
everybody is familiar and
t h e arrangements a n d
modern fingering are spe-
cial features which will
appeal to the intelligent
lover of the piano. Price
75 cents.
We are the publishers of the
music of
"The Arcadians"
Now the season's hit in both
London and New York
Chappell & Co., Ltd.,
'Tis Sweeping the Country !
"WHERE THE
RIVER SHANNON
FLOWS"
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
By JAMES I. RUSSELL
SOME OF OUR REAL HITS
It is one of the BIGGEST of our BIG
"THE
CUBANOLA
GLIDE"
(,«£?„£&,)
"MY
SOUTHERN
ROSE"
song)
" K E E P YOUR FOOT ON T H E SOFT P E D A L "
Son a n d
" T i n
H c F .
V
n U
n l K o H n f M l
R
11 ft
°
t
T I i U
K M
b " V ( Instrumental^
HITS and grows BIGGER each d a y !
Anticipate the Demand.
"HIP-HIP-HYPNOTIZE
M E " >son 0
G I V E M Y R E G A R D S TO M A B E L " (So
N EW S Y S ORK L O"FICE TO
Order Now
M. WITMARK & SONS
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D
Big Totals.
One of the local publishing firms is sending
out letters to individual music dealers in every
part of the country in pursuit of its policy of
getting every bit of available business to be
had. This is, of course, nothing new in the
publishing field, but the energy with which this
particular firm are carrying out the idea is ex-
ceptional. The result is that the prices obtained
by this firm are the highest in the city, with
only one or two exceptions. By getting an order
for a thousand copies here, and for a few hun-
dred "shorts" there, the publisher referred to
obtains orders for a total number of copies
which, if sent in by a few individual stores,
would be cited as enormous. The introduction
to the letters reads as follows, and may be of
passing interest to other publishers, if only for
purposes of comparison:
"The following is in reference to our new is-
sues for this month. We have published only
lour numbers so far this year (March 10),
and each of them had to show that they had
selling qualities before we offered them to the
trade. It is our intention never to publish a
number until we have first given it a thorough
try-out with our professional staff. Working on
these lines, we know that you can always depend
on every number that we issue as being a sure-
LONDON
PARIS
CHICAGO
' 2 5 West 43d Street, New York City
NcKINLEY
JOBBERS
SHEET MUSIC
We Guarantee Riling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
MCKINLEY MUSIC CQ
NEW YORK
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