Music Trade Review

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THE
MUSIC TRADE
REVIEW
POINTS GAINEDBY JOBBERS.
The Exact Line Victor Dealers Can Handle—
Plans of Schemers Nipped—No Change in
National Co.'s Practice of Furnishing
Samples—Victor Double-Discs in Envelopes
Hereafter.
The National Phonograph Co., Orange, N. J.,
recently transmitted a circular letter to their
Edison jobbers, notifying them that after due
consideration of the proposition placed before
them by the executive committee of the National
Association of Talking Machine Jobbers, follow-
ing the Chicago conference, there would be no
dhange in the company's practice of furnishing
samples of records on the usual monthly dates.
The committee had unanimously recommended
that one set of samples only be sent each jobber,
so as to have dealers call at their respective places
to hear them played and then place the order;
in this way all would be on the same footing and
much valuable time saved and other annoyances
avoided. There was a division of opinion among
the National Co. securing a consensus by mail,
the majority favoring the existing plan, hence
their action. Doubtless this question will be
brought before the annual meeting of the associa-
tion in July for further discussion.
At the instance of the committee, however, the
Victor Talking Machine Co., Camden, N. J., on
December 18 informed their distributers that
hereafter the initiatory minimum order for three
machines to qualify as a dealer should not in-
clude a Victor Victrola or a Victor Auxetophone,
but the regular line only. This step was taken
to stop the practice of department stores aiding
and abetting the purchase of high-price goods
by private individuals at the dealers' price for
holiday gifts, thereby robbing the legitimate store
of sales. The methods of fake dealers and these
transactions, on being explained to the Victor
Co., the foregoing prohibitory order was issued,
and the Christmas trade thereby kept in the
proper channels.
As rapidly as it can be accomplished, the Vic-
tor Co. are placing their duplex or double-side
records in stout envelopes, of uniform quality
and color, thereby protecting them against In-
jury and dust.
This will relieve the dealer
of "enveloping" the records at his own expense.
This was also brought about through the repre-
sentations and request of the association.
COLUMBIA=REGINA DEAL.
The Regina Co. Will Handle the Columbia
Line in Their Store and the Columbia Co.
Will Handle the Full Regina Line at Their
23d Street Warerooms.
The Regina Co., New York, have taken on the
disc machine and record line of the Columbia
Phonograph Co., General, as jobbers and dealers.
Negotiations to this end were completed last
week. The store of the Columbia Co., 35-37 West
23d street, of the same city, will hereafter handle
the Regina instruments, including the Regina-
phone. Manager Wilber is confident the Regina
store will establish a good trade with the Co-
lumbia goods.
TETRAZZINI'S VOICE IMMORTALIZED.
Several records of Mme. Tetrazzini's voice will
be formally filed away in the underground pas-
sage of the Opera house in Paris within a few
weeks. The records, which contain some of her
most celebrated arias, will not be opened for a
hundred years. Some months ago the voices of
other celebrated artists were filed away so that
people a century from now can appreciate the
great artists who are with us to-day.
The Phillips & Crew Co., Savannah, Ga., have
been giving a number of successful recitals in
Lawson Memorial Hall, that city, at which the
Victor talking machine and Steinway piano
played prominent parts.
Charles Todd is a new piano dealer in South
Norwalk, Conn.
Get the people
to hear the Victor
We have them interested.
Through our advertising in magazines, farm
papers, and newspapers, we are constantly telling
millions of people—practically everybody in the
United States who reads a magazine or news-
paper—about the Victor, and telling them to
hear the Victor at the nearest Victor dealer's.
We have stirred up their desire to hear the
Victor.
And you know that once you get these
people into your store to hear the Victor, the
sales are as good as made.
So the important thing for you to do is
to let everybody in your locality know that you
have the Victor they see advertised, and that you
are glad to play it for them at any time.
Invite the people to your store. Give regular
Victor concerts. Get them to hear the Victor.
The rest is easy—and profitable.
VICTOR TALKING MACHINE CO.
CAMDEN, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors
To get best results, use only Victor Needles on Victor Records.