Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
We Have Conceded Exclusive
Columbia Rights
TO
539 MORE DEALERS BETWEEN NOVEMBER 15th
AND DECEMBER 15th
Orders and Re-orders from Exclusive Dealers and Jobbers
are Piling in Strong and Fast=And we are Filling Them!
There is no question of more present vital importance to the talking machine and record dealer than that of
exclusive territory rights.
The Columbia exclusive program has the unique advantage of being complete. It leaves nothing to be desired
on the part of the dealer who looks to both disc and cylinder ends of his business for returns on his investment. It
assures the dealer of absolute protection. It gives him a larger profit on a complete, established line of Double-
Discs at 65 cents than is offered him in an incomplete and experimental line at a 16 per cent, higher price. It gives
him a hold on every owner of a cylinder machine in his territory through the splendid line of Indestructible
Records. It is a program that will repay looking into.
Here's how the Double-Disc end of it sums up:
You buy a Columbia Double-Disc for less money than the single-disc would cost you.
And you sell it for more money than that single-disc will bring you.
And it's not only better profit for you, it's double value for the man you sell to.
And the public demand for Columbia Double-Discs is already the biggest thing in the business !
Here's how the Indestructible end of it sums up :
You buy a record you know will be eventually sold to a customer—no loss from breakage, your
investment is always secure. It is not only safer and better business for you but it is extra value
for the man you sell to. He buys records he can't break or wear out—records that have the finest
tone of any cylinder records in the world.
WRITE FOR PARTICULARS OF OUR EXCLUSIVE DEALER PROGRAM
COLUMBIA
Phonograph Company, Gen'l, Tribune Building, New York